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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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323.4K
Revenue
Jan 26
156.5K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$1100-1200
AOV
Jan 26
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Serta.com is a website that provides a wide selection of bedding products. They offer mattresses, pillows, mattress toppers, bedding sets, and adjustable bases. The website also features informative articles and customer reviews to guide potential buyers in their purchase decisions.

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serta.com Annual Revenue and Growth

serta.com's annual sales on its online store amounted to $3.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
serta.com revenue by year

serta.com's monthly revenueOVER TIME
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Over the past three months, serta.com revenue has experienced growth of 45%, compared to the preceding three months.

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serta.com revenue growth for last six months
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OVERVIEW
In January 2026, serta.com generated $323,363 in online sales, significantly exceeding the FURNITURE median of $182,912, yet falling short of market leader ikea.com's impressive $892,676,681. With a conversion rate ranging from 0.00-0.50%, it remains below the category average of 2.05%, while its average order value (AOV) of $1,125-$1,150 is competitive but less than the high of $1,213. Additionally, the site attracted 156,545 sessions, well above the median of 40,858 but still dwarfed by ikea.com's staggering 286,062,444 sessions, highlighting both potential and competition in the market.
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serta.com competitors

serta.com, with a revenue of $323,363, falls behind some of its competitors in terms of revenue. mattressfirm.com leads the pack with a staggering revenue of $75,376,321 in January 2026. However, serta.com performs better than americanmattress.com and dealbeds.com, which have revenues of $2,673 and $54,960, respectively. In terms of transactions, serta.com's 285 transactions are more than what americanmattress.com and dealbeds.com have, but less than us-mattress.com's 242 and significantly less than mattressfirm.com's 118,729 transactions. serta.com also has a higher average order value (AOV) range of $1125-$1150 compared to most competitors. Despite having a conversion rate range of 0.00-0.50%, serta.com faces tough competition from turmerry.com and mattressfirm.com, which boast higher conversion rates of 1.00-1.50%.

americanmattress.com screenshot
#1 americanmattress.com
2.7K
Revenue
14.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
us-mattress.com screenshot
#2 us-mattress.com
285.4K
Revenue
28.9K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#3 turmerry.com
341K
Revenue
130.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
dealbeds.com screenshot
#4 dealbeds.com
55K
Revenue
38.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
mattressfirm.com screenshot
#5 mattressfirm.com
75.4M
Revenue
9.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
serta.com vs top market performers
serta.com
top retailers
conversion rate vs average order value for serta.com and its competitors
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Revenue share by device at serta.com

In January large majority of sales on serta.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on serta.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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serta.com channels

Identify top traffic channels that drive growth for serta.comand discover how performance of traffic channels has changed over time.

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serta.com Google Ads spend

Evaluate serta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serta.com devices

Review serta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serta.com top markets

Explore serta.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serta.com country & global rank

Assess the ranking of serta.com among other retailers within its primary country and worldwide.

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