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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for swap.comswap.com

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3K
Revenue
Sep 25
36K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Swap.com is an online marketplace where users can buy and sell quality secondhand items. The website offers a diverse selection of clothing, accessories, toys, books, and household goods for people of all ages. Users can find excellent deals and enjoy the convenience of hassle-free swapping.

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swap.com Annual Revenue and Growth

swap.com's annual sales on its online store amounted to $654.6K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$654.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swap.com revenue by year

swap.com's monthly revenueOVER TIME
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Over the past three months, swap.com revenue has experienced decline of 61%, compared to the preceding three months.

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swap.com revenue decline for last six months
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OVERVIEW
In September 2025, swap.com, an e-commerce and auctions platform, reported online sales revenue of $3,025, significantly below the median of $165,260, while its conversion rate ranged between 0.00-0.50%, far below the high of 3.08% in its industry. The Average Order Value (AOV) was $25-50, notably less than the industry's high of $409, and it attracted 35,984 sessions, dwarfed by the leading store, vatera.hu, with 1,858,965 sessions. Overall, swap.com faces substantial challenges in both revenue generation and user engagement compared to its industry peers.
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swap.com competitors

In September 2025, swap.com generated $3,025 in revenue with 101 transactions and 35,984 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 0.00-0.50. Compared to its competitors, swap.com falls behind in revenue and transactions, with thrifted.com leading the pack at $795,464 in revenue from 6,003 transactions and 549,693 sessions. 2ndstreetusa.com also outperforms swap.com significantly, with $920,190 in revenue from 2,467 transactions and 276,106 sessions, showcasing a higher AOV of $350-375 and a conversion rate of 0.50-1.00. Despite these numbers, swap.com can still work on improving its metrics to compete more effectively with the likes of thrifted.com and 2ndstreetusa.com in the online thrift and second-hand market.

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9.6K
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AOV
2ndstreetusa.com screenshot
#2 2ndstreetusa.com
920.2K
Revenue
276.1K
Sessions
0.5-1.0%
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$350-375
AOV
thrifted.com screenshot
#3 thrifted.com
795.5K
Revenue
549.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
thriftworld.com screenshot
#4 thriftworld.com
37.6K
Revenue
26.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
swapboutique.com screenshot
#5 swapboutique.com
44.8K
Revenue
7K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
swap.com vs top market performers
swap.com
top retailers
conversion rate vs average order value for swap.com and its competitors
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Revenue share by device at swap.com

In September large majority of sales on swap.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on swap.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swap.com channels

Identify top traffic channels that drive growth for swap.comand discover how performance of traffic channels has changed over time.

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swap.com Google Ads spend

Evaluate swap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swap.com devices

Review swap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swap.com top markets

Explore swap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swap.com country & global rank

Assess the ranking of swap.com among other retailers within its primary country and worldwide.

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