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Sep 2025
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Home/Insights/Retailers/muscle-lab.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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61.2K
Revenue
Sep 25
37.9K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Muscle-lab.de is an online platform offering a range of fitness and bodybuilding related products. The inventory includes supplements, protein powders, workout equipment, dietary guidelines, and workout plans. They aim to assist individuals in achieving their fitness goals by providing high-quality products and resources focused on muscle building and physical performance.

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muscle-lab.de Annual Revenue and Growth

muscle-lab.de's annual sales on its online store amounted to $1.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
muscle-lab.de revenue by year

muscle-lab.de's monthly revenueOVER TIME
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Over the past three months, muscle-lab.de revenue has experienced decline of 17%, compared to the preceding three months.

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muscle-lab.de revenue decline for last six months
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OVERVIEW
In September 2025, muscle-lab.de generated $61,232 in online sales, outperforming the median of $55,393 in the HEALTH sector, while its conversion rate of 3.00-3.50% remained competitive, though slightly below the industry high of 4.51%. The average order value (AOV) ranged between $50-$75, indicating healthy sales patterns, despite being below the high benchmark of $214. With 37,885 sessions, muscle-lab.de also exceeded the sector median of 25,494 but lagged significantly behind myprotein.com's leading 6,526,170 sessions, reflecting growth potential within the competitive landscape.
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muscle-lab.de competitors

In September 2025, muscle-lab.de generated a revenue of €61,232 with 1,204 transactions and 37,885 sessions, boasting a conversion rate of 3.00-3.50% and an average order value (AOV) of €50-75. When compared to its competitors, american-supps.com had lower revenue at €30,678 with 409 transactions and 18,381 sessions, along with a conversion rate of 2.00-2.50%. On the other hand, muskelmacher-shop.de outperformed muscle-lab.de with revenue of €115,775, 1,847 transactions, and 41,719 sessions, showcasing a higher conversion rate of 4.00-4.50%. esn.com was the market leader in revenue at €10,022,530 with 109,370 transactions and 2,881,007 sessions, demonstrating a higher AOV of €75-100 and a conversion rate of 3.50-4.00%. arena-supplements.com also performed well with revenue of €305,390, 3,828 transactions, and 81,863 sessions, alongside a higher AOV of €75-100 and a conversion rate of 4.50-5.00%.

american-supps.com screenshot
#1 american-supps.com
30.7K
Revenue
18.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
muskelmacher-shop.de screenshot
#2 muskelmacher-shop.de
115.8K
Revenue
41.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
esn.com screenshot
#3 esn.com
10M
Revenue
2.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
arena-supplements.com screenshot
#4 arena-supplements.com
305.4K
Revenue
81.9K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
metasport.de screenshot
#5 metasport.de
360.4K
Revenue
103.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
muscle-lab.de vs top market performers
muscle-lab.de
top retailers
conversion rate vs average order value for muscle-lab.de and its competitors
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Revenue share by device at muscle-lab.de

In September large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muscle-lab.de channels

Identify top traffic channels that drive growth for muscle-lab.deand discover how performance of traffic channels has changed over time.

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muscle-lab.de Google Ads spend

Evaluate muscle-lab.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muscle-lab.de devices

Review muscle-lab.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muscle-lab.de top markets

Explore muscle-lab.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muscle-lab.de country & global rank

Assess the ranking of muscle-lab.de among other retailers within its primary country and worldwide.

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