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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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203K
Revenue
Sep 25
162.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$1100-1200
AOV
Sep 25
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Serta.com is a website that provides a wide selection of bedding products. They offer mattresses, pillows, mattress toppers, bedding sets, and adjustable bases. The website also features informative articles and customer reviews to guide potential buyers in their purchase decisions.

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serta.com Annual Revenue and Growth

serta.com's annual sales on its online store amounted to $6.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
serta.com revenue by year

serta.com's monthly revenueOVER TIME
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Over the past three months, serta.com revenue has experienced decline of 24%, compared to the preceding three months.

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serta.com revenue decline for last six months
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OVERVIEW
In September 2025, serta.com, operating in the home and garden/furniture sector, generated $203,006 in online sales, surpassing the median revenue of $128,623; however, its conversion rate remained low at 0.00-0.50%, compared to a high of 1.96% in the industry. With an average order value (AOV) of $1,125-1,150, it falls below the sector’s high AOV of $1,213. The site attracted 162,110 sessions, significantly lower than ikea.com's leading 238,090,084 sessions, while the median for the category stands at 34,751, indicating Serta's challenges in competing within this expansive market.
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serta.com competitors

When comparing serta.com to its competitors in September 2025, we can see that Serta's revenue of $203,006 falls behind mattressfirm.com's impressive $43,464,046. However, Serta's transaction count of 178 is on par with other competitors such as us-mattress.com with 232 transactions. In terms of sessions, Serta's 162,110 falls below mattressfirm.com's 6,954,019, but surpasses americanmattress.com and dealbeds.com. Serta's AOV range of $1125-$1150 matches that of us-mattress.com, while turmerry.com and dealbeds.com have lower AOV ranges. Conversion rates vary among competitors, with Serta falling within the range of 0.00-0.50, similar to americanmattress.com and dealbeds.com, while us-mattress.com and mattressfirm.com show higher conversion rates. Despite some areas where Serta lags behind, it remains competitive in key metrics within the industry.

americanmattress.com screenshot
#1 americanmattress.com
4.8K
Revenue
32.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
us-mattress.com screenshot
#2 us-mattress.com
263.2K
Revenue
27K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#3 turmerry.com
283.2K
Revenue
147.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
dealbeds.com screenshot
#4 dealbeds.com
35.5K
Revenue
20.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
mattressfirm.com screenshot
#5 mattressfirm.com
43.5M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
serta.com vs top market performers
serta.com
top retailers
conversion rate vs average order value for serta.com and its competitors
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Revenue share by device at serta.com

In September large majority of sales on serta.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on serta.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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serta.com channels

Identify top traffic channels that drive growth for serta.comand discover how performance of traffic channels has changed over time.

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serta.com Google Ads spend

Evaluate serta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serta.com devices

Review serta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serta.com top markets

Explore serta.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serta.com country & global rank

Assess the ranking of serta.com among other retailers within its primary country and worldwide.

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