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Dec 2025
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Home/Insights/Retailers/over-board.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for over-board.co.ukover-board.co.uk

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38.2K
Revenue
Dec 25
15.5K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Over-board.co.uk is a website that offers a range of products for sale. They specialize in selling waterproof bags, cases, and accessories suitable for various outdoor activities, such as water sports, hiking, and travel. The website provides a diverse selection of high-quality items designed to keep belongings safe and dry even in challenging conditions.

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over-board.co.uk Annual Revenue and Growth

over-board.co.uk's annual sales on its online store amounted to $295K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$295K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
over-board.co.uk revenue by year

over-board.co.uk's monthly revenueOVER TIME
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Over the past three months, over-board.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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over-board.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, over-board.co.uk generated $38,178 in online sales, significantly below the sports industry's median of $90,105, with a conversion rate of 3.50-4.00%, outperforming the industry average of 3.13%. The Average Order Value (AOV) ranged between $50-75, notably lower than the high industry AOV of $535. The site attracted 15,513 sessions, considerably fewer than the median of 34,350 and far behind the leading store's 64,737,034 sessions, indicating areas for potential growth in traffic and revenue within the competitive sports sector.
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over-board.co.uk competitors

In December 2025, over-board.co.uk generated $38,178 in revenue from 592 transactions with 15,513 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. In comparison, yeti.com recorded a significantly higher revenue of $18,806,349 from 123,404 transactions and 5,940,959 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. stitchgolf.com had a revenue of $1,581,724 from 3,379 transactions and 130,760 sessions, showcasing a higher AOV of $450-475 but a conversion rate of 2.50-3.00%. over-board.co.uk's revenue may be lower than its competitors, but its AOV and conversion rate fall within a competitive range, indicating a strong performance in terms of efficiency and customer engagement.

yeti.com screenshot
#1 yeti.com
18.8M
Revenue
5.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
stitchgolf.com screenshot
#2 stitchgolf.com
1.6M
Revenue
130.8K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
over-board.co.uk vs top market performers
over-board.co.uk
top retailers
conversion rate vs average order value for over-board.co.uk and its competitors
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Revenue share by device at over-board.co.uk

In December large majority of sales on over-board.co.uk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on over-board.co.uk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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over-board.co.uk channels

Identify top traffic channels that drive growth for over-board.co.ukand discover how performance of traffic channels has changed over time.

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over-board.co.uk Google Ads spend

Evaluate over-board.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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over-board.co.uk devices

Review over-board.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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over-board.co.uk top markets

Explore over-board.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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over-board.co.uk country & global rank

Assess the ranking of over-board.co.uk among other retailers within its primary country and worldwide.

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