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May 2025
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Home/Insights/Retailers/naturessunshine.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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782.5K
Revenue
234.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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Naturessunshine.com is a website that offers a wide variety of products. Their inventory includes nutritional supplements, vitamins, herbs, essential oils, and personal care items. The site provides customers with detailed ingredient lists, usage instructions, and outlines potential health benefits associated with each product.

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naturessunshine.com's revenueOVER TIME
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Over the past three months, naturessunshine.com revenue has experienced decline of 14%, compared to the preceding three months.

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naturessunshine.com revenue decline for last six months
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OVERVIEW
In May 2025, naturessunshine.com in the HEALTH industry generated $782,521 in online sales, with a conversion rate of 3.50-4.00% and an AOV of $75-100. The website had 234,889 sessions, far below the highest of 54,921,193 from walgreens.com, but higher than the median of 27,872 for the HEALTH category. Comparatively, naturessunshine.com's revenue outperformed the median revenue by a large margin, but fell short of walgreens.com's $84,074,439. The conversion rate and AOV were within industry standards, indicating solid performance for the month.
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naturessunshine.com competitors

In May 2025, naturessunshine.com outperformed its competitors in terms of revenue, transactions, and sessions. Nature's Sunshine had a revenue of $782,521 from 9,397 transactions and 234,889 sessions. This was higher compared to its competitors such as inttherapy.com with $5,773 revenue, 85 transactions, and 3,359 sessions; mrvitaherbs.com with $3,339 revenue, 43 transactions, and 1,126 sessions; and caringsunshine.com with $66,152 revenue, 746 transactions, and 30,823 sessions. However, in terms of average order value (AOV) and conversion rate, naturessunshine.com was on par with mrvitaherbs.com and caringsunshine.com, with an AOV of $75-100 and a conversion rate of 3.50-4.00%. This indicates that while Nature's Sunshine had higher overall performance metrics, its competitors were able to achieve similar AOV and conversion rates.

caringsunshine.com screenshot
#1 caringsunshine.com
66.2K
Revenue
30.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
inttherapy.com screenshot
#2 inttherapy.com
5.8K
Revenue
3.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mrvitaherbs.com screenshot
#3 mrvitaherbs.com
3.3K
Revenue
1.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
naturessunshine.com vs top market performers
naturessunshine.com
top retailers
conversion rate vs average order value for naturessunshine.com and its competitors
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Revenue share by device at naturessunshine.com

In May large majority of sales on naturessunshine.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.

In May large majority of sales on naturessunshine.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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naturessunshine.com channels

Identify top traffic channels that drive growth for naturessunshine.comand discover how performance of traffic channels has changed over time.

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naturessunshine.com Google Ads spend

Evaluate naturessunshine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturessunshine.com devices

Review naturessunshine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturessunshine.com top markets

Explore naturessunshine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturessunshine.com country & global rank

Assess the ranking of naturessunshine.com among other retailers within its primary country and worldwide.

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