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Dec 2025
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Home/Insights/Retailers/splendid.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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710.5K
Revenue
Dec 25
252.5K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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splendid.com Annual Revenue and Growth

splendid.com's annual sales on its online store amounted to $10.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
splendid.com revenue by year

splendid.com's monthly revenueOVER TIME
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Over the past three months, splendid.com revenue has experienced growth of 51%, compared to the preceding three months.

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splendid.com revenue growth for last six months
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OVERVIEW
In December 2025, splendid.com generated $710,487 in online sales, significantly outperforming the lifestyle/fashion and apparel median of $92,600, though still far from industry leader Macy's at $926,839,757. The site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.17%, while its average order value (AOV) of $200-225 remains lower than the $389 peak in the sector. With 252,490 sessions, Splendid surpassed the median of 39,789, yet fell short of the session leader Shein's 304,519,814. These metrics highlight a solid performance but indicate room for improvement in conversion and AOV.
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splendid.com competitors

In December 2025, splendid.com reported a revenue of $710,487 from 3,389 transactions and 252,490 sessions, with an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. When compared to its competitors, splendid.com outperforms most in terms of revenue, with only evereve.com surpassing it significantly at $5,727,696. However, splendid.com falls behind in terms of transactions and sessions when compared to evereve.com. In terms of AOV, splendid.com is on par with evereve.com and above competitors like splendidspoon.com and naykedapparel.com. While splendid.com has a lower conversion rate than naykedapparel.com and bloomkidscollection.com, it is in line with evereve.com. Overall, splendid.com is a strong performer in the market, particularly excelling in revenue generation.

splendidspoon.com screenshot
#1 splendidspoon.com
77.1K
Revenue
21.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
naykedapparel.com screenshot
#2 naykedapparel.com
1.7K
Revenue
727
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
evereve.com screenshot
#3 evereve.com
5.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
bloomkidscollection.com screenshot
#4 bloomkidscollection.com
1.8K
Revenue
2.1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
publicmediamarket.org screenshot
#5 publicmediamarket.org
8.8K
Revenue
10.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
splendid.com vs top market performers
splendid.com
top retailers
conversion rate vs average order value for splendid.com and its competitors
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Revenue share by device at splendid.com

In December large majority of sales on splendid.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on splendid.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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splendid.com channels

Identify top traffic channels that drive growth for splendid.comand discover how performance of traffic channels has changed over time.

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splendid.com Google Ads spend

Evaluate splendid.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splendid.com devices

Review splendid.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splendid.com top markets

Explore splendid.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splendid.com country & global rank

Assess the ranking of splendid.com among other retailers within its primary country and worldwide.

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