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Nov 2025
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Home/Insights/Retailers/touchupdirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.2M
Revenue
Nov 25
290.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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TouchUp Direct is an online platform specializing in the sale of automotive touch-up paint products. Their website offers an extensive range of color-matched paints in various sizes, finishes, and applicator types. Additionally, they provide clear coat solutions, primers, and various tools necessary for automobile enthusiasts to repair minor paint damages accurately and conveniently.

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touchupdirect.com Annual Revenue and Growth

touchupdirect.com's annual sales on its online store amounted to $17.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$17.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
touchupdirect.com revenue by year

touchupdirect.com's monthly revenueOVER TIME
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Over the past three months, touchupdirect.com revenue has experienced decline of 11%, compared to the preceding three months.

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touchupdirect.com revenue decline for last six months
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OVERVIEW
In November 2025, touchupdirect.com reported impressive online sales revenue of $1,158,815, significantly surpassing the vehicles/automotive industry median of $205,014. The site's conversion rate ranged between 2.00-2.50%, slightly below the high industry benchmark of 2.91%. The average order value (AOV) stood between $150-175, which is competitive given the high AOV of $873 in the sector. touchupdirect.com attracted 290,950 sessions, considerably higher than the industry median of 48,106 but dwarfed by the 36,267,064 sessions of leading competitor autozone.com, indicating strong performance relative to its peers in the automotive marketplace.
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touchupdirect.com competitors

In November 2025, touchupdirect.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. touchupdirect.com generated a revenue of $1,158,815 from 6,686 transactions and 290,950 sessions, with an AOV ranging from $150 to $175 and a conversion rate between 2.00% to 2.50%. In comparison, expresspaint.com had a revenue of $37,913 with 459 transactions and 38,775 sessions, specialistpaints.com recorded $451,071 revenue from 1,696 transactions and 66,733 sessions, tamcopaint.com generated $312,463 revenue with 716 transactions and 53,890 sessions, repaintsupply.com had $50,746 revenue from 524 transactions and 93,955 sessions, and chipex.com earned $53,727 revenue with 440 transactions and 37,589 sessions. touchupdirect.com's performance metrics clearly demonstrate its dominance over its competitors in the automotive touch-up paint industry.

expresspaint.com screenshot
#1 expresspaint.com
37.9K
Revenue
38.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
specialistpaints.com screenshot
#2 specialistpaints.com
451.1K
Revenue
66.7K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
tamcopaint.com screenshot
#3 tamcopaint.com
312.5K
Revenue
53.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
repaintsupply.com screenshot
#4 repaintsupply.com
50.7K
Revenue
94K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
chipex.com screenshot
#5 chipex.com
53.7K
Revenue
37.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
touchupdirect.com vs top market performers
touchupdirect.com
top retailers
conversion rate vs average order value for touchupdirect.com and its competitors
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Revenue share by device at touchupdirect.com

In November large majority of sales on touchupdirect.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on touchupdirect.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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touchupdirect.com channels

Identify top traffic channels that drive growth for touchupdirect.comand discover how performance of traffic channels has changed over time.

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touchupdirect.com Google Ads spend

Evaluate touchupdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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touchupdirect.com devices

Review touchupdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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touchupdirect.com top markets

Explore touchupdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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touchupdirect.com country & global rank

Assess the ranking of touchupdirect.com among other retailers within its primary country and worldwide.

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