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Oct 2025
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Home/Insights/Retailers/muscle-lab.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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61.2K
Revenue
Oct 25
37.9K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Muscle-lab.de is an online platform offering a range of fitness and bodybuilding related products. The inventory includes supplements, protein powders, workout equipment, dietary guidelines, and workout plans. They aim to assist individuals in achieving their fitness goals by providing high-quality products and resources focused on muscle building and physical performance.

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muscle-lab.de Annual Revenue and Growth

muscle-lab.de's annual sales on its online store amounted to $1.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
muscle-lab.de revenue by year

muscle-lab.de's monthly revenueOVER TIME
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Over the past three months, muscle-lab.de revenue has experienced decline of 28%, compared to the preceding three months.

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muscle-lab.de revenue decline for last six months
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OVERVIEW
In October 2025, muscle-lab.de achieved online sales revenue of $61,248, surpassing the HEALTH median of $51,854, with a conversion rate of 3.00-3.50%, below the industry's high of 4.43% and above the low of 1.07%. The average order value (AOV) ranged between $25-50, significantly lower than the high of $216 in the sector. With 37,885 sessions, muscle-lab.de performed better than the median of 24,697 but was far behind the leading site myprotein.com, which garnered 4,774,056 sessions, highlighting potential growth opportunities within a competitive market.
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muscle-lab.de competitors

In October 2025, muscle-lab.de generated a revenue of 61,248 with 1,232 transactions and 37,885 sessions, boasting an average order value (AOV) of 25-50 and a conversion rate of 3.00-3.50. Compared to its competitors, muscle-lab.de falls behind muskelmacher-shop.de in terms of revenue and transactions, with the latter recording 139,559 in revenue and 2,181 transactions from 47,788 sessions. However, muscle-lab.de outperforms american-supps.com with higher revenue, transactions, and sessions. When looking at giants in the industry like esn.com and arena-supplements.com, muscle-lab.de's metrics pale in comparison, especially in terms of revenue and sessions. Despite this, muscle-lab.de holds its own with a respectable conversion rate in the competitive market of online supplement stores.

american-supps.com screenshot
#1 american-supps.com
48K
Revenue
28.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
muskelmacher-shop.de screenshot
#2 muskelmacher-shop.de
139.6K
Revenue
47.8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
esn.com screenshot
#3 esn.com
11.9M
Revenue
3.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
arena-supplements.com screenshot
#4 arena-supplements.com
284.5K
Revenue
73.2K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
metasport.de screenshot
#5 metasport.de
374.7K
Revenue
107.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
muscle-lab.de vs top market performers
muscle-lab.de
top retailers
conversion rate vs average order value for muscle-lab.de and its competitors
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Revenue share by device at muscle-lab.de

In October large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on muscle-lab.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muscle-lab.de channels

Identify top traffic channels that drive growth for muscle-lab.deand discover how performance of traffic channels has changed over time.

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muscle-lab.de Google Ads spend

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muscle-lab.de devices

Review muscle-lab.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muscle-lab.de top markets

Explore muscle-lab.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muscle-lab.de country & global rank

Assess the ranking of muscle-lab.de among other retailers within its primary country and worldwide.

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