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Nov 2025
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Home/Insights/Retailers/secandleco.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for secandleco.comsecandleco.com

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3.5K
Revenue
Nov 25
1.6K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Secandleco.com is an online store that offers a diverse selection of scented candles. The website sells an array of scented candle products, including various fragrances and sizes to cater to different preferences. Customers can conveniently browse and purchase scented candles on their platform.

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secandleco.com Annual Revenue and Growth

secandleco.com's annual sales on its online store amounted to $192.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$192.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
secandleco.com revenue by year

secandleco.com's monthly revenueOVER TIME
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Over the past three months, secandleco.com revenue has experienced decline of 44%, compared to the preceding three months.

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secandleco.com revenue decline for last six months
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OVERVIEW
In November 2025, secandleco.com generated $3,464 in online sales, significantly below the home and garden industry median of $122,040, with a conversion rate between 2.50-3.00%, slightly lower than the high benchmark of 3.53%. The site's average order value (AOV) ranged from $75 to $100, below the industry high of $672, while it recorded 1,641 sessions, far less than the median of 32,500, highlighting its challenges in a competitive market dominated by larger players like homedepot.com, which reported over $1.6 billion in revenue and nearly 172 million sessions.
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secandleco.com competitors

In November 2025, secandleco.com reported a revenue of $3,464 with 45 transactions and 1,641 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. Compared to its competitors, secandleco.com falls behind in revenue, transactions, and sessions. decandleco.com only generated $776 in revenue with 4 transactions and 151 sessions, but it had a higher AOV of $200-$225. shopgoodaura.com performed slightly better with $1,143 in revenue, 6 transactions, and 356 sessions, also with a higher AOV of $175-$200. kalamazoocandle.com and pennandbeech.com outperformed secandleco.com significantly in revenue, transactions, and sessions, with kalamazoocandle.com boasting the highest revenue of $31,374 and pennandbeech.com leading in both transactions (748) and conversion rate (5.50-6.00%).

decandleco.com screenshot
#1 decandleco.com
776.5
Revenue
150.6
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
shopgoodaura.com screenshot
#2 shopgoodaura.com
1.1K
Revenue
355.5
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kalamazoocandle.com screenshot
#3 kalamazoocandle.com
31.4K
Revenue
18.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
pennandbeech.com screenshot
#4 pennandbeech.com
58.5K
Revenue
13.6K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
charlestoncandleco.com screenshot
#5 charlestoncandleco.com
5K
Revenue
3.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
secandleco.com vs top market performers
secandleco.com
top retailers
conversion rate vs average order value for secandleco.com and its competitors
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Revenue share by device at secandleco.com

In November large majority of sales on secandleco.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on secandleco.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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secandleco.com channels

Identify top traffic channels that drive growth for secandleco.comand discover how performance of traffic channels has changed over time.

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secandleco.com Google Ads spend

Evaluate secandleco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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secandleco.com devices

Review secandleco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secandleco.com top markets

Explore secandleco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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secandleco.com country & global rank

Assess the ranking of secandleco.com among other retailers within its primary country and worldwide.

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