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Jul 2026
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Home/Insights/Retailers/thehookahlab.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for thehookahlab.comthehookahlab.com

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153.4K
Revenue
Jul 26
55.3K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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The Hookah Lab is one of America's premier online hookah stores that offers an industry-leading selection of hookahs, hookah flavors, natural coals, and accessories. Our knowledgeable customer service crew is always ready to help and to ensure you have a pleasant shopping experience.

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thehookahlab.com Annual Revenue and Growth

thehookahlab.com's annual sales on its online store amounted to $2.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thehookahlab.com revenue by year

thehookahlab.com's monthly revenueOVER TIME
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Over the past three months, thehookahlab.com revenue has experienced decline of 10%, compared to the preceding three months.

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thehookahlab.com revenue decline for last six months
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OVERVIEW
Compared to the average store in the tobacco category, thehookahlab.com generated $153,000 in online sales for July 2026, falling short of the average store's $175,000. Its conversion rate ranged from 2.00% to 2.50%, which is within the typical range of 2.01% to 5.85%. The average order value (AOV) was between $100 and $125, aligning well with the typical range of $72 to $225. Additionally, thehookahlab.com recorded 55,300 sessions, significantly higher than the average store in the tobacco category, which sees around 33,900 sessions monthly, though it remains well below the 2.4 million sessions of smokingpipes.com.
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thehookahlab.com competitors

The most striking difference between thehookahlab.com and aladin-shishashop.de lies in revenue, where thehookahlab.com trails by an impressive $771,000. As of July 2026, thehookahlab.com reported $153,000 in revenue from 1,274 transactions, while aladin-shishashop.de boasted $924,000 from 9,233 transactions. In terms of sessions, thehookahlab.com ranks second with 55,300, yet it still lags behind aladin-shishashop.de, which garnered 188,000 sessions—an impressive gap of 133,000. thehookahlab.com’s average order value (AOV) ranges from $100-125, aligning with hookahparadise.com, but significantly lower than 5starhookah.com’s AOV of $150-175. When it comes to conversion rates, thehookahlab.com has a rate of 2.00-2.50%, which is considerably lower than the 4.00-4.50% seen at hookah-shisha.com and 5starhookah.com. Overall, while thehookahlab.com performs decently, it remains overshadowed by its competitors in key metrics.

hookah-shisha.com screenshot
#1 hookah-shisha.com
7K
Revenue
1.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
5starhookah.com screenshot
#2 5starhookah.com
326.1K
Revenue
46K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
hookahparadise.com screenshot
#3 hookahparadise.com
20.5K
Revenue
5.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
aladin-shishashop.de screenshot
#4 aladin-shishashop.de
923.9K
Revenue
187.9K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
b2hookah.com screenshot
#5 b2hookah.com
48.6K
Revenue
7.4K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
thehookahlab.com vs top market performers
thehookahlab.com
top retailers
conversion rate vs average order value for thehookahlab.com and its competitors
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thehookahlab.com channels

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thehookahlab.com Google Ads spend

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thehookahlab.com devices

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thehookahlab.com top markets

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thehookahlab.com country & global rank

Assess the ranking of thehookahlab.com among other retailers within its primary country and worldwide.

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