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thewho.com Annual Revenue and Growth
thewho.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
thewho.com's monthly revenueOVER TIME
Over the past three months, thewho.com revenue has experienced decline of 40%, compared to the preceding three months.
thewho.com competitors
In December 2025, thewho.com generated a revenue of $126,495 with 1,258 transactions and 119,833 sessions, resulting in an average order value (AOV) ranging from $100 to $125 and a conversion rate between 1.00% and 1.50%. In comparison, ironmaiden.com, a competitor, had a significantly higher revenue of $1,107,771 from 16,485 transactions and 637,077 sessions, with a lower AOV of $50 to $75 but a higher conversion rate of 2.50% to 3.00%. On the other hand, moderndrummer.com, another competitor, generated a revenue of $116,286 from 1,605 transactions and 93,274 sessions, with a similar AOV of $50 to $75 and a slightly higher conversion rate of 1.50% to 2.00% compared to thewho.com. Overall, thewho.com may need to focus on increasing its revenue and conversion rate to better compete with its rivals in the industry.
Revenue share by device at thewho.com
In December large majority of sales on thewho.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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thewho.com channels
Identify top traffic channels that drive growth for thewho.comand discover how performance of traffic channels has changed over time.
thewho.com Google Ads spend
Evaluate thewho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thewho.com devices
Review thewho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
