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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for niwaki.comniwaki.com

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775.4K
Revenue
Apr 26
192.5K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$375-400
AOV
Apr 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Niwaki imports and sells Great Stuff from Japan. We source fine garden tools, kitchen knives and woodworking tools direct from manufacturers...

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niwaki.com Annual Revenue and Growth

niwaki.com's annual sales on its online store amounted to $9.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
niwaki.com revenue by year

niwaki.com's monthly revenueOVER TIME
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Over the past three months, niwaki.com revenue has experienced decline of 33%, compared to the preceding three months.

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niwaki.com revenue decline for last six months
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OVERVIEW
In April 2026, niwaki.com generated $775,423 in online sales, significantly above the home_and_garden median of $116,511, though trailing behind industry leader homedepot.com at $1.3 billion. The site’s conversion rate ranged from 1.00-1.50%, below the high of 3.31% in the sector, while the average order value (AOV) stood between $375-400, also under the category’s peak of $676. With 192,481 sessions, niwaki.com far exceeded the median of 34,309, but was still distant from homedepot.com’s staggering 184 million sessions, showcasing its growth potential within the competitive home_and_garden market.
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niwaki.com competitors

As of April 2026, niwaki.com outperformed its competitors with a revenue of $775,423, significantly higher than henchman.co.uk at $70,991 and japaneseknifecompany.com at $567,345. niwaki.com also had a robust transaction volume of 1,949 compared to henchman.co.uk’s 151, despite japaneseknifecompany.com leading in this metric with 3,390 transactions. In terms of traffic, niwaki.com attracted 192,481 sessions, surpassing henchman.co.uk's 14,401 but falling short of japaneseknifecompany.com’s 135,435. The average order value (AOV) for niwaki.com ranged between $375-400, notably higher than japaneseknifecompany.com's $150-175 but lower than henchman.co.uk’s $450-475. Lastly, all three sites shared a conversion rate of 1.00-1.50%, but japaneseknifecompany.com achieved a higher rate of 2.00-2.50%. Overall, niwaki.com maintains a strong market position among its peers.

henchman.co.uk screenshot
#1 henchman.co.uk
71K
Revenue
14.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
japaneseknifecompany.com screenshot
#2 japaneseknifecompany.com
567.3K
Revenue
135.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
niwaki.com vs top market performers
niwaki.com
top retailers
conversion rate vs average order value for niwaki.com and its competitors
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Revenue share by device at niwaki.com

In April large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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niwaki.com channels

Identify top traffic channels that drive growth for niwaki.comand discover how performance of traffic channels has changed over time.

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niwaki.com Google Ads spend

Evaluate niwaki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niwaki.com devices

Review niwaki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niwaki.com top markets

Explore niwaki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niwaki.com country & global rank

Assess the ranking of niwaki.com among other retailers within its primary country and worldwide.

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