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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for niwaki.comniwaki.com

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745.3K
Revenue
Mar 26
160.7K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$400-500
AOV
Mar 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Niwaki imports and sells Great Stuff from Japan. We source fine garden tools, kitchen knives and woodworking tools direct from manufacturers...

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niwaki.com Annual Revenue and Growth

niwaki.com's annual sales on its online store amounted to $9.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
niwaki.com revenue by year

niwaki.com's monthly revenueOVER TIME
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Over the past three months, niwaki.com revenue has experienced decline of 43%, compared to the preceding three months.

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niwaki.com revenue decline for last six months
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OVERVIEW
In March 2026, niwaki.com generated $745,269 in online sales, significantly outperforming the home_and_garden median of $120,543, yet trailing behind the leading competitor, homedepot.com, at $1,298,684,664. The site's conversion rate ranged between 1.00-1.50%, lower than the high benchmark of 3.44% in the industry. With an average order value (AOV) of $400-425, niwaki.com also falls short of the sector's high AOV of $677. It attracted 160,664 sessions, a figure that, while strong, pales in comparison to homedepot.com's staggering 167,693,443 sessions, yet exceeds the median of 34,629.
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niwaki.com competitors

In March 2026, niwaki.com outperformed its competitors in terms of revenue, with $745,269 in comparison to henchman.co.uk's $90,362, japaneseknifecompany.com's $436,118, and workshopheaven.com's $113,704. niwaki.com also had a higher number of transactions at 1,755, exceeding henchman.co.uk's 204, japaneseknifecompany.com's 2,622, and workshopheaven.com's 1,429. Additionally, niwaki.com had a significant number of sessions at 160,664, surpassing henchman.co.uk's 16,812, japaneseknifecompany.com's 118,318, and workshopheaven.com's 124,927. In terms of Average Order Value (AOV), niwaki.com falls within the range of $400-425, similar to henchman.co.uk and higher than workshopheaven.com, but lower than japaneseknifecompany.com. The conversion rate for niwaki.com falls between 1.00-1.50%, on par with henchman.co.uk and workshopheaven.com, but lower than japaneseknifecompany.com's impressive 2.00-2.50%.

henchman.co.uk screenshot
#1 henchman.co.uk
90.4K
Revenue
16.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
japaneseknifecompany.com screenshot
#2 japaneseknifecompany.com
436.1K
Revenue
118.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
workshopheaven.com screenshot
#3 workshopheaven.com
113.7K
Revenue
124.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
niwaki.com vs top market performers
niwaki.com
top retailers
conversion rate vs average order value for niwaki.com and its competitors
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Revenue share by device at niwaki.com

In March large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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niwaki.com channels

Identify top traffic channels that drive growth for niwaki.comand discover how performance of traffic channels has changed over time.

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niwaki.com Google Ads spend

Evaluate niwaki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niwaki.com devices

Review niwaki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niwaki.com top markets

Explore niwaki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niwaki.com country & global rank

Assess the ranking of niwaki.com among other retailers within its primary country and worldwide.

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