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Oct 2025
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Home/Insights/Retailers/mowers-online.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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260.8K
Revenue
Oct 25
37.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Browse garden machinery from the UK's top supplier - with over 10,000 positive reviews, free UK delivery, finance options, and a 30-day money-back guarantee.

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mowers-online.co.uk's monthly revenueOVER TIME
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Over the past three months, mowers-online.co.uk revenue has experienced decline of 28%, compared to the preceding three months.

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mowers-online.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, mowers-online.co.uk generated $260,769 in online sales, significantly surpassing the home_and_garden median of $117,921, while its conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.47%. With an Average Order Value (AOV) of $425-450, mowers-online.co.uk performed well compared to the high AOV of $676 in the industry. The site recorded 37,651 sessions, exceeding the median of 30,856 but far from the leader homedepot.com, which garnered a staggering 152,722,965 sessions, highlighting mowers-online.co.uk's strong position within the competitive home_and_garden sector.
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mowers-online.co.uk competitors

In October 2025, mowers-online.co.uk reported a revenue of £260,769 with 602 transactions and 37,651 sessions, boasting an average order value (AOV) of £425-450 and a conversion rate of 1.50-2.00%. In comparison, Mountfield Lawn Mowers had a revenue of £114,145 with 458 transactions and 26,786 sessions, a slightly lower AOV of £225-250, and a similar conversion rate of 1.50-2.00%. Garden Machinery Direct outperformed both with a revenue of £791,126, 1,119 transactions, and 107,896 sessions, featuring a higher AOV of £700-725 but a lower conversion rate of 1.00-1.50%. The Green Reaper also showed strong performance with a revenue of £271,026, 1,122 transactions, and 35,218 sessions, maintaining a comparable AOV of £225-250 but a significantly higher conversion rate of 3.00-3.50%. Lastly, Atco trailed behind with a revenue of £5,342, 50 transactions, and 4,376 sessions, offering a lower AOV of £100-125 and a conversion rate of 1.00-1.50%.

mountfieldlawnmowers.co.uk screenshot
#1 mountfieldlawnmowers.co.uk
114.1K
Revenue
26.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
gardenmachinerydirect.co.uk screenshot
#2 gardenmachinerydirect.co.uk
791.1K
Revenue
107.9K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
thegreenreaper.co.uk screenshot
#3 thegreenreaper.co.uk
271K
Revenue
35.2K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
atco.co.uk screenshot
#4 atco.co.uk
5.3K
Revenue
4.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
gardenhirespares.co.uk screenshot
#5 gardenhirespares.co.uk
234.6K
Revenue
149.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mowers-online.co.uk vs top market performers
mowers-online.co.uk
top retailers
conversion rate vs average order value for mowers-online.co.uk and its competitors
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Revenue share by device at mowers-online.co.uk

In October large majority of sales on mowers-online.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mowers-online.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mowers-online.co.uk channels

Identify top traffic channels that drive growth for mowers-online.co.ukand discover how performance of traffic channels has changed over time.

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mowers-online.co.uk Google Ads spend

Evaluate mowers-online.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mowers-online.co.uk devices

Review mowers-online.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mowers-online.co.uk top markets

Explore mowers-online.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mowers-online.co.uk country & global rank

Assess the ranking of mowers-online.co.uk among other retailers within its primary country and worldwide.

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