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Apr 2026
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Home/Insights/Retailers/undertechundercover.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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55K
Revenue
Apr 26
11.2K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Undertechundercover.com is a website that offers a range of concealed carry apparel and accessories. Their inventory includes items like holsters, body-hugging undershirts, bras, and leggings designed to securely conceal firearms or other self-defense tools. The site caters to individuals who prioritize personal protection while ensuring comfortable and subtle concealment.

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undertechundercover.com Annual Revenue and Growth

undertechundercover.com's annual sales on its online store amounted to $410.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$410.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
undertechundercover.com revenue by year

undertechundercover.com's monthly revenueOVER TIME
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Over the past three months, undertechundercover.com revenue has experienced growth of 51%, compared to the preceding three months.

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undertechundercover.com revenue growth for last six months
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OVERVIEW
In April 2026, undertechundercover.com generated $55,019 in online sales, below the SPORTS median of $101,130, with a conversion rate between 2.50-3.00%, slightly exceeding the category's high of 2.54%. The site's average order value (AOV) ranged from $150-175, significantly lower than the high AOV of $604 in the industry. With 11,196 sessions, undertechundercover.com trails the median of 39,166 and the leading store, gunbroker.com, which boasts 13,600,213 sessions. Overall, while performance metrics indicate a solid presence, there's notable room for growth in revenue and traffic compared to industry leaders.
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undertechundercover.com competitors

As of April 2026, undertechundercover.com outperforms several of its competitors in key metrics. It generated $55,019 in revenue from 328 transactions across 11,196 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. In contrast, gungoddess.com reported $33,446 in revenue from 250 transactions with a much lower conversion rate of 0.50-1.00%. madisoncreekoutfitters.com, despite a high AOV of $600-625, generated $42,652 from just 70 transactions, reflecting a lower engagement with a conversion rate of 1.00-1.50%. Other competitors like curvesncombatboots.com and daltechforce.com saw revenues of $22,067 and $13,664, respectively, indicating their struggle to match undertechundercover.com’s performance. Only bernedirect.com outpaced undertechundercover.com with $86,554 in revenue, but with a lower AOV of $100-125. Overall, undertechundercover.com stands strong in a competitive landscape.

gungoddess.com screenshot
#1 gungoddess.com
33.4K
Revenue
28.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
madisoncreekoutfitters.com screenshot
#2 madisoncreekoutfitters.com
42.7K
Revenue
6.7K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
curvesncombatboots.com screenshot
#3 curvesncombatboots.com
22.1K
Revenue
8.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
daltechforce.com screenshot
#4 daltechforce.com
13.7K
Revenue
8.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
bernedirect.com screenshot
#5 bernedirect.com
86.6K
Revenue
51.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
undertechundercover.com vs top market performers
undertechundercover.com
top retailers
conversion rate vs average order value for undertechundercover.com and its competitors
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Revenue share by device at undertechundercover.com

In April large majority of sales on undertechundercover.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In April large majority of sales on undertechundercover.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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undertechundercover.com channels

Identify top traffic channels that drive growth for undertechundercover.comand discover how performance of traffic channels has changed over time.

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undertechundercover.com Google Ads spend

Evaluate undertechundercover.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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undertechundercover.com devices

Review undertechundercover.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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undertechundercover.com top markets

Explore undertechundercover.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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undertechundercover.com country & global rank

Assess the ranking of undertechundercover.com among other retailers within its primary country and worldwide.

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