serta.com
Serta.com is a website that provides a wide selection of bedding products. They offer mattresses, pillows, mattress toppers, bedding sets, and adjustable bases. The website also features informative articles and customer reviews to guide potential buyers in their purchase decisions.
GRIPS CUSTOMERS & RESEARCH PARTNERS
serta.com Annual Revenue and Growth
serta.com's annual sales on its online store amounted to $6.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
serta.com's monthly revenueOVER TIME
Over the past three months, serta.com revenue has experienced decline of 30%, compared to the preceding three months.
serta.com competitors
When comparing serta.com to its competitors in the mattress industry in October 2025, several metrics stand out. serta.com generated a revenue of $262,403 from 228 transactions and 144,743 sessions, with an average order value (AOV) ranging between $1,150-$1,175 and a conversion rate of 0.00-0.50. In contrast, us-mattress.com outperformed Serta with revenue of $274,611 from 234 transactions and 27,619 sessions, similar AOV, but a higher conversion rate of 0.50-1.00. turmerry.com also surpassed Serta in revenue at $412,359 from 1,643 transactions and 162,010 sessions, with a lower AOV but a higher conversion rate of 1.00-1.50. However, serta.com lagged behind mattressfirm.com, which boasted an impressive revenue of $85,536,026 from 138,220 transactions and 9,390,251 sessions, with a slightly lower AOV but a comparable conversion rate. Overall, serta.com held its own against some competitors but fell short compared to others in terms of revenue and transaction volume.
Revenue share by device at serta.com
In October large majority of sales on serta.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
serta.com channels
Identify top traffic channels that drive growth for serta.comand discover how performance of traffic channels has changed over time.
serta.com Google Ads spend
Evaluate serta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
serta.com devices
Review serta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
