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Apr 2026
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Home/Insights/Retailers/mothers.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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17K
Revenue
Apr 26
25K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Mothers.com is an online platform that offers a wide array of products geared towards mothers and their needs. Their offerings range from clothing and accessories to baby care items, maternity essentials, and toys. They provide a convenient and accessible platform for mothers to find relevant products for themselves and their children.

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mothers.com Annual Revenue and Growth

mothers.com's annual sales on its online store amounted to $374.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$374.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mothers.com revenue by year

mothers.com's monthly revenueOVER TIME
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Over the past three months, mothers.com revenue has experienced decline of 34%, compared to the preceding three months.

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mothers.com revenue decline for last six months
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OVERVIEW
In April 2026, mothers.com generated online sales of $17,042 with a conversion rate of 0.50-1.00%, significantly below the industry's median revenue of $188,145 and high conversion rate of 2.79%. The average order value (AOV) ranged from $75-100, far less than the industry's high AOV of $883. With 25,030 sessions, mothers.com lags behind the median of 51,978 sessions, indicating room for improvement in performance compared to leading competitors like discounttire.com, which boasts online sales of $69,498,737 and autozone.com with 34,716,813 sessions.
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mothers.com competitors

In April 2026, mothers.com generated $17,042 in revenue from 212 transactions, achieving a conversion rate between 0.50-1.00% across 25,030 sessions. In comparison, autogeek.net significantly outperformed mothers.com with $201,311 in revenue and a conversion rate of 2.00-2.50% from 95,963 sessions. turtlewax.com also surpassed mothers.com, with a revenue of $212,271, although it shared a similar conversion rate range. However, chemicalguys.com dominates the market with $3,368,696 in revenue, an impressive conversion rate of 3.00-3.50%, and 952,217 sessions, indicating strong engagement. Lastly, adamspolishes.com earned $804,794 from 5,186 transactions with a conversion rate of 1.50-2.00%. Overall, while mothers.com maintains a respectable niche, it lags behind its competitors in terms of revenue and transaction volume.

autogeek.net screenshot
#1 autogeek.net
201.3K
Revenue
96K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
turtlewax.com screenshot
#2 turtlewax.com
212.3K
Revenue
257K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
chemicalguys.com screenshot
#3 chemicalguys.com
3.4M
Revenue
952.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
adamspolishes.com screenshot
#4 adamspolishes.com
804.8K
Revenue
281.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
cleanyourcar.co.uk screenshot
#5 cleanyourcar.co.uk
190.5K
Revenue
55.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mothers.com vs top market performers
mothers.com
top retailers
conversion rate vs average order value for mothers.com and its competitors
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Revenue share by device at mothers.com

In April large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mothers.com channels

Identify top traffic channels that drive growth for mothers.comand discover how performance of traffic channels has changed over time.

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mothers.com Google Ads spend

Evaluate mothers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothers.com devices

Review mothers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothers.com top markets

Explore mothers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothers.com country & global rank

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