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May 2026
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Home/Insights/Retailers/muscle-lab.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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94.4K
Revenue
May 26
48.8K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Muscle-lab.de is an online platform offering a range of fitness and bodybuilding related products. The inventory includes supplements, protein powders, workout equipment, dietary guidelines, and workout plans. They aim to assist individuals in achieving their fitness goals by providing high-quality products and resources focused on muscle building and physical performance.

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muscle-lab.de Annual Revenue and Growth

muscle-lab.de's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
muscle-lab.de revenue by year

muscle-lab.de's monthly revenueOVER TIME
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Over the past three months, muscle-lab.de revenue has experienced growth of 55%, compared to the preceding three months.

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muscle-lab.de revenue growth for last six months
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OVERVIEW
In May 2026, muscle-lab.de, operating in the HEALTH industry, achieved online sales revenue of $94,386, significantly surpassing the median of $49,130. With a conversion rate between 3.50-4.00%, it performed well compared to the industry high of 4.81%. The average order value (AOV) ranged from $50-75, falling below the high of $230 but above the low of $60. Additionally, muscle-lab.de recorded 48,775 sessions, notably higher than the industry median of 19,858 but far from the leader myprotein.com with 5,387,532 sessions, indicating strong performance in its niche market.
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muscle-lab.de competitors

In May 2026, muscle-lab.de generated $94,386 in revenue from 1,754 transactions over 48,775 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 3.50-4.00%. Comparatively, musclemacher-shop.de outperformed with $221,164 in revenue, benefiting from a higher conversion rate of 4.50-5.00%. Meanwhile, arena-supplements.com saw substantial earnings of $405,960 from 5,253 transactions across 118,111 sessions, achieving a conversion rate of 4.00-4.50%. Competitors like american-supps.com struggled with $17,376 in revenue and a lower conversion rate of 1.50-2.00%. fitmart.de generated a modest $3,406 but excelled in AOV at $125-150 and a conversion rate of 5.50-6.00%. In stark contrast, esn.com dominated the market with $7,495,342 in revenue from a staggering 84,017 transactions, highlighting the significant market share and operational efficiency of larger competitors.

american-supps.com screenshot
#1 american-supps.com
17.4K
Revenue
11.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
muskelmacher-shop.de screenshot
#2 muskelmacher-shop.de
221.2K
Revenue
65.8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
fitmart.de screenshot
#3 fitmart.de
3.4K
Revenue
411.8
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
esn.com screenshot
#4 esn.com
7.5M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
arena-supplements.com screenshot
#5 arena-supplements.com
406K
Revenue
118.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
muscle-lab.de vs top market performers
muscle-lab.de
top retailers
conversion rate vs average order value for muscle-lab.de and its competitors
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Revenue share by device at muscle-lab.de

In May large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muscle-lab.de channels

Identify top traffic channels that drive growth for muscle-lab.deand discover how performance of traffic channels has changed over time.

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muscle-lab.de Google Ads spend

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muscle-lab.de devices

Review muscle-lab.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muscle-lab.de top markets

Explore muscle-lab.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muscle-lab.de country & global rank

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