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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for oatly.comoatly.com

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329.1K
Revenue
Sep 26
222.1K
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$25-50
AOV
Sep 26
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A site filled with everything you could possible think of, and also probably not think of, related to an oat drink company called Oatly.

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oatly.com Annual Revenue and Growth

oatly.com's annual sales on its online store amounted to $3.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
oatly.com revenue by year

oatly.com's monthly revenueOVER TIME
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Over the past three months, oatly.com revenue has experienced decline of 20%, compared to the preceding three months.

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oatly.com revenue decline for last six months
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OVERVIEW
In September 2026, oatly.com, operating in the food and drink category, generated $329,000 in online sales, significantly higher than an average food and drink store's $39,500. Its conversion rate of 3.00-3.50% falls within the typical range of 0.94% to 4.83%. The average order value (AOV) is $25-50, which is below the typical AOV range of $56 to $346. Additionally, oatly.com had 222,000 sessions, well above an average food and drink store's 12,700 sessions.
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oatly.com competitors

In September 2026, oatly.com trails its competitors in average order value (AOV), with a range of 25-50 compared to willaskitchen.com's 100-125 and shopblends.com's 75-100. However, oatly.com leads significantly in revenue at 329,000, outperforming willaskitchen.com, which generated 39,500, and shopblends.com with 1,055. Additionally, oatly.com surpasses its competitors in transactions, recording 7,059 compared to willaskitchen.com's 329 and shopblends.com's 13. In terms of sessions, oatly.com is well ahead with 222,000, while willaskitchen.com had 10,700 and shopblends.com recorded 158. Despite its trailing AOV, oatly.com excels across other key metrics.

willaskitchen.com screenshot
#1 willaskitchen.com
39.5K
Revenue
10.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
shopblends.com screenshot
#2 shopblends.com
1.1K
Revenue
158.2
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
oatly.com vs top market performers
oatly.com
top retailers
conversion rate vs average order value for oatly.com and its competitors
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Revenue share by device at oatly.com

In September large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on oatly.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries oatly.com operates in

oatly.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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oatly.com channels

Identify top traffic channels that drive growth for oatly.comand discover how performance of traffic channels has changed over time.

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oatly.com Google Ads spend

Evaluate oatly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oatly.com devices

Review oatly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oatly.com top markets

Explore oatly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oatly.com country & global rank

Assess the ranking of oatly.com among other retailers within its primary country and worldwide.

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