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May 2025
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Home/Insights/Retailers/over-board.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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17.4K
Revenue
7.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Over-board.co.uk is a website that offers a range of products for sale. They specialize in selling waterproof bags, cases, and accessories suitable for various outdoor activities, such as water sports, hiking, and travel. The website provides a diverse selection of high-quality items designed to keep belongings safe and dry even in challenging conditions.

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over-board.co.uk's revenueOVER TIME
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Over the past three months, over-board.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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over-board.co.uk revenue decline for last six months
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OVERVIEW
over-board.co.uk in the SPORTS industry had a revenue of $17,351, conversion rate of 3.00-3.50%, AOV of $50-75, and 7,815 sessions in May 2025. The largest online store in this category was garmin.com with $189,203,870 revenue and 47,255,232 sessions. The median revenue was $84,330 and sessions were 29,719. A very high conversion rate was 3.0% while a very low was 0.65%. A very high AOV was $565 and a very low was $79.
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over-board.co.uk competitors

In May 2025, over-board.co.uk outperformed its competitors in several key metrics. While over-board.co.uk had a revenue of £17,351 with 255 transactions and 7,815 sessions, yeti.com had a revenue of £13,051,389 with 75,185 transactions and 4,274,707 sessions. stitchgolf.com had even lower numbers with a revenue of £735,917, 1,466 transactions, and 122,759 sessions. In terms of Average Order Value (AOV), over-board.co.uk ranged between £50-75, whereas yeti.com had a higher AOV of £150-175 and stitchgolf.com had the highest AOV of £500-525. Additionally, over-board.co.uk had a conversion rate of 3.00-3.50%, which was significantly better than yeti.com's conversion rate of 1.50-2.00% and stitchgolf.com's conversion rate of 1.00-1.50%. Overall, over-board.co.uk showed stronger performance in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in May 2025.

yeti.com screenshot
#1 yeti.com
13.1M
Revenue
4.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
stitchgolf.com screenshot
#2 stitchgolf.com
735.9K
Revenue
122.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
over-board.co.uk vs top market performers
over-board.co.uk
top retailers
conversion rate vs average order value for over-board.co.uk and its competitors
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Revenue share by device at over-board.co.uk

In May large majority of sales on over-board.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on over-board.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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over-board.co.uk channels

Identify top traffic channels that drive growth for over-board.co.ukand discover how performance of traffic channels has changed over time.

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over-board.co.uk Google Ads spend

Evaluate over-board.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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over-board.co.uk devices

Review over-board.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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over-board.co.uk top markets

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over-board.co.uk country & global rank

Assess the ranking of over-board.co.uk among other retailers within its primary country and worldwide.

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