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Sep 2025
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Home/Insights/Retailers/npdlink.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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600.6K
Revenue
Sep 25
191.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Npdlink.com is an e-commerce platform that offers a range of automotive parts and accessories. The website provides customers with a variety of products related to classic Ford cars, including but not limited to, exterior and interior components, engine parts, electrical equipment, and other accessories.

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npdlink.com Annual Revenue and Growth

npdlink.com's annual sales on its online store amounted to $8.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
npdlink.com revenue by year

npdlink.com's monthly revenueOVER TIME
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Over the past three months, npdlink.com revenue has experienced growth of 4.9%, compared to the preceding three months.

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npdlink.com revenue growth for last six months
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OVERVIEW
In September 2025, npdlink.com generated online sales revenue of $600,575, significantly exceeding the VEHICLES median of $121,623, though far below the category leader, napaonline.com, at $38,340,454. With a conversion rate between 1.00-1.50%, npdlink.com remains below the high benchmark of 2.61% but above the low of 0.39%. Its average order value (AOV) ranges from $200-225, again under the high of $923, yet above the low of $112. Additionally, the site attracted 191,276 sessions, notably lower than the top-performing carparts.com, which had 7,847,521 sessions, but well above the median of 40,443.
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npdlink.com competitors

In September 2025, npdlink.com generated $600,575 in revenue from 2,722 transactions with 191,276 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. When compared to its competitors, npdlink.com falls slightly behind in revenue and transactions. classicindustries.com leads with $1,470,556 in revenue from 4,793 transactions and 828,232 sessions, with an AOV of $300-325 and a conversion rate of 0.50-1.00%. npdlink.com outperforms macsautoparts.com, dennis-carpenter.com, and opgi.com in terms of revenue and transactions, but lags behind lmr.com in these metrics. Despite facing strong competition, npdlink.com maintains a competitive AOV and conversion rate within the industry standards.

classicindustries.com screenshot
#1 classicindustries.com
1.5M
Revenue
828.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
macsautoparts.com screenshot
#2 macsautoparts.com
173.2K
Revenue
39.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
dennis-carpenter.com screenshot
#3 dennis-carpenter.com
600.5K
Revenue
158.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
lmr.com screenshot
#4 lmr.com
1.6M
Revenue
681.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
opgi.com screenshot
#5 opgi.com
686.4K
Revenue
189.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
npdlink.com vs top market performers
npdlink.com
top retailers
conversion rate vs average order value for npdlink.com and its competitors
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Revenue share by device at npdlink.com

In September large majority of sales on npdlink.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on npdlink.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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npdlink.com channels

Identify top traffic channels that drive growth for npdlink.comand discover how performance of traffic channels has changed over time.

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npdlink.com Google Ads spend

Evaluate npdlink.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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npdlink.com devices

Review npdlink.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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npdlink.com top markets

Explore npdlink.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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npdlink.com country & global rank

Assess the ranking of npdlink.com among other retailers within its primary country and worldwide.

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