GRIPS CUSTOMERS & RESEARCH PARTNERS
thewho.com Annual Revenue and Growth
thewho.com's annual sales on its online store amounted to $2.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thewho.com's monthly revenueOVER TIME
Over the past three months, thewho.com revenue has experienced decline of 36%, compared to the preceding three months.
thewho.com competitors
In March 2026, thewho.com generated a revenue of $81,590 with 773 transactions and 71,833 sessions. The average order value (AOV) ranged from $100-$125, and the conversion rate was between 1.00-1.50%. Compared to its competitors, ironmaiden.com outperformed thewho.com with a revenue of $868,120, 13,083 transactions, and 493,450 sessions. ironmaiden.com had a lower AOV of $50-$75 but a higher conversion rate of 2.50-3.00%. On the other hand, moderndrummer.com also surpassed thewho.com in revenue, generating $101,758 with 1,534 transactions and 93,274 sessions. moderndrummer.com had similar AOV as ironmaiden.com at $50-$75, but a slightly lower conversion rate of 1.50-2.00%. Overall, thewho.com lags behind its competitors in terms of revenue and sessions, but maintains a comparable AOV and conversion rate.
Revenue share by device at thewho.com
In March large majority of sales on thewho.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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thewho.com channels
Identify top traffic channels that drive growth for thewho.comand discover how performance of traffic channels has changed over time.
thewho.com Google Ads spend
Evaluate thewho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thewho.com devices
Review thewho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
