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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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516.5K
Revenue
217.5K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
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New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.

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muuto.com's revenueOVER TIME
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Over the past three months, muuto.com revenue has experienced growth of 8.1%, compared to the preceding three months.

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muuto.com revenue growth for last six months
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OVERVIEW
In July 2025, muuto.com in the FURNITURE industry had a revenue of $516,513, a conversion rate of 0.00-0.50%, an AOV of $1075-1100, and 217,544 sessions. The highest revenue in the category was from ikea.com at $904,379,801, the highest conversion rate was 1.91%, the highest AOV was $1,215, and the highest number of sessions was 243,283,438. The median revenue in the category was $157,301, the median sessions were 36,085, the lowest conversion rate was 0.24%, and the lowest AOV was $273.
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muuto.com competitors

In July 2025, muuto.com generated a revenue of $516,513 from 478 transactions and 217,544 sessions, with an Average Order Value (AOV) range of $1075-$1100 and a conversion rate of 0.00-0.50%. When compared to its competitors, muuto.com outperformed connox.com, which had a revenue of $60,062 from 142 transactions and 137,966 sessions, with an AOV of $400-$425 and a similar conversion rate. However, muuto.com lagged behind lekkerhome.com, knoll.com, hivemodern.com, and danishdesignstore.com in terms of revenue, transactions, and sessions. These competitors had higher AOVs and conversion rates, with Danish Design Store boasting the highest AOV of $1425-$1450. muuto.com's performance metrics place it in a competitive position within the market, but there is room for growth to catch up with some of its top-performing rivals.

lekkerhome.com screenshot
#1 lekkerhome.com
287.5K
Revenue
13.7K
Sessions
1.5-2.0%
Conv. rate
$1100-1200
AOV
knoll.com screenshot
#2 knoll.com
356.6K
Revenue
221.2K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
hivemodern.com screenshot
#3 hivemodern.com
531.2K
Revenue
112.5K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
danishdesignstore.com screenshot
#4 danishdesignstore.com
269.8K
Revenue
64.1K
Sessions
0.0-0.5%
Conv. rate
$1400-1500
AOV
connox.com screenshot
#5 connox.com
60.1K
Revenue
138K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
muuto.com vs top market performers
muuto.com
top retailers
conversion rate vs average order value for muuto.com and its competitors
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Revenue share by device at muuto.com

In July large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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muuto.com channels

Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.

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muuto.com Google Ads spend

Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muuto.com devices

Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muuto.com top markets

Explore muuto.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muuto.com country & global rank

Assess the ranking of muuto.com among other retailers within its primary country and worldwide.

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