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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for oatly.comoatly.com

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229K
Revenue
Aug 25
231.2K
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$25-50
AOV
Aug 25
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A site filled with everything you could possible think of, and also probably not think of, related to an oat drink company called Oatly.

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oatly.com's monthly revenueOVER TIME
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Over the past three months, oatly.com revenue has experienced decline of 28%, compared to the preceding three months.

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oatly.com revenue decline for last six months
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OVERVIEW
In August 2025, oatly.com in the FOOD AND DRINK industry generated a revenue of $228,984 for online sales, with a conversion rate ranging from 2.50-3.00% and an AOV of $25-50. This places oatly.com above the median revenue in the industry, but below the top performer nespresso.com with $119,427,068 in revenue and a conversion rate of 4.32%. oatly.com had 231,162 sessions, falling slightly below the median of 16,792 sessions. Despite not being at the top of the performance metrics, oatly.com demonstrates strong online sales performance in the FOOD AND DRINK category.
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oatly.com competitors

In August 2025, oatly.com generated $228,984 in revenue from 5,935 transactions with 231,162 sessions, boasting an Average Order Value (AOV) of $25-50 and a conversion rate of 2.50-3.00%. Compared to its competitors, oatly.com falls behind in revenue when compared to shopblends.com, which raked in $405,815 from 5,179 transactions and 95,438 sessions, with a higher AOV of $75-100 and a conversion rate of 5.00-5.50%. On the other hand, oatly.com outperforms willaskitchen.com in revenue, transactions, and sessions, with willaskitchen.com bringing in $28,016 from 255 transactions and 9,981 sessions, with a higher AOV of $100-125 but the same conversion rate of 2.50-3.00%. Overall, oatly.com faces tough competition from shopblends.com in terms of revenue and conversion rate, while outperforming willaskitchen.com in most metrics.

willaskitchen.com screenshot
#1 willaskitchen.com
28K
Revenue
10K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
shopblends.com screenshot
#2 shopblends.com
405.8K
Revenue
95.4K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
oatly.com vs top market performers
oatly.com
top retailers
conversion rate vs average order value for oatly.com and its competitors
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Revenue share by device at oatly.com

In August large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oatly.com channels

Identify top traffic channels that drive growth for oatly.comand discover how performance of traffic channels has changed over time.

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oatly.com Google Ads spend

Evaluate oatly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oatly.com devices

Review oatly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oatly.com top markets

Explore oatly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oatly.com country & global rank

Assess the ranking of oatly.com among other retailers within its primary country and worldwide.

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