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Sep 2025
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Home/Insights/Retailers/thehookahlab.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thehookahlab.comthehookahlab.com

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193K
Revenue
Sep 25
84K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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The Hookah Lab is one of America's premier online hookah stores that offers an industry-leading selection of hookahs, hookah flavors, natural coals, and accessories. Our knowledgeable customer service crew is always ready to help and to ensure you have a pleasant shopping experience.

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thehookahlab.com's monthly revenueOVER TIME
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Over the past three months, thehookahlab.com revenue has experienced decline of 15%, compared to the preceding three months.

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thehookahlab.com revenue decline for last six months
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OVERVIEW
In September 2025, thehookahlab.com generated $192,955 in online sales, surpassing the TOBACCO median of $140,329, with a conversion rate of 2.00-2.50%, above the low end of 1.83% but below the high of 5.61%; the average order value (AOV) ranged from $100 to $125, notably lower than the category's high of $218, while the site attracted 84,033 sessions, significantly exceeding the median of 33,364 but far behind the leading store, smokingpipes.com, which had 1,657,996 sessions.
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thehookahlab.com competitors

When comparing thehookahlab.com to its competitors in September 2025, it is evident that thehookahlab.com falls behind in terms of revenue and transactions. While thehookahlab.com generated $192,955 with 1,853 transactions from 84,033 sessions, its competitors like aladin-shishashop.de outperformed with $430,957 in revenue and 5,245 transactions from 114,088 sessions. In terms of average order value (AOV) and conversion rate, thehookahlab.com and hookah-shisha.com had similar ranges of $100-125 and 2.00-2.50, respectively. However, other competitors like zahrahusa.com stood out with higher AOV ($225-250) and conversion rates (3.00-3.50). Overall, thehookahlab.com has room for improvement in increasing revenue and transactions to compete more effectively in the hookah industry.

hookah-shisha.com screenshot
#1 hookah-shisha.com
2.6K
Revenue
564.3
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
5starhookah.com screenshot
#2 5starhookah.com
259.2K
Revenue
61.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
zahrahusa.com screenshot
#3 zahrahusa.com
42.4K
Revenue
5.1K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
hookahparadise.com screenshot
#4 hookahparadise.com
40.7K
Revenue
10.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
aladin-shishashop.de screenshot
#5 aladin-shishashop.de
431K
Revenue
114.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
thehookahlab.com vs top market performers
thehookahlab.com
top retailers
conversion rate vs average order value for thehookahlab.com and its competitors
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Revenue share by device at thehookahlab.com

In September large majority of sales on thehookahlab.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thehookahlab.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thehookahlab.com channels

Identify top traffic channels that drive growth for thehookahlab.comand discover how performance of traffic channels has changed over time.

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thehookahlab.com Google Ads spend

Evaluate thehookahlab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thehookahlab.com devices

Review thehookahlab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thehookahlab.com top markets

Explore thehookahlab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thehookahlab.com country & global rank

Assess the ranking of thehookahlab.com among other retailers within its primary country and worldwide.

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