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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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1M
Revenue
Jun 26
281.6K
Sessions
Jun 26
3.5-4.0%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
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ultrarunning.com is a website known for its comprehensive coverage of ultramarathons and related events. The site primarily offers informative articles, race reports, and training tips aimed at ultra-running enthusiasts. It also presents event listings, gear reviews, and discussions centered around the dynamic world of long-distance running.

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ultrarunning.com Annual Revenue and Growth

ultrarunning.com's annual sales on its online store amounted to $15M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$15M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ultrarunning.com revenue by year

ultrarunning.com's monthly revenueOVER TIME
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Over the past three months, ultrarunning.com revenue has experienced growth of 27%, compared to the preceding three months.

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ultrarunning.com revenue growth for last six months
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OVERVIEW
In June 2026, ultrarunning.com generated $1,025,678 in online sales, significantly surpassing the SPORTS median of $173,315, while boasting a conversion rate of 3.50-4.00%, just shy of the high industry standard of 5.81%. Their average order value (AOV) ranged between $75-100, below the high benchmark of $243, with sessions totaling 281,602, far exceeding the SPORTS median of 44,028 but dwarfed by hoka.com’s 12,576,435 sessions, showcasing ultrarunning.com’s strong market presence in the niche ultrarunning segment.
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ultrarunning.com competitors

In June 2026, ultrarunning.com reported a revenue of $1,025,678 from 11,106 transactions, driven by 281,602 sessions, yielding an average order value (AOV) between $75-100 and a conversion rate of 3.50-4.00%. In comparison, competitor ultrasignup.com outperformed with a revenue of $3,107,511 and significantly higher transactions at 54,582, backed by 981,937 sessions. Its AOV, ranging from $50-75, indicates lower spending per transaction, yet its conversion rate of 5.50-6.00% surpasses ultrarunning.com. Despite its lower revenue, ultrarunning.com has a higher AOV, suggesting a niche market appeal, whereas ultrasignup.com excels in volume and engagement metrics. This competition illustrates differing strategies: ultrarunning.com prioritizes premium offerings, while ultrasignup.com focuses on a higher transaction count.

ultrasignup.com screenshot
#1 ultrasignup.com
3.1M
Revenue
981.9K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
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TOP MARKET PERFORMERSby revenue
ultrarunning.com vs top market performers
ultrarunning.com
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conversion rate vs average order value for ultrarunning.com and its competitors
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Revenue share by device at ultrarunning.com

In June large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ultrarunning.com channels

Identify top traffic channels that drive growth for ultrarunning.comand discover how performance of traffic channels has changed over time.

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ultrarunning.com Google Ads spend

Evaluate ultrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ultrarunning.com devices

Review ultrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ultrarunning.com top markets

Explore ultrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ultrarunning.com country & global rank

Assess the ranking of ultrarunning.com among other retailers within its primary country and worldwide.

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