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Jul 2025
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Home/Insights/Retailers/oldlutheran.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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25.6K
Revenue
4.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

OldLutheran.com is an e-commerce platform that offers various religious products to customers. Its product range consists of Lutheran-themed apparel, gifts, accessories, books, music, and collectibles. The website provides a convenient online shopping experience for those seeking items related to Lutheran faith and culture.

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oldlutheran.com's revenueOVER TIME
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Over the past three months, oldlutheran.com revenue has experienced decline of 47%, compared to the preceding three months.

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oldlutheran.com revenue decline for last six months
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OVERVIEW
oldlutheran.com, in the FAITH AND BELIEFS industry, had a revenue of $25,618 for online sales in July 2025, with a conversion rate of 3.50-4.00% and an AOV of $150-175. The highest conversion rate in the category was 4.23% and the highest AOV was $203, while the lowest conversion rate was 1.25% and the lowest AOV was $45. With 4,338 sessions, oldlutheran.com fell just below the median sessions of 13,738 for the category, which was topped by christianbook.com with 4,371,195 sessions.
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oldlutheran.com competitors

In July 2025, oldlutheran.com outperformed its competitors in terms of revenue, transactions, sessions, Average Order Value (AOV), and conversion rate. mudlove.com, while having a higher number of sessions at 11,279, generated lower revenue of $18,983 with 368 transactions, compared to oldlutheran.com's $25,618 revenue with 155 transactions from 4,338 sessions. mudlove.com also had a lower AOV range of $50-75 and a slightly lower conversion rate of 3.00-3.50%. On the other hand, christianleadersstore.com lagged behind significantly with only $1,134 in revenue, 8 transactions, and 49 sessions. Despite a higher AOV range of $125-150, their conversion rate of 15.50-16.00% was much higher than both oldlutheran.com and mudlove.com. Overall, oldlutheran.com emerged as the top performer among its competitors in the specified metrics.

mudlove.com screenshot
#1 mudlove.com
19K
Revenue
11.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
christianleadersstore.com screenshot
#2 christianleadersstore.com
1.1K
Revenue
48.7
Sessions
15.5-16.0%
Conv. rate
$125-150
AOV
oldlutheran.com vs top market performers
oldlutheran.com
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conversion rate vs average order value for oldlutheran.com and its competitors
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Revenue share by device at oldlutheran.com

In July large majority of sales on oldlutheran.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on oldlutheran.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oldlutheran.com channels

Identify top traffic channels that drive growth for oldlutheran.comand discover how performance of traffic channels has changed over time.

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oldlutheran.com Google Ads spend

Evaluate oldlutheran.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldlutheran.com devices

Review oldlutheran.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldlutheran.com top markets

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oldlutheran.com country & global rank

Assess the ranking of oldlutheran.com among other retailers within its primary country and worldwide.

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