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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

swap.com

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11.2K

Revenue

47.6K

Sessions

0.5-1.0%

Conv. rate

$25-50

AOV

Main country of store: UNITED STATES
Website category: AUCTIONS

Swap.com is an online marketplace where users can buy and sell quality secondhand items. The website offers a diverse selection of clothing, accessories, toys, books, and household goods for people of all ages. Users can find excellent deals and enjoy the convenience of hassle-free swapping.

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swap.com's revenueOVER TIME
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Over the past three months, swap.com revenue has experienced decline of 39%, compared to the preceding three months.

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swap.com revenue decline for last six months

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OVERVIEW

In May 2025, swap.com in the AUCTIONS industry had a revenue of $11,211 with a median revenue of $180,242. Their conversion rate ranged from 0.50-1.00% compared to a very high of 3.0% and a very low of 0.4%. The average order value (AOV) was between $25-50, with a high AOV of $404 and a low AOV of $44. The number of sessions on swap.com was 47,583, while the store with the highest sessions in the industry was vatera.hu at 2,519,301, and the median sessions were 92,412.

swap.com competitors

In May 2025, swap.com generated $11,211 in revenue from 341 transactions with 47,583 sessions, boasting an average order value (AOV) range of $25-50 and a conversion rate of 0.50-1.00. When compared to its competitors, swap.com falls behind in revenue compared to thrifted.com with $831,308, 2ndstreetusa.com with $1,335,128, and thriftworld.com with $18,103. swap.com also lags in transactions and sessions compared to thrifted.com and 2ndstreetusa.com. However, swap.com excels in AOV when compared to goodfair.com, thriftworld.com, and swapboutique.com. Despite swap.com's lower revenue and transaction numbers, its conversion rate is competitive with thrifted.com and 2ndstreetusa.com, showing potential for growth and optimization in the future. swap.com's focus on affordability and a wide range of products could attract more customers and increase its market share in the future.

#1 goodfair.com

11.1K

Revenue

28.6K

Sessions

0.0-0.5%

Conv. rate

$100-125

AOV

#2 2ndstreetusa.com

1.3M

Revenue

473.5K

Sessions

0.5-1.0%

Conv. rate

$350-375

AOV

#3 thrifted.com

831.3K

Revenue

465.5K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 thriftworld.com

18.1K

Revenue

10.1K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 swapboutique.com

23.5K

Revenue

3.7K

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

swap.com vs top market performers

swap.com

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Revenue share by device at swap.com

In May large majority of sales on swap.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices.

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swap.com channels

Identify top traffic channels that drive growth for swap.comand discover how performance of traffic channels has changed over time.

swap.com Google Ads spend

Evaluate swap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

swap.com devices

Review swap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

swap.com top markets

Explore swap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.