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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for muuto.commuuto.com

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412.7K
Revenue
Aug 26
164.2K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$900-1000
AOV
Aug 26
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New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.

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muuto.com Annual Revenue and Growth

muuto.com's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
muuto.com revenue by year

muuto.com's monthly revenueOVER TIME
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Over the past three months, muuto.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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muuto.com revenue growth for last six months
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OVERVIEW
In August 2026, muuto.com experienced 164,000 sessions, significantly higher than the average store in the furniture category, which sees around 38,900 sessions monthly. The website generated $413,000 in revenue for online sales, well above the average store in the furniture category's $187,000. However, muuto.com’s conversion rate stood between 0.00-0.50%, which is below the average store in the furniture category's typical range of 0.26% to 2.01%. The average order value (AOV) was within the typical range of $975-1,000, compared to the average store in the furniture category’s AOV range of $293 to $1,222.
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muuto.com competitors

In August 2026, hivemodern.com reported impressive metrics, achieving $697,000 in revenue from 673 transactions across 152,000 sessions, with an AOV of $1025-1050 and a conversion rate of 0.00-0.50%. Comparatively, muuto.com generated $413,000 in revenue from 413 transactions during 164,000 sessions, positioning it third in revenue among its peers. While muuto.com leads in transactions, it trails competitors like knoll.com, which boasts 221,000 sessions and $430,000 in revenue from 352 transactions. lekkerhome.com stands out with an AOV of $1175-1200 and a conversion rate of 1.50-2.00%, marking a significant competitive edge in the market. Despite muuto.com’s strong performance, particularly in transaction count, it still faces challenges in session engagement and revenue compared to the top performers.

lekkerhome.com screenshot
#1 lekkerhome.com
267K
Revenue
11.4K
Sessions
1.5-2.0%
Conv. rate
$1100-1200
AOV
knoll.com screenshot
#2 knoll.com
429.8K
Revenue
220.6K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
hivemodern.com screenshot
#3 hivemodern.com
697K
Revenue
152.4K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
danishdesignstore.com screenshot
#4 danishdesignstore.com
228.7K
Revenue
64.9K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
connox.com screenshot
#5 connox.com
103.2K
Revenue
132.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
muuto.com vs top market performers
muuto.com
top retailers
conversion rate vs average order value for muuto.com and its competitors
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Revenue share by device at muuto.com

In August large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muuto.com channels

Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.

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muuto.com Google Ads spend

Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muuto.com devices

Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muuto.com top markets

Explore muuto.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muuto.com country & global rank

Assess the ranking of muuto.com among other retailers within its primary country and worldwide.

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