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Apr 2026
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Home/Insights/Retailers/touchupdirect.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1M
Revenue
Apr 26
379.1K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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TouchUp Direct is an online platform specializing in the sale of automotive touch-up paint products. Their website offers an extensive range of color-matched paints in various sizes, finishes, and applicator types. Additionally, they provide clear coat solutions, primers, and various tools necessary for automobile enthusiasts to repair minor paint damages accurately and conveniently.

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touchupdirect.com Annual Revenue and Growth

touchupdirect.com's annual sales on its online store amounted to $13.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
touchupdirect.com revenue by year

touchupdirect.com's monthly revenueOVER TIME
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Over the past three months, touchupdirect.com revenue has experienced decline of 38%, compared to the preceding three months.

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touchupdirect.com revenue decline for last six months
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OVERVIEW
In April 2026, touchupdirect.com achieved impressive online sales of $1,041,966, significantly surpassing the industry median of $188,145, though still dwarfed by the leader, discounttire.com at $69,498,737. The site maintained a conversion rate of 1.50-2.00%, just below the high benchmark of 2.79%, while its average order value (AOV) ranged between $150-175, near the lower industry threshold. With 379,115 sessions, touchupdirect.com attracted more traffic than the median of 51,978, but fell short of the top competitor autozone.com’s staggering 34,716,813 sessions, reflecting a solid performance within the vehicles/automotive industry.
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touchupdirect.com competitors

In April 2026, touchupdirect.com outperformed its competitors with a remarkable revenue of $1,041,966 from 6,919 transactions and 379,115 sessions, leading to an average order value (AOV) between $150-175 and a conversion rate of 1.50-2.00%. In contrast, specialistpaints.com, its nearest competitor, generated $452,978 in revenue with a higher AOV of $225-250 but only 1,937 transactions and a conversion rate of 2.00-2.50%. Meanwhile, tamcopaint.com reported $395,277 in revenue, boasting an impressive AOV of $425-450, yet its transaction volume was only 907. expresspaint.com lagged with $32,521 in revenue and a conversion rate of 1.00-1.50%, while repaintsupply.com and chipex.com earned $63,976 and $37,132, respectively, with conversion rates below 1.00%. Overall, touchupdirect.com demonstrates a strong market presence and effective customer engagement relative to its competitors.

expresspaint.com screenshot
#1 expresspaint.com
32.5K
Revenue
38.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
specialistpaints.com screenshot
#2 specialistpaints.com
453K
Revenue
87.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
tamcopaint.com screenshot
#3 tamcopaint.com
395.3K
Revenue
37.8K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
repaintsupply.com screenshot
#4 repaintsupply.com
64K
Revenue
98.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
chipex.com screenshot
#5 chipex.com
37.1K
Revenue
31.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
touchupdirect.com vs top market performers
touchupdirect.com
top retailers
conversion rate vs average order value for touchupdirect.com and its competitors
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Revenue share by device at touchupdirect.com

In April large majority of sales on touchupdirect.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on touchupdirect.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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touchupdirect.com channels

Identify top traffic channels that drive growth for touchupdirect.comand discover how performance of traffic channels has changed over time.

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touchupdirect.com Google Ads spend

Evaluate touchupdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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touchupdirect.com devices

Review touchupdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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touchupdirect.com top markets

Explore touchupdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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touchupdirect.com country & global rank

Assess the ranking of touchupdirect.com among other retailers within its primary country and worldwide.

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