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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

nwl.me

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29.5K

Revenue

15.5K

Sessions

4.5-5.0%

Conv. rate

$25-50

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Nwl.me is an online platform that offers a wide variety of products for sale. The website features a range of items, from electronics to clothing and accessories. Customers can browse and purchase products from different categories, conveniently meeting their diverse needs and preferences.

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nwl.me's revenueOVER TIME
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Over the past three months, nwl.me revenue has experienced growth of 5.2%, compared to the preceding three months.

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nwl.me revenue growth for last six months

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OVERVIEW

In May 2025, nwl.me in the FOOD AND DRINK industry had a revenue of $29,458 with a median revenue of $26,583, a conversion rate of 4.50-5.00%, an AOV of $25-50, and 15,483 sessions. The largest store in the category was mac.bid with $16,132,351 in revenue and the highest conversion rate was 5.32%. AOV ranged from a high of $148 to a low of $30, while the store with the most sessions was boxlunch.com with 4,411,351, compared to the median of 10,765.

nwl.me competitors

In May 2025, nwl.me faces tough competition from discountwholesalersinc.com and directliquidation.com. discountwholesalersinc.com outperforms nwl.me in revenue with $146,177 compared to nwl.me's $29,458. However, nwl.me has more transactions with 726 compared to discountwholesalersinc.com's 517. In terms of sessions, directliquidation.com leads with 160,059 sessions, while nwl.me has 15,483 sessions. The Average Order Value (AOV) is significantly higher for both competitors, with discountwholesalersinc.com at $275-$300 and directliquidation.com at $725-$750, compared to nwl.me's $25-$50. Interestingly, nwl.me has a higher conversion rate of 4.50-5.00% compared to both competitors who have a conversion rate of 0.50-1.00%. Despite the lower revenue and AOV, nwl.me excels in conversion rate, showcasing its strength in converting sessions into transactions.

#1 discountwholesalersinc.com

146.2K

Revenue

67.9K

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

#2 directliquidation.com

1.2M

Revenue

160.1K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

CLOSEST COMPETITORSby revenue

directliquidation.com

discountwholesalersinc.com

nwl.me

$29.5K

TOP MARKET PERFORMERSby revenue

directliquidation.com

$1.2M

discountwholesalersinc.com

nwl.me

nwl.me vs top market performers

nwl.me

top retailers

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Revenue share by device at nwl.me

In May large majority of sales on nwl.me, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.

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nwl.me channels

Identify top traffic channels that drive growth for nwl.meand discover how performance of traffic channels has changed over time.

nwl.me Google Ads spend

Evaluate nwl.me's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nwl.me devices

Review nwl.me's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nwl.me top markets

Explore nwl.me's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.