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Sep 2025
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Home/Insights/Retailers/thebikelane.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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30.1K
Revenue
Sep 25
6.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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Thebikelane.com is a website that sells a wide range of cycling-related products. Their inventory includes bicycles, bike parts, protective gear, apparel, and accessories. They offer various options for all levels of riders, ensuring customers can find suitable items for their cycling needs. The website is a convenient platform for purchasing biking essentials.

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thebikelane.com Annual Revenue and Growth

thebikelane.com's annual sales on its online store amounted to $1.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thebikelane.com revenue by year

thebikelane.com's monthly revenueOVER TIME
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Over the past three months, thebikelane.com revenue has experienced decline of 28%, compared to the preceding three months.

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thebikelane.com revenue decline for last six months
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OVERVIEW
In September 2025, thebikelane.com generated $30,148 in online sales, significantly below the SPORTS median of $77,565, with a conversion rate of 1.00-1.50%, lagging behind the industry high of 3.05%. The average order value (AOV) ranged between $350-375, compared to a high of $539 in the sector. The website recorded 6,167 sessions, far fewer than the SPORTS median of 30,275 and the leading site, garmin.com, which achieved a staggering 47,231,640 sessions. Overall, these metrics indicate thebikelane.com faces considerable challenges in competitiveness within the SPORTS industry.
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thebikelane.com competitors

When comparing thebikelane.com to its competitors in September 2025, it is clear that thebikelane.com falls behind in terms of revenue, transactions, and sessions. thebikelane.com generated a revenue of $30,148 from 83 transactions and 6,167 sessions, with an average order value (AOV) ranging from $350 to $375 and a conversion rate between 1.00% to 1.50%. In contrast, competitors like bikemart.com outperformed with a revenue of $912,361 from 1,026 transactions and 57,177 sessions, boasting an AOV between $875 to $900 and a conversion rate between 1.50% to 2.00%. Other competitors like greggscycles.com, wheelandsprocket.com, summitbicycles.com, and bikeworldiowa.com also surpassed thebikelane.com in various metrics such as revenue, transactions, AOV, and conversion rate. It is evident that thebikelane.com has room for improvement in order to compete effectively in the market.

bikeworldiowa.com screenshot
#1 bikeworldiowa.com
64.6K
Revenue
15K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
summitbicycles.com screenshot
#2 summitbicycles.com
75.8K
Revenue
72.5K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
wheelandsprocket.com screenshot
#3 wheelandsprocket.com
97.7K
Revenue
67.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
greggscycles.com screenshot
#4 greggscycles.com
222.6K
Revenue
29.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bikemart.com screenshot
#5 bikemart.com
912.4K
Revenue
57.2K
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
thebikelane.com vs top market performers
thebikelane.com
top retailers
conversion rate vs average order value for thebikelane.com and its competitors
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Revenue share by device at thebikelane.com

In September large majority of sales on thebikelane.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thebikelane.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thebikelane.com channels

Identify top traffic channels that drive growth for thebikelane.comand discover how performance of traffic channels has changed over time.

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thebikelane.com Google Ads spend

Evaluate thebikelane.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebikelane.com devices

Review thebikelane.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebikelane.com top markets

Explore thebikelane.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebikelane.com country & global rank

Assess the ranking of thebikelane.com among other retailers within its primary country and worldwide.

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