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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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335.5K
Revenue
Sep 26
134.9K
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$900-1000
AOV
Sep 26
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New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.

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muuto.com Annual Revenue and Growth

muuto.com's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
muuto.com revenue by year

muuto.com's monthly revenueOVER TIME
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Over the past three months, muuto.com revenue has experienced growth of 11%, compared to the preceding three months.

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muuto.com revenue growth for last six months
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OVERVIEW
In September 2026, muuto.com recorded 135,000 sessions, significantly higher than the average store in the furniture category, which sees around 28,700 sessions. The revenue from online sales reached $336,000, surpassing the average store in the furniture category's monthly revenue of $137,000. However, muuto.com’s conversion rate fell within the category's typical range at 0.00-0.50%, while the average store in the furniture category typically sees conversion rates between 0.25% and 1.99%. The average order value (AOV) for muuto.com was between $975 and $1,000, which is also within the typical AOV range of $296 to $1,221 for the furniture category.
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muuto.com competitors

In September 2026, hivemodern.com leads the pack with impressive metrics, generating $562,000 in revenue from 542 transactions across 128,000 sessions, yielding an average order value (AOV) of $1025-1050 and a conversion rate of 0.00-0.50%. muuto.com, with revenue of $336,000 and 337 transactions, ranks fourth in revenue among its competitors. Despite achieving 135,000 sessions, it still trails behind both knoll.com, which boasts 186,000 sessions, and danishdesignstore.com with 69,700 sessions. lekkerhome.com shows a strong AOV of $1200-1225 while generating $227,000 in revenue from 186 transactions, indicating it has a robust customer base. Meanwhile, connox.com, despite a lower revenue of $67,900, achieves a conversion rate of 0.00-0.50% with 121,000 sessions. Overall, while muuto.com maintains a solid presence in transactions, it faces stiff competition from competitors that excel in revenue and session counts.

lekkerhome.com screenshot
#1 lekkerhome.com
227.4K
Revenue
10.2K
Sessions
1.5-2.0%
Conv. rate
$1200-1300
AOV
knoll.com screenshot
#2 knoll.com
382.9K
Revenue
185.5K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
hivemodern.com screenshot
#3 hivemodern.com
562K
Revenue
127.7K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
danishdesignstore.com screenshot
#4 danishdesignstore.com
379.9K
Revenue
69.7K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
connox.com screenshot
#5 connox.com
67.9K
Revenue
120.8K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
muuto.com vs top market performers
muuto.com
top retailers
conversion rate vs average order value for muuto.com and its competitors
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Revenue share by device at muuto.com

In September large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muuto.com channels

Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.

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muuto.com Google Ads spend

Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muuto.com devices

Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muuto.com top markets

Explore muuto.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muuto.com country & global rank

Assess the ranking of muuto.com among other retailers within its primary country and worldwide.

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