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Dec 2025
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Home/Insights/Retailers/ultrarunning.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.1M
Revenue
Dec 25
292.6K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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ultrarunning.com is a website known for its comprehensive coverage of ultramarathons and related events. The site primarily offers informative articles, race reports, and training tips aimed at ultra-running enthusiasts. It also presents event listings, gear reviews, and discussions centered around the dynamic world of long-distance running.

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ultrarunning.com Annual Revenue and Growth

ultrarunning.com's annual sales on its online store amounted to $10.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
ultrarunning.com revenue by year

ultrarunning.com's monthly revenueOVER TIME
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Over the past three months, ultrarunning.com revenue has experienced growth of 30%, compared to the preceding three months.

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ultrarunning.com revenue growth for last six months
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OVERVIEW
In December 2025, ultrarunning.com achieved revenue of $1,051,593, significantly surpassing the SPORTS median of $149,229, though still far behind the category leader, hoka.com, at $51,694,161. The site's conversion rate ranged between 4.00-4.50%, notably below the industry high of 5.85%, with an average order value (AOV) between $75-100, close to the lower end of the market range. Additionally, ultrarunning.com recorded 292,591 sessions, markedly higher than the median of 54,564 but dwarfed by hoka.com’s impressive 10,327,660 sessions, highlighting potential growth opportunities in traffic and conversion strategies.
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ultrarunning.com competitors

In December 2025, ultrarunning.com generated a revenue of $1,051,593 from 12,374 transactions and 292,591 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 4.00% and 4.50%. In comparison, its competitor ultrasignup.com outperformed in terms of revenue, bringing in $2,015,533 from 39,038 transactions and 746,318 sessions. However, ultrarunning.com had a higher AOV of $75 to $100 compared to ultrasignup.com's AOV of $50 to $75. When it comes to conversion rates, ultrasignup.com had a slightly higher rate of 5.00% to 5.50% as opposed to ultrarunning.com. Despite these differences, both companies have established a strong presence in the ultrarunning market, with ultrarunning.com focusing on higher-value transactions while ultrasignup.com boasts a higher conversion rate.

ultrasignup.com screenshot
#1 ultrasignup.com
2M
Revenue
746.3K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ultrarunning.com vs top market performers
ultrarunning.com
top retailers
conversion rate vs average order value for ultrarunning.com and its competitors
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Revenue share by device at ultrarunning.com

In December large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ultrarunning.com channels

Identify top traffic channels that drive growth for ultrarunning.comand discover how performance of traffic channels has changed over time.

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ultrarunning.com Google Ads spend

Evaluate ultrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ultrarunning.com devices

Review ultrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ultrarunning.com top markets

Explore ultrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ultrarunning.com country & global rank

Assess the ranking of ultrarunning.com among other retailers within its primary country and worldwide.

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