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Oct 2025
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Home/Insights/Retailers/pilates.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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974.1K
Revenue
Oct 25
155.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Pilates.com offers a wide range of products related to the practice of Pilates. The website features various equipment, including reformers, chairs, barrels, and accessories like mats and resistance bands. It provides customers with comprehensive information and resources on Pilates techniques, workouts, and professional training programs.

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pilates.com Annual Revenue and Growth

pilates.com's annual sales on its online store amounted to $10M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
pilates.com revenue by year

pilates.com's monthly revenueOVER TIME
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Over the past three months, pilates.com revenue has experienced decline of 23%, compared to the preceding three months.

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pilates.com revenue decline for last six months
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OVERVIEW
In October 2025, pilates.com generated $974,085 in online sales, significantly surpassing the HEALTH median of $51,854, yet far behind roguefitness.com's $17,110,976. The site's conversion rate ranged from 1.00-1.50%, lower than the industry high of 4.43%, with an average order value (AOV) of $475-500, well above the $216 benchmark for high AOVs. pilate.com had 155,462 sessions, notably higher than the median of 24,697 in its category, yet dwarfed by myprotein.com's 4,774,056 sessions, highlighting both strengths and opportunities for improvement in conversion and engagement.
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pilates.com competitors

In October 2025, when comparing pilates.com to its competitors, it is clear that pilates.com is outperforming in terms of revenue, transactions, and sessions. With a revenue of $974,085 from 2,035 transactions and 155,462 sessions, pilates.com shows a strong performance. In comparison, peakpilates.com has a revenue of $145,917 from 173 transactions and 13,553 sessions, while newyorkpilates.com has a revenue of $154,008 from 726 transactions and 29,836 sessions. Additionally, pilates.com and peakpilates.com have similar conversion rates of 1.00-1.50, while newyorkpilates.com boasts a higher conversion rate of 2.00-2.50. Despite this, pilates.com maintains a higher average order value (AOV) range of $475-500, while peakpilates.com and newyorkpilates.com have AOV ranges of $825-850 and $200-225 respectively. Overall, pilates.com stands out as a leader in the industry with its impressive metrics.

peakpilates.com screenshot
#1 peakpilates.com
145.9K
Revenue
13.6K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
newyorkpilates.com screenshot
#2 newyorkpilates.com
154K
Revenue
29.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
pilates.com vs top market performers
pilates.com
top retailers
conversion rate vs average order value for pilates.com and its competitors
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Revenue share by device at pilates.com

In October large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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pilates.com channels

Identify top traffic channels that drive growth for pilates.comand discover how performance of traffic channels has changed over time.

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pilates.com Google Ads spend

Evaluate pilates.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pilates.com devices

Review pilates.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pilates.com top markets

Explore pilates.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pilates.com country & global rank

Assess the ranking of pilates.com among other retailers within its primary country and worldwide.

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