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Nov 2025
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Home/Insights/Retailers/pilates.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
177.9K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Pilates.com offers a wide range of products related to the practice of Pilates. The website features various equipment, including reformers, chairs, barrels, and accessories like mats and resistance bands. It provides customers with comprehensive information and resources on Pilates techniques, workouts, and professional training programs.

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pilates.com Annual Revenue and Growth

pilates.com's annual sales on its online store amounted to $10M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$10M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
pilates.com revenue by year

pilates.com's monthly revenueOVER TIME
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Over the past three months, pilates.com revenue has experienced decline of 9.2%, compared to the preceding three months.

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pilates.com revenue decline for last six months
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OVERVIEW
In November 2025, pilates.com generated impressive online sales revenue of $1,263,222, significantly exceeding the HEALTH median of $56,322, despite roguefitness.com leading with $25,793,883. The site's conversion rate ranged between 1.50-2.00%, notably below the high benchmark of 4.77%, while its average order value (AOV) of $425-450 outperformed the sector's average of $222. With 177,903 sessions, pilates.com significantly surpassed the industry median of 24,825 sessions, though it lagged far behind the top performer myprotein.com, which recorded 5,891,386 sessions, highlighting both strengths and areas for growth.
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pilates.com competitors

In November 2025, pilates.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $1,263,222, pilates.com surpassed peakpilates.com, which had a revenue of $226,959, and newyorkpilates.com, which had a revenue of $116,029. pilates.com also had the highest number of transactions at 2,835, compared to 355 for peakpilates.com and 531 for newyorkpilates.com. Additionally, pilates.com had the most sessions with 177,903, while peakpilates.com had 19,956 and newyorkpilates.com had 22,735. Although peakpilates.com had a higher average order value (AOV) at $625-$650 compared to pilates.com's AOV of $425-$450, pilates.com maintained a competitive conversion rate of 1.50-2.00, similar to its competitors. Overall, pilates.com demonstrated superior performance across key metrics in the pilates industry in November 2025.

peakpilates.com screenshot
#1 peakpilates.com
227K
Revenue
20K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
newyorkpilates.com screenshot
#2 newyorkpilates.com
116K
Revenue
22.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
pilates.com vs top market performers
pilates.com
top retailers
conversion rate vs average order value for pilates.com and its competitors
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Revenue share by device at pilates.com

In November large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on pilates.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pilates.com channels

Identify top traffic channels that drive growth for pilates.comand discover how performance of traffic channels has changed over time.

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pilates.com Google Ads spend

Evaluate pilates.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pilates.com devices

Review pilates.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pilates.com top markets

Explore pilates.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pilates.com country & global rank

Assess the ranking of pilates.com among other retailers within its primary country and worldwide.

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