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Nov 2025
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Home/Insights/Retailers/undertechundercover.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for undertechundercover.comundertechundercover.com

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18K
Revenue
Nov 25
3.9K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Undertechundercover.com is a website that offers a range of concealed carry apparel and accessories. Their inventory includes items like holsters, body-hugging undershirts, bras, and leggings designed to securely conceal firearms or other self-defense tools. The site caters to individuals who prioritize personal protection while ensuring comfortable and subtle concealment.

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undertechundercover.com Annual Revenue and Growth

undertechundercover.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
undertechundercover.com revenue by year

undertechundercover.com's monthly revenueOVER TIME
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Over the past three months, undertechundercover.com revenue has experienced decline of 15%, compared to the preceding three months.

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undertechundercover.com revenue decline for last six months
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Top products on undertechundercover.comby revenue

#1 Mens Concealed Carry Boxer-Briefs
$60
Price
$15.5K
Revenue
#2 Women's Concealed Carry Original Leggings Full Length
$40
Price
$11.6K
Revenue
#3 Mens Concealed Carry Boxer-Briefs
$35
Price
$10.4K
Revenue
#4 Mens Concealed Carry Coolux Mesh Tank
$58.1
Price
Revenue
#5 Mens Concealed Carry Tank
$26
Price
Revenue
#6 BugBite Ankle Holster
$40
Price
Revenue
#7 Men's Concealed Carry Tactical Jacket
$135.1
Price
Revenue
#8 SAVIOR SPECIALIST SERIES RANGE BAG
$100
Price
Revenue
#9 Womens Concealed Carry 4" Shorts
$58.4
Price
Revenue
#10 World's Best Concealment Holster For Glock 43/43X/48
$205
Price
Revenue
#1 Mens Concealed Carry Boxer-Briefs
$60
Price
$15.5K
Revenue
#2 Women's Concealed Carry Original Leggings Full Length
$40
Price
$11.6K
Revenue
#3 Mens Concealed Carry Boxer-Briefs
$35
Price
$10.4K
Revenue
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OVERVIEW
In November 2025, undertechundercover.com generated $18,036 in online sales, significantly below the SPORTS median of $102,020, while achieving a conversion rate of 2.50-3.00%, close to the high end of the industry range. The average order value (AOV) was between $175 and $200, falling short of the high AOV of $634 seen in the sector. With 3,934 sessions, undertechundercover.com lagged behind the median of 38,956 sessions, and the leading store, gunbroker.com, had an overwhelming 14,084,614 sessions, highlighting the competitive landscape of the SPORTS market.
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undertechundercover.com competitors

In November 2025, undertechundercover.com reported a revenue of $18,036 with 103 transactions and 3,934 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, gungoddess.com had a higher revenue of $39,586 but a lower conversion rate of 0.50-1.00%. madisoncreekoutfitters.com boasted the highest revenue of $70,604 with a high AOV of $500-525 and a conversion rate of 1.00-1.50%. curvesncombatboots.com and daltechforce.com had lower revenues than undertechundercover.com, while bernedirect.com reported the highest revenue of $118,225 with a similar conversion rate range. Overall, undertechundercover.com's metrics fall within the range of its competitors but with slightly lower revenue and sessions, showing room for growth in these areas.

gungoddess.com screenshot
#1 gungoddess.com
39.6K
Revenue
30.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
madisoncreekoutfitters.com screenshot
#2 madisoncreekoutfitters.com
70.6K
Revenue
12.1K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
curvesncombatboots.com screenshot
#3 curvesncombatboots.com
6.6K
Revenue
3.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
daltechforce.com screenshot
#4 daltechforce.com
7.3K
Revenue
3.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bernedirect.com screenshot
#5 bernedirect.com
118.2K
Revenue
91.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
undertechundercover.com vs top market performers
undertechundercover.com
top retailers
conversion rate vs average order value for undertechundercover.com and its competitors
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Revenue share by device at undertechundercover.com

In November large majority of sales on undertechundercover.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on undertechundercover.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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undertechundercover.com channels

Identify top traffic channels that drive growth for undertechundercover.comand discover how performance of traffic channels has changed over time.

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undertechundercover.com Google Ads spend

Evaluate undertechundercover.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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undertechundercover.com devices

Review undertechundercover.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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undertechundercover.com top markets

Explore undertechundercover.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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undertechundercover.com country & global rank

Assess the ranking of undertechundercover.com among other retailers within its primary country and worldwide.

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