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Dec 2025
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Home/Insights/Retailers/pilates.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.6M
Revenue
Dec 25
219.5K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Pilates.com offers a wide range of products related to the practice of Pilates. The website features various equipment, including reformers, chairs, barrels, and accessories like mats and resistance bands. It provides customers with comprehensive information and resources on Pilates techniques, workouts, and professional training programs.

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pilates.com Annual Revenue and Growth

pilates.com's annual sales on its online store amounted to $10M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
pilates.com revenue by year

pilates.com's monthly revenueOVER TIME
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Over the past three months, pilates.com revenue has experienced growth of 5.7%, compared to the preceding three months.

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pilates.com revenue growth for last six months
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OVERVIEW
In December 2025, pilates.com achieved online sales revenue of $1,597,795, significantly outperforming the median of $63,260 in the HEALTH industry, although far behind roguefitness.com's $23,554,774. The site's conversion rate ranged from 1.50-2.00%, below the high benchmark of 4.51% but above the low of 1.17%. With an average order value (AOV) between $425-450, pilates.com exceeded the high AOV of $217 in its sector, while attracting 219,545 sessions, notably higher than the median of 29,226 but dwarfed by myprotein.com’s impressive 4,503,015 sessions.
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pilates.com competitors

In December 2025, pilates.com outperformed its competitors in terms of revenue with $1,597,795. peakpilates.com generated $245,051 in revenue, while newyorkpilates.com had $295,980. pilates.com also had the highest number of transactions at 3,632 compared to Peak Pilates' 377 and New York Pilates' 1,346. In terms of sessions, pilates.com had the most with 219,545, followed by New York Pilates with 56,396 and Peak Pilates with 21,555. While Peak Pilates had the highest average order value (AOV) at $625-650, pilates.com's AOV ranged from $425-450 and New York Pilates' from $200-225. Despite similar conversion rates across all three competitors (1.50-2.00 for pilates.com and Peak Pilates, 2.00-2.50 for New York Pilates), pilates.com demonstrated overall strength in revenue, transactions, and sessions.

peakpilates.com screenshot
#1 peakpilates.com
245.1K
Revenue
21.6K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
newyorkpilates.com screenshot
#2 newyorkpilates.com
296K
Revenue
56.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
pilates.com vs top market performers
pilates.com
top retailers
conversion rate vs average order value for pilates.com and its competitors
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Revenue share by device at pilates.com

In December large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pilates.com channels

Identify top traffic channels that drive growth for pilates.comand discover how performance of traffic channels has changed over time.

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pilates.com Google Ads spend

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pilates.com devices

Review pilates.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pilates.com top markets

Explore pilates.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pilates.com country & global rank

Assess the ranking of pilates.com among other retailers within its primary country and worldwide.

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