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Nov 2025
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Home/Insights/Retailers/rocktape.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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27.2K
Revenue
Nov 25
16.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Rocktape.com is a website that offers various products related to athletic taping and therapy. Their product range includes kinesiology tape, knee and elbow sleeves, shin guards, compression wraps, and gear bags. The website also provides resources such as education courses, videos, and blogs for proper application and information about their products.

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rocktape.com Annual Revenue and Growth

rocktape.com's annual sales on its online store amounted to $806.6K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$806.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rocktape.com revenue by year

rocktape.com's monthly revenueOVER TIME
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Over the past three months, rocktape.com revenue has experienced decline of 13%, compared to the preceding three months.

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rocktape.com revenue decline for last six months
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OVERVIEW
In November 2025, rocktape.com generated $27,232 in online sales, significantly below the industry median of $56,322 in the HEALTH sector. With a conversion rate of 1.00-1.50%, it falls short of the high benchmark of 4.77% but is within the low end of the spectrum at 1.22%. The average order value (AOV) ranged between $125-150, also below the high AOV of $222. The site attracted 16,276 sessions, considerably lower than the industry median of 24,825, highlighting challenges in traffic and conversion that could impact overall performance and market competitiveness.
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rocktape.com competitors

In November 2025, rocktape.com outperformed its competitors in terms of revenue, with a total revenue of $27,232. This was significantly higher than sourcefitness.net, which only had a revenue of $652, hawkgrips.com with $17,225, and cozybump.com with $1,462. rocktape.com also had a higher number of transactions at 216, compared to sourcefitness.net with only 1 transaction, hawkgrips.com with 62 transactions, and cozybump.com with 16 transactions. Additionally, rocktape.com had a higher number of sessions at 16,276, while sourcefitness.net had 54 sessions, hawkgrips.com had 2,945 sessions, and cozybump.com had 2,611 sessions. The average order value (AOV) for rocktape.com ranged from $125 to $150, which was lower than sourcefitness.net's AOV of $650 to $675, but higher than hawkgrips.com's AOV of $275 to $300 and cozybump.com's AOV of $75 to $100. However, rocktape.com had a lower conversion rate of 1.00-1.50%, compared to sourcefitness.net's conversion rate of 1.50-2.00%, hawkgrips.com's conversion rate of 2.00-2.50%, and cozybump.com's conversion rate of 0.50-1.00%.

sourcefitness.net screenshot
#1 sourcefitness.net
651.5
Revenue
54
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
hawkgrips.com screenshot
#2 hawkgrips.com
17.2K
Revenue
2.9K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
cozybump.com screenshot
#3 cozybump.com
1.5K
Revenue
2.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
rocktape.com vs top market performers
rocktape.com
top retailers
conversion rate vs average order value for rocktape.com and its competitors
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Revenue share by device at rocktape.com

In November large majority of sales on rocktape.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on rocktape.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rocktape.com channels

Identify top traffic channels that drive growth for rocktape.comand discover how performance of traffic channels has changed over time.

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rocktape.com Google Ads spend

Evaluate rocktape.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rocktape.com devices

Review rocktape.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rocktape.com top markets

Explore rocktape.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rocktape.com country & global rank

Assess the ranking of rocktape.com among other retailers within its primary country and worldwide.

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