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Nov 2025
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Home/Insights/Retailers/secondipity.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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684.4K
Revenue
Nov 25
65.3K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Secondipity.com is an online platform that sells a variety of refurbished and overstocked consumer electronics and home goods. The offerings may include laptops, TVs, cameras, smartphones, and home appliances. It provides customers with an opportunity to purchase quality products at potentially reduced prices while diverting items from landfills.

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secondipity.com Annual Revenue and Growth

secondipity.com's annual sales on its online store amounted to $20.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$20.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
secondipity.com revenue by year

secondipity.com's monthly revenueOVER TIME
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Over the past three months, secondipity.com revenue has experienced decline of 26%, compared to the preceding three months.

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secondipity.com revenue decline for last six months
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OVERVIEW
In November 2025, secondipity.com generated $684,353 in revenue from online sales, significantly outperforming the median of $131,459 in the AUCTIONS sector, while achieving a conversion rate of 2.00-2.50%, slightly below the high of 3.02%. Its average order value (AOV) ranged between $425-450, surpassing the high benchmark of $376, and recorded 65,283 sessions, matching the median in the industry, but far below the leader, vatera.hu, which topped at 1,944,711 sessions. Overall, secondipity.com demonstrates robust performance against industry standards.
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secondipity.com competitors

When comparing secondipity.com to its competitors as of November 2025, it is clear that secondipity.com stands out in terms of revenue and transactions. With a revenue of $684,353 and 1,603 transactions, secondipity.com outperforms ridejetson.com, werenotreallystrangers.com, ramjet.com, and dambiro.de in these metrics. However, secondipity.com falls behind tanga.com in terms of revenue and transactions, as tanga.com boasts $1,542,633 in revenue and 10,384 transactions. In terms of sessions, secondipity.com also lags behind tanga.com and ridejetson.com, but surpasses werenotreallystrangers.com, ramjet.com, and dambiro.de. With an AOV range of $425-$450 and a conversion rate of 2.00-2.50%, secondipity.com shows strength in these areas compared to its competitors.

tanga.com screenshot
#1 tanga.com
1.5M
Revenue
630.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ridejetson.com screenshot
#2 ridejetson.com
447.5K
Revenue
117K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
werenotreallystrangers.com screenshot
#3 werenotreallystrangers.com
367.8K
Revenue
187.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
ramjet.com screenshot
#4 ramjet.com
6.5K
Revenue
2.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
dambiro.de screenshot
#5 dambiro.de
79.5K
Revenue
29.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
secondipity.com vs top market performers
secondipity.com
top retailers
conversion rate vs average order value for secondipity.com and its competitors
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Revenue share by device at secondipity.com

In November large majority of sales on secondipity.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on secondipity.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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secondipity.com channels

Identify top traffic channels that drive growth for secondipity.comand discover how performance of traffic channels has changed over time.

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secondipity.com Google Ads spend

Evaluate secondipity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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secondipity.com devices

Review secondipity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secondipity.com top markets

Explore secondipity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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secondipity.com country & global rank

Assess the ranking of secondipity.com among other retailers within its primary country and worldwide.

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