Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for serta.comserta.com

Start benchmarking for free
Sign in with GoogleSign up with Google
284.5K
Revenue
232.8K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
Loading...

Serta.com is a website that provides a wide selection of bedding products. They offer mattresses, pillows, mattress toppers, bedding sets, and adjustable bases. The website also features informative articles and customer reviews to guide potential buyers in their purchase decisions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

serta.com's revenueOVER TIME
View real-time data

Over the past three months, serta.com revenue has experienced growth of 11%, compared to the preceding three months.

View real-time data
serta.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, serta.com in the FURNITURE industry had online sales revenue of $284,515, a conversion rate of 0.00-0.50%, and an AOV of $1100-1125, with 232,799 sessions. Compared to the median revenue of $157,301 and median sessions of 36,085 in the industry, serta.com performed well. However, it lagged behind the largest online store ikea.com, which had revenue of $904,379,801 and sessions of 243,283,438. serta.com's conversion rate and AOV were within the range of the industry, but with room for improvement to reach the very high levels of 1.91% and $1,215, respectively.
Read more

serta.com competitors

In July 2025, serta.com generated a revenue of $284,515 from 254 transactions and 232,799 sessions with an average order value (AOV) ranging between $1,100-$1,125 and a conversion rate of 0.00-0.50%. Comparing this to its competitors, americanmattress.com had a revenue of $4,808 from 7 transactions and 31,761 sessions with an AOV of $675-$700 and a similar conversion rate. us-mattress.com outperformed Serta with a revenue of $409,246 from 357 transactions and 36,171 sessions, boasting a higher AOV of $1,125-$1,150 and a conversion rate of 0.50-1.00%. turmerry.com also surpassed Serta with $364,073 in revenue from 1,358 transactions and 150,494 sessions, a lower AOV of $250-$275, but a conversion rate of 0.50-1.00%. serta.com falls behind in revenue compared to the top competitor, mattressfirm.com, which earned $41,456,470 from 64,397 transactions and 7,559,491 sessions, with an AOV of $625-$650 and a conversion rate of 0.50-1.00%.

americanmattress.com screenshot
#1 americanmattress.com
4.8K
Revenue
31.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
us-mattress.com screenshot
#2 us-mattress.com
409.2K
Revenue
36.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#3 turmerry.com
364.1K
Revenue
150.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
dealbeds.com screenshot
#4 dealbeds.com
43.5K
Revenue
28.1K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
mattressfirm.com screenshot
#5 mattressfirm.com
41.5M
Revenue
7.6M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
serta.com vs top market performers
serta.com
top retailers
conversion rate vs average order value for serta.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at serta.com

In July large majority of sales on serta.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on serta.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

serta.com channels

Identify top traffic channels that drive growth for serta.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

serta.com Google Ads spend

Evaluate serta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

serta.com devices

Review serta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

serta.com top markets

Explore serta.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

serta.com country & global rank

Assess the ranking of serta.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard