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Nov 2025
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Home/Insights/Retailers/ultrarunning.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.6M
Revenue
Nov 25
345.6K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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ultrarunning.com is a website known for its comprehensive coverage of ultramarathons and related events. The site primarily offers informative articles, race reports, and training tips aimed at ultra-running enthusiasts. It also presents event listings, gear reviews, and discussions centered around the dynamic world of long-distance running.

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ultrarunning.com Annual Revenue and Growth

ultrarunning.com's annual sales on its online store amounted to $10.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
ultrarunning.com revenue by year

ultrarunning.com's monthly revenueOVER TIME
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Over the past three months, ultrarunning.com revenue has experienced growth of 38%, compared to the preceding three months.

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ultrarunning.com revenue growth for last six months
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OVERVIEW
In November 2025, ultrarunning.com generated $1,648,064 in online sales, significantly surpassing the SPORTS median of $163,658, yet trailing behind hoka.com’s $57,905,325. The site achieved a conversion rate of 4.00-4.50%, which is commendable compared to the industry’s high of 5.93%, with an average order value (AOV) ranging from $100 to $125, below the sector's peak of $255. Additionally, ultrarunning.com attracted 345,574 sessions, well above the SPORTS median of 51,640 but far from hoka.com's leading 11,811,099 sessions, showcasing its competitive position in the niche market of ultrarunning.
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ultrarunning.com competitors

In November 2025, ultrarunning.com generated a revenue of $1,648,064 from 14,312 transactions with 345,574 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 4.00-4.50%. Comparatively, its competitor ultrasignup.com outperformed in terms of revenue, bringing in $1,810,992 from 34,547 transactions and 677,432 sessions. However, ultrasignup.com had a lower AOV of $50-$75 but a higher conversion rate of 5.00-5.50%. While ultrarunning.com had a strong conversion rate, ultrasignup.com attracted more sessions and transactions, indicating a potentially larger user base and higher overall sales volume. Both websites cater to the ultrarunning community but have distinct strengths in different areas of performance metrics.

ultrasignup.com screenshot
#1 ultrasignup.com
1.8M
Revenue
677.4K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
ultrarunning.com vs top market performers
ultrarunning.com
top retailers
conversion rate vs average order value for ultrarunning.com and its competitors
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Revenue share by device at ultrarunning.com

In November large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ultrarunning.com, 98% was finalized on desktop devices, with 1.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ultrarunning.com channels

Identify top traffic channels that drive growth for ultrarunning.comand discover how performance of traffic channels has changed over time.

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ultrarunning.com Google Ads spend

Evaluate ultrarunning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ultrarunning.com devices

Review ultrarunning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ultrarunning.com top markets

Explore ultrarunning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ultrarunning.com country & global rank

Assess the ranking of ultrarunning.com among other retailers within its primary country and worldwide.

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