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Oct 2025
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Home/Insights/Retailers/varietycoffeeroasters.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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49.9K
Revenue
Oct 25
7K
Sessions
Oct 25
5.0-5.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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varietycoffeeroasters.com is a website that offers a range of coffee products for sale. They provide various types of coffee beans, including single-origin and blended options, along with a selection of roasted coffee, specialty coffee drinks, and brewing equipment. The website serves as an online platform for customers to purchase coffee-related products.

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varietycoffeeroasters.com Annual Revenue and Growth

varietycoffeeroasters.com's annual sales on its online store amounted to $494.2K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$494.2K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
varietycoffeeroasters.com revenue by year

varietycoffeeroasters.com's monthly revenueOVER TIME
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Over the past three months, varietycoffeeroasters.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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varietycoffeeroasters.com revenue decline for last six months
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OVERVIEW
In October 2025, varietycoffeeroasters.com generated $49,899 in online sales, closely matching the industry median of $49,912, while significantly trailing behind the leading competitor, nespresso.com, at $127,160,132. The site's conversion rate of 5.00-5.50% is competitive, above the lower threshold of 1.04% but slightly below the high of 5.16%. With an average order value (AOV) ranging from $125-150, it remains well below the industry's high of $334. The website recorded 7,023 sessions, far less than the industry leader's 15,877,344 sessions and below the median of 14,922, indicating growth potential.
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varietycoffeeroasters.com competitors

In October 2025, varietycoffeeroasters.com generated $49,899 in revenue from 384 transactions with 7,023 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 5.00-5.50%. Comparing this data to its competitors, seycoffee.com outperformed with $92,659 in revenue from 752 transactions and 43,855 sessions, but had a lower AOV of $100-125 and a conversion rate of 1.50-2.00%. richardalancoffee.com, shotgunhouseroasters.com, and colorroasters.com fell behind varietycoffeeroasters.com in terms of revenue, transactions, sessions, AOV, and conversion rate, showing that varietycoffeeroasters.com holds its own among its competitors in the coffee roasting industry.

seycoffee.com screenshot
#1 seycoffee.com
92.7K
Revenue
43.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
richardalancoffee.com screenshot
#2 richardalancoffee.com
2.5K
Revenue
1.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shotgunhouseroasters.com screenshot
#3 shotgunhouseroasters.com
1.3K
Revenue
514.2
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
colorroasters.com screenshot
#4 colorroasters.com
7.2K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
varietycoffeeroasters.com vs top market performers
varietycoffeeroasters.com
top retailers
conversion rate vs average order value for varietycoffeeroasters.com and its competitors
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Revenue share by device at varietycoffeeroasters.com

In October large majority of sales on varietycoffeeroasters.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on varietycoffeeroasters.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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varietycoffeeroasters.com channels

Identify top traffic channels that drive growth for varietycoffeeroasters.comand discover how performance of traffic channels has changed over time.

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varietycoffeeroasters.com Google Ads spend

Evaluate varietycoffeeroasters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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varietycoffeeroasters.com devices

Review varietycoffeeroasters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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varietycoffeeroasters.com top markets

Explore varietycoffeeroasters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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varietycoffeeroasters.com country & global rank

Assess the ranking of varietycoffeeroasters.com among other retailers within its primary country and worldwide.

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