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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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500.4K
Revenue
Nov 25
217.6K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$1000-1100
AOV
Nov 25
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New Perspectives on Scandinavian Design. Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression.

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muuto.com's monthly revenueOVER TIME
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Over the past three months, muuto.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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muuto.com revenue growth for last six months
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OVERVIEW
In November 2025, muuto.com, a player in the home and garden furniture industry, generated online sales revenue of $500,382, significantly above the median of $161,311, but far below industry leader ikea.com’s $813,186,649. The site experienced a conversion rate of 0.00-0.50%, trailing the high of 2.15% and above the low of 0.26%. Muuto's average order value (AOV) ranged from $1,050 to $1,075, which is below the industry high of $1,216. With 217,602 sessions, muuto.com also outperformed the median of 35,904 but remained a fraction of ikea.com's 239,654,083 sessions.
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muuto.com competitors

In November 2025, muuto.com generated a revenue of $500,382 with 471 transactions and 217,602 sessions, resulting in an average order value (AOV) of $1050-1075 and a conversion rate of 0.00-0.50%. Comparing this data to its competitors, muuto.com falls slightly behind danishdesignstore.com, which had the highest revenue of $690,639 with 487 transactions and 71,030 sessions, boasting an AOV of $1400-1425 and a conversion rate of 0.50-1.00%. In terms of revenue, knoll.com comes closest to muuto.com with $492,426 in revenue from 441 transactions and 230,574 sessions, with an AOV of $1100-1125 and a similar conversion rate of 0.00-0.50%. lekkerhome.com and hivemodern.com also perform well with revenue numbers exceeding muuto.com, while connox.com lags behind in terms of revenue, transactions, and sessions.

lekkerhome.com screenshot
#1 lekkerhome.com
250.6K
Revenue
11.1K
Sessions
1.5-2.0%
Conv. rate
$1100-1200
AOV
knoll.com screenshot
#2 knoll.com
492.4K
Revenue
230.6K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
hivemodern.com screenshot
#3 hivemodern.com
461K
Revenue
102.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
danishdesignstore.com screenshot
#4 danishdesignstore.com
690.6K
Revenue
71K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
connox.com screenshot
#5 connox.com
121.1K
Revenue
125.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
muuto.com vs top market performers
muuto.com
top retailers
conversion rate vs average order value for muuto.com and its competitors
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Revenue share by device at muuto.com

In November large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on muuto.com, 98% was finalized on desktop devices, with 2.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muuto.com channels

Identify top traffic channels that drive growth for muuto.comand discover how performance of traffic channels has changed over time.

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muuto.com Google Ads spend

Evaluate muuto.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muuto.com devices

Review muuto.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muuto.com top markets

Explore muuto.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muuto.com country & global rank

Assess the ranking of muuto.com among other retailers within its primary country and worldwide.

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