serta.com
Serta.com is a website that provides a wide selection of bedding products. They offer mattresses, pillows, mattress toppers, bedding sets, and adjustable bases. The website also features informative articles and customer reviews to guide potential buyers in their purchase decisions.
GRIPS CUSTOMERS & RESEARCH PARTNERS
serta.com Annual Revenue and Growth
serta.com's annual sales on its online store amounted to $6.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
serta.com's monthly revenueOVER TIME
Over the past three months, serta.com revenue has experienced decline of 5.2%, compared to the preceding three months.
serta.com competitors
In November 2025, serta.com generated a revenue of $372,488 from 331 transactions with 182,033 sessions, boasting an average order value (AOV) range of $1100-$1125 and a conversion rate of 0.00-0.50%. When compared to its competitors, americanmattress.com had a significantly lower revenue of $2,350 with 4 transactions and 19,111 sessions, while us-mattress.com outperformed serta.com with a revenue of $399,204 from 335 transactions and 35,951 sessions, showcasing a higher AOV range of $1175-$1200 and a conversion rate of 0.50-1.00%. turmerry.com achieved a revenue of $352,200 from 1,581 transactions and 126,959 sessions, with an AOV range of $200-$225 and a conversion rate of 1.00-1.50%. dealbeds.com saw a revenue of $58,785 from 47 transactions and 32,355 sessions, with an AOV range of $1225-$1250 and a conversion rate of 0.00-0.50%. Finally, mattressfirm.com dominated the market with a revenue of $125,151,480 from 198,671 transactions and 11,938,177 sessions, boasting an AOV range of $625-$650 and a conversion rate of 1.50-2.00%.
Revenue share by device at serta.com
In November large majority of sales on serta.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
serta.com channels
Identify top traffic channels that drive growth for serta.comand discover how performance of traffic channels has changed over time.
serta.com Google Ads spend
Evaluate serta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
serta.com devices
Review serta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
