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Dec 2025
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Home/Insights/Retailers/naturessunshine.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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660.5K
Revenue
Dec 25
268K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Naturessunshine.com is a website that offers a wide variety of products. Their inventory includes nutritional supplements, vitamins, herbs, essential oils, and personal care items. The site provides customers with detailed ingredient lists, usage instructions, and outlines potential health benefits associated with each product.

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naturessunshine.com Annual Revenue and Growth

naturessunshine.com's annual sales on its online store amounted to $14.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$14.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
naturessunshine.com revenue by year

naturessunshine.com's monthly revenueOVER TIME
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Over the past three months, naturessunshine.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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naturessunshine.com revenue decline for last six months
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OVERVIEW
In December 2025, naturessunshine.com achieved online sales revenue of $660,468, significantly surpassing the health industry median of $97,286, but falling short of industry leader walgreens.com, which generated $134,927,102. The site maintained a conversion rate of 2.50-3.00%, below the industry high of 5.42% and above the low of 1.43%. With an average order value (AOV) ranging from $75-100, it is positioned well above the lower AOV benchmark of $57, yet far from the industry high of $363. The website recorded 268,040 sessions, markedly higher than the median of 27,706 in its sector.
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naturessunshine.com competitors

In December 2025, naturessunshine.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $660,468, it surpassed caringsunshine.com, which generated $229,823, inttherapy.com with $4,821, and mrvitaherbs.com with $3,040. naturessunshine.com also had the highest number of transactions at 7,709, compared to caringsunshine.com with 2,938, inttherapy.com with 72, and mrvitaherbs.com with 44. Additionally, naturessunshine.com recorded the most sessions at 268,040, exceeding caringsunshine.com with 98,313, inttherapy.com with 2,956, and mrvitaherbs.com with 1,384. While all domains had similar average order values (AOV) ranging from $50 to $100, naturessunshine.com also demonstrated a competitive conversion rate of 2.50-3.00%.

caringsunshine.com screenshot
#1 caringsunshine.com
229.8K
Revenue
98.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
inttherapy.com screenshot
#2 inttherapy.com
4.8K
Revenue
3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mrvitaherbs.com screenshot
#3 mrvitaherbs.com
3K
Revenue
1.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
naturessunshine.com vs top market performers
naturessunshine.com
top retailers
conversion rate vs average order value for naturessunshine.com and its competitors
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Revenue share by device at naturessunshine.com

In December large majority of sales on naturessunshine.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on naturessunshine.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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naturessunshine.com channels

Identify top traffic channels that drive growth for naturessunshine.comand discover how performance of traffic channels has changed over time.

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naturessunshine.com Google Ads spend

Evaluate naturessunshine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturessunshine.com devices

Review naturessunshine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturessunshine.com top markets

Explore naturessunshine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturessunshine.com country & global rank

Assess the ranking of naturessunshine.com among other retailers within its primary country and worldwide.

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