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Apr 2026
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Home/Insights/Retailers/oldlutheran.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for oldlutheran.comoldlutheran.com

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23.6K
Revenue
Apr 26
3.6K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

OldLutheran.com is an e-commerce platform that offers various religious products to customers. Its product range consists of Lutheran-themed apparel, gifts, accessories, books, music, and collectibles. The website provides a convenient online shopping experience for those seeking items related to Lutheran faith and culture.

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oldlutheran.com Annual Revenue and Growth

oldlutheran.com's annual sales on its online store amounted to $472.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$472.1K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oldlutheran.com revenue by year

oldlutheran.com's monthly revenueOVER TIME
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Over the past three months, oldlutheran.com revenue has experienced decline of 52%, compared to the preceding three months.

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oldlutheran.com revenue decline for last six months
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OVERVIEW
In April 2026, oldlutheran.com, operating in the FAITH AND BELIEFS sector, generated $23,557 in online sales with a conversion rate of 3.50-4.00%, slightly below the industry median of $30,944 and the high of 4.11%. The average order value (AOV) ranged from $150-175, lower than the sector high of $216. With 3,638 sessions, oldlutheran.com saw a modest traffic level compared to the median of 12,803 sessions, while the leading competitor, christianbook.com, had an impressive 4,036,163 sessions and revenue of $22,350,137, showcasing the competitive landscape in this niche.
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oldlutheran.com competitors

As of April 2026, oldlutheran.com significantly outperforms its competitor, mudlove.com, in terms of revenue and transactions. oldlutheran.com generated $23,557 from 136 transactions across 3,638 sessions, leading to an average order value (AOV) of $150-175 and a conversion rate of 3.50-4.00%. In contrast, mudlove.com reported revenue of $6,639 with 85 transactions from only 2,016 sessions, achieving an AOV of $75-100 and a conversion rate of 4.00-4.50%. While mudlove.com has a higher conversion rate, oldlutheran.com excels in overall revenue and transaction volume, indicating a more successful customer acquisition and retention strategy. Overall, oldlutheran.com is currently a stronger player in the market despite the higher efficiency of mudlove.com.

mudlove.com screenshot
#1 mudlove.com
6.6K
Revenue
2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
oldlutheran.com vs top market performers
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conversion rate vs average order value for oldlutheran.com and its competitors
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Revenue share by device at oldlutheran.com

In April large majority of sales on oldlutheran.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on oldlutheran.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oldlutheran.com channels

Identify top traffic channels that drive growth for oldlutheran.comand discover how performance of traffic channels has changed over time.

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oldlutheran.com Google Ads spend

Evaluate oldlutheran.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldlutheran.com devices

Review oldlutheran.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldlutheran.com top markets

Explore oldlutheran.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oldlutheran.com country & global rank

Assess the ranking of oldlutheran.com among other retailers within its primary country and worldwide.

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