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Dec 2025
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Home/Insights/Retailers/stohlquist.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for stohlquist.comstohlquist.com

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31.8K
Revenue
Dec 25
4.8K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Stohlquist.com is a website that offers a range of products related to water sports and outdoor activities. They sell a variety of high-quality items such as life jackets, drysuits, wetsuits, paddle gear, and accessories. The site provides detailed information about their products, ensuring consumers make well-informed choices.

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stohlquist.com Annual Revenue and Growth

stohlquist.com's annual sales on its online store amounted to $335.9K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$335.9K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
stohlquist.com revenue by year

stohlquist.com's monthly revenueOVER TIME
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Over the past three months, stohlquist.com revenue has experienced decline of 57%, compared to the preceding three months.

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stohlquist.com revenue decline for last six months
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OVERVIEW
In December 2025, stohlquist.com generated $31,773 in online sales, significantly below the e-commerce industry median of $110,409. With a conversion rate between 3.50% and 4.00%, Stohlquist's performance is just shy of the high benchmark of 3.94%. The average order value (AOV) ranged from $150 to $175, notably lower than the industry's high of $338. The site recorded 4,833 sessions, far behind the median of 47,805 sessions in the e-commerce sector. This performance indicates potential areas for improvement in both traffic and sales efficiency compared to industry leaders like QVC and Boots.
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stohlquist.com competitors

In December 2025, stohlquist.com generated a revenue of $31,773 from 190 transactions with 4,833 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 3.50-4.00%. In comparison, its competitors had varying performances. astraldesigns.com led the pack with a revenue of $110,810 from 623 transactions and 52,946 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. olympicoutdoorcenter.com followed with $24,622 revenue, 54 transactions, 5,683 sessions, AOV of $450-475, and a conversion rate of 0.50-1.00%. kayakacademy.com had a revenue of $13,008 from 44 transactions, 3,261 sessions, AOV of $275-300, and a conversion rate of 1.00-1.50%. Overall, stohlquist.com performed well in terms of conversion rate compared to its competitors but fell behind in revenue and sessions.

astraldesigns.com screenshot
#1 astraldesigns.com
110.8K
Revenue
52.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
olympicoutdoorcenter.com screenshot
#2 olympicoutdoorcenter.com
24.6K
Revenue
5.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
kayakacademy.com screenshot
#3 kayakacademy.com
13K
Revenue
3.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
nrs.com screenshot
#4 nrs.com
1.1M
Revenue
179.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
stohlquist.com vs top market performers
stohlquist.com
top retailers
conversion rate vs average order value for stohlquist.com and its competitors
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Revenue share by device at stohlquist.com

In December large majority of sales on stohlquist.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on stohlquist.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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stohlquist.com channels

Identify top traffic channels that drive growth for stohlquist.comand discover how performance of traffic channels has changed over time.

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stohlquist.com Google Ads spend

Evaluate stohlquist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stohlquist.com devices

Review stohlquist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stohlquist.com top markets

Explore stohlquist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stohlquist.com country & global rank

Assess the ranking of stohlquist.com among other retailers within its primary country and worldwide.

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