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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for niwaki.comniwaki.com

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719.3K
Revenue
158.5K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Niwaki imports and sells Great Stuff from Japan. We source fine garden tools, kitchen knives and woodworking tools direct from manufacturers...

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niwaki.com's revenueOVER TIME
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Over the past three months, niwaki.com revenue has experienced growth of 17%, compared to the preceding three months.

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niwaki.com revenue growth for last six months
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OVERVIEW
niwaki.com, an online home and garden store, had a revenue of $719,268 in July 2025, with a conversion rate of 1.00-1.50% and an average order value of $375-400. The store had 158,547 sessions, falling below the highest of 175,364,207 from homedepot.com, but exceeding the median of 36,567 in the HOME AND GARDEN category. Despite not being the top player, niwaki.com is performing steadily within the industry's standards, with room for growth in both revenue and customer engagement metrics.
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niwaki.com competitors

In July 2025, niwaki.com outperformed its competitors in terms of revenue, with a total of $719,268. Its closest competitor, henchman.co.uk, generated $125,146 in revenue. niwaki.com also excelled in the number of transactions, recording 1,850 transactions compared to henchman.co.uk's 298. However, in terms of sessions, niwaki.com had 158,547 sessions, while japaneseknifecompany.com led with 70,892 sessions. niwaki.com boasted an average order value (AOV) ranging from $375 to $400, falling behind henchman.co.uk with an AOV of $400 to $425. Despite this, niwaki.com's conversion rate of 1.00-1.50% was competitive among its industry peers, as henchman.co.uk also had a similar conversion rate. Overall, niwaki.com demonstrated strong performance across key metrics, solidifying its position as a leading player in the industry.

henchman.co.uk screenshot
#1 henchman.co.uk
125.1K
Revenue
27.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
japaneseknifecompany.com screenshot
#2 japaneseknifecompany.com
335.5K
Revenue
70.9K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
workshopheaven.com screenshot
#3 workshopheaven.com
80.7K
Revenue
104.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
niwaki.com vs top market performers
niwaki.com
top retailers
conversion rate vs average order value for niwaki.com and its competitors
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Revenue share by device at niwaki.com

In July large majority of sales on niwaki.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on niwaki.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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niwaki.com channels

Identify top traffic channels that drive growth for niwaki.comand discover how performance of traffic channels has changed over time.

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niwaki.com Google Ads spend

Evaluate niwaki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niwaki.com devices

Review niwaki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niwaki.com top markets

Explore niwaki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niwaki.com country & global rank

Assess the ranking of niwaki.com among other retailers within its primary country and worldwide.

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