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Dec 2025
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Home/Insights/Retailers/oldlutheran.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for oldlutheran.comoldlutheran.com

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49.1K
Revenue
Dec 25
7.5K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

OldLutheran.com is an e-commerce platform that offers various religious products to customers. Its product range consists of Lutheran-themed apparel, gifts, accessories, books, music, and collectibles. The website provides a convenient online shopping experience for those seeking items related to Lutheran faith and culture.

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oldlutheran.com Annual Revenue and Growth

oldlutheran.com's annual sales on its online store amounted to $594.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$594.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
oldlutheran.com revenue by year

oldlutheran.com's monthly revenueOVER TIME
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Over the past three months, oldlutheran.com revenue has experienced growth of 90%, compared to the preceding three months.

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oldlutheran.com revenue growth for last six months
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OVERVIEW
In December 2025, oldlutheran.com generated $49,132 in revenue, surpassing the community median of $43,703, with a strong conversion rate of 4.00-4.50%, above the low of 1.34% and close to the high of 4.35%. Its average order value (AOV) ranged from $150-175, well below the high of $205 but above the low of $43, while the site recorded 7,472 sessions, significantly lower than the community median of 13,396, and far from the 5,054,082 sessions of the top competitor, christianbook.com. Overall, oldlutheran.com showcases solid performance in a competitive market.
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oldlutheran.com competitors

In December 2025, oldlutheran.com outperformed its competitor mudlove.com in terms of revenue, with oldlutheran.com generating $49,132 compared to mudlove.com's $8,939. oldlutheran.com also had a higher number of transactions at 309, as opposed to mudlove.com's 161 transactions. In terms of website traffic, oldlutheran.com had 7,472 sessions, while mudlove.com had 3,919 sessions. The average order value (AOV) for oldlutheran.com ranged between $150-175, whereas mudlove.com had a lower AOV range of $50-75. Interestingly, both oldlutheran.com and mudlove.com had the same conversion rate of 4.00-4.50%. Overall, oldlutheran.com emerged as the stronger performer in terms of revenue, transactions, sessions, and AOV when compared to mudlove.com in December 2025.

mudlove.com screenshot
#1 mudlove.com
8.9K
Revenue
3.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
oldlutheran.com vs top market performers
oldlutheran.com
top retailers
conversion rate vs average order value for oldlutheran.com and its competitors
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Revenue share by device at oldlutheran.com

In December large majority of sales on oldlutheran.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on oldlutheran.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oldlutheran.com channels

Identify top traffic channels that drive growth for oldlutheran.comand discover how performance of traffic channels has changed over time.

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oldlutheran.com Google Ads spend

Evaluate oldlutheran.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldlutheran.com devices

Review oldlutheran.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldlutheran.com top markets

Explore oldlutheran.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oldlutheran.com country & global rank

Assess the ranking of oldlutheran.com among other retailers within its primary country and worldwide.

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