Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for oatly.comoatly.com

Start benchmarking for free
Sign in with GoogleSign up with Google
368.6K
Revenue
Oct 25
228.5K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
Loading...

A site filled with everything you could possible think of, and also probably not think of, related to an oat drink company called Oatly.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

oatly.com's monthly revenueOVER TIME
View real-time data

Over the past three months, oatly.com revenue has experienced growth of 43%, compared to the preceding three months.

View real-time data
oatly.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, oatly.com generated online sales revenue of $368,613, significantly exceeding the food and drink industry median of $49,912, with a conversion rate between 4.00-4.50%, close to the industry high of 5.16%. The average order value (AOV) ranged from $25 to $50, notably lower than the industry high of $334. oatly.com attracted 228,532 sessions, a considerable number compared to the median of 14,922, yet still far behind the leading site, nespresso.com, which boasted 15,877,344 sessions. Overall, Oatly's performance reflects strong market presence within its category.
Read more

oatly.com competitors

In October 2025, oatly.com generated $368,613 in revenue from 9,703 transactions with 228,532 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 4.00-4.50%. Compared to its competitors, Willa's Kitchen (willaskitchen.com) generated $26,593 in revenue from 270 transactions with 10,603 sessions, an AOV of $75-100, and a conversion rate of 2.50-3.00%. On the other hand, Shop Blends (shopblends.com) outperformed oatly.com with $337,634 in revenue from 4,050 transactions with 69,422 sessions, an AOV of $75-100, and a conversion rate of 5.50-6.00%. While oatly.com falls behind Shop Blends in revenue and transactions, it maintains a higher conversion rate. Willa's Kitchen lags in all metrics compared to both oatly.com and Shop Blends.

willaskitchen.com screenshot
#1 willaskitchen.com
26.6K
Revenue
10.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shopblends.com screenshot
#2 shopblends.com
337.6K
Revenue
69.4K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
oatly.com vs top market performers
oatly.com
top retailers
conversion rate vs average order value for oatly.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at oatly.com

In October large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

oatly.com channels

Identify top traffic channels that drive growth for oatly.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

oatly.com Google Ads spend

Evaluate oatly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

oatly.com devices

Review oatly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

oatly.com top markets

Explore oatly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

oatly.com country & global rank

Assess the ranking of oatly.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard