muuto.com
New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.
GRIPS CUSTOMERS & RESEARCH PARTNERS
muuto.com Annual Revenue and Growth
muuto.com's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
muuto.com's monthly revenueOVER TIME
Over the past three months, muuto.com revenue has experienced decline of 7.7%, compared to the preceding three months.
muuto.com competitors
In April 2026, muuto.com generated a revenue of $362,578 with 346 transactions from 163,872 sessions, resulting in an Average Order Value (AOV) between $1,025 and $1,050 and a conversion rate ranging from 0.00-0.50%. Competitors like knoll.com and hivemodern.com outperformed muuto.com with revenues of $809,242 and $757,890, respectively, both showcasing higher transaction volumes and AOVs ($1,275-1,300 and $1,050-1,075). lekkerhome.com also showed strong performance, with an AOV of $1,150-1,175, higher than muuto.com, despite lower overall revenue of $178,706. danishdesignstore.com had a competitive AOV of $1,475-1,500 but less revenue ($317,479). In contrast, connox.com struggled with a lower AOV of $400-425 and the least revenue at $68,366, though its transaction count remained relevant at 164. Overall, muuto.com maintains a solid position, but faces pressure from these high-performing competitors.
Revenue share by device at muuto.com
In April large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
muuto.com channels
Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.
muuto.com Google Ads spend
Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
muuto.com devices
Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
