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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for oatly.comoatly.com

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273.4K
Revenue
Sep 25
227.3K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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A site filled with everything you could possible think of, and also probably not think of, related to an oat drink company called Oatly.

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oatly.com's monthly revenueOVER TIME
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Over the past three months, oatly.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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oatly.com revenue decline for last six months
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OVERVIEW
In September 2025, oatly.com, a player in the food_and_drink sector, generated online sales revenue of $273,433, significantly exceeding the median of $50,437, while their conversion rate ranged from 3.00-3.50%, falling short of the high of 4.99%. With an average order value (AOV) between $25-50, Oatly's AOV is notably lower than the high of $340 in their industry. The site recorded 227,334 sessions, far behind nespresso.com’s impressive 15,599,588, but above the industry median of 16,302, reflecting a robust yet competitive online presence.
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oatly.com competitors

In September 2025, oatly.com generated a revenue of $273,433 from 7,184 transactions and 227,334 sessions, with an average order value (AOV) ranging from $25-50 and a conversion rate of 3.00-3.50%. In comparison, Willa's Kitchen had a revenue of $31,058 from 276 transactions and 10,611 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. On the other hand, Shop Blends outperformed both oatly.com and Willa's Kitchen with a revenue of $501,288 from 6,257 transactions and 119,065 sessions, boasting an AOV of $75-100 and a conversion rate of 5.00-5.50%. While oatly.com may have a lower AOV compared to its competitors, its conversion rate falls within a competitive range, showcasing its ability to convert sessions into transactions effectively.

willaskitchen.com screenshot
#1 willaskitchen.com
31.1K
Revenue
10.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
shopblends.com screenshot
#2 shopblends.com
501.3K
Revenue
119.1K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
oatly.com vs top market performers
oatly.com
top retailers
conversion rate vs average order value for oatly.com and its competitors
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Revenue share by device at oatly.com

In September large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oatly.com channels

Identify top traffic channels that drive growth for oatly.comand discover how performance of traffic channels has changed over time.

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oatly.com Google Ads spend

Evaluate oatly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oatly.com devices

Review oatly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oatly.com top markets

Explore oatly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oatly.com country & global rank

Assess the ranking of oatly.com among other retailers within its primary country and worldwide.

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