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Dec 2025
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Home/Insights/Retailers/roughlinen.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for roughlinen.comroughlinen.com

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349.9K
Revenue
Dec 25
70.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Roughlinen.com is an e-commerce website specializing in selling a collection of handmade home linen and linen clothing. They offer a range of products, such as bedding, table linens, kitchen towels, and clothing items, all crafted using high-quality linen. The site provides a platform for customers to browse and purchase these linen-based products.

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roughlinen.com Annual Revenue and Growth

roughlinen.com's annual sales on its online store amounted to $3.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roughlinen.com revenue by year

roughlinen.com's monthly revenueOVER TIME
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Over the past three months, roughlinen.com revenue has experienced growth of 62%, compared to the preceding three months.

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roughlinen.com revenue growth for last six months
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Top products on roughlinen.comby revenue

#1 Digital Gift Card
$228.1
Price
$45.8K
Revenue
#2 St. Barts Linen Robe
$182.1
Price
$36.8K
Revenue
#3 Orkney Linen Duvet Cover (Ready to Ship)
$410.4
Price
$33.2K
Revenue
#4 Orkney Linen Duvet Cover
$437.7
Price
Revenue
#5 St. Barts Linen Robe (Ready to Ship)
$184.1
Price
Revenue
#6 Orkney Linen Sham (Ready to Ship)
$62.4
Price
Revenue
#7 Orkney Linen Sheet Set
$507.7
Price
Revenue
#8 Pair of Original Linen Pinafore Aprons (Adult Set of 2)
$174.1
Price
Revenue
#9 Orkney Linen Curtain (Ready to Ship)
$173
Price
Revenue
#10 The Bella Linen Pinafore-Apron
$93.6
Price
Revenue
#1 Digital Gift Card
$228.1
Price
$45.8K
Revenue
#2 St. Barts Linen Robe
$182.1
Price
$36.8K
Revenue
#3 Orkney Linen Duvet Cover (Ready to Ship)
$410.4
Price
$33.2K
Revenue
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OVERVIEW
In December 2025, roughlinen.com, operating in the HOME AND GARDEN industry, generated $349,934 in online sales, significantly above the median of $114,229, with a conversion rate between 1.50-2.00%, trailing behind the high benchmark of 3.32%. Its average order value (AOV) ranged from $250 to $275, well below the high of $667, while the site attracted 70,621 sessions, exceeding the median of 33,723 yet far from the leading 141,891,489 sessions of homedepot.com, the industry's largest player. Overall, roughlinen.com demonstrates competitive revenue performance amidst varied conversion and AOV metrics.
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roughlinen.com competitors

In December 2025, roughlinen.com generated a revenue of $349,934 with 1,326 transactions and 70,621 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 1.50-2.00%. In comparison, bedthreads.com had a higher revenue of $436,031 but a lower conversion rate of 0.50-1.00%. matteola.com had significantly lower revenue at $67,590 with 161 transactions and 9,045 sessions, but a higher AOV of $400-425. the-citizenry.com surpassed all competitors with a revenue of $1,660,391 and a higher AOV of $375-400, with a conversion rate of 1.00-1.50%. brooklinen.com had the highest revenue at $21,221,154, with 86,605 transactions and 2,168,383 sessions, featuring a lower AOV of $225-250 but a much higher conversion rate of 3.50-4.00%.

bedthreads.com screenshot
#1 bedthreads.com
436K
Revenue
263.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
matteola.com screenshot
#2 matteola.com
67.6K
Revenue
9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
the-citizenry.com screenshot
#3 the-citizenry.com
1.7M
Revenue
336K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
brooklinen.com screenshot
#4 brooklinen.com
21.2M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
roughlinen.com vs top market performers
roughlinen.com
top retailers
conversion rate vs average order value for roughlinen.com and its competitors
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Revenue share by device at roughlinen.com

In December large majority of sales on roughlinen.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on roughlinen.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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roughlinen.com channels

Identify top traffic channels that drive growth for roughlinen.comand discover how performance of traffic channels has changed over time.

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roughlinen.com Google Ads spend

Evaluate roughlinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roughlinen.com devices

Review roughlinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roughlinen.com top markets

Explore roughlinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roughlinen.com country & global rank

Assess the ranking of roughlinen.com among other retailers within its primary country and worldwide.

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