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Jan 2026
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Home/Insights/Retailers/pilates.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.5M
Revenue
Jan 26
224K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Pilates.com offers a wide range of products related to the practice of Pilates. The website features various equipment, including reformers, chairs, barrels, and accessories like mats and resistance bands. It provides customers with comprehensive information and resources on Pilates techniques, workouts, and professional training programs.

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pilates.com Annual Revenue and Growth

pilates.com's annual sales on its online store amounted to $15.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$15.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
pilates.com revenue by year

pilates.com's monthly revenueOVER TIME
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Over the past three months, pilates.com revenue has experienced growth of 35%, compared to the preceding three months.

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pilates.com revenue growth for last six months
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OVERVIEW
In January 2026, pilates.com generated $1,496,786 in online sales, significantly surpassing the HEALTH median of $64,815, with an average order value (AOV) ranging between $450-475, well above the sector's high of $217. The site recorded 223,984 sessions, compared to the median of 28,949, but its conversion rate of 1.00-1.50% lagged behind the sector's high of 4.61%. In the competitive landscape, pilates.com remains a strong contender, although it falls short of the industry's largest player, weightwatchers.com, which reported revenues of $23,107,811.
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pilates.com competitors

In January 2026, pilates.com outperformed its competitors in terms of revenue, with a total revenue of $1,496,786. In comparison, peakpilates.com generated $126,165, and newyorkpilates.com generated $116,833. pilates.com also had the highest number of transactions at 3,261, followed by newyorkpilates.com at 528 and peakpilates.com at 175. When it comes to sessions, pilates.com had a significantly higher number at 223,984 compared to peakpilates.com with 12,415 and newyorkpilates.com with 22,294. Additionally, pilates.com had an average order value (AOV) ranging from $450 to $475, which was lower than peakpilates.com's AOV of $700 to $725 but higher than newyorkpilates.com's AOV of $200 to $225. In terms of conversion rates, pilates.com's rate of 1.00-1.50% was on par with peakpilates.com and higher than newyorkpilates.com's rate of 2.00-2.50%.

peakpilates.com screenshot
#1 peakpilates.com
126.2K
Revenue
12.4K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
newyorkpilates.com screenshot
#2 newyorkpilates.com
116.8K
Revenue
22.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
pilates.com vs top market performers
pilates.com
top retailers
conversion rate vs average order value for pilates.com and its competitors
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Revenue share by device at pilates.com

In January large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pilates.com channels

Identify top traffic channels that drive growth for pilates.comand discover how performance of traffic channels has changed over time.

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pilates.com Google Ads spend

Evaluate pilates.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pilates.com devices

Review pilates.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pilates.com top markets

Explore pilates.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pilates.com country & global rank

Assess the ranking of pilates.com among other retailers within its primary country and worldwide.

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