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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for niwaki.comniwaki.com

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1.1M
Revenue
May 26
192.3K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$400-500
AOV
May 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Niwaki imports and sells Great Stuff from Japan. We source fine garden tools, kitchen knives and woodworking tools direct from manufacturers...

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niwaki.com Annual Revenue and Growth

niwaki.com's annual sales on its online store amounted to $9.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
niwaki.com revenue by year

niwaki.com's monthly revenueOVER TIME
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Over the past three months, niwaki.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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niwaki.com revenue decline for last six months
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OVERVIEW
In May 2026, niwaki.com generated online sales revenue of $1,068,336, significantly surpassing the home_and_garden median of $120,627, though still below the category leader, homedepot.com at $1,343,827,521. The site achieved a conversion rate between 1.00-1.50%, underperforming compared to the high of 3.47% in the industry, while its average order value (AOV) ranged from $400-425, notably lower than the high of $688. With 192,308 sessions, niwaki.com exceeded the median of 34,297, yet remained far behind homedepot.com, which recorded 184,815,510 sessions, reflecting both its growth potential and competitive landscape.
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niwaki.com competitors

As of May 2026, niwaki.com outperforms its competitors significantly in revenue, generating $1,068,336 from 2,619 transactions and 192,308 sessions. In contrast, japaneseknifecompany.com reported $830,049 in revenue from 3,372 transactions, but had fewer sessions at 126,671, leading to a lower Average Order Value (AOV) of $225-250. Meanwhile, henchman.co.uk lagged with just $74,288 in revenue, 167 transactions, and 14,871 sessions, despite a competitive AOV of $425-450. While all sites exhibit similar conversion rates of 1.00-1.50%, niwaki.com benefits from a substantially larger audience, translating into a better overall performance. Thus, niwaki.com stands out as the leader in both revenue and customer engagement among its peers.

henchman.co.uk screenshot
#1 henchman.co.uk
74.3K
Revenue
14.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
japaneseknifecompany.com screenshot
#2 japaneseknifecompany.com
830K
Revenue
126.7K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
niwaki.com vs top market performers
niwaki.com
top retailers
conversion rate vs average order value for niwaki.com and its competitors
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Revenue share by device at niwaki.com

In May large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on niwaki.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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niwaki.com channels

Identify top traffic channels that drive growth for niwaki.comand discover how performance of traffic channels has changed over time.

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niwaki.com Google Ads spend

Evaluate niwaki.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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niwaki.com devices

Review niwaki.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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niwaki.com top markets

Explore niwaki.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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niwaki.com country & global rank

Assess the ranking of niwaki.com among other retailers within its primary country and worldwide.

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