Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for swap.comswap.com

Start benchmarking for free
Sign in with GoogleSign up with Google
6.5K
Revenue
47.6K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
Loading...

Swap.com is an online marketplace where users can buy and sell quality secondhand items. The website offers a diverse selection of clothing, accessories, toys, books, and household goods for people of all ages. Users can find excellent deals and enjoy the convenience of hassle-free swapping.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

swap.com's revenueOVER TIME
View real-time data

Over the past three months, swap.com revenue has experienced decline of 47%, compared to the preceding three months.

View real-time data
swap.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, swap.com, an e-commerce/auction platform, reported a revenue of $6,471, significantly lower than the median of $223,581 for the industry. Their conversion rate fell within the range of 0.00-0.50%, while the highest in the category was 3.04% and the lowest was 0.4%. The Average Order Value (AOV) for swap.com ranged between $25-50, with the highest AOV in the industry reported at $405 and the lowest at $42. The platform had 47,583 sessions, much lower than the industry's median of 93,623, with the highest sessions recorded at 2,046,964 for vatera.hu.
Read more

swap.com competitors

In July 2025, swap.com generated a revenue of $6,471 with 195 transactions and 47,583 sessions. The average order value (AOV) for swap.com ranged between $25-50, and the conversion rate was between 0.00-0.50%. When compared to its competitors, swap.com falls behind in revenue when compared to thrifted.com with $756,896, 2ndstreetusa.com with $1,846,982, and even goodfair.com with $11,542. However, swap.com outperforms thriftworld.com in terms of revenue. In transactions, swap.com falls behind 2ndstreetusa.com and thrifted.com but is on par with goodfair.com. swap.com also has a lower AOV compared to 2ndstreetusa.com and swapboutique.com but is higher than thrifted.com and thriftworld.com. In terms of conversion rate, swap.com lags behind thriftworld.com and swapboutique.com but is similar to goodfair.com and outperforms thrifted.com and 2ndstreetusa.com.

goodfair.com screenshot
#1 goodfair.com
11.5K
Revenue
47.6K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
2ndstreetusa.com screenshot
#2 2ndstreetusa.com
1.8M
Revenue
607K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
thrifted.com screenshot
#3 thrifted.com
756.9K
Revenue
472.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
thriftworld.com screenshot
#4 thriftworld.com
31.8K
Revenue
18.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
swapboutique.com screenshot
#5 swapboutique.com
24.7K
Revenue
3.8K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
swap.com vs top market performers
swap.com
top retailers
conversion rate vs average order value for swap.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at swap.com

In July large majority of sales on swap.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on swap.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

swap.com channels

Identify top traffic channels that drive growth for swap.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

swap.com Google Ads spend

Evaluate swap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

swap.com devices

Review swap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

swap.com top markets

Explore swap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

swap.com country & global rank

Assess the ranking of swap.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard