oatly.com
A site filled with everything you could possible think of, and also probably not think of, related to an oat drink company called Oatly.
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oatly.com Annual Revenue and Growth
oatly.com's annual sales on its online store amounted to $3.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
oatly.com's monthly revenueOVER TIME
Over the past three months, oatly.com revenue has experienced decline of 21%, compared to the preceding three months.
oatly.com competitors
In May 2026, oatly.com generated significantly higher revenue at $463,380 compared to its competitors, willaskitchen.com and shopblends.com, which earned $17,107 and $775, respectively. Oatly's transactions also outpaced both rivals with 8,133, while willaskitchen and shopblends recorded only 164 and 10 transactions, respectively. Oatly attracted 254,296 sessions, highlighting its strong online presence, compared to willaskitchen's 6,120 and shopblends' mere 158 sessions. While willaskitchen's average order value (AOV) of $100-125 was higher than Oatly's AOV of $50-75, Oatly's conversion rate of 3.00-3.50% slightly surpassed willaskitchen's 2.50-3.00%. In contrast, shopblends had an impressive conversion rate of 6.00-6.50%, but its low revenue reflects minimal overall traffic. Overall, oatly.com stands out in revenue and transactions, while shopblends excels in conversion rate.
Revenue share by device at oatly.com
In May large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries oatly.com operates in
oatly.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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oatly.com channels
Identify top traffic channels that drive growth for oatly.comand discover how performance of traffic channels has changed over time.
oatly.com Google Ads spend
Evaluate oatly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oatly.com devices
Review oatly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
