Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/muscle-lab.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for muscle-lab.demuscle-lab.de

Start benchmarking for free
Sign in with GoogleSign up with Google
92K
Revenue
Dec 25
63.1K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
Loading...

Muscle-lab.de is an online platform offering a range of fitness and bodybuilding related products. The inventory includes supplements, protein powders, workout equipment, dietary guidelines, and workout plans. They aim to assist individuals in achieving their fitness goals by providing high-quality products and resources focused on muscle building and physical performance.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

muscle-lab.de Annual Revenue and Growth

muscle-lab.de's annual sales on its online store amounted to $1.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
muscle-lab.de revenue by year

muscle-lab.de's monthly revenueOVER TIME
View real-time data

Over the past three months, muscle-lab.de revenue has experienced decline of 4%, compared to the preceding three months.

View real-time data
muscle-lab.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, muscle-lab.de generated $91,977 in online sales, surpassing the HEALTH median of $63,260, with a conversion rate of 3.00-3.50%, which is competitive but below the high of 4.51%. The average order value (AOV) ranged from $25 to $50, significantly lower than the industry's high of $217, while total sessions reached 63,134, exceeding the median of 29,226 but far below the top performer, myprotein.com, with 4,503,015 sessions. This reflects muscle-lab.de's solid market position within its category.
Read more

muscle-lab.de competitors

In December 2025, muscle-lab.de generated a revenue of $91,977 with 1,960 transactions and 63,134 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. In comparison to its competitors, american-supps.com had a revenue of $28,896 with 389 transactions and 16,501 sessions, offering an AOV of $50-75 and a conversion rate of 2.00-2.50%. muskelmacher-shop.de outperformed muscle-lab.de with a revenue of $128,946 from 2,104 transactions and 49,143 sessions, showcasing an AOV of $50-75 and a conversion rate of 4.00-4.50%. esn.com led the pack with a revenue of $8,443,073 from 100,467 transactions and 3,132,482 sessions, demonstrating an AOV of $75-100 and a conversion rate of 3.00-3.50%. arena-supplements.com also surpassed muscle-lab.de with a revenue of $335,635 from 3,497 transactions and 75,952 sessions, offering an AOV of $75-100 and a conversion rate of 4.50-5.00%.

american-supps.com screenshot
#1 american-supps.com
28.9K
Revenue
16.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
muskelmacher-shop.de screenshot
#2 muskelmacher-shop.de
128.9K
Revenue
49.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
esn.com screenshot
#3 esn.com
8.4M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
arena-supplements.com screenshot
#4 arena-supplements.com
335.6K
Revenue
76K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
metasport.de screenshot
#5 metasport.de
502.2K
Revenue
145K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
muscle-lab.de vs top market performers
muscle-lab.de
top retailers
conversion rate vs average order value for muscle-lab.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at muscle-lab.de

In December large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

muscle-lab.de channels

Identify top traffic channels that drive growth for muscle-lab.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

muscle-lab.de Google Ads spend

Evaluate muscle-lab.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

muscle-lab.de devices

Review muscle-lab.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

muscle-lab.de top markets

Explore muscle-lab.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

muscle-lab.de country & global rank

Assess the ranking of muscle-lab.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard