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Oct 2025
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Home/Insights/Retailers/roughlinen.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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235.4K
Revenue
Oct 25
55.6K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Roughlinen.com is an e-commerce website specializing in selling a collection of handmade home linen and linen clothing. They offer a range of products, such as bedding, table linens, kitchen towels, and clothing items, all crafted using high-quality linen. The site provides a platform for customers to browse and purchase these linen-based products.

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roughlinen.com Annual Revenue and Growth

roughlinen.com's annual sales on its online store amounted to $3.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roughlinen.com revenue by year

roughlinen.com's monthly revenueOVER TIME
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Over the past three months, roughlinen.com revenue has experienced decline of 19%, compared to the preceding three months.

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roughlinen.com revenue decline for last six months
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OVERVIEW
In October 2025, roughlinen.com generated $235,399 in online sales, significantly outperforming the home_and_garden median of $117,921. With a conversion rate of 1.50-2.00%, it remains below the high benchmark of 3.47%. The average order value (AOV) ranged between $250-275, well below the category's peak of $676. The site recorded 55,589 sessions, more than the median of 30,856 but a fraction of the leading competitor, homedepot.com, which boasts over 152 million sessions. These metrics highlight roughlinen.com’s solid yet room-for-improvement performance in the competitive home and garden sector.
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roughlinen.com competitors

In October 2025, roughlinen.com generated a revenue of $235,399 with 885 transactions and 55,589 sessions, boasting an average order value (AOV) of $250-$275 and a conversion rate of 1.50-2.00%. Compared to its competitors, bedthreads.com outperformed roughlinen.com with a revenue of $306,253 from 1,145 transactions and 208,034 sessions, although it had a lower conversion rate of 0.50-1.00%. matteola.com had a lower revenue of $124,473 but a higher AOV of $550-$575 and a similar conversion rate. the-citizenry.com stood out with a revenue of $1,757,937 and a high number of transactions and sessions, while brooklinen.com was the top performer with a significant revenue of $12,440,224 from 50,791 transactions and 1,566,700 sessions, as well as a high conversion rate of 3.00-3.50%.

bedthreads.com screenshot
#1 bedthreads.com
306.3K
Revenue
208K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
matteola.com screenshot
#2 matteola.com
124.5K
Revenue
11.7K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
the-citizenry.com screenshot
#3 the-citizenry.com
1.8M
Revenue
297.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com screenshot
#4 brooklinen.com
12.4M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
roughlinen.com vs top market performers
roughlinen.com
top retailers
conversion rate vs average order value for roughlinen.com and its competitors
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Revenue share by device at roughlinen.com

In October large majority of sales on roughlinen.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on roughlinen.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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roughlinen.com channels

Identify top traffic channels that drive growth for roughlinen.comand discover how performance of traffic channels has changed over time.

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roughlinen.com Google Ads spend

Evaluate roughlinen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roughlinen.com devices

Review roughlinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roughlinen.com top markets

Explore roughlinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roughlinen.com country & global rank

Assess the ranking of roughlinen.com among other retailers within its primary country and worldwide.

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