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Nov 2025
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Home/Insights/Retailers/northernlightscandles.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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20.6K
Revenue
Nov 25
5.6K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Northern Lights Candles, a website known as northernlightscandles.com, specializes in selling various candle products. The site offers a wide range of candle types such as beeswax, scented soy, and taper candles. In addition to candles, they provide related items like candle accessories, candle holders, and fragrances to enhance the candle experience.

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northernlightscandles.com Annual Revenue and Growth

northernlightscandles.com's annual sales on its online store amounted to $487.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$487.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
northernlightscandles.com revenue by year

northernlightscandles.com's monthly revenueOVER TIME
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Over the past three months, northernlightscandles.com revenue has experienced growth of 18%, compared to the preceding three months.

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northernlightscandles.com revenue growth for last six months
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OVERVIEW
In November 2025, northernlightscandles.com, operating in the home and garden sector, generated $20,615 in online sales, significantly below the industry median of $122,040, with sessions totaling 5,644 compared to the median of 32,500. Its conversion rate ranged from 3.50-4.00%, slightly above the sector average of 3.53%. The average order value (AOV) was between $100-125, close to the lower end of the home and garden range, which has a high of $672. In comparison, the largest competitor, homedepot.com, dominated with revenue exceeding $1.6 billion and over 171 million sessions.
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northernlightscandles.com competitors

northernlightscandles.com falls behind its competitors in terms of revenue, with only $20,615 compared to Colonial Candle's $470,454 and Goose Creek Candle's $1,585,391 in November 2025. The number of transactions on Northern Lights Candles is also significantly lower at 204, compared to Goose Creek Candle's 24,988. However, Northern Lights Candles has a higher average order value (AOV) of $100-$125, outperforming Happy Wax and Goose Creek Candle in this metric. In terms of conversion rate, Northern Lights Candles sits in the middle of the pack at 3.50-4.00%, with Kringle Candle leading at 11.00-11.50%. Despite some strengths in AOV, Northern Lights Candles has room for improvement in increasing revenue and transactions to compete more effectively with its top-performing competitors.

colonialcandle.com screenshot
#1 colonialcandle.com
470.5K
Revenue
94.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
kringlecandle.com screenshot
#2 kringlecandle.com
361.7K
Revenue
24.6K
Sessions
11.0-11.5%
Conv. rate
$125-150
AOV
happywax.com screenshot
#3 happywax.com
48.6K
Revenue
74.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
goosecreekcandle.com screenshot
#4 goosecreekcandle.com
1.6M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
spirallightcandles.com screenshot
#5 spirallightcandles.com
103.2K
Revenue
24.4K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
northernlightscandles.com vs top market performers
northernlightscandles.com
top retailers
conversion rate vs average order value for northernlightscandles.com and its competitors
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Revenue share by device at northernlightscandles.com

In November large majority of sales on northernlightscandles.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on northernlightscandles.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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northernlightscandles.com channels

Identify top traffic channels that drive growth for northernlightscandles.comand discover how performance of traffic channels has changed over time.

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northernlightscandles.com Google Ads spend

Evaluate northernlightscandles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northernlightscandles.com devices

Review northernlightscandles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northernlightscandles.com top markets

Explore northernlightscandles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northernlightscandles.com country & global rank

Assess the ranking of northernlightscandles.com among other retailers within its primary country and worldwide.

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