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Sep 2025
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Home/Insights/Retailers/trueswords.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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105.4K
Revenue
Sep 25
144.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Trueswords.com is an online marketplace offering a variety of swords and weaponry. The website features a wide selection of swords, including historical, fantasy, and replica styles. It also offers other related products such as knives, ninja gear, and functional display items.

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trueswords.com Annual Revenue and Growth

trueswords.com's annual sales on its online store amounted to $2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
trueswords.com revenue by year

trueswords.com's monthly revenueOVER TIME
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Over the past three months, trueswords.com revenue has experienced growth of 3.3%, compared to the preceding three months.

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trueswords.com revenue growth for last six months
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OVERVIEW
In September 2025, trueswords.com generated $105,444 in revenue, surpassing the e-commerce industry median of $81,105, but falling short of leader qvc.com at $118,237,048. The site's conversion rate ranged between 0.50-1.00%, significantly below the industry high of 3.72%. With an average order value (AOV) between $125-150, it remains below the industry high of $351. The site attracted 144,391 sessions, notably higher than the median of 37,786 but a fraction of the 30,281,186 sessions seen by the top store, michaels.com, indicating a need for improved traffic and conversion strategies.
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trueswords.com competitors

When comparing trueswords.com to its competitors as of September 2025, we see that trueswords.com generated a revenue of $105,444 with 745 transactions and 144,391 sessions. Their average order value (AOV) falls between $125-$150 with a conversion rate of 0.50-1.00. In contrast, budk.com outperformed trueswords.com with a revenue of $1,183,876 from 8,615 transactions and 424,416 sessions, boasting a higher conversion rate of 2.00-2.50. swordsknivesanddaggers.com had a revenue of $43,108 from 346 transactions and 49,393 sessions, while swordsofnorthshire.com had a revenue of $60,058 from 130 transactions and 90,068 sessions, but with a higher AOV of $450-$475. truekatana.com had a revenue of $180,336 from 849 transactions and 237,100 sessions, with an AOV of $200-$225. Overall, trueswords.com holds its ground with competitive numbers in the market.

budk.com screenshot
#1 budk.com
1.2M
Revenue
424.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
swordsknivesanddaggers.com screenshot
#2 swordsknivesanddaggers.com
43.1K
Revenue
49.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
swordsofnorthshire.com screenshot
#3 swordsofnorthshire.com
60.1K
Revenue
90.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
truekatana.com screenshot
#4 truekatana.com
180.3K
Revenue
237.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
museumreplicas.com screenshot
#5 museumreplicas.com
119.2K
Revenue
95.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
trueswords.com vs top market performers
trueswords.com
top retailers
conversion rate vs average order value for trueswords.com and its competitors
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Revenue share by device at trueswords.com

In September large majority of sales on trueswords.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on trueswords.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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trueswords.com channels

Identify top traffic channels that drive growth for trueswords.comand discover how performance of traffic channels has changed over time.

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trueswords.com Google Ads spend

Evaluate trueswords.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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trueswords.com devices

Review trueswords.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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trueswords.com top markets

Explore trueswords.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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trueswords.com country & global rank

Assess the ranking of trueswords.com among other retailers within its primary country and worldwide.

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