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Mar 2026
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Home/Insights/Retailers/touchupdirect.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.1M
Revenue
Mar 26
347.8K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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TouchUp Direct is an online platform specializing in the sale of automotive touch-up paint products. Their website offers an extensive range of color-matched paints in various sizes, finishes, and applicator types. Additionally, they provide clear coat solutions, primers, and various tools necessary for automobile enthusiasts to repair minor paint damages accurately and conveniently.

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touchupdirect.com Annual Revenue and Growth

touchupdirect.com's annual sales on its online store amounted to $13.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$13.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
touchupdirect.com revenue by year

touchupdirect.com's monthly revenueOVER TIME
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Over the past three months, touchupdirect.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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touchupdirect.com revenue decline for last six months
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OVERVIEW
In March 2026, touchupdirect.com achieved impressive online sales of $1,056,459, significantly outperforming the vehicles/automotive industry median of $207,816, although still far from the top competitor, discounttire.com, at $69,586,579. With a conversion rate between 2.00-2.50%, touchupdirect is competitive, nearing the industry's high of 2.9%. Their average order value (AOV) of $125-150 remains below the industry high of $864. The site recorded 347,813 sessions, surpassing the median of 50,643 but well behind autozone.com's staggering 35,215,313 sessions, illustrating touchupdirect's solid performance within a competitive market.
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touchupdirect.com competitors

In March 2026, touchupdirect.com outperformed its competitors in terms of revenue, with a total of $1,056,459. Its closest competitor in revenue was specialistpaints.com with $525,293. touchupdirect.com also had the highest number of transactions at 7,261, compared to its competitors who ranged from 384 to 2,325 transactions. In terms of conversion rate, touchupdirect.com fell within the mid-range at 2.00-2.50%, while some competitors like specialistpaints.com and tamcopaint.com had slightly higher conversion rates at 2.50-3.00%. Additionally, touchupdirect.com had a competitive average order value (AOV) in the range of $125-150, similar to chipex.com, while specialistpaints.com and tamcopaint.com had higher AOVs at $225-250 and $425-450, respectively. Overall, touchupdirect.com showed strong performance across revenue, transactions, and conversion rate, positioning it as a leader in the industry.

expresspaint.com screenshot
#1 expresspaint.com
27.6K
Revenue
39.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
specialistpaints.com screenshot
#2 specialistpaints.com
525.3K
Revenue
89.8K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
tamcopaint.com screenshot
#3 tamcopaint.com
414.3K
Revenue
37.2K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
repaintsupply.com screenshot
#4 repaintsupply.com
60.7K
Revenue
95.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
chipex.com screenshot
#5 chipex.com
48K
Revenue
37.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
touchupdirect.com vs top market performers
touchupdirect.com
top retailers
conversion rate vs average order value for touchupdirect.com and its competitors
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Revenue share by device at touchupdirect.com

In March large majority of sales on touchupdirect.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on touchupdirect.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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touchupdirect.com channels

Identify top traffic channels that drive growth for touchupdirect.comand discover how performance of traffic channels has changed over time.

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touchupdirect.com Google Ads spend

Evaluate touchupdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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touchupdirect.com devices

Review touchupdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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touchupdirect.com top markets

Explore touchupdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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touchupdirect.com country & global rank

Assess the ranking of touchupdirect.com among other retailers within its primary country and worldwide.

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