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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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519.1K
Revenue
Oct 25
218.4K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$1000-1100
AOV
Oct 25
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New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.

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muuto.com's monthly revenueOVER TIME
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Over the past three months, muuto.com revenue has experienced growth of 24%, compared to the preceding three months.

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muuto.com revenue growth for last six months
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OVERVIEW
In October 2025, muuto.com, a player in the home and garden furniture sector, generated online sales revenue of $519,143, significantly exceeding the industry median of $150,687, but far behind the leading competitor, ikea.com, at $725,591,313. The site's conversion rate ranged from 0.00-0.50%, notably below the high benchmark of 2.13%, with an average order value (AOV) between $1,075-1,100, also lower than the high industry AOV of $1,221. With 218,405 sessions, muuto.com has attracted considerable traffic, yet it remains beneath ikea.com’s 238,858,819 sessions, illustrating a competitive landscape.
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muuto.com competitors

In October 2025, muuto.com stands out in terms of revenue with $519,143, ranking above competitors like lekkerhome.com ($277,340), knoll.com ($470,982), hivemodern.com ($430,851), danishdesignstore.com ($606,460), and connox.com ($90,434). However, muuto.com falls behind in terms of transactions with 476, lower than danishdesignstore.com (422) and knoll.com (433). The website also has a significantly higher number of sessions at 218,405 compared to competitors like lekkerhome.com (10,408) and danishdesignstore.com (70,732). While muuto.com has a conversion rate of 0.00-0.50%, competitors like lekkerhome.com (2.00-2.50%) and danishdesignstore.com (0.50-1.00%) are performing better in this metric. In average order value (AOV), muuto.com is in line with knoll.com at $1075-1100, but behind danishdesignstore.com ($1425-1450) and hivemodern.com ($1250-1275).

lekkerhome.com screenshot
#1 lekkerhome.com
277.3K
Revenue
10.4K
Sessions
2.0-2.5%
Conv. rate
$1100-1200
AOV
knoll.com screenshot
#2 knoll.com
471K
Revenue
222.7K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
hivemodern.com screenshot
#3 hivemodern.com
430.9K
Revenue
96.5K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
danishdesignstore.com screenshot
#4 danishdesignstore.com
606.5K
Revenue
70.7K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
connox.com screenshot
#5 connox.com
90.4K
Revenue
126.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
muuto.com vs top market performers
muuto.com
top retailers
conversion rate vs average order value for muuto.com and its competitors
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Revenue share by device at muuto.com

In October large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muuto.com channels

Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.

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muuto.com Google Ads spend

Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muuto.com devices

Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muuto.com top markets

Explore muuto.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muuto.com country & global rank

Assess the ranking of muuto.com among other retailers within its primary country and worldwide.

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