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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.5M
Revenue
Sep 25
184.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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Vari.com is an online platform offering an array of products that are designed for people seeking versatile and ergonomic solutions for their work environments. Their extensive collection includes adjustable standing desks, health-focused office furniture, and innovative accessories created with user comfort and productivity in mind.

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vari.com Annual Revenue and Growth

vari.com's annual sales on its online store amounted to $21.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vari.com revenue by year

vari.com's monthly revenueOVER TIME
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Over the past three months, vari.com revenue has experienced growth of 3.6%, compared to the preceding three months.

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vari.com revenue growth for last six months
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OVERVIEW
In September 2025, vari.com generated online sales revenue of $1,453,831, significantly higher than the median of $128,623 in the FURNITURE industry, while its conversion rate ranged from 1.00-1.50%, below the high of 1.96%. With an average order value (AOV) between $725-750, vari.com's AOV falls short of the industry high of $1,213. The site recorded 184,753 sessions, well above the median of 34,751, yet far behind the leading ikea.com, which had an astonishing 238,090,084 sessions. Overall, vari.com performs strongly in revenue and sessions, though it has room for improvement in conversion rate and AOV.
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vari.com competitors

When comparing vari.com to its competitors in September 2025, vari.com falls slightly behind in terms of revenue and transactions. vari.com generated $1,453,831 in revenue from 1,963 transactions, with a relatively high average order value (AOV) range of $725-$750 and a conversion rate of 1.00-1.50%. In contrast, upliftdesk.com outperformed vari.com with $1,762,142 in revenue from 3,879 transactions, although with a lower AOV range of $450-$475 and a conversion rate of 0.50-1.00%. On the other hand, ergotron.com saw a higher revenue of $1,070,440 from 1,008 transactions, with a significantly higher AOV range of $1050-$1075 but a lower conversion rate of 0.00-0.50%. Despite facing competition from various players in the industry, vari.com holds its ground with a decent performance across the metrics compared.

upliftdesk.com screenshot
#1 upliftdesk.com
1.8M
Revenue
473.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
progressivedesk.com screenshot
#2 progressivedesk.com
122.9K
Revenue
25.1K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
standupdeskstore.com screenshot
#3 standupdeskstore.com
51.8K
Revenue
5.8K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ergotron.com screenshot
#4 ergotron.com
1.1M
Revenue
249.7K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
versadesk.com screenshot
#5 versadesk.com
77.1K
Revenue
41.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
vari.com vs top market performers
vari.com
top retailers
conversion rate vs average order value for vari.com and its competitors
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Revenue share by device at vari.com

In September large majority of sales on vari.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on vari.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vari.com channels

Identify top traffic channels that drive growth for vari.comand discover how performance of traffic channels has changed over time.

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vari.com Google Ads spend

Evaluate vari.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vari.com devices

Review vari.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vari.com top markets

Explore vari.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vari.com country & global rank

Assess the ranking of vari.com among other retailers within its primary country and worldwide.

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