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Jan 2026
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Home/Insights/Retailers/supermicro.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for supermicro.comsupermicro.com

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4M
Revenue
Jan 26
949.2K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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supermicro.com Annual Revenue and Growth

supermicro.com's annual sales on its online store amounted to $42.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$42.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
supermicro.com revenue by year

supermicro.com's monthly revenueOVER TIME
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Over the past three months, supermicro.com revenue has experienced decline of 12%, compared to the preceding three months.

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supermicro.com revenue decline for last six months
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OVERVIEW
In January 2026, supermicro.com generated $3,969,828 in online sales, significantly higher than the industry median of $209,150, but far below dell.com's $231,223,890. The site achieved a conversion rate of 0.50-1.00%, below the industry high of 3.58%, while its average order value (AOV) ranged from $500-525, also lower than the high of $900. With 949,156 sessions, supermicro.com performed well compared to the median of 45,494 sessions in the computer hardware category, though it fell short of lenovo.com's leading 46,872,302 sessions, reflecting a competitive landscape in the computers, electronics, and technology industry.
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supermicro.com competitors

When comparing supermicro.com to its competitors in January 2026, we see that supermicro.com has a significantly higher revenue of $3,969,828 compared to the closest competitor serverpartdeals.com with $1,842,505. In terms of transactions, supermicro.com has 7,651 transactions, which is much higher than most competitors, with the exception of serverpartdeals.com with 1,658 transactions. supermicro.com also has the highest number of sessions at 949,156, surpassing all competitors. However, when looking at the Average Order Value (AOV), supermicro.com falls within the range of $500-525, while competitors like serverpartdeals.com and serversupply.com have higher AOVs of $1100-1125 and $1050-1075 respectively. Conversion rates for supermicro.com fall within the range of 0.50-1.00%, which is on par with serverpartdeals.com, while some competitors like unixsurplus.com have higher conversion rates at 1.50-2.00%.

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423.5K
Revenue
231.8K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
advancedhpc.com screenshot
#2 advancedhpc.com
28.1K
Revenue
7.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
serversupply.com screenshot
#3 serversupply.com
787.2K
Revenue
263.8K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
serverpartdeals.com screenshot
#4 serverpartdeals.com
1.8M
Revenue
214K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
unixsurplus.com screenshot
#5 unixsurplus.com
279.2K
Revenue
22.4K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
supermicro.com vs top market performers
supermicro.com
top retailers
conversion rate vs average order value for supermicro.com and its competitors
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Revenue share by device at supermicro.com

In January large majority of sales on supermicro.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on supermicro.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supermicro.com channels

Identify top traffic channels that drive growth for supermicro.comand discover how performance of traffic channels has changed over time.

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supermicro.com Google Ads spend

Evaluate supermicro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supermicro.com devices

Review supermicro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supermicro.com top markets

Explore supermicro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supermicro.com country & global rank

Assess the ranking of supermicro.com among other retailers within its primary country and worldwide.

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