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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

muuto.com

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309.4K

Revenue

141.2K

Sessions

0.0-0.5%

Conv. rate

$1000-1100

AOV

Main country of store: UNITED STATES
Website category: FURNITURE

New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.

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muuto.com's revenueOVER TIME
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Over the past three months, muuto.com revenue has experienced decline of 13%, compared to the preceding three months.

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muuto.com revenue decline for last six months

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OVERVIEW

muuto.com's performance metrics for May 2025 in the FURNITURE industry include a revenue of $309,407, conversion rate ranging from 0.00-0.50%, average order value of $1075-1100, and 141,167 sessions. The largest online store in the category is ikea.com with a revenue of $586,811,843 and 212,449,318 sessions. A very high conversion rate in the industry is 2.04%, while a very low conversion rate is 0.25%. The highest average order value is $1,216, while the lowest is $278. Median revenue in the industry is $138,154 and median sessions are 33,241.

muuto.com competitors

In May 2025, muuto.com recorded a revenue of $309,407 with 287 transactions and 141,167 sessions, boasting an average order value (AOV) between $1075-$1100 and a conversion rate of 0.00-0.50%. Comparing muuto.com to its competitors, hivemodern.com stands out with a higher revenue of $490,983, 399 transactions, and 99,306 sessions, with a slightly higher AOV range of $1225-$1250. lekkerhome.com had lower revenue at $189,987 but a higher conversion rate of 1.50-2.00% with 162 transactions and 9,244 sessions. danishdesignstore.com showcased a revenue of $244,310 with 171 transactions and 69,643 sessions, offering a higher AOV range of $1425-$1450. Meanwhile, connox.com had a revenue of $73,969, 175 transactions, and 120,204 sessions with a lower AOV of $400-$425. knoll.com had a revenue of $370,841, 342 transactions, and 163,120 sessions, aligning closely with muuto.com in terms of AOV and conversion rate.

#1 lekkerhome.com

190K

Revenue

9.2K

Sessions

1.5-2.0%

Conv. rate

$1100-1200

AOV

#2 knoll.com

370.8K

Revenue

163.1K

Sessions

0.0-0.5%

Conv. rate

$1000-1100

AOV

#3 hivemodern.com

491K

Revenue

99.3K

Sessions

0.0-0.5%

Conv. rate

$1200-1300

AOV

#4 danishdesignstore.com

244.3K

Revenue

69.6K

Sessions

0.0-0.5%

Conv. rate

$1400-1500

AOV

#5 connox.com

74K

Revenue

120.2K

Sessions

0.0-0.5%

Conv. rate

$400-500

AOV

CLOSEST COMPETITORSby revenue

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TOP MARKET PERFORMERSby revenue

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muuto.com vs top market performers

muuto.com

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Revenue share by device at muuto.com

In May large majority of sales on muuto.com, 93% was finalized on desktop devices, with 7% of sales coming from mobile devices.

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muuto.com channels

Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.

muuto.com Google Ads spend

Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

muuto.com devices

Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

muuto.com top markets

Explore muuto.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.