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May 2025
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Home/Insights/Retailers/touchupdirect.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.3M
Revenue
497.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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TouchUp Direct is an online platform specializing in the sale of automotive touch-up paint products. Their website offers an extensive range of color-matched paints in various sizes, finishes, and applicator types. Additionally, they provide clear coat solutions, primers, and various tools necessary for automobile enthusiasts to repair minor paint damages accurately and conveniently.

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touchupdirect.com's revenueOVER TIME
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Over the past three months, touchupdirect.com revenue has experienced growth of 48%, compared to the preceding three months.

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touchupdirect.com revenue growth for last six months
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OVERVIEW
In May 2025, touchupdirect.com in the VEHICLES reported a revenue of $1,331,029, with a conversion rate of 1.00-1.50% and an AOV of $175-200. The store had 497,634 sessions, compared to the industry median of 46,870. The largest online store in the category, summitracing.com, had a revenue of $75,139,626 and the highest sessions were from autozone.com at 27,208,922. High conversion rates in the industry reach 2.87%, while the lowest is at 0.53%. Very high AOV stands at $912, and the lowest at $173.
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touchupdirect.com competitors

In May 2025, touchupdirect.com outperformed its competitors in terms of revenue with $1,331,029, while its closest competitor in revenue was specialistpaints.com with $781,028. touchupdirect.com also had the highest number of transactions at 7,456, followed by specialistpaints.com with 3,336 transactions. In terms of sessions, touchupdirect.com had 497,634 sessions, second only to repaintsupply.com with 118,775 sessions. touchupdirect.com's average order value (AOV) fell in the range of $175-200, comparable to chipex.com and expresspaint.com. The conversion rate for touchupdirect.com ranged from 1.00-1.50, matching chipex.com and expresspaint.com. Overall, touchupdirect.com demonstrated strong performance across revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in the automotive touch-up paint industry.

expresspaint.com screenshot
#1 expresspaint.com
43.1K
Revenue
40.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
specialistpaints.com screenshot
#2 specialistpaints.com
781K
Revenue
141.2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
tamcopaint.com screenshot
#3 tamcopaint.com
375.5K
Revenue
49.1K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
repaintsupply.com screenshot
#4 repaintsupply.com
56.1K
Revenue
118.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
chipex.com screenshot
#5 chipex.com
71.9K
Revenue
40.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
touchupdirect.com vs top market performers
touchupdirect.com
top retailers
conversion rate vs average order value for touchupdirect.com and its competitors
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Revenue share by device at touchupdirect.com

In May large majority of sales on touchupdirect.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on touchupdirect.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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touchupdirect.com channels

Identify top traffic channels that drive growth for touchupdirect.comand discover how performance of traffic channels has changed over time.

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touchupdirect.com Google Ads spend

Evaluate touchupdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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touchupdirect.com devices

Review touchupdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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touchupdirect.com top markets

Explore touchupdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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touchupdirect.com country & global rank

Assess the ranking of touchupdirect.com among other retailers within its primary country and worldwide.

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