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Sep 2025
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Home/Insights/Retailers/roughlinen.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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181.5K
Revenue
Sep 25
50.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Roughlinen.com is an e-commerce website specializing in selling a collection of handmade home linen and linen clothing. They offer a range of products, such as bedding, table linens, kitchen towels, and clothing items, all crafted using high-quality linen. The site provides a platform for customers to browse and purchase these linen-based products.

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roughlinen.com Annual Revenue and Growth

roughlinen.com's annual sales on its online store amounted to $3.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roughlinen.com revenue by year

roughlinen.com's monthly revenueOVER TIME
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Over the past three months, roughlinen.com revenue has experienced decline of 18%, compared to the preceding three months.

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roughlinen.com revenue decline for last six months
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Top products on roughlinen.comby revenue

#1 Orkney Linen Sheet Set
$503.4
Price
$56.4K
Revenue
#2 The Bella Linen Pinafore-Apron
$95.2
Price
$53.6K
Revenue
#3 Orkney Linen Bed Blanket
$363
Price
$53.4K
Revenue
#4 Orkney Linen Duvet Cover
$438.9
Price
Revenue
#5 St. Barts Linen Robe
$183.2
Price
Revenue
#6 Orkney Linen Fitted Sheet ( All Sizes)
$215.1
Price
Revenue
#7 Smooth Linen Sheet Set
$444.9
Price
Revenue
#8 Digital Gift Card
$367.2
Price
Revenue
#9 St. Barts Duvet Cover & Sham Set
$534
Price
Revenue
#10 St. Barts Linen Summer Bedding Set
$657.3
Price
Revenue
#1 Orkney Linen Sheet Set
$503.4
Price
$56.4K
Revenue
#2 The Bella Linen Pinafore-Apron
$95.2
Price
$53.6K
Revenue
#3 Orkney Linen Bed Blanket
$363
Price
$53.4K
Revenue
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OVERVIEW
In September 2025, roughlinen.com generated $181,510 in online sales, surpassing the home_and_garden median of $113,901, while its conversion rate ranged from 1.00% to 1.50%, below the sector's high of 3.36%. With an average order value (AOV) between $275 and $300, roughlinen.com remained above the low benchmark of $94, yet significantly below the high of $677. The website attracted 50,621 sessions, outperforming the median of 32,433 but falling short of homedepot.com's staggering 148,597,767 sessions, highlighting the competitive landscape in the home_and_garden industry.
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roughlinen.com competitors

In September 2025, roughlinen.com generated a revenue of $181,510 with 631 transactions and 50,621 sessions, resulting in an average order value (AOV) range of $275-300 and a conversion rate of 1.00-1.50%. Compared to its competitors, bedthreads.com outperformed roughlinen.com with a revenue of $258,329, 952 transactions, and 154,390 sessions, but had a lower AOV range of $250-275 and a conversion rate of 0.50-1.00%. On the other hand, matteola.com had a lower revenue of $157,892 but a higher AOV range of $500-525 and a conversion rate of 1.50-2.00% with fewer transactions and sessions. the-citizenry.com had the highest revenue of $1,793,046 with 4,042 transactions and 347,877 sessions, a similar AOV range to roughlinen.com, and the same conversion rate. Lastly, brooklinen.com led the pack with a revenue of $8,395,390, 32,948 transactions, and 1,507,825 sessions, a comparable AOV range to roughlinen.com, and a higher conversion rate of 2.00-2.50%.

bedthreads.com screenshot
#1 bedthreads.com
258.3K
Revenue
154.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
matteola.com screenshot
#2 matteola.com
157.9K
Revenue
16.5K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
the-citizenry.com screenshot
#3 the-citizenry.com
1.8M
Revenue
347.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com screenshot
#4 brooklinen.com
8.4M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
roughlinen.com vs top market performers
roughlinen.com
top retailers
conversion rate vs average order value for roughlinen.com and its competitors
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Revenue share by device at roughlinen.com

In September large majority of sales on roughlinen.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on roughlinen.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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roughlinen.com channels

Identify top traffic channels that drive growth for roughlinen.comand discover how performance of traffic channels has changed over time.

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roughlinen.com Google Ads spend

Evaluate roughlinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roughlinen.com devices

Review roughlinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roughlinen.com top markets

Explore roughlinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roughlinen.com country & global rank

Assess the ranking of roughlinen.com among other retailers within its primary country and worldwide.

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