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Jan 2026
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Home/Insights/Retailers/naturessunshine.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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781.7K
Revenue
Jan 26
323.7K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Naturessunshine.com is a website that offers a wide variety of products. Their inventory includes nutritional supplements, vitamins, herbs, essential oils, and personal care items. The site provides customers with detailed ingredient lists, usage instructions, and outlines potential health benefits associated with each product.

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naturessunshine.com Annual Revenue and Growth

naturessunshine.com's annual sales on its online store amounted to $10.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$10.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
naturessunshine.com revenue by year

naturessunshine.com's monthly revenueOVER TIME
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Over the past three months, naturessunshine.com revenue has experienced decline of 12%, compared to the preceding three months.

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naturessunshine.com revenue decline for last six months
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OVERVIEW
In January 2026, naturessunshine.com generated $781,657 in online sales, significantly outperforming the health industry median of $95,642, though still far behind industry leader walgreens.com at $109,095,070. With a conversion rate of 2.50-3.00%, naturessunshine.com falls short of the high benchmark of 5.32% while exceeding the low of 1.43%. Its average order value (AOV) ranges from $75-100, below the high of $375 yet above the low of $57. The website recorded 323,734 sessions, vastly outpacing the health sector median of 27,449 but far less than walgreens.com’s impressive 63,073,346 sessions.
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naturessunshine.com competitors

In January 2026, naturessunshine.com reported a revenue of $781,657 with 8,714 transactions and 323,734 sessions, resulting in a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. Comparing this to its competitors, caringsunshine.com had a revenue of $367,547 with 4,546 transactions and 121,469 sessions, achieving a higher conversion rate of 3.50-4.00% but with a similar AOV. On the other hand, inttherapy.com generated only $5,697 in revenue with 84 transactions and 3,553 sessions, displaying a lower conversion rate of 2.00-2.50% and a lower AOV of $50-75. Lastly, mrvitaherbs.com earned $13,063 in revenue with 230 transactions and 7,499 sessions, showing a comparable conversion rate to naturessunshine.com at 3.00-3.50% but with a lower AOV of $50-75. Overall, naturessunshine.com stands out with its higher revenue and transaction numbers despite facing stiff competition in the market.

caringsunshine.com screenshot
#1 caringsunshine.com
367.5K
Revenue
121.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
inttherapy.com screenshot
#2 inttherapy.com
5.7K
Revenue
3.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mrvitaherbs.com screenshot
#3 mrvitaherbs.com
13.1K
Revenue
7.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
naturessunshine.com vs top market performers
naturessunshine.com
top retailers
conversion rate vs average order value for naturessunshine.com and its competitors
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Revenue share by device at naturessunshine.com

In January large majority of sales on naturessunshine.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on naturessunshine.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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naturessunshine.com channels

Identify top traffic channels that drive growth for naturessunshine.comand discover how performance of traffic channels has changed over time.

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naturessunshine.com Google Ads spend

Evaluate naturessunshine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturessunshine.com devices

Review naturessunshine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturessunshine.com top markets

Explore naturessunshine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturessunshine.com country & global rank

Assess the ranking of naturessunshine.com among other retailers within its primary country and worldwide.

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