Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Sep 2025

All countries

Home/Insights/Retailers/thewho.com

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

thewho.com

Start benchmarking for free

302.6K

Revenue

Sep 25

245.4K

Sessions

Sep 25

1.0-1.5%

Conv. rate

Sep 25

$100-125

AOV

Sep 25

Main country of store: UNITED STATES
Website category: MUSIC

GRIPS CUSTOMERS & RESEARCH PARTNERS

thewho.com Annual Revenue and Growth

thewho.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024

$1.9M

Annual growth forecast2024/2025

20-50%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

thewho.com's monthly revenueOVER TIME
View real-time data

Over the past three months, thewho.com revenue has experienced growth of 24%, compared to the preceding three months.

View real-time data

thewho.com revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In September 2025, thewho.com, operating in the MUSIC industry, achieved online sales revenue of $302,630, significantly surpassing the median of $48,156; its conversion rate ranged from 1.00% to 1.50%, below the high of 3.58% but above the low of 0.72%; with an average order value (AOV) between $100 and $125, compared to the industry highs and lows of $656 and $55, respectively; the site attracted 245,365 sessions, a stark contrast to the 14,748,933 sessions of the largest competitor, reverb.com, while still above the industry median of 16,222 sessions.

thewho.com competitors

In September 2025, thewho.com generated a revenue of $302,630 with 2,828 transactions and 245,365 sessions. Their average order value (AOV) ranges between $100-125, and they have a conversion rate of 1.00-1.50%. In comparison, ironmaiden.com, a competitor, had a significantly higher revenue of $1,381,858 from 18,549 transactions and 679,497 sessions. Their AOV is lower at $50-75, but they have a higher conversion rate of 2.50-3.00%. On the other hand, moderndrummer.com had a revenue of $82,746 from 1,032 transactions and 61,618 sessions. Their AOV falls between $75-100, and their conversion rate is 1.50-2.00%. While thewho.com has a moderate performance in terms of revenue and transactions, their competitors seem to have higher revenue and conversion rates, showcasing areas for potential improvement.

#1 ironmaiden.com

1.4M

Revenue

679.5K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 moderndrummer.com

82.7K

Revenue

61.6K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

thewho.com vs top market performers

thewho.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at thewho.com

In September large majority of sales on thewho.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

thewho.com channels

Identify top traffic channels that drive growth for thewho.comand discover how performance of traffic channels has changed over time.

thewho.com Google Ads spend

Evaluate thewho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

thewho.com devices

Review thewho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

thewho.com top markets

Explore thewho.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.