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Jan 2026
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Home/Insights/Retailers/mothers.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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22.5K
Revenue
Jan 26
23.1K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Mothers.com is an online platform that offers a wide array of products geared towards mothers and their needs. Their offerings range from clothing and accessories to baby care items, maternity essentials, and toys. They provide a convenient and accessible platform for mothers to find relevant products for themselves and their children.

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mothers.com Annual Revenue and Growth

mothers.com's annual sales on its online store amounted to $374.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2025
$374.4K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
mothers.com revenue by year

mothers.com's monthly revenueOVER TIME
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Over the past three months, mothers.com revenue has experienced decline of 9%, compared to the preceding three months.

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mothers.com revenue decline for last six months
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OVERVIEW
In January 2026, mothers.com reported online sales revenue of $22,454, significantly lower than the vehicles/automotive industry median of $230,740, with a conversion rate of 0.50-1.00%, trailing behind the industry's high of 2.87%. The average order value (AOV) ranged from $75-100, well below the high AOV of $873, while total sessions reached 23,147, far fewer than the industry median of 52,782 and the leading site, autozone.com, which achieved 35,228,540 sessions.
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mothers.com competitors

When comparing mothers.com to its competitors in January 2026, we can see that mothers.com generated a revenue of $22,454 from 226 transactions with 23,147 sessions. The average order value (AOV) ranged from $75 to $100, and the conversion rate was between 0.50% and 1.00%. In contrast, autogeek.net had a revenue of $293,459 from 2,623 transactions and 61,154 sessions, with an AOV of $100 to $125 and a conversion rate of 4.00% to 4.50%. turtlewax.com achieved a revenue of $141,615 from 1,543 transactions and 114,641 sessions, with an AOV matching mothers.com at $75 to $100 and a slightly higher conversion rate of 1.00% to 1.50%. chemicalguys.com outperformed all with a revenue of $4,502,588 from 37,607 transactions and 767,031 sessions, boasting an AOV of $100 to $125 and a high conversion rate of 4.50% to 5.00%. adamspolishes.com fell in between, with a revenue of $538,356 from 3,412 transactions and 146,388 sessions, an AOV of $150 to $175, and a conversion rate of 2.00% to 2.50%.

autogeek.net screenshot
#1 autogeek.net
293.5K
Revenue
61.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
turtlewax.com screenshot
#2 turtlewax.com
141.6K
Revenue
114.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
4.5M
Revenue
767K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
adamspolishes.com screenshot
#4 adamspolishes.com
538.4K
Revenue
146.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
cleanyourcar.co.uk screenshot
#5 cleanyourcar.co.uk
115K
Revenue
56.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mothers.com vs top market performers
mothers.com
top retailers
conversion rate vs average order value for mothers.com and its competitors
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Revenue share by device at mothers.com

In January large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mothers.com channels

Identify top traffic channels that drive growth for mothers.comand discover how performance of traffic channels has changed over time.

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mothers.com Google Ads spend

Evaluate mothers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothers.com devices

Review mothers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothers.com top markets

Explore mothers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothers.com country & global rank

Assess the ranking of mothers.com among other retailers within its primary country and worldwide.

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