Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/trulabs.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for trulabs.comtrulabs.com

Start benchmarking for free
Sign in with GoogleSign up with Google
75.8K
Revenue
Jan 26
27.2K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
Loading...

Trulabs.com is a website that offers a diverse range of products. The site sells various health and wellness items, including supplements, vitamins, and proteins. Trulabs.com also provides access to fitness plans, nutrition tips, and community support to help individuals improve their overall well-being.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

trulabs.com Annual Revenue and Growth

trulabs.com's annual sales on its online store amounted to $639.9K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$639.9K
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
trulabs.com revenue by year

trulabs.com's monthly revenueOVER TIME
View real-time data

Over the past three months, trulabs.com revenue has experienced growth of 92%, compared to the preceding three months.

View real-time data
trulabs.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, trulabs.com, operating in the sports industry, generated online sales of $75,841, slightly below the median of $84,141, with a conversion rate between 4.00-4.50%, outperforming the industry average of 3.0%. The Average Order Value (AOV) ranged from $50-75, significantly lower than the high of $556 in the sector, and the site recorded 27,219 sessions, under the median of 31,579 but far from the leading competitor's 40,123,045 sessions. Overall, trulabs.com shows strengths in conversion efficiency despite room for improvement in revenue and session engagement compared to industry benchmarks.
Read more

trulabs.com competitors

In January 2026, trulabs.com outperformed its competitors in terms of revenue, with $75,841 compared to drinktru.com's $18,813 and gettrusupps.com's $30,773. trulabs.com also had the highest number of transactions at 1,131, followed by gettrusupps.com with 242 and drinktru.com with 323. In terms of sessions, trulabs.com had 27,219, significantly higher than drinktru.com's 10,028 and gettrusupps.com's 5,798. While trulabs.com and gettrusupps.com had similar conversion rates of 4.00-4.50%, drinktru.com lagged behind at 3.00-3.50%. Additionally, trulabs.com and drinktru.com had similar average order values (AOV) at $50-75, while gettrusupps.com had a higher AOV at $125-150. Overall, trulabs.com demonstrated strong performance across key metrics compared to its competitors.

drinktru.com screenshot
#1 drinktru.com
18.8K
Revenue
10K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
gettrusupps.com screenshot
#2 gettrusupps.com
30.8K
Revenue
5.8K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
trulabs.com vs top market performers
trulabs.com
top retailers
conversion rate vs average order value for trulabs.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at trulabs.com

In January large majority of sales on trulabs.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In January large majority of sales on trulabs.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

trulabs.com channels

Identify top traffic channels that drive growth for trulabs.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

trulabs.com Google Ads spend

Evaluate trulabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

trulabs.com devices

Review trulabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

trulabs.com top markets

Explore trulabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

trulabs.com country & global rank

Assess the ranking of trulabs.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard