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Jul 2026
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Home/Insights/Retailers/roughlinen.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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217.6K
Revenue
Jul 26
70.8K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Roughlinen.com is an e-commerce website specializing in selling a collection of handmade home linen and linen clothing. They offer a range of products, such as bedding, table linens, kitchen towels, and clothing items, all crafted using high-quality linen. The site provides a platform for customers to browse and purchase these linen-based products.

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roughlinen.com Annual Revenue and Growth

roughlinen.com's annual sales on its online store amounted to $3.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
roughlinen.com revenue by year

roughlinen.com's monthly revenueOVER TIME
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Over the past three months, roughlinen.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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roughlinen.com revenue decline for last six months
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OVERVIEW
In July 2026, roughlinen.com generated $218,000 in online sales, significantly outperforming a typical home and garden store, which typically sees around $118,000. The site achieved a conversion rate of 1.00-1.50%, falling within the category's typical range of 0.64% to 3.35%. With an average order value (AOV) of $250-275, roughlinen.com sits within the typical AOV range of $99 to $687 for home and garden stores. Additionally, roughlinen.com attracted 70,800 sessions, markedly exceeding the typical home and garden store's 33,500 sessions. The metrics indicate a strong performance, showcasing roughlinen.com as a competitive player in the home and garden category.
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roughlinen.com competitors

The competitive set includes roughlinen.com, bedthreads.com, matteola.com, the-citizenry.com, and brooklinen.com. In July 2026, roughlinen.com generated $218,000 in revenue from 855 transactions across 70,800 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate between 1.00-1.50%. Compared to its competitors, roughlinen.com ranks lowest in revenue, trailing brooklinen.com by $14.8 million, and ranks fifth in transactions, lagging behind brooklinen.com by 55,700 transactions. In terms of sessions, roughlinen.com ranks fourth, falling short of brooklinen.com by 1.9 million. bedthreads.com, matteola.com, and the-citizenry.com all outperform roughlinen.com in various metrics, particularly in revenue and transactions, with brooklinen.com leading the group significantly. Overall, while roughlinen.com holds a solid conversion rate, it still has room for growth against its larger competitors.

bedthreads.com screenshot
#1 bedthreads.com
383K
Revenue
302.8K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
matteola.com screenshot
#2 matteola.com
453.4K
Revenue
49K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
the-citizenry.com screenshot
#3 the-citizenry.com
1.7M
Revenue
300.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com screenshot
#4 brooklinen.com
15M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
roughlinen.com vs top market performers
roughlinen.com
top retailers
conversion rate vs average order value for roughlinen.com and its competitors
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Revenue share by device at roughlinen.com

In July large majority of sales on roughlinen.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on roughlinen.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries roughlinen.com operates in

roughlinen.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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roughlinen.com channels

Identify top traffic channels that drive growth for roughlinen.comand discover how performance of traffic channels has changed over time.

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roughlinen.com Google Ads spend

Evaluate roughlinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roughlinen.com devices

Review roughlinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roughlinen.com top markets

Explore roughlinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roughlinen.com country & global rank

Assess the ranking of roughlinen.com among other retailers within its primary country and worldwide.

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