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Dec 2025
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Home/Insights/Retailers/serenityknives.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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16.4K
Revenue
Dec 25
5.2K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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serenityknives.com Annual Revenue and Growth

serenityknives.com's annual sales on its online store amounted to $203.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$203.7K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
serenityknives.com revenue by year

serenityknives.com's monthly revenueOVER TIME
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Over the past three months, serenityknives.com revenue has experienced growth of 4%, compared to the preceding three months.

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serenityknives.com revenue growth for last six months
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OVERVIEW
In December 2025, serenityknives.com reported revenue of $16,354, significantly below the SPORTS industry median of $110,843, with a conversion rate between 1.00-1.50%, trailing the high benchmark of 2.62%. The average order value (AOV) ranged from $200 to $225, lower than the industry high of $632 but above the low of $106. The website had 5,159 sessions, starkly contrasting with gunbroker.com’s leading 14,932,027 sessions and well below the median of 41,382 for the category, indicating room for improvement in both traffic and sales performance.
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serenityknives.com competitors

In December 2025, serenityknives.com generated $16,354 in revenue from 77 transactions and 5,159 sessions, with an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. Compared to its competitors, District Cutlery had higher revenue of $24,084 from 91 transactions and 9,386 sessions, with an AOV of $250-$275 and a conversion rate of 0.50-1.00%. Knife Aid outperformed both with a revenue of $364,011 from 3,101 transactions and 55,301 sessions, an AOV of $100-$125, and a high conversion rate of 5.50-6.00%. spyderco.com led the pack with $610,566 in revenue from 2,734 transactions and 305,205 sessions, with an AOV matching serenityknives.com at $200-$225, but a lower conversion rate of 0.50-1.00%. Overall, serenityknives.com falls behind in revenue compared to its competitors, but it maintains a competitive AOV and conversion rate.

districtcutlery.com screenshot
#1 districtcutlery.com
24.1K
Revenue
9.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
knifeaid.com screenshot
#2 knifeaid.com
364K
Revenue
55.3K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
spyderco.com screenshot
#3 spyderco.com
610.6K
Revenue
305.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
serenityknives.com vs top market performers
serenityknives.com
top retailers
conversion rate vs average order value for serenityknives.com and its competitors
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Revenue share by device at serenityknives.com

In December large majority of sales on serenityknives.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on serenityknives.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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serenityknives.com channels

Identify top traffic channels that drive growth for serenityknives.comand discover how performance of traffic channels has changed over time.

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serenityknives.com Google Ads spend

Evaluate serenityknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serenityknives.com devices

Review serenityknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serenityknives.com top markets

Explore serenityknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serenityknives.com country & global rank

Assess the ranking of serenityknives.com among other retailers within its primary country and worldwide.

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