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Jan 2026
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Home/Insights/Retailers/serenityknives.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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19.2K
Revenue
Jan 26
5K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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serenityknives.com Annual Revenue and Growth

serenityknives.com's annual sales on its online store amounted to $225K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$225K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
serenityknives.com revenue by year

serenityknives.com's monthly revenueOVER TIME
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Over the past three months, serenityknives.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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serenityknives.com revenue growth for last six months
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OVERVIEW
In January 2026, serenityknives.com reported online sales revenue of $19,245, significantly below the SPORTS median of $109,374. The site's conversion rate ranged between 1.50% and 2.00%, trailing the high benchmark of 2.57%, while its average order value (AOV) stood at $175-200, notably less than the $639 peak in the industry. With 4,995 sessions, serenityknives.com also fell short of the median of 44,742, far behind industry leader gunbroker.com, which achieved $331,602,389 in revenue and 14,743,769 sessions. Overall, the metrics indicate room for improvement across several key performance indicators.
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serenityknives.com competitors

In January 2026, serenityknives.com generated $19,245 in revenue from 99 transactions and 4,995 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.50% to 2.00%. In comparison, districtcutlery.com outperformed serenityknives.com with $32,951 in revenue from 120 transactions and 13,186 sessions, AOV between $275 and $300, but a lower conversion rate of 0.50% to 1.00%. knifeaid.com had the highest revenue at $278,373 from 2,230 transactions and 49,011 sessions, with a lower AOV of $100 to $125 but a significantly higher conversion rate of 4.50% to 5.00%. spyderco.com surpassed all competitors with $800,691 in revenue from 3,677 transactions and 381,892 sessions, AOV between $200 and $225, and a conversion rate of 0.50% to 1.00%. Despite strong competition, serenityknives.com holds its ground with steady performance metrics.

districtcutlery.com screenshot
#1 districtcutlery.com
33K
Revenue
13.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
knifeaid.com screenshot
#2 knifeaid.com
278.4K
Revenue
49K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
spyderco.com screenshot
#3 spyderco.com
800.7K
Revenue
381.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
serenityknives.com vs top market performers
serenityknives.com
top retailers
conversion rate vs average order value for serenityknives.com and its competitors
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Revenue share by device at serenityknives.com

In January large majority of sales on serenityknives.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In January large majority of sales on serenityknives.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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serenityknives.com channels

Identify top traffic channels that drive growth for serenityknives.comand discover how performance of traffic channels has changed over time.

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serenityknives.com Google Ads spend

Evaluate serenityknives.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serenityknives.com devices

Review serenityknives.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serenityknives.com top markets

Explore serenityknives.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serenityknives.com country & global rank

Assess the ranking of serenityknives.com among other retailers within its primary country and worldwide.

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