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Oct 2025
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Home/Insights/Retailers/over-board.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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31.8K
Revenue
Oct 25
16K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Over-board.co.uk is a website that offers a range of products for sale. They specialize in selling waterproof bags, cases, and accessories suitable for various outdoor activities, such as water sports, hiking, and travel. The website provides a diverse selection of high-quality items designed to keep belongings safe and dry even in challenging conditions.

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over-board.co.uk Annual Revenue and Growth

over-board.co.uk's annual sales on its online store amounted to $295K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$295K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
over-board.co.uk revenue by year

over-board.co.uk's monthly revenueOVER TIME
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Over the past three months, over-board.co.uk revenue has experienced growth of 19%, compared to the preceding three months.

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over-board.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, over-board.co.uk generated $31,792 in online sales, significantly below the sports industry median of $84,340, with a conversion rate of 3.50-4.00%, slightly above the industry's high of 3.14%. The average order value (AOV) ranged from $50-75, far below the high of $550. With 16,022 sessions, over-board.co.uk also trails the sports category's median of 29,455, while the largest player, Garmin, reported an astounding revenue of $185,372,405, and Dick's Sporting Goods achieved the highest sessions at 38,669,098, highlighting the competitive landscape in the sports sector.
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over-board.co.uk competitors

In October 2025, over-board.co.uk outperformed its competitors in terms of conversion rate, with a range of 3.50-4.00%, higher than yeti.com's 2.00-2.50% and stitchgolf.com's 1.00-1.50%. However, in terms of revenue, over-board.co.uk lagged behind yeti.com, which had a revenue of £18,141,525 compared to over-board.co.uk's £31,792. yeti.com also had a higher number of transactions at 114,452, whereas over-board.co.uk only had 576 transactions. stitchgolf.com had a higher average order value (AOV) at £425-£450, while over-board.co.uk had an AOV of £50-£75. In terms of sessions, over-board.co.uk had 16,022 sessions, while yeti.com had 4,693,282 sessions and stitchgolf.com had 127,684 sessions. Overall, over-board.co.uk performed well in conversion rate but was behind in terms of revenue, transactions, AOV, and sessions compared to its competitors in October 2025.

yeti.com screenshot
#1 yeti.com
18.1M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
stitchgolf.com screenshot
#2 stitchgolf.com
666.1K
Revenue
127.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
over-board.co.uk vs top market performers
over-board.co.uk
top retailers
conversion rate vs average order value for over-board.co.uk and its competitors
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Revenue share by device at over-board.co.uk

In October large majority of sales on over-board.co.uk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on over-board.co.uk, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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over-board.co.uk channels

Identify top traffic channels that drive growth for over-board.co.ukand discover how performance of traffic channels has changed over time.

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over-board.co.uk Google Ads spend

Evaluate over-board.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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over-board.co.uk devices

Review over-board.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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over-board.co.uk top markets

Explore over-board.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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over-board.co.uk country & global rank

Assess the ranking of over-board.co.uk among other retailers within its primary country and worldwide.

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