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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for niwaki.comniwaki.com

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1M
Revenue
Aug 26
164.4K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$375-400
AOV
Aug 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Niwaki imports and sells Great Stuff from Japan. We source fine garden tools, kitchen knives and woodworking tools direct from manufacturers...

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niwaki.com Annual Revenue and Growth

niwaki.com's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
niwaki.com revenue by year

niwaki.com's monthly revenueOVER TIME
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Over the past three months, niwaki.com revenue has experienced growth of 13%, compared to the preceding three months.

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niwaki.com revenue growth for last six months
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OVERVIEW
niwaki.com operates in the home and garden category, achieving remarkable performance metrics for the month of August 2026. With revenue for online sales reaching $1 million, niwaki.com significantly outperforms the typical home and garden retailer, which generates around $130,000 monthly. The site's conversion rate stands at 1.50-2.00%, comfortably within the category's typical range of 0.64% to 3.35%. Additionally, its average order value (AOV) of $375-400 is also within the typical home and garden retailer's range of $98 to $688. Finally, niwaki.com attracted 164,000 sessions, vastly exceeding the typical home and garden retailer's 36,700 sessions.
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niwaki.com competitors

The competitive set includes niwaki.com, henchman.co.uk, and japaneseknifecompany.com. In August 2026, niwaki.com leads in revenue with $1 million, outperforming henchman.co.uk at $130,000 and japaneseknifecompany.com at $497,000. Additionally, niwaki.com surpasses its competitors in transactions, achieving 2,683 compared to henchman.co.uk's 307 and japaneseknifecompany.com's 1,854. niwaki.com also excels in sessions, garnering 164,000, significantly ahead of henchman.co.uk with 24,700 and japaneseknifecompany.com with 96,400. Despite having the highest average order value (AOV) range of $375-400, niwaki.com shares a similar conversion rate of 1.50-2.00% with japaneseknifecompany.com, while henchman.co.uk trails slightly at 1.00-1.50%. Overall, niwaki.com demonstrates a strong performance across all key metrics compared to its rivals.

henchman.co.uk screenshot
#1 henchman.co.uk
129.6K
Revenue
24.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
japaneseknifecompany.com screenshot
#2 japaneseknifecompany.com
496.9K
Revenue
96.4K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
niwaki.com vs top market performers
niwaki.com
top retailers
conversion rate vs average order value for niwaki.com and its competitors
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Revenue share by device at niwaki.com

In August large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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niwaki.com channels

Identify top traffic channels that drive growth for niwaki.comand discover how performance of traffic channels has changed over time.

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niwaki.com Google Ads spend

Evaluate niwaki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niwaki.com devices

Review niwaki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niwaki.com top markets

Explore niwaki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niwaki.com country & global rank

Assess the ranking of niwaki.com among other retailers within its primary country and worldwide.

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