muuto.com
New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.
GRIPS CUSTOMERS & RESEARCH PARTNERS
muuto.com Annual Revenue and Growth
muuto.com's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
muuto.com's monthly revenueOVER TIME
Over the past three months, muuto.com revenue has experienced decline of 7.5%, compared to the preceding three months.
muuto.com competitors
In January 2026, muuto.com reported a revenue of $444,018 with 426 transactions and 181,304 sessions, resulting in an average order value (AOV) of $1025-1050 and a conversion rate of 0.00-0.50%. When compared to its competitors, muuto.com falls behind in terms of revenue when compared to danishdesignstore.com, which generated $646,029 in revenue with 444 transactions and 70,134 sessions. However, muuto.com outperforms lekkerhome.com and connox.com in terms of revenue, transactions, and sessions. In terms of AOV, muuto.com falls slightly behind danishdesignstore.com and hivemodern.com, but is ahead of lekkerhome.com and connox.com. The conversion rate for muuto.com falls within the range of its competitors, with hivemodern.com showing the highest conversion rate at 1.50-2.00%. Overall, muuto.com holds its own in the competitive landscape of online furniture retailers.
Revenue share by device at muuto.com
In January large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muuto.com channels
Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.
muuto.com Google Ads spend
Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
muuto.com devices
Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
