muuto.com
New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.
GRIPS CUSTOMERS & RESEARCH PARTNERS
muuto.com Annual Revenue and Growth
muuto.com's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
muuto.com's monthly revenueOVER TIME
Over the past three months, muuto.com revenue has experienced decline of 6.9%, compared to the preceding three months.
muuto.com competitors
In March 2026, muuto.com generated a revenue of $437,530 from 403 transactions with 181,346 sessions, resulting in an average order value (AOV) of $1075-1100 and a conversion rate of 0.00-0.50%. When compared to its competitors, muuto.com falls behind in terms of revenue, with knoll.com leading the pack at $824,146. However, muuto.com outperforms lekkerhome.com in AOV with a range of $1100-1125 compared to $1075-1100. Despite having a similar conversion rate to hivemodern.com, muuto.com trails behind danishdesignstore.com and connox.com in both revenue and AOV. Overall, muuto.com seems to have a strong average order value, but may need to focus on increasing its revenue and sessions to compete more effectively with its competitors in the online furniture market.
Revenue share by device at muuto.com
In March large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muuto.com channels
Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.
muuto.com Google Ads spend
Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
muuto.com devices
Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
