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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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415.5K
Revenue
Jul 26
274.5K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$1100-1200
AOV
Jul 26
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Serta.com is a website that provides a wide selection of bedding products. They offer mattresses, pillows, mattress toppers, bedding sets, and adjustable bases. The website also features informative articles and customer reviews to guide potential buyers in their purchase decisions.

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serta.com Annual Revenue and Growth

serta.com's annual sales on its online store amounted to $3.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
serta.com revenue by year

serta.com's monthly revenueOVER TIME
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Over the past three months, serta.com revenue has experienced growth of 24%, compared to the preceding three months.

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serta.com revenue growth for last six months
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OVERVIEW
In July 2026, serta.com generated $415,000 in online sales, significantly higher than the typical furniture retailer's revenue of around $144,000. The site attracted 275,000 sessions, far exceeding the typical furniture retailer's 34,100 sessions. Its conversion rate ranged from 0.00-0.50%, which is below the typical furniture retailer's range of 0.27% to 1.97%. Additionally, serta.com’s average order value (AOV) of $1125-1150 is within the typical furniture retailer's AOV range of $294 to $1,209.
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serta.com competitors

In July 2026, mattressfirm.com dominated the market with a staggering revenue of $58.7 million, significantly outperforming competitors. serta.com, with $415,000 in revenue, ranks 2 of 6, trailing mattressfirm.com by 58.3 million. In terms of transactions, mattressfirm.com also leads with 93,100, while serta.com manages only 369, ranking 3 of 6 and trailing by 92,700. Although serta.com ranks 2 of 6 in sessions with 275,000, it falls short by 7.7 million compared to mattressfirm.com. Other competitors like turmerry.com and us-mattress.com show varied performance, but none approach mattressfirm.com's dominance in revenue or transactions. serta.com needs to improve its conversion rate, which is currently between 0.00-0.50%.

americanmattress.com screenshot
#1 americanmattress.com
1.4K
Revenue
11.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
us-mattress.com screenshot
#2 us-mattress.com
179.3K
Revenue
15K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#3 turmerry.com
380.5K
Revenue
153.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
dealbeds.com screenshot
#4 dealbeds.com
41.8K
Revenue
20K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
mattressfirm.com screenshot
#5 mattressfirm.com
58.7M
Revenue
8M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
serta.com vs top market performers
serta.com
top retailers
conversion rate vs average order value for serta.com and its competitors
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Revenue share by device at serta.com

In July large majority of sales on serta.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on serta.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries serta.com operates in

serta.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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serta.com channels

Identify top traffic channels that drive growth for serta.comand discover how performance of traffic channels has changed over time.

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serta.com Google Ads spend

Evaluate serta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serta.com devices

Review serta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serta.com top markets

Explore serta.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serta.com country & global rank

Assess the ranking of serta.com among other retailers within its primary country and worldwide.

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