thehbcualum.com
discover the latest hbcu alum shirts, sweatshirts, hoodies and accessories essential to the black college experience! a portion of proceeds help support our annual hbcu-bound scholarships.
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thehbcualum.com Annual Revenue and Growth
thehbcualum.com's annual sales on its online store amounted to $54.6K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thehbcualum.com's monthly revenueOVER TIME
Over the past three months, thehbcualum.com revenue has experienced decline of 7.1%, compared to the preceding three months.
thehbcualum.com competitors
In December 2025, thehbcualum.com outperformed its competitor aacaclothing.com in terms of revenue, with $3,637 compared to $1,007. thehbcualum.com also had more transactions, with 45 compared to 14 for aacaclothing.com. However, aacaclothing.com had a slightly higher average order value (AOV) range of $50-75 compared to thehbcualum.com's AOV range of $75-100. In terms of sessions, thehbcualum.com had 2,383 sessions while aacaclothing.com had 1,337 sessions. Additionally, the conversion rate for thehbcualum.com was between 1.50-2.00%, slightly higher than aacaclothing.com's conversion rate of 1.00-1.50%. Overall, thehbcualum.com demonstrated stronger performance across multiple metrics compared to its competitor aacaclothing.com in December 2025.
Revenue share by device at thehbcualum.com
In December large majority of sales on thehbcualum.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehbcualum.com channels
Identify top traffic channels that drive growth for thehbcualum.comand discover how performance of traffic channels has changed over time.
thehbcualum.com Google Ads spend
Evaluate thehbcualum.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thehbcualum.com devices
Review thehbcualum.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
