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Mar 2026
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Home/Insights/Retailers/muscle-lab.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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55.1K
Revenue
Mar 26
23.9K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Muscle-lab.de is an online platform offering a range of fitness and bodybuilding related products. The inventory includes supplements, protein powders, workout equipment, dietary guidelines, and workout plans. They aim to assist individuals in achieving their fitness goals by providing high-quality products and resources focused on muscle building and physical performance.

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muscle-lab.de Annual Revenue and Growth

muscle-lab.de's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
muscle-lab.de revenue by year

muscle-lab.de's monthly revenueOVER TIME
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Over the past three months, muscle-lab.de revenue has experienced decline of 76%, compared to the preceding three months.

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muscle-lab.de revenue decline for last six months
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OVERVIEW
In March 2026, muscle-lab.de generated $55,108 in online sales, slightly below the HEALTH median of $56,274, with a conversion rate of 3.00-3.50%, short of the sector's high of 4.54% but above the low of 1.03%. The average order value (AOV) ranged between $50-75, well below the high of $218 but above the low of $60. The site attracted 23,913 sessions, slightly under the median of 24,979 in the industry, while the leading competitor, gnc.com, dominated with revenue of $15,368,838 and significantly higher traffic metrics.
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muscle-lab.de competitors

When comparing muscle-lab.de to its competitors in March 2026, it is clear that muskelmacher-shop.de stands out with the highest revenue of $124,425 and the highest number of transactions at 1,964. Their conversion rate falls within the range of 4.00-4.50%, showing strong performance in turning sessions into transactions. On the other hand, esn.com leads the pack with an impressive revenue of $8,295,073 and a large number of transactions at 88,137. Their average order value ranges from $75-100, indicating higher-value purchases. In terms of conversion rate, arena-supplements.com is on par with muskelmacher-shop.de at 4.00-4.50%, showcasing a high rate of turning sessions into sales. However, when it comes to revenue and transactions, muscle-lab.de lags behind the top performers in the industry.

american-supps.com screenshot
#1 american-supps.com
18.4K
Revenue
10.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
muskelmacher-shop.de screenshot
#2 muskelmacher-shop.de
124.4K
Revenue
46.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
esn.com screenshot
#3 esn.com
8.3M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
arena-supplements.com screenshot
#4 arena-supplements.com
202.7K
Revenue
59.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
metasport.de screenshot
#5 metasport.de
563.1K
Revenue
152.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
muscle-lab.de vs top market performers
muscle-lab.de
top retailers
conversion rate vs average order value for muscle-lab.de and its competitors
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Revenue share by device at muscle-lab.de

In March large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muscle-lab.de channels

Identify top traffic channels that drive growth for muscle-lab.deand discover how performance of traffic channels has changed over time.

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muscle-lab.de Google Ads spend

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muscle-lab.de devices

Review muscle-lab.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muscle-lab.de top markets

Explore muscle-lab.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muscle-lab.de country & global rank

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