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Jul 2025
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Home/Insights/Retailers/thecupcakecollection.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for thecupcakecollection.comthecupcakecollection.com

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126K
Revenue
39K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Thecupcakecollection.com is an online platform that offers a variety of cupcakes for sale. The website features a wide selection of freshly baked sweet treats, including classic favorites and unique flavors. Customers can order these delectable homemade cupcakes to satisfy their cravings or for special occasions.

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thecupcakecollection.com's revenueOVER TIME
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Over the past three months, thecupcakecollection.com revenue has experienced growth of 131%, compared to the preceding three months.

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thecupcakecollection.com revenue growth for last six months
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OVERVIEW
In July 2025, thecupcakecollection.com in the FOOD AND DRINK industry generated online sales revenue of $126,011, with a conversion rate of 3.50-4.00% and an Average Order Value (AOV) of $75-100. This places them above the median revenue of $49,616 and sessions of 39,012, but below the highest revenue and session numbers held by nespresso.com at $102,024,373 and 14,465,330 respectively. The conversion rate of thecupcakecollection.com falls within the range of industry standards, with room for improvement towards the high of 4.52%.
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thecupcakecollection.com competitors

In July 2025, thecupcakecollection.com generated $126,011 in revenue from 1,465 transactions with 39,012 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, wickedgoodcupcakes.com had slightly lower revenue at $111,212 from 804 transactions and 39,626 sessions, with a higher AOV of $125-150 but a lower conversion rate of 2.00-2.50%. On the other hand, bakedbymelissa.com outperformed both with $621,483 revenue from 4,692 transactions and 231,985 sessions, also sharing a $125-150 AOV and 2.00-2.50% conversion rate. kupcakerie.com had significantly lower revenue of $13,743 from 114 transactions and 3,164 sessions, offering an AOV of $100-125 and a similar conversion rate as thecupcakecollection.com. Overall, thecupcakecollection.com falls in the middle range among its competitors in terms of revenue, transactions, and conversion rate, with a competitive AOV.

wickedgoodcupcakes.com screenshot
#1 wickedgoodcupcakes.com
111.2K
Revenue
39.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
bakedbymelissa.com screenshot
#2 bakedbymelissa.com
621.5K
Revenue
232K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
kupcakerie.com screenshot
#3 kupcakerie.com
13.7K
Revenue
3.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bakemeawish.com screenshot
#4 bakemeawish.com
384.9K
Revenue
107.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sweetstreet.com screenshot
#5 sweetstreet.com
46K
Revenue
27K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
thecupcakecollection.com vs top market performers
thecupcakecollection.com
top retailers
conversion rate vs average order value for thecupcakecollection.com and its competitors
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Revenue share by device at thecupcakecollection.com

In July large majority of sales on thecupcakecollection.com, 97% was finalized on desktop devices, with 2.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thecupcakecollection.com, 97% was finalized on desktop devices, with 2.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thecupcakecollection.com channels

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thecupcakecollection.com Google Ads spend

Evaluate thecupcakecollection.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thecupcakecollection.com devices

Review thecupcakecollection.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thecupcakecollection.com top markets

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thecupcakecollection.com country & global rank

Assess the ranking of thecupcakecollection.com among other retailers within its primary country and worldwide.

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