Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/mothers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for mothers.commothers.com

Start benchmarking for free
Sign in with GoogleSign up with Google
23.9K
Revenue
Sep 25
27.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
Loading...

Mothers.com is an online platform that offers a wide array of products geared towards mothers and their needs. Their offerings range from clothing and accessories to baby care items, maternity essentials, and toys. They provide a convenient and accessible platform for mothers to find relevant products for themselves and their children.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

mothers.com Annual Revenue and Growth

mothers.com's annual sales on its online store amounted to $482.1K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$482.1K
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
mothers.com revenue by year

mothers.com's monthly revenueOVER TIME
View real-time data

Over the past three months, mothers.com revenue has experienced decline of 32%, compared to the preceding three months.

View real-time data
mothers.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, mothers.com generated $23,899 in online sales within the vehicles/automotive industry, significantly below the median of $188,211 and far from the leader, autozone.com, at $80,177,278; with a conversion rate of 1.00-1.50%, it lags behind the industry's high of 2.97% and median of 1.12%, while its average order value (AOV) of $75-100 falls short of the high AOV of $861 and the median AOV of $163; the site recorded 27,557 sessions, markedly less than the industry's median of 45,688 and well below autozone.com’s 32,250,762 sessions.
Read more

mothers.com competitors

When comparing mothers.com to its competitors in September 2025, we see that mothers.com has a revenue of $23,899 with 290 transactions and 27,557 sessions. Their average order value (AOV) falls between $75-100, and their conversion rate is between 1.00-1.50. In comparison, autogeek.net leads the pack with a revenue of $316,609, 2,962 transactions, and 113,622 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00. zappysautowashes.com follows closely behind with $24,582 in revenue, 270 transactions, and 7,247 sessions, boasting a high conversion rate of 3.50-4.00. Overall, while mothers.com may not be the top performer in terms of revenue, it holds its own in terms of conversion rate and AOV when compared to its competitors.

autogeek.net screenshot
#1 autogeek.net
316.6K
Revenue
113.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zappysautowashes.com screenshot
#2 zappysautowashes.com
24.6K
Revenue
7.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
turtlewax.com screenshot
#3 turtlewax.com
132.1K
Revenue
130.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
chemicalguys.com screenshot
#4 chemicalguys.com
1.7M
Revenue
766.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adamspolishes.com screenshot
#5 adamspolishes.com
690.7K
Revenue
274.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
mothers.com vs top market performers
mothers.com
top retailers
conversion rate vs average order value for mothers.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at mothers.com

In September large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

mothers.com channels

Identify top traffic channels that drive growth for mothers.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

mothers.com Google Ads spend

Evaluate mothers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

mothers.com devices

Review mothers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

mothers.com top markets

Explore mothers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

mothers.com country & global rank

Assess the ranking of mothers.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard