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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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417K
Revenue
Dec 25
183.1K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$1000-1100
AOV
Dec 25
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New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.

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muuto.com's monthly revenueOVER TIME
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Over the past three months, muuto.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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muuto.com revenue decline for last six months
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OVERVIEW
In December 2025, muuto.com generated $416,962 in online sales, significantly outperforming the FURNITURE median of $156,465, though it lags behind the category leader, ikea.com, at $795,900,179. With a conversion rate of 0.00-0.50%, muuto is below the high end of 2.0%, yet remains above the low end of 0.26%. Its average order value (AOV) stands between $1,025 and $1,050, which is competitive but below the high benchmark of $1,208. The site recorded 183,148 sessions, far exceeding the median of 37,321, though dwarfed by ikea.com's staggering 238,379,008 sessions.
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muuto.com competitors

In December 2025, muuto.com generated a revenue of $416,962 from 400 transactions and 183,148 sessions, with an average order value (AOV) ranging from $1025 to $1050 and a conversion rate of 0.00-0.50%. Comparing this data to its competitors, we see that lekkerhome.com had a revenue of $332,932 from 290 transactions and 12,846 sessions, with an AOV of $1125-$1150 and a higher conversion rate of 2.00-2.50%. knoll.com had a revenue of $393,656 from 363 transactions and 186,054 sessions, with an AOV of $1075-$1100 and a similar conversion rate of 0.00-0.50%. Hive Modern had the highest revenue at $553,544 with 458 transactions and 102,465 sessions, an AOV of $1200-$1225, and a conversion rate of 0.00-0.50%. Danish Design Store had a revenue of $532,203 with 371 transactions and 70,983 sessions, a high AOV of $1425-$1450, and a conversion rate of 0.50-1.00%. connox.com had a lower revenue at $119,943 with 285 transactions and 162,937 sessions, a lower AOV of $400-$425, and a similar conversion rate of 0.00-0.50%. Overall, muuto.com performs well in terms of revenue and transactions compared to its competitors, but it could work on increasing its sessions and average order value to stay competitive in the market.

lekkerhome.com screenshot
#1 lekkerhome.com
332.9K
Revenue
12.8K
Sessions
2.0-2.5%
Conv. rate
$1100-1200
AOV
knoll.com screenshot
#2 knoll.com
393.7K
Revenue
186.1K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
hivemodern.com screenshot
#3 hivemodern.com
553.5K
Revenue
102.5K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
danishdesignstore.com screenshot
#4 danishdesignstore.com
532.2K
Revenue
71K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
connox.com screenshot
#5 connox.com
119.9K
Revenue
162.9K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
muuto.com vs top market performers
muuto.com
top retailers
conversion rate vs average order value for muuto.com and its competitors
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Revenue share by device at muuto.com

In December large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muuto.com channels

Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.

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muuto.com Google Ads spend

Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muuto.com devices

Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muuto.com top markets

Explore muuto.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muuto.com country & global rank

Assess the ranking of muuto.com among other retailers within its primary country and worldwide.

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