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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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114.4K
Revenue
101.3K
Sessions
1.0-1.5%
Conversion rate
$100-125
Average order value
Online only revenue for thewho.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

thewho.com’s revenueOVER TIME
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Over the past three months, thewho.com revenue has experienced decline of 25%, compared to the preceding three months.

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thewho.com revenue decline for last six months
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OVERVIEW
For the month of September 2024, the performance metrics observed for thewho.com in the MUSIC industry include a revenue of $114,400 (median $55,563), a conversion rate of 1.00-1.50% (high 3.22%, low 0.91%), an AOV of $100-125 (high $666, low $55), and 101,301 sessions (median 16,447). The largest online store in the category is thomann.de with $110,359,472 revenue, while the store with the highest sessions is reverb.com with 15,122,032.
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thewho.com competitors

When comparing thewho.com to its competitors in the music industry, we see that thewho.com has a revenue of $114,400 with 1,050 transactions and 101,301 sessions in September 2024. The Average Order Value (AOV) for thewho.com ranges from $100-$125, with a conversion rate of 1.00-1.50%. In contrast, ironmaiden.com leads the pack with a revenue of $1,531,047 from 22,492 transactions and 966,762 sessions, with an AOV of $50-$75 and a conversion rate of 2.00-2.50%. On the other hand, moderndrummer.com generated $44,454 in revenue from 506 transactions and 67,921 sessions, boasting an AOV of $75-$100 and a conversion rate of 0.50-1.00%. Overall, thewho.com performs well in terms of conversion rate and AOV, but lags behind in revenue and transactions compared to its competitors.

#1 ironmaiden.com
1.5M
Revenue
966.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#2 moderndrummer.com
44.5K
Revenue
67.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
thewho.com vs top market performers
thewho.com
top retailers
conversion rate vs average order value for thewho.com and its competitors
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thewho.com brandsby revenue

1
Logo for the who official storeThe Who Official Store

thewho.com categoriesby revenue

1
Clothing
2
Shirts & Tops
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brands overtime comparison

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thewho.com channels

Identify top traffic channels that drive growth for thewho.comand discover how performance of traffic channels has changed over time.

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thewho.com Google Ads spend

Evaluate thewho.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewho.com devices

Review thewho.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewho.com top markets

Explore thewho.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewho.com country & global rank

Assess the ranking of thewho.com among other retailers within its primary country and worldwide.

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