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Oct 2025
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Home/Insights/Retailers/secandleco.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for secandleco.comsecandleco.com

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4.1K
Revenue
Oct 25
1.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Secandleco.com is an online store that offers a diverse selection of scented candles. The website sells an array of scented candle products, including various fragrances and sizes to cater to different preferences. Customers can conveniently browse and purchase scented candles on their platform.

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secandleco.com Annual Revenue and Growth

secandleco.com's annual sales on its online store amounted to $192.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$192.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
secandleco.com revenue by year

secandleco.com's monthly revenueOVER TIME
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Over the past three months, secandleco.com revenue has experienced decline of 11%, compared to the preceding three months.

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secandleco.com revenue decline for last six months
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OVERVIEW
In October 2025, secandleco.com, operating in the home and garden industry, generated $4,115 in online sales with a conversion rate of 2.50-3.00%, below the sector's median revenue of $117,921 and conversion rate high of 3.47%. The average order value (AOV) ranged between $75-100, significantly lower than the high of $676, while the site recorded 1,814 sessions, far less than the median of 30,856 sessions within its category, indicating room for growth in both revenue and traffic when compared to industry leader homedepot.com’s impressive metrics.
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secandleco.com competitors

When comparing secandleco.com to its competitors in October 2025, secandleco.com falls in the middle in terms of revenue, with $4,115 compared to kalamazoocandle.com's $37,403 and pennandbeech.com's $49,014. In terms of transactions, secandleco.com has 50, which is higher than decandleco.com and shopgoodaura.com but lower than kalamazoocandle.com and pennandbeech.com. The number of sessions for secandleco.com is 1,814, which is lower than kalamazoocandle.com but higher than the other competitors. The Average Order Value (AOV) for secandleco.com ranges between $75-$100, which is on par with kalamazoocandle.com and pennandbeech.com. The conversion rate for secandleco.com is between 2.50-3.00%, which is the same as kalamazoocandle.com and higher than the other competitors. Overall, secandleco.com is competitive in terms of AOV and conversion rate but lags behind in revenue and transactions compared to some of its competitors.

decandleco.com screenshot
#1 decandleco.com
1.4K
Revenue
294
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
shopgoodaura.com screenshot
#2 shopgoodaura.com
681
Revenue
212.9
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kalamazoocandle.com screenshot
#3 kalamazoocandle.com
37.4K
Revenue
21.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
pennandbeech.com screenshot
#4 pennandbeech.com
49K
Revenue
12.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
charlestoncandleco.com screenshot
#5 charlestoncandleco.com
6K
Revenue
3.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
secandleco.com vs top market performers
secandleco.com
top retailers
conversion rate vs average order value for secandleco.com and its competitors
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Revenue share by device at secandleco.com

In October large majority of sales on secandleco.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on secandleco.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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secandleco.com channels

Identify top traffic channels that drive growth for secandleco.comand discover how performance of traffic channels has changed over time.

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secandleco.com Google Ads spend

Evaluate secandleco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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secandleco.com devices

Review secandleco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secandleco.com top markets

Explore secandleco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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secandleco.com country & global rank

Assess the ranking of secandleco.com among other retailers within its primary country and worldwide.

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