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Oct 2025
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Home/Insights/Retailers/reelflyrod.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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13.9K
Revenue
Oct 25
13.2K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Reelflyrod.com is an online retailer that offers a variety of fishing equipment and gear. Their inventory includes fly rods, reels, lines, flies, waders, and other accessories. The website provides a wide selection of fishing products to cater to the needs of anglers from diverse backgrounds and experience levels.

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reelflyrod.com Annual Revenue and Growth

reelflyrod.com's annual sales on its online store amounted to $1.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
reelflyrod.com revenue by year

reelflyrod.com's monthly revenueOVER TIME
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Over the past three months, reelflyrod.com revenue has experienced decline of 72%, compared to the preceding three months.

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reelflyrod.com revenue decline for last six months
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OVERVIEW
In October 2025, reelflyrod.com generated $13,878 in online sales, significantly lower than the industry median of $93,795, with sessions totaling 13,166, far below the median of 39,049. The site's conversion rate ranged from 0.00-0.50%, well below the high of 3.89% and above the low of 0.74% in the e-commerce sector. Additionally, reelflyrod.com’s average order value (AOV) was between $200-225, less than the high of $350 and above the low of $56, indicating challenges in scaling against larger competitors like michaels.com, which boasts $105,162,923 in revenue.
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reelflyrod.com competitors

In October 2025, reelflyrod.com falls behind its competitors in terms of revenue, with a total of $13,878 compared to Mad River Outfitters at $325,108, AvidMax at $161,705, TCO Fly Fishing at $23,999, and Fly Fish SD at $48,347. In terms of transactions, reelflyrod.com only had 63 transactions, while Mad River Outfitters had 784, AvidMax had 843, TCO Fly Fishing had 117, and Fly Fish SD had 249. However, reelflyrod.com had a higher average order value (AOV) in the range of $200-$225, similar to TCO Fly Fishing, but lower than Mad River Outfitters and AvidMax. The conversion rate for reelflyrod.com was between 0.00-0.50, which is on par with TCO Fly Fishing and lower than AvidMax. Overall, reelflyrod.com has room for improvement in increasing revenue and transactions to compete effectively with its rivals.

madriveroutfitters.com screenshot
#1 madriveroutfitters.com
325.1K
Revenue
48.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
avidmax.com screenshot
#2 avidmax.com
161.7K
Revenue
35.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tcoflyfishing.com screenshot
#3 tcoflyfishing.com
24K
Revenue
23.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
flyfishsd.com screenshot
#4 flyfishsd.com
48.3K
Revenue
25.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
stillwaterflyshop.com screenshot
#5 stillwaterflyshop.com
18.6K
Revenue
5.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
reelflyrod.com vs top market performers
reelflyrod.com
top retailers
conversion rate vs average order value for reelflyrod.com and its competitors
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Revenue share by device at reelflyrod.com

In October large majority of sales on reelflyrod.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on reelflyrod.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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reelflyrod.com channels

Identify top traffic channels that drive growth for reelflyrod.comand discover how performance of traffic channels has changed over time.

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reelflyrod.com Google Ads spend

Evaluate reelflyrod.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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reelflyrod.com devices

Review reelflyrod.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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reelflyrod.com top markets

Explore reelflyrod.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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reelflyrod.com country & global rank

Assess the ranking of reelflyrod.com among other retailers within its primary country and worldwide.

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