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Oct 2025
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Home/Insights/Retailers/snowpeak.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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585.5K
Revenue
Oct 25
336.2K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Snowpeak.com is an online platform that offers a range of outdoor products and equipment. The website showcases a variety of items focused on camping, hiking, and other outdoor activities. It provides customers with a convenient way to explore and purchase gear such as tents, camping stoves, cookware, apparel, and accessories.

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snowpeak.com Annual Revenue and Growth

snowpeak.com's annual sales on its online store amounted to $11.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$11.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
snowpeak.com revenue by year

snowpeak.com's monthly revenueOVER TIME
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Over the past three months, snowpeak.com revenue has experienced decline of 23%, compared to the preceding three months.

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snowpeak.com revenue decline for last six months
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OVERVIEW
In October 2025, snowpeak.com, an e-commerce retailer, generated online sales revenue of $585,481, significantly surpassing the e-commerce median of $93,795, although far below market leader michaels.com’s $105,162,923. The site’s conversion rate ranged from 0.50-1.00%, below the high industry benchmark of 3.89% but above the low end of 0.74%. snowpeak.com achieved an average order value (AOV) between $225-250, again below the high AOV of $350 and above the low of $56. With 336,219 sessions, its traffic falls short of michaels.com’s impressive 32,351,606 sessions, but is above the median of 39,049 sessions in its category.
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snowpeak.com competitors

In October 2025, snowpeak.com outperformed its competitors in terms of revenue, transactions, and sessions. snowpeak.com generated $585,481 in revenue from 2,352 transactions and 336,219 sessions. Its Average Order Value (AOV) ranged from $225-250, with a conversion rate of 0.50-1.00. In comparison, the closest competitor in terms of revenue was liquorstoreclothing.com, which only made $37,452 from 204 transactions and 35,727 sessions. Other competitors like acaciasf.com, 15thstsurfsupply.com, article-london.com, and mycoolingstore.com also fell short in revenue, transactions, and sessions when compared to snowpeak.com. Despite some competitors having higher AOV or conversion rates in specific areas, overall, snowpeak.com demonstrated a stronger performance across the board.

liquorstoreclothing.com screenshot
#1 liquorstoreclothing.com
37.5K
Revenue
35.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
acaciasf.com screenshot
#2 acaciasf.com
8.2K
Revenue
4.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
15thstsurfsupply.com screenshot
#3 15thstsurfsupply.com
6.7K
Revenue
2.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
article-london.com screenshot
#4 article-london.com
37.5K
Revenue
61.1K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
mycoolingstore.com screenshot
#5 mycoolingstore.com
72K
Revenue
23.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
snowpeak.com vs top market performers
snowpeak.com
top retailers
conversion rate vs average order value for snowpeak.com and its competitors
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Revenue share by device at snowpeak.com

In October large majority of sales on snowpeak.com, 98% was finalized on desktop devices, with 2.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on snowpeak.com, 98% was finalized on desktop devices, with 2.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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snowpeak.com channels

Identify top traffic channels that drive growth for snowpeak.comand discover how performance of traffic channels has changed over time.

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snowpeak.com Google Ads spend

Evaluate snowpeak.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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snowpeak.com devices

Review snowpeak.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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snowpeak.com top markets

Explore snowpeak.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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snowpeak.com country & global rank

Assess the ranking of snowpeak.com among other retailers within its primary country and worldwide.

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