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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for rocafc.comrocafc.com

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61.6K
Revenue
Nov 25
7.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$500-600
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Rocafc.com is an online platform offering a diverse range of innovative products. They specialize in selling art supplies, such as paints, brushes, canvases, and drawing materials, alongside instructional materials for various artistic techniques. The website also showcases handcrafted artistic creations, including ceramics, jewelry, and home décor items.

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rocafc.com Annual Revenue and Growth

rocafc.com's annual sales on its online store amounted to $891.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$891.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rocafc.com revenue by year

rocafc.com's monthly revenueOVER TIME
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Over the past three months, rocafc.com revenue has experienced growth of 97%, compared to the preceding three months.

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rocafc.com revenue growth for last six months
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OVERVIEW
In November 2025, rocafc.com generated $61,552 in online sales, significantly lower than the heavy industry median of $155,915, with the leading competitor, surplex.com, achieving $5,228,212. The site's conversion rate ranged from 1.00-1.50%, below the sector high of 3.28%, while the average order value (AOV) was between $550-575, also trailing the top AOV of $769. With 7,806 sessions, rocafc.com fell short of the industry median of 19,166, indicating room for improvement in traffic and sales performance compared to competitors in the heavy industry and engineering sector.
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rocafc.com competitors

In November 2025, rocafc.com outperformed its competitor generalair.com in terms of revenue, generating $61,552 compared to generalair.com's $59,668. However, generalair.com had more transactions with 134 compared to rocafc.com's 107. In terms of sessions, generalair.com had 9,753 sessions, while rocafc.com had 7,806 sessions. The Average Order Value (AOV) for generalair.com was between $425-450, whereas rocafc.com had a slightly higher AOV ranging from $550-575. Both websites had similar conversion rates falling within the range of 1.00-1.50%. Overall, rocafc.com showed strong performance in revenue and AOV despite having fewer transactions and sessions compared to its competitor generalair.com.

generalair.com screenshot
#1 generalair.com
59.7K
Revenue
9.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
rocafc.com vs top market performers
rocafc.com
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conversion rate vs average order value for rocafc.com and its competitors
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Revenue share by device at rocafc.com

In November large majority of sales on rocafc.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on rocafc.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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rocafc.com channels

Identify top traffic channels that drive growth for rocafc.comand discover how performance of traffic channels has changed over time.

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rocafc.com Google Ads spend

Evaluate rocafc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rocafc.com devices

Review rocafc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rocafc.com top markets

Explore rocafc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rocafc.com country & global rank

Assess the ranking of rocafc.com among other retailers within its primary country and worldwide.

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