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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for niwaki.comniwaki.com

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586.3K
Revenue
Jan 26
197.5K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$375-400
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Niwaki imports and sells Great Stuff from Japan. We source fine garden tools, kitchen knives and woodworking tools direct from manufacturers...

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niwaki.com Annual Revenue and Growth

niwaki.com's annual sales on its online store amounted to $9.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
niwaki.com revenue by year

niwaki.com's monthly revenueOVER TIME
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Over the past three months, niwaki.com revenue has experienced growth of 73%, compared to the preceding three months.

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niwaki.com revenue growth for last six months
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OVERVIEW
In January 2026, niwaki.com generated $586,277 in online sales, significantly surpassing the home_and_garden median of $122,772, yet falling short of industry leader homedepot.com at $1,456,474,205. The site's conversion rate ranged between 0.50-1.00%, below the high of 3.41% in the category and above the low of 0.72%. With an average order value (AOV) of $375-400, niwaki.com sits below the high of $677, while the lowest AOV in the sector is $90. The site attracted 197,535 sessions, well above the median of 34,453, but dwarfed by homedepot.com's 138,848,672 sessions.
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niwaki.com competitors

In January 2026, niwaki.com outperformed its competitors in terms of revenue, with a total of $586,277. The number of transactions on niwaki.com was 1,535, with 197,535 sessions recorded. The average order value (AOV) ranged from $375 to $400, and the conversion rate was between 0.50% and 1.00%. In comparison, henchman.co.uk generated $66,817 in revenue with 152 transactions and 14,929 sessions, boasting a higher AOV of $425 to $450 and a conversion rate of 1.00% to 1.50%. japaneseknifecompany.com had the highest revenue at $912,991, with 3,946 transactions and 184,669 sessions. However, their AOV was lower at $225 to $250, but they had a higher conversion rate of 2.00% to 2.50%. workshopheaven.com fell in between with $142,655 in revenue, 1,812 transactions, and 139,782 sessions, an AOV of $75 to $100, and a conversion rate of 1.00% to 1.50%.

henchman.co.uk screenshot
#1 henchman.co.uk
66.8K
Revenue
14.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
japaneseknifecompany.com screenshot
#2 japaneseknifecompany.com
913K
Revenue
184.7K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
workshopheaven.com screenshot
#3 workshopheaven.com
142.7K
Revenue
139.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
niwaki.com vs top market performers
niwaki.com
top retailers
conversion rate vs average order value for niwaki.com and its competitors
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Revenue share by device at niwaki.com

In January large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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niwaki.com channels

Identify top traffic channels that drive growth for niwaki.comand discover how performance of traffic channels has changed over time.

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niwaki.com Google Ads spend

Evaluate niwaki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niwaki.com devices

Review niwaki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niwaki.com top markets

Explore niwaki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niwaki.com country & global rank

Assess the ranking of niwaki.com among other retailers within its primary country and worldwide.

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