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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.2M
Revenue
294.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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ultrarunning.com is a website known for its comprehensive coverage of ultramarathons and related events. The site primarily offers informative articles, race reports, and training tips aimed at ultra-running enthusiasts. It also presents event listings, gear reviews, and discussions centered around the dynamic world of long-distance running.

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ultrarunning.com's revenueOVER TIME
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Over the past three months, ultrarunning.com revenue has experienced decline of 18%, compared to the preceding three months.

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ultrarunning.com revenue decline for last six months
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OVERVIEW
In July 2025, ultrarunning.com generated $1,151,618 in online sales with a conversion rate of 4.00-4.50% and an AOV of $75-100, compared to the SPORTS industry median of $166,131 and $249, respectively. The site recorded 294,521 sessions, falling below the industry median of 60,775, while hoka.com led with 12,470,976 sessions. Despite its performance metrics being average within the industry, ultrarunning.com has the potential to increase revenue by optimizing conversion rates and AOV to enhance user engagement and boost sales.
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ultrarunning.com competitors

In July 2025, ultrarunning.com faces stiff competition from ultrasignup.com in the ultrarunning domain. ultrasignup.com boasts higher revenue at $2,198,650 compared to ultrarunning.com's $1,151,618. Additionally, ultrasignup.com records more transactions with 39,494 as opposed to ultrarunning.com's 11,936. In terms of website traffic, ultrasignup.com also outshines ultrarunning.com with 807,105 sessions versus 294,521 sessions. However, ultrarunning.com maintains a higher average order value (AOV) in the range of $75-100, while ultrasignup.com's AOV falls between $50-75. Both websites have similar conversion rates, with ultrarunning.com at 4.00-4.50% and ultrasignup.com at 4.50-5.00%. Overall, ultrasignup.com presents strong competition to ultrarunning.com in terms of revenue and traffic, but ultrarunning.com excels in AOV metrics.

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#1 ultrasignup.com
2.2M
Revenue
807.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
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ultrarunning.com vs top market performers
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conversion rate vs average order value for ultrarunning.com and its competitors
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Revenue share by device at ultrarunning.com

In July large majority of sales on ultrarunning.com, 95% was finalized on desktop devices, with 4.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on ultrarunning.com, 95% was finalized on desktop devices, with 4.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ultrarunning.com channels

Identify top traffic channels that drive growth for ultrarunning.comand discover how performance of traffic channels has changed over time.

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ultrarunning.com Google Ads spend

Evaluate ultrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ultrarunning.com devices

Review ultrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ultrarunning.com top markets

Explore ultrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ultrarunning.com country & global rank

Assess the ranking of ultrarunning.com among other retailers within its primary country and worldwide.

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