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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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455.9K
Revenue
Apr 26
231.6K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$1100-1200
AOV
Apr 26
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Serta.com is a website that provides a wide selection of bedding products. They offer mattresses, pillows, mattress toppers, bedding sets, and adjustable bases. The website also features informative articles and customer reviews to guide potential buyers in their purchase decisions.

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serta.com Annual Revenue and Growth

serta.com's annual sales on its online store amounted to $3.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
serta.com revenue by year

serta.com's monthly revenueOVER TIME
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Over the past three months, serta.com revenue has experienced growth of 12%, compared to the preceding three months.

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serta.com revenue growth for last six months
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OVERVIEW
In April 2026, serta.com, operating in the home and garden/furniture sector, generated online sales of $455,860, significantly surpassing the median of $154,612; however, its conversion rate of 0.00-0.50% lagged behind the industry's high of 1.96% and close to the low of 0.26%. With an average order value (AOV) between $1,125 and $1,150, Serta's AOV remains competitive but below the high of $1,216. The site attracted 231,585 sessions, far less than the leader ikea.com with 214,449,321 sessions, but well above the industry median of 35,054.
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serta.com competitors

In April 2026, serta.com reported revenues of $455,860 with a conversion rate of 0.00-0.50% from 231,585 sessions and 399 transactions. In contrast, mattressfirm.com led the market significantly with an impressive revenue of $63,348,818, boasting a high conversion rate of 1.50-2.00% from over 5.6 million sessions. us-mattress.com followed with $255,338 in revenue and a conversion rate of 0.50-1.00% from 26,481 sessions. turmerry.com also performed well with $298,552 in revenue, achieving a 1.00-1.50% conversion rate across 117,424 sessions. Meanwhile, americanmattress.com lagged behind, earning only $1,760 from just 14,210 sessions and 3 transactions. dealbeds.com also underperformed with $25,761 in revenue. Overall, serta.com trails behind its competitors, particularly the leading mattressfirm.com, in both revenue and market performance.

americanmattress.com screenshot
#1 americanmattress.com
1.8K
Revenue
14.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
us-mattress.com screenshot
#2 us-mattress.com
255.3K
Revenue
26.5K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#3 turmerry.com
298.6K
Revenue
117.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
dealbeds.com screenshot
#4 dealbeds.com
25.8K
Revenue
14.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
mattressfirm.com screenshot
#5 mattressfirm.com
63.3M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
serta.com vs top market performers
serta.com
top retailers
conversion rate vs average order value for serta.com and its competitors
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Revenue share by device at serta.com

In April large majority of sales on serta.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on serta.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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serta.com channels

Identify top traffic channels that drive growth for serta.comand discover how performance of traffic channels has changed over time.

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serta.com Google Ads spend

Evaluate serta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serta.com devices

Review serta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serta.com top markets

Explore serta.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serta.com country & global rank

Assess the ranking of serta.com among other retailers within its primary country and worldwide.

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