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Nov 2025
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Home/Insights/Retailers/muscle-lab.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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74.6K
Revenue
Nov 25
49.1K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Muscle-lab.de is an online platform offering a range of fitness and bodybuilding related products. The inventory includes supplements, protein powders, workout equipment, dietary guidelines, and workout plans. They aim to assist individuals in achieving their fitness goals by providing high-quality products and resources focused on muscle building and physical performance.

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muscle-lab.de Annual Revenue and Growth

muscle-lab.de's annual sales on its online store amounted to $1.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
muscle-lab.de revenue by year

muscle-lab.de's monthly revenueOVER TIME
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Over the past three months, muscle-lab.de revenue has experienced decline of 29%, compared to the preceding three months.

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muscle-lab.de revenue decline for last six months
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OVERVIEW
In November 2025, muscle-lab.de generated $74,621 in online sales, surpassing the HEALTH median of $56,322, with a conversion rate of 3.00-3.50%, close to the high benchmark of 4.77%. Its average order value (AOV) ranged between $25-50, well below the high AOV of $222 in the industry. The site recorded 49,133 sessions, exceeding the median of 24,825 but significantly lower than the leader, myprotein.com, which had 5,891,386 sessions, indicating strong performance in a competitive market.
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muscle-lab.de competitors

In November 2025, muscle-lab.de reported a revenue of $74,621 from 1,567 transactions and 49,133 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 3.00-3.50%. In comparison, its competitors displayed varying levels of performance. For instance, muskelmacher-shop.de outperformed muscle-lab.de with a revenue of $177,737 from 2,602 transactions and 53,892 sessions, boasting a higher AOV of $50-75 and a conversion rate of 4.50-5.00%. On the other hand, esn.com dominated the market with a staggering revenue of $17,608,010 from 188,270 transactions and 4,445,756 sessions, showcasing an AOV of $75-100 and a conversion rate of 4.00-4.50%. Despite stiff competition, muscle-lab.de held its ground with respectable metrics, albeit slightly lower than some key rivals in the industry.

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19.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
muskelmacher-shop.de screenshot
#2 muskelmacher-shop.de
177.7K
Revenue
53.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
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#3 esn.com
17.6M
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4.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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#4 arena-supplements.com
288.4K
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74.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
metasport.de screenshot
#5 metasport.de
422.2K
Revenue
118.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
muscle-lab.de vs top market performers
muscle-lab.de
top retailers
conversion rate vs average order value for muscle-lab.de and its competitors
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Revenue share by device at muscle-lab.de

In November large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muscle-lab.de channels

Identify top traffic channels that drive growth for muscle-lab.deand discover how performance of traffic channels has changed over time.

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muscle-lab.de Google Ads spend

Evaluate muscle-lab.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muscle-lab.de devices

Review muscle-lab.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muscle-lab.de top markets

Explore muscle-lab.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muscle-lab.de country & global rank

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