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Oct 2025
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Home/Insights/Retailers/oldlutheran.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for oldlutheran.comoldlutheran.com

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58K
Revenue
Oct 25
8.9K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

OldLutheran.com is an e-commerce platform that offers various religious products to customers. Its product range consists of Lutheran-themed apparel, gifts, accessories, books, music, and collectibles. The website provides a convenient online shopping experience for those seeking items related to Lutheran faith and culture.

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oldlutheran.com Annual Revenue and Growth

oldlutheran.com's annual sales on its online store amounted to $594.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$594.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
oldlutheran.com revenue by year

oldlutheran.com's monthly revenueOVER TIME
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Over the past three months, oldlutheran.com revenue has experienced growth of 57%, compared to the preceding three months.

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oldlutheran.com revenue growth for last six months
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OVERVIEW
In October 2025, oldlutheran.com, operating in the community and society/faith and beliefs sector, achieved online sales revenue of $58,043, surpassing the median of $43,835, with a commendable conversion rate of 4.00-4.50%, exceeding the low benchmark of 1.31% and aligning closely with the high rate of 4.2%. The average order value (AOV) ranged from $150 to $175, falling short of the high AOV of $216 in the industry, while the site recorded 8,900 sessions, notably below the median of 13,473 and far from the top competitor, christianbook.com, which had 4,359,910 sessions.
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oldlutheran.com competitors

When comparing oldlutheran.com to its competitors in October 2025, oldlutheran.com stands out with a higher revenue of $58,043 compared to its closest competitor mudlove.com with $24,810. However, mudlove.com has more transactions with 429 compared to oldlutheran.com's 363. In terms of sessions, mudlove.com also leads with 11,440 sessions while oldlutheran.com has 8,900 sessions. Despite these differences, oldlutheran.com has a higher Average Order Value (AOV) ranging from $150 to $175, while mudlove.com's AOV is between $50 and $75. Additionally, oldlutheran.com boasts a higher conversion rate of 4.00% to 4.50%, whereas mudlove.com has a conversion rate of 3.50% to 4.00%. Overall, oldlutheran.com demonstrates strong performance in revenue, AOV, and conversion rate, positioning itself as a competitive player in the market.

mudlove.com screenshot
#1 mudlove.com
24.8K
Revenue
11.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
oldlutheran.com vs top market performers
oldlutheran.com
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conversion rate vs average order value for oldlutheran.com and its competitors
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Revenue share by device at oldlutheran.com

In October large majority of sales on oldlutheran.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on oldlutheran.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oldlutheran.com channels

Identify top traffic channels that drive growth for oldlutheran.comand discover how performance of traffic channels has changed over time.

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oldlutheran.com Google Ads spend

Evaluate oldlutheran.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldlutheran.com devices

Review oldlutheran.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldlutheran.com top markets

Explore oldlutheran.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oldlutheran.com country & global rank

Assess the ranking of oldlutheran.com among other retailers within its primary country and worldwide.

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