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Nov 2025
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Home/Insights/Retailers/oldlutheran.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for oldlutheran.comoldlutheran.com

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47.1K
Revenue
Nov 25
7.9K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

OldLutheran.com is an e-commerce platform that offers various religious products to customers. Its product range consists of Lutheran-themed apparel, gifts, accessories, books, music, and collectibles. The website provides a convenient online shopping experience for those seeking items related to Lutheran faith and culture.

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oldlutheran.com Annual Revenue and Growth

oldlutheran.com's annual sales on its online store amounted to $594.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$594.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
oldlutheran.com revenue by year

oldlutheran.com's monthly revenueOVER TIME
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Over the past three months, oldlutheran.com revenue has experienced growth of 99%, compared to the preceding three months.

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oldlutheran.com revenue growth for last six months
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OVERVIEW
In November 2025, oldlutheran.com reported a revenue of $47,115, surpassing the community median of $45,976, with a conversion rate between 4.00-4.50%, slightly below the industry high of 4.53%. The average order value (AOV) ranged from $125 to $150, significantly lower than the top AOV of $208, while sessions totaled 7,909, below the median of 13,197 in the FAITH AND BELIEFS sector. Notably, the largest online store in this category, christianbook.com, dominated with revenue of $25,939,815 and an impressive session count of 5,000,925, highlighting oldlutheran's niche presence in the market.
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oldlutheran.com competitors

In November 2025, oldlutheran.com outperformed its competitor mudlove.com in terms of revenue, transactions, sessions, and average order value (AOV). oldlutheran.com generated a revenue of $47,115 from 324 transactions and 7,909 sessions, with an AOV ranging from $125 to $150 and a conversion rate of 4.00-4.50%. In comparison, mudlove.com only made $13,652 in revenue from 210 transactions and 5,063 sessions, with an AOV of $50-75 and a similar conversion rate of 4.00-4.50%. Despite having a similar conversion rate, oldlutheran.com clearly outperformed mudlove.com in terms of revenue and traffic metrics, indicating a stronger online presence and potentially more effective marketing strategies.

mudlove.com screenshot
#1 mudlove.com
13.7K
Revenue
5.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
oldlutheran.com vs top market performers
oldlutheran.com
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conversion rate vs average order value for oldlutheran.com and its competitors
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Revenue share by device at oldlutheran.com

In November large majority of sales on oldlutheran.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on oldlutheran.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oldlutheran.com channels

Identify top traffic channels that drive growth for oldlutheran.comand discover how performance of traffic channels has changed over time.

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oldlutheran.com Google Ads spend

Evaluate oldlutheran.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldlutheran.com devices

Review oldlutheran.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldlutheran.com top markets

Explore oldlutheran.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oldlutheran.com country & global rank

Assess the ranking of oldlutheran.com among other retailers within its primary country and worldwide.

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