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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for swap.comswap.com

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3.6K
Revenue
Mar 26
7.5K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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Swap.com is an online marketplace where users can buy and sell quality secondhand items. The website offers a diverse selection of clothing, accessories, toys, books, and household goods for people of all ages. Users can find excellent deals and enjoy the convenience of hassle-free swapping.

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swap.com Annual Revenue and Growth

swap.com's annual sales on its online store amounted to $131.2K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$131.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swap.com revenue by year

swap.com's monthly revenueOVER TIME
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Over the past three months, swap.com revenue has experienced growth of 24%, compared to the preceding three months.

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swap.com revenue growth for last six months
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OVERVIEW
In March 2026, swap.com reported online sales revenue of $3,620, significantly below the e-commerce and shopping/auctions median of $199,495, while its conversion rate ranged from 1.50-2.00%, compared to a high of 2.94%. The average order value (AOV) was between $25-50, trailing behind the industry's high of $387. With 7,484 sessions, swap.com had a far smaller reach than the category leader, vatera.hu, which recorded 1,906,325 sessions and a staggering $2,170,869 in revenue, underscoring swap.com’s challenges in a competitive market.
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swap.com competitors

When comparing swap.com to its competitors as of March 2026, we see that swap.com generated a revenue of $3,620 with 131 transactions and 7,484 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. In contrast, 2ndstreetusa.com reported a revenue of $1,381,489 with 3,784 transactions and 471,180 sessions, showcasing a higher AOV of $350-375 but a lower conversion rate of 0.50-1.00%. thrifted.com recorded a revenue of $650,786 with 6,123 transactions and 479,909 sessions, indicating an AOV of $100-125 and a conversion rate of 1.00-1.50%. thriftworld.com had a revenue of $36,110 with 528 transactions and 26,796 sessions, along with an AOV of $50-75 and a conversion rate matching swap.com at 1.50-2.00%. Finally, swapboutique.com achieved a revenue of $49,058 with 255 transactions and 6,963 sessions, presenting a higher AOV of $175-200 and an impressive conversion rate of 3.50-4.00%.

2ndstreetusa.com screenshot
#1 2ndstreetusa.com
1.4M
Revenue
471.2K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
thrifted.com screenshot
#2 thrifted.com
650.8K
Revenue
479.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
thriftworld.com screenshot
#3 thriftworld.com
36.1K
Revenue
26.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
swapboutique.com screenshot
#4 swapboutique.com
49.1K
Revenue
7K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
clothesmentor.com screenshot
#5 clothesmentor.com
1.1M
Revenue
384.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
swap.com vs top market performers
swap.com
top retailers
conversion rate vs average order value for swap.com and its competitors
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Revenue share by device at swap.com

In March large majority of sales on swap.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on swap.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swap.com channels

Identify top traffic channels that drive growth for swap.comand discover how performance of traffic channels has changed over time.

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swap.com Google Ads spend

Evaluate swap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swap.com devices

Review swap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swap.com top markets

Explore swap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swap.com country & global rank

Assess the ranking of swap.com among other retailers within its primary country and worldwide.

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