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Sep 2025
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Home/Insights/Retailers/pilates.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.2M
Revenue
Sep 25
177.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Pilates.com offers a wide range of products related to the practice of Pilates. The website features various equipment, including reformers, chairs, barrels, and accessories like mats and resistance bands. It provides customers with comprehensive information and resources on Pilates techniques, workouts, and professional training programs.

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pilates.com Annual Revenue and Growth

pilates.com's annual sales on its online store amounted to $10M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
pilates.com revenue by year

pilates.com's monthly revenueOVER TIME
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Over the past three months, pilates.com revenue has experienced decline of 14%, compared to the preceding three months.

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pilates.com revenue decline for last six months
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OVERVIEW
In September 2025, pilates.com generated online sales revenue of $1,159,757, significantly exceeding the industry median of $55,393, while maintaining a conversion rate of 1.00-1.50%, which is just above the very low end of the HEALTH category. With an average order value (AOV) between $450-475, pilates.com surpasses the industry average of $214, and attracted 177,834 sessions, considerably higher than the median of 25,494. However, it falls short compared to the leading competitor roguefitness.com, which boasts revenue of $14,197,274 and myprotein.com with sessions at 6,526,170.
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pilates.com competitors

In September 2025, when comparing pilates.com to its competitors, it is evident that pilates.com outperforms in terms of revenue, transactions, sessions, and average order value (AOV). pilates.com generated a revenue of $1,159,757 with 2,442 transactions and 177,834 sessions, while boasting an AOV of $450-475 and a conversion rate of 1.00-1.50. On the other hand, peakpilates.com generated $201,789 in revenue with 242 transactions and 18,068 sessions, along with an AOV of $825-850 and a similar conversion rate. newyorkpilates.com lagged behind with a revenue of $101,488, 484 transactions, 20,047 sessions, an AOV of $200-225, and a conversion rate of 2.00-2.50. Overall, pilates.com stands out as the top performer among its competitors in the pilates industry based on the data from September 2025.

peakpilates.com screenshot
#1 peakpilates.com
201.8K
Revenue
18.1K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
newyorkpilates.com screenshot
#2 newyorkpilates.com
101.5K
Revenue
20K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
pilates.com vs top market performers
pilates.com
top retailers
conversion rate vs average order value for pilates.com and its competitors
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Revenue share by device at pilates.com

In September large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pilates.com channels

Identify top traffic channels that drive growth for pilates.comand discover how performance of traffic channels has changed over time.

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pilates.com Google Ads spend

Evaluate pilates.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pilates.com devices

Review pilates.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pilates.com top markets

Explore pilates.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pilates.com country & global rank

Assess the ranking of pilates.com among other retailers within its primary country and worldwide.

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