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Dec 2025
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Home/Insights/Retailers/secandleco.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for secandleco.comsecandleco.com

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8.3K
Revenue
Dec 25
3.6K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Secandleco.com is an online store that offers a diverse selection of scented candles. The website sells an array of scented candle products, including various fragrances and sizes to cater to different preferences. Customers can conveniently browse and purchase scented candles on their platform.

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secandleco.com Annual Revenue and Growth

secandleco.com's annual sales on its online store amounted to $192.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$192.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
secandleco.com revenue by year

secandleco.com's monthly revenueOVER TIME
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Over the past three months, secandleco.com revenue has experienced decline of 26%, compared to the preceding three months.

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secandleco.com revenue decline for last six months
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OVERVIEW
In December 2025, secandleco.com generated $8,328 in online sales, significantly below the home and garden industry median of $114,229, with a conversion rate of 2.50-3.00%, slightly lower than the high benchmark of 3.32%. The average order value ranged between $75-100, considerably lower than the industry high of $667, while the site attracted 3,641 sessions, far below the median of 33,723 and the leading competitor, homedepot.com, which garnered an astounding 141,891,489 sessions. Overall, secandleco.com faces challenges in scaling its performance within a competitive landscape.
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secandleco.com competitors

In December 2025, secandleco.com outperformed its competitors in terms of revenue, generating $8,328 compared to decandleco.com ($3,584), shopgoodaura.com ($3,551), kalamazoocandle.com ($28,340), pennandbeech.com ($50,860), and shopfarmhousecandleco.com ($527). secandleco.com also had a higher number of transactions at 103, compared to decandleco.com (16), shopgoodaura.com (19), kalamazoocandle.com (554), pennandbeech.com (787), and shopfarmhousecandleco.com (4). Although secandleco.com had fewer sessions at 3,641, its average order value (AOV) was competitive at $75-100, falling between decandleco.com ($200-225), shopgoodaura.com ($175-200), kalamazoocandle.com ($50-75), pennandbeech.com ($50-75), and shopfarmhousecandleco.com ($100-125). secandleco.com also had a solid conversion rate of 2.50-3.00%, in line with kalamazoocandle.com (3.00-3.50%) and ahead of decandleco.com (2.00-2.50%), shopgoodaura.com (1.50-2.00%), and shopfarmhousecandleco.com (1.50-2.00%).

decandleco.com screenshot
#1 decandleco.com
3.6K
Revenue
671.9
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
shopgoodaura.com screenshot
#2 shopgoodaura.com
3.6K
Revenue
998.2
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kalamazoocandle.com screenshot
#3 kalamazoocandle.com
28.3K
Revenue
17.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
pennandbeech.com screenshot
#4 pennandbeech.com
50.9K
Revenue
15K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
shopfarmhousecandleco.com screenshot
#5 shopfarmhousecandleco.com
527.1
Revenue
225
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
secandleco.com vs top market performers
secandleco.com
top retailers
conversion rate vs average order value for secandleco.com and its competitors
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Revenue share by device at secandleco.com

In December large majority of sales on secandleco.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on secandleco.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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secandleco.com channels

Identify top traffic channels that drive growth for secandleco.comand discover how performance of traffic channels has changed over time.

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secandleco.com Google Ads spend

Evaluate secandleco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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secandleco.com devices

Review secandleco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secandleco.com top markets

Explore secandleco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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secandleco.com country & global rank

Assess the ranking of secandleco.com among other retailers within its primary country and worldwide.

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