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Nov 2025
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Home/Insights/Retailers/serenityknives.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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14.1K
Revenue
Nov 25
4.1K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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serenityknives.com Annual Revenue and Growth

serenityknives.com's annual sales on its online store amounted to $203.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$203.7K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
serenityknives.com revenue by year

serenityknives.com's monthly revenueOVER TIME
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Over the past three months, serenityknives.com revenue has experienced decline of 27%, compared to the preceding three months.

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serenityknives.com revenue decline for last six months
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OVERVIEW
In November 2025, serenityknives.com generated $14,127 in online sales, significantly below the SPORTS median of $102,020, with a conversion rate of 1.50-2.00%, trailing the high benchmark of 2.59%. The average order value (AOV) ranged from $200-225, compared to the high of $634 in the industry. With 4,100 sessions, serenityknives.com is far from the highest performer, gunbroker.com, which boasts 14,084,614 sessions, and well below the median of 38,956 sessions. Overall, these metrics indicate a need for growth and enhanced online performance in a competitive market.
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serenityknives.com competitors

In November 2025, when comparing serenityknives.com to its competitors, it is clear that Serenity Knives falls behind in terms of revenue, transactions, and sessions. While Serenity Knives generated $14,127 in revenue from 66 transactions and 4,100 sessions, District Cutlery outperformed with $22,644 revenue, 86 transactions, and 7,775 sessions. Knife Aid saw a significantly higher revenue of $758,329 from 5,602 transactions and 34,903 sessions, showcasing a much larger scale of operations. Spyderco also surpassed Serenity Knives with $507,923 in revenue, 2,283 transactions, and 265,039 sessions. However, Serenity Knives did have a competitive Average Order Value (AOV) in the range of $200-225, similar to Spyderco, which could be an area of strength to leverage in the future.

districtcutlery.com screenshot
#1 districtcutlery.com
22.6K
Revenue
7.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
knifeaid.com screenshot
#2 knifeaid.com
758.3K
Revenue
34.9K
Sessions
16.0-16.5%
Conv. rate
$125-150
AOV
spyderco.com screenshot
#3 spyderco.com
507.9K
Revenue
265K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
serenityknives.com vs top market performers
serenityknives.com
top retailers
conversion rate vs average order value for serenityknives.com and its competitors
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Revenue share by device at serenityknives.com

In November large majority of sales on serenityknives.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on serenityknives.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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serenityknives.com channels

Identify top traffic channels that drive growth for serenityknives.comand discover how performance of traffic channels has changed over time.

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serenityknives.com Google Ads spend

Evaluate serenityknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serenityknives.com devices

Review serenityknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serenityknives.com top markets

Explore serenityknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serenityknives.com country & global rank

Assess the ranking of serenityknives.com among other retailers within its primary country and worldwide.

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