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Oct 2025
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Home/Insights/Retailers/npdlink.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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685.8K
Revenue
Oct 25
179.6K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Npdlink.com is an e-commerce platform that offers a range of automotive parts and accessories. The website provides customers with a variety of products related to classic Ford cars, including but not limited to, exterior and interior components, engine parts, electrical equipment, and other accessories.

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npdlink.com Annual Revenue and Growth

npdlink.com's annual sales on its online store amounted to $8.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
npdlink.com revenue by year

npdlink.com's monthly revenueOVER TIME
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Over the past three months, npdlink.com revenue has experienced growth of 13%, compared to the preceding three months.

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npdlink.com revenue growth for last six months
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OVERVIEW
In October 2025, npdlink.com generated $685,824 in online sales, significantly surpassing the VEHICLES median of $126,696, though still distant from napaonline.com's $45,518,711. Its conversion rate ranged between 1.50-2.00%, below the high of 2.85% and above the low of 0.43% in the industry. The average order value (AOV) stood at $200-225, lower than the high of $909 and above the low of $113. With 179,568 sessions, npdlink.com outperformed the industry median of 39,655 but fell short of carparts.com's impressive 9,117,196 sessions, highlighting its competitive position in the market.
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npdlink.com competitors

In October 2025, npdlink.com reported a revenue of $685,824 with 3,186 transactions and 179,568 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. When compared to its competitors, npdlink.com falls behind in revenue compared to classicindustries.com with $1,690,368, lmr.com with $1,768,303, and opgi.com with $773,265. However, npdlink.com outperforms macsautoparts.com in revenue and transactions, as well as dennis-carpenter.com in transactions and sessions. Additionally, npdlink.com's AOV is on par with dennis-carpenter.com and higher than classicindustries.com, while its conversion rate falls in the middle range of its competitors. Overall, npdlink.com faces tough competition in the automotive parts industry, but holds its own with a solid performance across key metrics.

classicindustries.com screenshot
#1 classicindustries.com
1.7M
Revenue
890.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
macsautoparts.com screenshot
#2 macsautoparts.com
120.9K
Revenue
26.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
dennis-carpenter.com screenshot
#3 dennis-carpenter.com
716.9K
Revenue
152K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
lmr.com screenshot
#4 lmr.com
1.8M
Revenue
681.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
opgi.com screenshot
#5 opgi.com
773.3K
Revenue
189.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
npdlink.com vs top market performers
npdlink.com
top retailers
conversion rate vs average order value for npdlink.com and its competitors
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Revenue share by device at npdlink.com

In October large majority of sales on npdlink.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on npdlink.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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npdlink.com channels

Identify top traffic channels that drive growth for npdlink.comand discover how performance of traffic channels has changed over time.

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npdlink.com Google Ads spend

Evaluate npdlink.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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npdlink.com devices

Review npdlink.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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npdlink.com top markets

Explore npdlink.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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npdlink.com country & global rank

Assess the ranking of npdlink.com among other retailers within its primary country and worldwide.

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