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Oct 2025
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Home/Insights/Retailers/ultrarunning.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.9M
Revenue
Oct 25
468.6K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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ultrarunning.com is a website known for its comprehensive coverage of ultramarathons and related events. The site primarily offers informative articles, race reports, and training tips aimed at ultra-running enthusiasts. It also presents event listings, gear reviews, and discussions centered around the dynamic world of long-distance running.

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ultrarunning.com Annual Revenue and Growth

ultrarunning.com's annual sales on its online store amounted to $10.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
ultrarunning.com revenue by year

ultrarunning.com's monthly revenueOVER TIME
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Over the past three months, ultrarunning.com revenue has experienced growth of 30%, compared to the preceding three months.

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ultrarunning.com revenue growth for last six months
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OVERVIEW
In October 2025, ultrarunning.com generated $1,871,267 in online sales, significantly surpassing the SPORTS median of $153,280, yet far from the leading hoka.com’s $48,014,636; the site maintained a conversion rate of 4.00-4.50%, slightly below the high of 5.55% in the industry, with an average order value (AOV) of $75-100, compared to the SPORTS high of $238 and a low of $84; the site attracted 468,605 sessions, vastly higher than the median of 52,613 but still trailing behind hoka.com’s impressive 10,067,190 sessions.
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ultrarunning.com competitors

In October 2025, ultrarunning.com faces stiff competition from ultrasignup.com in the realm of ultrarunning websites. While ultrarunning.com boasts a revenue of $1,871,267 from 19,524 transactions and 468,605 sessions with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 4.00-4.50%, ultrasignup.com surpasses it with a revenue of $2,144,836 from 42,417 transactions and 835,555 sessions. ultrasignup.com also has a lower AOV of $50-75, but makes up for it with a higher conversion rate of 5.00-5.50%. This shows that while ultrarunning.com may have a slightly higher AOV, ultrasignup.com is able to attract more transactions and sessions, ultimately resulting in higher revenue and a better conversion rate.

ultrasignup.com screenshot
#1 ultrasignup.com
2.1M
Revenue
835.6K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ultrarunning.com vs top market performers
ultrarunning.com
top retailers
conversion rate vs average order value for ultrarunning.com and its competitors
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Revenue share by device at ultrarunning.com

In October large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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ultrarunning.com channels

Identify top traffic channels that drive growth for ultrarunning.comand discover how performance of traffic channels has changed over time.

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ultrarunning.com Google Ads spend

Evaluate ultrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ultrarunning.com devices

Review ultrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ultrarunning.com top markets

Explore ultrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ultrarunning.com country & global rank

Assess the ranking of ultrarunning.com among other retailers within its primary country and worldwide.

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