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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.1M
Revenue
Sep 25
271.3K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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ultrarunning.com is a website known for its comprehensive coverage of ultramarathons and related events. The site primarily offers informative articles, race reports, and training tips aimed at ultra-running enthusiasts. It also presents event listings, gear reviews, and discussions centered around the dynamic world of long-distance running.

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ultrarunning.com Annual Revenue and Growth

ultrarunning.com's annual sales on its online store amounted to $10.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
ultrarunning.com revenue by year

ultrarunning.com's monthly revenueOVER TIME
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Over the past three months, ultrarunning.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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ultrarunning.com revenue decline for last six months
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OVERVIEW
In September 2025, ultrarunning.com generated $1,126,842 in online sales, significantly outperforming the SPORTS median of $133,545, although far behind industry leader hoka.com’s $55,099,520. The site’s conversion rate of 4.00-4.50% is commendable, yet still shy of the top performance of 5.74%. With an average order value (AOV) between $75-100, ultrarunning.com remains competitive, but lower than the category high of $248. The site attracted 271,306 sessions, markedly higher than the median of 59,053, but a fraction of hoka.com’s staggering 11,327,008 sessions, highlighting both strengths and areas for improvement.
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ultrarunning.com competitors

In September 2025, ultrarunning.com lags behind its competitor ultrarunning.com in terms of revenue, with ultrarunning.com generating $1,126,842 compared to ultrarunning.com's $1,719,566. However, ultrarunning.com sees more transactions with 11,327 compared to ultrarunning.com's 34,307. In terms of sessions, ultrarunning.com has 271,306 sessions while ultrarunning.com has 663,210 sessions. Despite having a lower average order value (AOV) range of $75-100 compared to ultrarunning.com's $50-75, ultrarunning.com manages to have a higher conversion rate of 4.00-4.50% compared to ultrarunning.com's 5.00-5.50%. Overall, while ultrarunning.com may be trailing in revenue and sessions, it is able to achieve a comparable conversion rate with a higher AOV, showcasing its strength in turning visitors into customers.

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Sessions
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Conv. rate
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TOP MARKET PERFORMERSby revenue
ultrarunning.com vs top market performers
ultrarunning.com
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conversion rate vs average order value for ultrarunning.com and its competitors
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Revenue share by device at ultrarunning.com

In September large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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ultrarunning.com channels

Identify top traffic channels that drive growth for ultrarunning.comand discover how performance of traffic channels has changed over time.

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ultrarunning.com Google Ads spend

Evaluate ultrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ultrarunning.com devices

Review ultrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ultrarunning.com top markets

Explore ultrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ultrarunning.com country & global rank

Assess the ranking of ultrarunning.com among other retailers within its primary country and worldwide.

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