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Apr 2026
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Home/Insights/Retailers/refurbed.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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13.8M
Revenue
Apr 26
3M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$300-325
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Refurbed.de sells refurbished electronic products ranging from smartphones and laptops to tablets and appliances. Their platform offers quality devices that have been professionally refurbished, cleaned, and tested by certified experts. With a variety of options available, customers can find affordable and reliable technology on the site.

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refurbed.de Annual Revenue and Growth

refurbed.de's annual sales on its online store amounted to $243.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$243.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
refurbed.de revenue by year

refurbed.de's monthly revenueOVER TIME
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Over the past three months, refurbed.de revenue has experienced decline of 65%, compared to the preceding three months.

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refurbed.de revenue decline for last six months
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OVERVIEW
In April 2026, refurbed.de generated $13,769,616 in revenue, significantly outperforming the e-commerce industry median of $80,332, although still far from qvc.com's leading $100,348,122. With a conversion rate of 1.50-2.00%, it falls short of the high benchmark of 3.67% and is above the low end of 0.71%. The average order value (AOV) ranged from $300 to $325, closely aligning with the industry's high AOV of $321 while notably higher than the low of $56. With 2,953,661 sessions, it remains below the industry median of 37,000 and far from boots.com’s 28,182,023 sessions.
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refurbed.de competitors

In April 2026, refurbed.de led the competition with impressive metrics, generating a revenue of $13,769,616 from 44,779 transactions across 2,953,661 sessions, achieving an Average Order Value (AOV) between $300-325 and a conversion rate of 1.50-2.00%. In contrast, backmarket.de, while having similar traffic at 2,912,393 sessions, reported lower revenue of $8,053,838 and a significantly lower conversion rate of 0.50-1.00%. asgoodasnew.de had an AOV of $600-625, but with revenue at only $4,578,782 from 404,981 sessions, indicating less efficiency in conversion. clevertronic.de’s metrics revealed a revenue of $1,547,455 from 398,055 sessions, showing lower effectiveness with a conversion rate of 1.00-1.50%. Remarkably, rebuy.de had the highest transaction count (92,711) but a modest revenue of $8,090,248 and a lower AOV of $75-100. Overall, refurbed.de stands out as a top performer among its peers.

asgoodasnew.de screenshot
#1 asgoodasnew.de
4.6M
Revenue
405K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
clevertronic.de screenshot
#2 clevertronic.de
1.5M
Revenue
398.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
backmarket.de screenshot
#3 backmarket.de
8.1M
Revenue
2.9M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
rebuy.de screenshot
#4 rebuy.de
8.1M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
afbshop.de screenshot
#5 afbshop.de
324.6K
Revenue
200.8K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
refurbed.de vs top market performers
refurbed.de
top retailers
conversion rate vs average order value for refurbed.de and its competitors
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Revenue share by device at refurbed.de

In April large majority of sales on refurbed.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on refurbed.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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refurbed.de channels

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refurbed.de Google Ads spend

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refurbed.de devices

Review refurbed.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refurbed.de top markets

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refurbed.de country & global rank

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