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Jul 2026
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Home/Insights/Retailers/touchupdirect.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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712.7K
Revenue
Jul 26
344.6K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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TouchUp Direct is an online platform specializing in the sale of automotive touch-up paint products. Their website offers an extensive range of color-matched paints in various sizes, finishes, and applicator types. Additionally, they provide clear coat solutions, primers, and various tools necessary for automobile enthusiasts to repair minor paint damages accurately and conveniently.

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touchupdirect.com Annual Revenue and Growth

touchupdirect.com's annual sales on its online store amounted to $13.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$13.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
touchupdirect.com revenue by year

touchupdirect.com's monthly revenueOVER TIME
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Over the past three months, touchupdirect.com revenue has experienced growth of 10%, compared to the preceding three months.

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touchupdirect.com revenue growth for last six months
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OVERVIEW
touchupdirect.com generated $713,000 in revenue from online sales in July 2026, significantly outperforming a typical store in the automotive industry category, which generates around $212,000 monthly. The site's conversion rate stands at 1.00-1.50%, comfortably within the category's typical range of 0.54% to 3.14%. Additionally, touchupdirect.com's average order value (AOV) is $125-150, which is below the typical range of $176 to $890. The website attracted 345,000 sessions, far exceeding a typical store in the automotive industry category, which sees around 50,400 sessions monthly.
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touchupdirect.com competitors

In the competitive set of touchupdirect.com, expresspaint.com, specialistpaints.com, tamcopaint.com, repaintsupply.com, and chipex.com, touchupdirect.com stands out with a revenue of $713,000, significantly surpassing its competitors. As of July 2026, it ranks first with 4,846 transactions, outperforming specialistpaints.com by 3,520 transactions. touchupdirect.com also leads in sessions with 345,000, ahead of repaintsupply.com by 225,000. The average order value (AOV) ranges from $125-150, positioning it favorably compared to expresspaint.com’s $75-100 and chipex.com’s $125-150. However, its conversion rate of 1.00-1.50 is lower than expresspaint.com and specialistpaints.com, which achieve rates of 1.50-2.00 and 2.00-2.50, respectively. Overall, touchupdirect.com solidifies its market dominance across key metrics.

expresspaint.com screenshot
#1 expresspaint.com
55.5K
Revenue
38.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
specialistpaints.com screenshot
#2 specialistpaints.com
343.3K
Revenue
63.9K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
tamcopaint.com screenshot
#3 tamcopaint.com
488.2K
Revenue
49.5K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
repaintsupply.com screenshot
#4 repaintsupply.com
70.2K
Revenue
119.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
chipex.com screenshot
#5 chipex.com
23.8K
Revenue
29.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
touchupdirect.com vs top market performers
touchupdirect.com
top retailers
conversion rate vs average order value for touchupdirect.com and its competitors
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Industries touchupdirect.com operates in

touchupdirect.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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touchupdirect.com channels

Identify top traffic channels that drive growth for touchupdirect.comand discover how performance of traffic channels has changed over time.

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touchupdirect.com Google Ads spend

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touchupdirect.com devices

Review touchupdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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touchupdirect.com top markets

Explore touchupdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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touchupdirect.com country & global rank

Assess the ranking of touchupdirect.com among other retailers within its primary country and worldwide.

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