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Nov 2025
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Home/Insights/Retailers/urbanforge.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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51.7K
Revenue
Nov 25
9.3K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$1200-1300
AOV
Nov 25
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enjoy the beauty and durability of iron. urban forge offers you artisan-made furniture and decor items. we ship from our forge to your home. shop online now

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urbanforge.com Annual Revenue and Growth

urbanforge.com's annual sales on its online store amounted to $911.6K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$911.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
urbanforge.com revenue by year

urbanforge.com's monthly revenueOVER TIME
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Over the past three months, urbanforge.com revenue has experienced growth of 2.4%, compared to the preceding three months.

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urbanforge.com revenue growth for last six months
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OVERVIEW
In November 2025, urbanforge.com generated $51,702 in online sales with a conversion rate between 0.00-0.50%, significantly below the industry median of $122,040 and high benchmark of 3.53%. Its average order value (AOV) ranged from $1,225 to $1,250, exceeding the high average of $672 in the home_and_garden category. The site recorded 9,315 sessions, notably lower than the median of 32,500 and far from the leading homedepot.com, which dominated with over 171 million sessions. These metrics highlight urbanforge.com’s need for improved conversion strategies and traffic growth to compete effectively in its industry.
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urbanforge.com competitors

In November 2025, Urban Forge had a revenue of $51,702 from 42 transactions with 9,315 sessions, resulting in an average order value (AOV) of $1225-$1250 and a conversion rate of 0.00-0.50%. Comparing this to its competitors, Ponderosa Forge had a revenue of $18,096 from 36 transactions with 3,640 sessions, an AOV of $475-$500, and a conversion rate of 0.50-1.00%. Iron Accents had a revenue of $99,270 from 208 transactions with 28,481 sessions, an AOV of $475-$500, and a conversion rate of 0.50-1.00%. Prosperity Candle had a revenue of $17,880 from 238 transactions with 7,670 sessions, an AOV of $75-$100, and a conversion rate of 3.00-3.50%. Exceptional Fire had a revenue of $86,892 from 127 transactions with 8,116 sessions, an AOV of $675-$700, and a conversion rate of 1.50-2.00%. Overall, Urban Forge falls within the middle range in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.

ponderosaforge.com screenshot
#1 ponderosaforge.com
18.1K
Revenue
3.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
ironaccents.com screenshot
#2 ironaccents.com
99.3K
Revenue
28.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
prosperitycandle.com screenshot
#3 prosperitycandle.com
17.9K
Revenue
7.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
exceptionalfire.com screenshot
#4 exceptionalfire.com
86.9K
Revenue
8.1K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
urbanforge.com vs top market performers
urbanforge.com
top retailers
conversion rate vs average order value for urbanforge.com and its competitors
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Revenue share by device at urbanforge.com

In November large majority of sales on urbanforge.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on urbanforge.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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urbanforge.com channels

Identify top traffic channels that drive growth for urbanforge.comand discover how performance of traffic channels has changed over time.

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urbanforge.com Google Ads spend

Evaluate urbanforge.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbanforge.com devices

Review urbanforge.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbanforge.com top markets

Explore urbanforge.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbanforge.com country & global rank

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