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Nov 2025
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Home/Insights/Retailers/refurbed.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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42M
Revenue
Nov 25
3.6M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Refurbed.de sells refurbished electronic products ranging from smartphones and laptops to tablets and appliances. Their platform offers quality devices that have been professionally refurbished, cleaned, and tested by certified experts. With a variety of options available, customers can find affordable and reliable technology on the site.

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refurbed.de Annual Revenue and Growth

refurbed.de's annual sales on its online store amounted to $233.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$233.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
refurbed.de revenue by year

refurbed.de's monthly revenueOVER TIME
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Over the past three months, refurbed.de revenue has experienced growth of 83%, compared to the preceding three months.

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refurbed.de revenue growth for last six months
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OVERVIEW
In November 2025, refurbed.de generated $41,994,319 in online sales, significantly exceeding the e-commerce median of $101,517, while its conversion rate of 3.50-4.00% remains competitive, close to the high benchmark of 4.05%. The average order value (AOV) stood at $300-325, slightly below the sector's high of $337. With 3,634,996 sessions, refurbed.de's traffic is notably less than the leader in the category, boots.com, which had 43,745,699 sessions, though still surpassing the median of 41,915. Overall, refurbed.de demonstrates strong performance within the e-commerce sector, highlighted by solid revenue and conversion metrics.
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refurbed.de competitors

In November 2025, refurbed.de outperformed its competitors in terms of revenue, transactions, and sessions. refurbed.de generated a revenue of €41,994,319 with 132,859 transactions and 3,634,996 sessions. Its Average Order Value (AOV) ranged from €300 to €325, and the conversion rate was between 3.50% and 4.00%. Comparatively, the closest competitor, backmarket.de, had a revenue of €36,811,975, 99,166 transactions, and 4,073,824 sessions. The AOV for backmarket.de was between €350 and €375, with a conversion rate of 2.00% to 2.50%. Other competitors like asgoodasnew.de, clevertronic.de, rebuy.de, and afbshop.de also showed varying performance metrics, with refurbed.de consistently leading in revenue and sessions.

asgoodasnew.de screenshot
#1 asgoodasnew.de
6.5M
Revenue
572.3K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
clevertronic.de screenshot
#2 clevertronic.de
2.8M
Revenue
573.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
backmarket.de screenshot
#3 backmarket.de
36.8M
Revenue
4.1M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
rebuy.de screenshot
#4 rebuy.de
14.1M
Revenue
3.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
afbshop.de screenshot
#5 afbshop.de
778.3K
Revenue
246.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
refurbed.de vs top market performers
refurbed.de
top retailers
conversion rate vs average order value for refurbed.de and its competitors
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Revenue share by device at refurbed.de

In November large majority of sales on refurbed.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on refurbed.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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refurbed.de channels

Identify top traffic channels that drive growth for refurbed.deand discover how performance of traffic channels has changed over time.

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refurbed.de Google Ads spend

Evaluate refurbed.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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refurbed.de devices

Review refurbed.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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refurbed.de top markets

Explore refurbed.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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refurbed.de country & global rank

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