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Sep 2025
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Home/Insights/Retailers/touchupdirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.1M
Revenue
Sep 25
473.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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TouchUp Direct is an online platform specializing in the sale of automotive touch-up paint products. Their website offers an extensive range of color-matched paints in various sizes, finishes, and applicator types. Additionally, they provide clear coat solutions, primers, and various tools necessary for automobile enthusiasts to repair minor paint damages accurately and conveniently.

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touchupdirect.com Annual Revenue and Growth

touchupdirect.com's annual sales on its online store amounted to $17.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$17.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
touchupdirect.com revenue by year

touchupdirect.com's monthly revenueOVER TIME
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Over the past three months, touchupdirect.com revenue has experienced decline of 8.6%, compared to the preceding three months.

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touchupdirect.com revenue decline for last six months
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OVERVIEW
In September 2025, touchupdirect.com achieved impressive online sales revenue of $1,072,534, significantly surpassing the automotive industry's median of $188,211, though still far behind industry leader autozone.com's $80,177,278. The site's conversion rate ranged from 1.00% to 1.50%, below the industry's high of 2.97%, while its average order value (AOV) of $150-175 fell short of the $861 benchmark for top performers. With 473,526 sessions, touchupdirect.com outperformed the median of 45,688 sessions in the industry but remained a fraction of autozone.com's 32,250,762 sessions, highlighting growth opportunities in traffic and conversion optimization.
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touchupdirect.com competitors

In September 2025, touchupdirect.com stands out amongst its competitors in terms of revenue, transactions, sessions, and average order value (AOV). touchupdirect.com generated a revenue of $1,072,534 from 6,474 transactions and 473,526 sessions with an AOV of $150-175 and a conversion rate of 1.00-1.50. In comparison, expresspaint.com had revenue of $30,389 from 414 transactions and 40,844 sessions, with an AOV of $50-75 and a similar conversion rate. specialistpaints.com outperformed touchupdirect.com in revenue with $682,865, but had fewer transactions and sessions. tamcopaint.com had revenue of $246,570 from 590 transactions and 52,367 sessions, with a higher AOV of $400-425. repaintsupply.com and chipex.com had lower revenues compared to touchupdirect.com, with varying AOVs and conversion rates. Overall, touchupdirect.com demonstrates strong performance in revenue and transactions, making it a competitive player in the market.

expresspaint.com screenshot
#1 expresspaint.com
30.4K
Revenue
40.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
specialistpaints.com screenshot
#2 specialistpaints.com
682.9K
Revenue
114.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
tamcopaint.com screenshot
#3 tamcopaint.com
246.6K
Revenue
52.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
repaintsupply.com screenshot
#4 repaintsupply.com
43.7K
Revenue
145.1K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
chipex.com screenshot
#5 chipex.com
45.8K
Revenue
43.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
touchupdirect.com vs top market performers
touchupdirect.com
top retailers
conversion rate vs average order value for touchupdirect.com and its competitors
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Revenue share by device at touchupdirect.com

In September large majority of sales on touchupdirect.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on touchupdirect.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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touchupdirect.com channels

Identify top traffic channels that drive growth for touchupdirect.comand discover how performance of traffic channels has changed over time.

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touchupdirect.com Google Ads spend

Evaluate touchupdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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touchupdirect.com devices

Review touchupdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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touchupdirect.com top markets

Explore touchupdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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touchupdirect.com country & global rank

Assess the ranking of touchupdirect.com among other retailers within its primary country and worldwide.

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