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Sep 2025
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Home/Insights/Retailers/over-board.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for over-board.co.ukover-board.co.uk

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30.4K
Revenue
Sep 25
15K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Over-board.co.uk is a website that offers a range of products for sale. They specialize in selling waterproof bags, cases, and accessories suitable for various outdoor activities, such as water sports, hiking, and travel. The website provides a diverse selection of high-quality items designed to keep belongings safe and dry even in challenging conditions.

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over-board.co.uk Annual Revenue and Growth

over-board.co.uk's annual sales on its online store amounted to $295K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$295K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
over-board.co.uk revenue by year

over-board.co.uk's monthly revenueOVER TIME
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Over the past three months, over-board.co.uk revenue has experienced growth of 43%, compared to the preceding three months.

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over-board.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, over-board.co.uk generated $30,416 in online sales, significantly below the sports industry's median of $77,565, with a conversion rate of 3.00-3.50%, slightly above the high benchmark of 3.05%. The average order value (AOV) ranged from $50-75, lower than the high AOV of $539, and the site recorded 15,012 sessions, markedly fewer than the median of 30,275 sessions in the industry. In contrast, the leading sports store, garmin.com, dominated with revenues of $183,476,907 and sessions reaching an impressive 47,231,640, highlighting the competitive landscape.
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over-board.co.uk competitors

In September 2025, over-board.co.uk stands out among its competitors. While over-board.co.uk generated a revenue of £30,416 from 514 transactions and 15,012 sessions, yeti.com achieved a much higher revenue of £15,425,946 from 97,566 transactions and 4,868,483 sessions. However, over-board.co.uk had a higher average order value (AOV) ranging between £50-75 compared to yeti.com's AOV of £150-175. stitchgolf.com, another competitor, had a revenue of £371,863 from 839 transactions and 83,281 sessions with a significantly higher AOV of £425-450. Despite the differences in revenue and sessions, over-board.co.uk had a competitive conversion rate of 3.00-3.50, surpassing both yeti.com (1.50-2.00) and stitchgolf.com (1.00-1.50). Overall, over-board.co.uk's performance in conversion rate and AOV showcases its strength in attracting and converting customers effectively within its niche market.

yeti.com screenshot
#1 yeti.com
15.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
stitchgolf.com screenshot
#2 stitchgolf.com
371.9K
Revenue
83.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
over-board.co.uk vs top market performers
over-board.co.uk
top retailers
conversion rate vs average order value for over-board.co.uk and its competitors
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Revenue share by device at over-board.co.uk

In September large majority of sales on over-board.co.uk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on over-board.co.uk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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over-board.co.uk channels

Identify top traffic channels that drive growth for over-board.co.ukand discover how performance of traffic channels has changed over time.

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over-board.co.uk Google Ads spend

Evaluate over-board.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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over-board.co.uk devices

Review over-board.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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over-board.co.uk top markets

Explore over-board.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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over-board.co.uk country & global rank

Assess the ranking of over-board.co.uk among other retailers within its primary country and worldwide.

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