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Nov 2025
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Home/Insights/Retailers/npdlink.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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628.8K
Revenue
Nov 25
177.7K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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Npdlink.com is an e-commerce platform that offers a range of automotive parts and accessories. The website provides customers with a variety of products related to classic Ford cars, including but not limited to, exterior and interior components, engine parts, electrical equipment, and other accessories.

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npdlink.com Annual Revenue and Growth

npdlink.com's annual sales on its online store amounted to $8.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
npdlink.com revenue by year

npdlink.com's monthly revenueOVER TIME
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Over the past three months, npdlink.com revenue has experienced growth of 12%, compared to the preceding three months.

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npdlink.com revenue growth for last six months
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OVERVIEW
In November 2025, npdlink.com, operating in the VEHICLES industry, generated online sales revenue of $628,790, significantly above the median of $132,064, yet far below the leading store, napaonline.com, at $41,634,659. The site achieved a conversion rate between 1.50-2.00%, which is lower than the sector's high of 2.89%, and recorded an average order value (AOV) ranging from $225-250, well below the high of $915. With 177,684 sessions, npdlink.com surpassed the median of 39,646 but lagged dramatically behind carparts.com, which garnered 8,138,722 sessions.
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npdlink.com competitors

In November 2025, npdlink.com generated $628,790 in revenue from 2,762 transactions and 177,684 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate between 1.50% and 2.00%. When compared to its competitors, classicindustries.com had the highest revenue at $1,665,503 with 5,286 transactions and 832,284 sessions, offering an AOV of $300 to $325 and a conversion rate of 0.50% to 1.00%. macsautoparts.com had the lowest revenue at $69,243, 141 transactions, and 13,965 sessions, with the highest AOV of $475 to $500 and a conversion rate of 1.00% to 1.50%. npdlink.com's closest competitor in terms of revenue was dennis-carpenter.com with $710,296 in revenue, 2,515 transactions, 121,888 sessions, an AOV of $275 to $300, and a conversion rate of 2.00% to 2.50%. Overall, npdlink.com falls within the middle range of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.

classicindustries.com screenshot
#1 classicindustries.com
1.7M
Revenue
832.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
macsautoparts.com screenshot
#2 macsautoparts.com
69.2K
Revenue
14K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
dennis-carpenter.com screenshot
#3 dennis-carpenter.com
710.3K
Revenue
121.9K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
lmr.com screenshot
#4 lmr.com
1.8M
Revenue
663.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
opgi.com screenshot
#5 opgi.com
767.6K
Revenue
186.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
npdlink.com vs top market performers
npdlink.com
top retailers
conversion rate vs average order value for npdlink.com and its competitors
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Revenue share by device at npdlink.com

In November large majority of sales on npdlink.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on npdlink.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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npdlink.com channels

Identify top traffic channels that drive growth for npdlink.comand discover how performance of traffic channels has changed over time.

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npdlink.com Google Ads spend

Evaluate npdlink.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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npdlink.com devices

Review npdlink.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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npdlink.com top markets

Explore npdlink.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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npdlink.com country & global rank

Assess the ranking of npdlink.com among other retailers within its primary country and worldwide.

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