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Jul 2026
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Home/Insights/Retailers/muscle-lab.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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40.1K
Revenue
Jul 26
18.3K
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Muscle-lab.de is an online platform offering a range of fitness and bodybuilding related products. The inventory includes supplements, protein powders, workout equipment, dietary guidelines, and workout plans. They aim to assist individuals in achieving their fitness goals by providing high-quality products and resources focused on muscle building and physical performance.

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muscle-lab.de Annual Revenue and Growth

muscle-lab.de's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
muscle-lab.de revenue by year

muscle-lab.de's monthly revenueOVER TIME
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Over the past three months, muscle-lab.de revenue has experienced decline of 48%, compared to the preceding three months.

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muscle-lab.de revenue decline for last six months
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OVERVIEW
muscle-lab.de experienced 18,300 sessions in July 2026, which is slightly below a typical nutrition diets and fitness store's 21,000 sessions. The revenue for online sales reached $40,100, compared to the typical revenue of around $43,200 for the category. The site achieved a conversion rate of 3.00-3.50%, comfortably within the typical range of 0.93% to 4.31%. Additionally, the average order value (AOV) ranged from $50-75, which falls within the typical AOV range of $60 to $229 for nutrition diets and fitness stores. Overall, muscle-lab.de shows competitive performance metrics within its category.
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muscle-lab.de competitors

The competitive set includes muscle-lab.de, american-supps.com, muskelmacher-shop.de, fitmart.de, esn.com, and arena-supplements.com. In July 2026, muscle-lab.de generated $40,100 in revenue from 555 transactions across 18,300 sessions, achieving a conversion rate of 3.00-3.50%. Compared to its competitors, muscle-lab.de ranks 4th in revenue, trailing esn.com by $15.1 million and having significantly fewer transactions, with a gap of 167,000. While it matches esn.com in conversion rates, muscle-lab.de falls short in session count, lagging behind by 5.2 million. In contrast, muskelmacher-shop.de outperforms with $180,000 in revenue and 2,520 transactions, while fitmart.de boasts a remarkable conversion rate of 5.50-6.00%. Overall, muscle-lab.de is competitive but faces challenges from both esn.com and muskelmacher-shop.de in key performance metrics.

american-supps.com screenshot
#1 american-supps.com
18.9K
Revenue
13.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
muskelmacher-shop.de screenshot
#2 muskelmacher-shop.de
179.6K
Revenue
61.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fitmart.de screenshot
#3 fitmart.de
599.4
Revenue
87.2
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
esn.com screenshot
#4 esn.com
15.1M
Revenue
5.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
arena-supplements.com screenshot
#5 arena-supplements.com
338.3K
Revenue
94.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
muscle-lab.de vs top market performers
muscle-lab.de
top retailers
conversion rate vs average order value for muscle-lab.de and its competitors
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muscle-lab.de channels

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muscle-lab.de Google Ads spend

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muscle-lab.de devices

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muscle-lab.de top markets

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muscle-lab.de country & global rank

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