Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/sparkfun.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for sparkfun.comsparkfun.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2.9M
Revenue
Jan 26
1.3M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
Loading...

SparkFun.com is an online platform specializing in selling a wide range of electronic components for makers and hobbyists. Their inventory includes products like microcontrollers, sensors, LEDs, cables, and kits, catering to beginners and advanced users alike. SparkFun.com also provides educational resources, tutorials, and project ideas to facilitate learning and creativity with electronics.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sparkfun.com Annual Revenue and Growth

sparkfun.com's annual sales on its online store amounted to $27.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$27.1M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sparkfun.com revenue by year

sparkfun.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sparkfun.com revenue has experienced growth of 24%, compared to the preceding three months.

View real-time data
sparkfun.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, sparkfun.com generated $2,933,890 in online sales, significantly surpassing the median of $144,234 in the computers and electronics industry. With a conversion rate between 0.50-1.00%, it falls below the industry high of 3.68%. SparkFun's average order value (AOV) ranges from $225 to $250, notably lower than the high of $678. The site attracted 1,304,512 sessions, well below the leading store, m.takealot.com, which garnered 10,613,577 sessions. These metrics illustrate SparkFun's performance as robust yet indicative of growth opportunities in a competitive landscape.
Read more

sparkfun.com competitors

In January 2026, sparkfun.com generated a revenue of $2,933,890 from 12,897 transactions and 1,304,512 sessions with an Average Order Value (AOV) of $225-250 and a conversion rate of 0.50-1.00%. In comparison, arduino.cc had a significantly higher revenue of $56,676,718 with 138,424 transactions and 7,199,251 sessions, boasting an AOV of $400-425 and a conversion rate of 1.50-2.00%. seeedstudio.com also outperformed sparkfun.com with a revenue of $4,998,393 from 12,128 transactions and 1,091,505 sessions, showcasing an AOV of $400-425 and a conversion rate of 1.00-1.50%. Despite sparkfun.com's revenue being lower than its competitors, it did have a similar conversion rate range and a competitive AOV. However, digikey.com stood out with a staggering revenue of $127,970,963, 111,949 transactions, 7,921,361 sessions, an AOV of $1125-1150, and a conversion rate of 1.00-1.50%, showcasing a dominant performance in the industry.

arduino.cc screenshot
#1 arduino.cc
56.7M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
seeedstudio.com screenshot
#2 seeedstudio.com
5M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
jameco.com screenshot
#3 jameco.com
1.6M
Revenue
367K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
digikey.com screenshot
#4 digikey.com
128M
Revenue
7.9M
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
pololu.com screenshot
#5 pololu.com
2.1M
Revenue
351.3K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
sparkfun.com vs top market performers
sparkfun.com
top retailers
conversion rate vs average order value for sparkfun.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sparkfun.com

In January large majority of sales on sparkfun.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on sparkfun.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sparkfun.com channels

Identify top traffic channels that drive growth for sparkfun.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sparkfun.com Google Ads spend

Evaluate sparkfun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sparkfun.com devices

Review sparkfun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sparkfun.com top markets

Explore sparkfun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sparkfun.com country & global rank

Assess the ranking of sparkfun.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard