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Oct 2025
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Home/Insights/Retailers/sparkfun.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3M
Revenue
Oct 25
1.3M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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SparkFun.com is an online platform specializing in selling a wide range of electronic components for makers and hobbyists. Their inventory includes products like microcontrollers, sensors, LEDs, cables, and kits, catering to beginners and advanced users alike. SparkFun.com also provides educational resources, tutorials, and project ideas to facilitate learning and creativity with electronics.

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sparkfun.com Annual Revenue and Growth

sparkfun.com's annual sales on its online store amounted to $57.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$57.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sparkfun.com revenue by year

sparkfun.com's monthly revenueOVER TIME
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Over the past three months, sparkfun.com revenue has experienced growth of 39%, compared to the preceding three months.

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sparkfun.com revenue growth for last six months
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OVERVIEW
In October 2025, sparkfun.com reported online sales revenue of $2,992,308, significantly higher than the industry median of $124,831, but trailing behind the top competitor m.takealot.com at $26,465,005. The site's conversion rate ranged from 0.50% to 1.00%, lower than the industry's high of 4.03%, with an average order value (AOV) between $225 and $250, below the high benchmark of $734. Additionally, sparkfun.com attracted 1,302,831 sessions, considerably exceeding the median of 43,770 in the computers and electronics category, yet far from the highest record of 10,888,880 sessions from boat-lifestyle.com.
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sparkfun.com competitors

When comparing sparkfun.com to its competitors as of October 2025, it is clear that sparkfun.com lags behind in terms of revenue. sparkfun.com generated $2,992,308 in revenue from 12,968 transactions and 1,302,831 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate of 0.50-1.00. In contrast, arduino.cc leads the pack with a revenue of $55,883,705 from 141,475 transactions and 7,351,381 sessions, boasting an AOV of $375-400 and a conversion rate of 1.50-2.00. digikey.com also outperforms sparkfun.com significantly with a revenue of $125,737,505 from 112,721 transactions and 8,191,089 sessions, featuring an AOV of $1100-1125 and a conversion rate of 1.00-1.50. While sparkfun.com holds its own in terms of conversion rate, it has room for growth in revenue and transactions compared to its competitors.

arduino.cc screenshot
#1 arduino.cc
55.9M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
seeedstudio.com screenshot
#2 seeedstudio.com
3.9M
Revenue
913.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
jameco.com screenshot
#3 jameco.com
1.1M
Revenue
298.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
digikey.com screenshot
#4 digikey.com
125.7M
Revenue
8.2M
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
pololu.com screenshot
#5 pololu.com
2.2M
Revenue
326.7K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
sparkfun.com vs top market performers
sparkfun.com
top retailers
conversion rate vs average order value for sparkfun.com and its competitors
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Revenue share by device at sparkfun.com

In October large majority of sales on sparkfun.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sparkfun.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sparkfun.com channels

Identify top traffic channels that drive growth for sparkfun.comand discover how performance of traffic channels has changed over time.

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sparkfun.com Google Ads spend

Evaluate sparkfun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sparkfun.com devices

Review sparkfun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sparkfun.com top markets

Explore sparkfun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sparkfun.com country & global rank

Assess the ranking of sparkfun.com among other retailers within its primary country and worldwide.

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