GRIPS CUSTOMERS & RESEARCH PARTNERS
thewho.com Annual Revenue and Growth
thewho.com's annual sales on its online store amounted to $2.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thewho.com's monthly revenueOVER TIME
Over the past three months, thewho.com revenue has experienced decline of 51%, compared to the preceding three months.
thewho.com competitors
In January 2026, thewho.com generated a revenue of $102,813 with 973 transactions and 96,881 sessions, resulting in an average order value (AOV) range of $100-$125 and a conversion rate of 0.50%-1.00%. In comparison, ironmaiden.com outperformed thewho.com significantly with a revenue of $871,491 from 13,036 transactions and 493,927 sessions, having a lower AOV range of $50-$75 but a higher conversion rate of 2.50%-3.00%. On the other hand, moderndrummer.com had a revenue of $117,335 from 1,692 transactions and 96,563 sessions, similar to thewho.com in terms of sessions, AOV range, and conversion rate (50-75 and 1.50-2.00% respectively). Overall, thewho.com can improve its revenue and conversion rate to be more competitive with its peers in the industry.
Revenue share by device at thewho.com
In January large majority of sales on thewho.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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thewho.com channels
Identify top traffic channels that drive growth for thewho.comand discover how performance of traffic channels has changed over time.
thewho.com Google Ads spend
Evaluate thewho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thewho.com devices
Review thewho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
