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Sep 2025
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Home/Insights/Retailers/secandleco.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for secandleco.comsecandleco.com

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5.9K
Revenue
Sep 25
2.4K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Secandleco.com is an online store that offers a diverse selection of scented candles. The website sells an array of scented candle products, including various fragrances and sizes to cater to different preferences. Customers can conveniently browse and purchase scented candles on their platform.

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secandleco.com Annual Revenue and Growth

secandleco.com's annual sales on its online store amounted to $192.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$192.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
secandleco.com revenue by year

secandleco.com's monthly revenueOVER TIME
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Over the past three months, secandleco.com revenue has experienced growth of 29%, compared to the preceding three months.

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secandleco.com revenue growth for last six months
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OVERVIEW
In September 2025, secandleco.com, operating in the home and garden industry, generated $5,877 in online sales, significantly below the median revenue of $113,901, with the leading competitor, homedepot.com, achieving $1,279,366,314. The site recorded a conversion rate of 3.00-3.50%, slightly below the high benchmark of 3.36%, and an average order value (AOV) ranging from $75 to $100, well below the high of $677. Additionally, secandleco.com had 2,420 sessions, starkly contrasted by homedepot.com’s 148,597,767 sessions and the median of 32,433 within the industry.
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secandleco.com competitors

In September 2025, secandleco.com generated $5,877 in revenue from 73 transactions with 2,420 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, secandleco.com falls in the middle in terms of revenue, outperforming shopgoodaura.com and shopfarmhousecandleco.com but lagging behind kalamazoocandle.com and pennandbeech.com. In terms of transactions and sessions, secandleco.com has more transactions and sessions compared to shopgoodaura.com and shopfarmhousecandleco.com, but less than kalamazoocandle.com and pennandbeech.com. Additionally, secandleco.com has a comparable AOV to kalamazoocandle.com and pennandbeech.com but higher than shopgoodaura.com and shopfarmhousecandleco.com. The conversion rate of secandleco.com is in line with kalamazoocandle.com and shopfarmhousecandleco.com but lower than pennandbeech.com.

shopgoodaura.com screenshot
#1 shopgoodaura.com
1.2K
Revenue
392.3
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kalamazoocandle.com screenshot
#2 kalamazoocandle.com
19.1K
Revenue
12.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
pennandbeech.com screenshot
#3 pennandbeech.com
47.8K
Revenue
10.5K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
shopfarmhousecandleco.com screenshot
#4 shopfarmhousecandleco.com
1.5K
Revenue
571.7
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
charlestoncandleco.com screenshot
#5 charlestoncandleco.com
7.2K
Revenue
3.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
secandleco.com vs top market performers
secandleco.com
top retailers
conversion rate vs average order value for secandleco.com and its competitors
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Revenue share by device at secandleco.com

In September large majority of sales on secandleco.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on secandleco.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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secandleco.com channels

Identify top traffic channels that drive growth for secandleco.comand discover how performance of traffic channels has changed over time.

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secandleco.com Google Ads spend

Evaluate secandleco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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secandleco.com devices

Review secandleco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secandleco.com top markets

Explore secandleco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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secandleco.com country & global rank

Assess the ranking of secandleco.com among other retailers within its primary country and worldwide.

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