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Oct 2025
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Home/Insights/Retailers/museumca.org
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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642.3K
Revenue
Oct 25
66.5K
Sessions
Oct 25
5.0-5.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: LIBRARIES AND MUSEUMS

Museumca.org is a website that offers a range of products related to the California Museum. Visitors can browse and purchase various items like books, educational resources, aesthetic art, collectibles, and other merchandise associating with the museums exhibitions, events, and cultural heritage of California.

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museumca.org Annual Revenue and Growth

museumca.org's annual sales on its online store amounted to $8.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
museumca.org revenue by year

museumca.org's monthly revenueOVER TIME
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Over the past three months, museumca.org revenue has experienced growth of 19%, compared to the preceding three months.

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museumca.org revenue growth for last six months
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OVERVIEW
In October 2025, museumca.org generated $642,300 in online sales, significantly outperforming the median of $107,380 in the science and education/libraries and museums sector, with a strong conversion rate of 5.00-5.50%, above the category's high of 5.12%. The site's average order value (AOV) ranged from $175 to $200, contrasting with the high AOV of $410 in the sector. With 66,471 sessions, museumca.org shows solid engagement, yet it remains far behind the leading store, moma.org, which recorded 2,545,875 sessions, highlighting opportunities for growth in both traffic and overall sales.
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museumca.org competitors

In October 2025, museumca.org generated $642,300 in revenue from 3,383 transactions with 66,471 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 5.00-5.50%. In comparison, famsf.org, a competitor, brought in significantly more revenue at $2,644,577 from 13,055 transactions and 389,928 sessions, with an AOV of $200-225 but a lower conversion rate of 3.00-3.50%. On the other hand, heathceramics.com, another competitor, had lower revenue at $535,877 from 1,437 transactions and 145,285 sessions, but with a higher AOV of $350-375 and a lower conversion rate of 0.50-1.00%. Overall, while museumca.org had a competitive conversion rate, it fell behind famsf.org in revenue and sessions, but outperformed heathceramics.com in terms of transactions and sessions.

famsf.org screenshot
#1 famsf.org
2.6M
Revenue
389.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
heathceramics.com screenshot
#2 heathceramics.com
535.9K
Revenue
145.3K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
museumca.org vs top market performers
museumca.org
top retailers
conversion rate vs average order value for museumca.org and its competitors
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Revenue share by device at museumca.org

In October large majority of sales on museumca.org, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on museumca.org, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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museumca.org channels

Identify top traffic channels that drive growth for museumca.organd discover how performance of traffic channels has changed over time.

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museumca.org Google Ads spend

Evaluate museumca.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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museumca.org devices

Review museumca.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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museumca.org top markets

Explore museumca.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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museumca.org country & global rank

Assess the ranking of museumca.org among other retailers within its primary country and worldwide.

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