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Apr 2026
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Home/Insights/Retailers/roughlinen.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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253.8K
Revenue
Apr 26
69.1K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Roughlinen.com is an e-commerce website specializing in selling a collection of handmade home linen and linen clothing. They offer a range of products, such as bedding, table linens, kitchen towels, and clothing items, all crafted using high-quality linen. The site provides a platform for customers to browse and purchase these linen-based products.

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roughlinen.com Annual Revenue and Growth

roughlinen.com's annual sales on its online store amounted to $3.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.2M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
roughlinen.com revenue by year

roughlinen.com's monthly revenueOVER TIME
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Over the past three months, roughlinen.com revenue has experienced decline of 28%, compared to the preceding three months.

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roughlinen.com revenue decline for last six months
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OVERVIEW
In April 2026, roughlinen.com, operating in the home and garden industry, generated $253,815 in online sales, significantly surpassing the median of $116,511, with a conversion rate between 1.00-1.50%, below the industry high of 3.31%. Its average order value (AOV) ranged from $250 to $275, well below the high of $676. The website recorded 69,128 sessions, exceeding the median of 34,309 but far behind the leader, homedepot.com, which had a staggering 184,735,892 sessions. Overall, roughlinen.com demonstrates strong revenue and sessions relative to its competitors, though with room for improvement in conversion and AOV.
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roughlinen.com competitors

In April 2026, roughlinen.com reported revenue of $253,815 from 967 transactions, achieving a conversion rate between 1.00-1.50% across 69,128 sessions. Compared to its competitors, roughlinen.com has a modest performance. bedthreads.com generated $577,412 with 2,216 transactions from 266,715 sessions, showcasing a lower conversion rate of 0.50-1.00%. In contrast, matteola.com earned $126,632 with a higher conversion rate of 1.50-2.00%, but from only 12,234 sessions, indicating niche appeal. the-citizenry.com performed well with $1,015,260 and 2,121 transactions, but like bedthreads.com, it suffered from a conversion rate of 0.50-1.00%. However, brooklinen.com vastly outpaced all competitors, generating $15,151,560 from 58,637 transactions and a remarkable conversion rate of 3.00-3.50% across 1,724,595 sessions, setting a high bar in the market.

bedthreads.com screenshot
#1 bedthreads.com
577.4K
Revenue
266.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
matteola.com screenshot
#2 matteola.com
126.6K
Revenue
12.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
the-citizenry.com screenshot
#3 the-citizenry.com
1M
Revenue
211.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
brooklinen.com screenshot
#4 brooklinen.com
15.2M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
roughlinen.com vs top market performers
roughlinen.com
top retailers
conversion rate vs average order value for roughlinen.com and its competitors
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Revenue share by device at roughlinen.com

In April large majority of sales on roughlinen.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on roughlinen.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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roughlinen.com channels

Identify top traffic channels that drive growth for roughlinen.comand discover how performance of traffic channels has changed over time.

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roughlinen.com Google Ads spend

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roughlinen.com devices

Review roughlinen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roughlinen.com top markets

Explore roughlinen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roughlinen.com country & global rank

Assess the ranking of roughlinen.com among other retailers within its primary country and worldwide.

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