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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for niwaki.comniwaki.com

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1.1M
Revenue
Nov 25
178K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Niwaki imports and sells Great Stuff from Japan. We source fine garden tools, kitchen knives and woodworking tools direct from manufacturers...

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niwaki.com's monthly revenueOVER TIME
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Over the past three months, niwaki.com revenue has experienced growth of 23%, compared to the preceding three months.

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niwaki.com revenue growth for last six months
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OVERVIEW
In November 2025, niwaki.com, a player in the home_and_garden sector, generated $1,119,081 in online sales, significantly surpassing the median of $122,040, although trailing behind the industry leader, homedepot.com, which recorded $1,609,249,476. The site achieved a conversion rate between 1.50-2.00%, lower than the high of 3.53% in the sector, while its average order value (AOV) ranged from $375-400, below the high of $672. With 178,040 sessions, niwaki.com outperformed the median of 32,500 but fell short of homedepot.com's remarkable 171,906,089 sessions.
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niwaki.com competitors

When comparing niwaki.com to its competitors in November 2025, it is evident that niwaki.com outperforms in terms of revenue, transactions, sessions, and average order value (AOV). niwaki.com generated a revenue of $1,119,081 from 2,826 transactions and 178,040 sessions, with an AOV of $375-400 and a conversion rate of 1.50-2.00%. In contrast, henchman.co.uk had a revenue of $90,509 from 209 transactions and 17,910 sessions, with an AOV of $425-450 and a conversion rate of 1.00-1.50%. japaneseknifecompany.com performed better with a revenue of $718,945 from 3,133 transactions and 136,922 sessions, but had a lower AOV of $225-250 and a similar conversion rate of 2.00-2.50%. workshopheaven.com had a revenue of $171,062 from 1,980 transactions and 139,782 sessions, with a significantly lower AOV of $75-100 and a conversion rate of 1.00-1.50%. Overall, niwaki.com stands out as a strong competitor in the industry based on these metrics.

henchman.co.uk screenshot
#1 henchman.co.uk
90.5K
Revenue
17.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
japaneseknifecompany.com screenshot
#2 japaneseknifecompany.com
718.9K
Revenue
136.9K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
workshopheaven.com screenshot
#3 workshopheaven.com
171.1K
Revenue
139.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
niwaki.com vs top market performers
niwaki.com
top retailers
conversion rate vs average order value for niwaki.com and its competitors
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Revenue share by device at niwaki.com

In November large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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niwaki.com channels

Identify top traffic channels that drive growth for niwaki.comand discover how performance of traffic channels has changed over time.

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niwaki.com Google Ads spend

Evaluate niwaki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niwaki.com devices

Review niwaki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niwaki.com top markets

Explore niwaki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niwaki.com country & global rank

Assess the ranking of niwaki.com among other retailers within its primary country and worldwide.

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