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Nov 2025
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Home/Insights/Retailers/sparkfun.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.9M
Revenue
Nov 25
1.3M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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SparkFun.com is an online platform specializing in selling a wide range of electronic components for makers and hobbyists. Their inventory includes products like microcontrollers, sensors, LEDs, cables, and kits, catering to beginners and advanced users alike. SparkFun.com also provides educational resources, tutorials, and project ideas to facilitate learning and creativity with electronics.

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sparkfun.com Annual Revenue and Growth

sparkfun.com's annual sales on its online store amounted to $57.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$57.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sparkfun.com revenue by year

sparkfun.com's monthly revenueOVER TIME
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Over the past three months, sparkfun.com revenue has experienced growth of 86%, compared to the preceding three months.

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sparkfun.com revenue growth for last six months
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OVERVIEW
In November 2025, sparkfun.com generated $2,898,624 in online sales, significantly higher than the industry median of $119,014, while its conversion rate ranged from 0.50-1.00%, well below the industry's high of 4.09%. The average order value (AOV) was between $225 and $250, far from the industry high of $719, with a total of 1,302,852 sessions, substantially outpacing the median of 47,122 sessions. Despite being the second largest in the computers_electronics_and_technology category, behind m.takealot.com, which leads in both revenue and sessions, sparkfun.com showcases strong sales potential within its niche market.
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sparkfun.com competitors

When comparing SparkFun to its competitors in November 2025, it is clear that some competitors outperform in certain metrics. For example, arduino.cc leads in revenue with $57,935,909 compared to SparkFun's $2,898,624. digikey.com also stands out with a significantly higher revenue of $116,092,542 and a higher average order value (AOV) of $1100-1125. However, SparkFun has a competitive conversion rate range of 0.50-1.00, similar to seeedstudio.com and jameco.com. pololu.com boasts a high conversion rate of 2.00-2.50 but lags behind in revenue. Overall, SparkFun holds its ground in terms of revenue and conversion rate, positioning itself as a strong competitor in the electronics market despite facing stiff competition from larger players like arduino.cc and digikey.com.

arduino.cc screenshot
#1 arduino.cc
57.9M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
seeedstudio.com screenshot
#2 seeedstudio.com
4.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
jameco.com screenshot
#3 jameco.com
1.2M
Revenue
310.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
digikey.com screenshot
#4 digikey.com
116.1M
Revenue
8.2M
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
pololu.com screenshot
#5 pololu.com
2.1M
Revenue
322.1K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
sparkfun.com vs top market performers
sparkfun.com
top retailers
conversion rate vs average order value for sparkfun.com and its competitors
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Revenue share by device at sparkfun.com

In November large majority of sales on sparkfun.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sparkfun.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sparkfun.com channels

Identify top traffic channels that drive growth for sparkfun.comand discover how performance of traffic channels has changed over time.

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sparkfun.com Google Ads spend

Evaluate sparkfun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sparkfun.com devices

Review sparkfun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sparkfun.com top markets

Explore sparkfun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sparkfun.com country & global rank

Assess the ranking of sparkfun.com among other retailers within its primary country and worldwide.

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