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Nov 2025
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Home/Insights/Retailers/mothers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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22.9K
Revenue
Nov 25
24.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Mothers.com is an online platform that offers a wide array of products geared towards mothers and their needs. Their offerings range from clothing and accessories to baby care items, maternity essentials, and toys. They provide a convenient and accessible platform for mothers to find relevant products for themselves and their children.

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mothers.com Annual Revenue and Growth

mothers.com's annual sales on its online store amounted to $482.1K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$482.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mothers.com revenue by year

mothers.com's monthly revenueOVER TIME
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Over the past three months, mothers.com revenue has experienced decline of 42%, compared to the preceding three months.

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mothers.com revenue decline for last six months
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OVERVIEW
In November 2025, mothers.com reported online sales revenue of $22,935, significantly below the industry median of $205,014, with a conversion rate ranging from 1.00-1.50%, falling short of the high benchmark of 2.91%. The average order value (AOV) stood between $75-100, notably lower than the industry's high of $873, while total sessions reached 24,826, far from the median of 48,106. These metrics reflect mothers.com’s challenges in competition, particularly against leading players like discounttire.com, which dominates with sales over $111 million, and autozone.com, which leads in session counts.
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mothers.com competitors

In November 2025, mothers.com generated a revenue of $22,935 with 260 transactions and 24,826 sessions. The average order value (AOV) ranged between $75-$100, and the conversion rate was between 1.00-1.50%. Compared to its competitors, mothers.com falls behind in terms of revenue, transactions, and sessions. For example, chemicalguys.com had a revenue of $2,046,832 with 16,710 transactions and 868,562 sessions, while adamspolishes.com had a revenue of $843,323 with 4,796 transactions and 252,612 sessions. However, mothers.com has a similar AOV and conversion rate to turtlewax.com, which had a revenue of $126,739 with 1,409 transactions and 98,266 sessions. Overall, mothers.com may need to focus on increasing its traffic and transactions to compete more effectively with its higher-performing competitors.

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Sessions
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Conv. rate
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AOV
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#2 zappysautowashes.com
12.4K
Revenue
4.3K
Sessions
3.0-3.5%
Conv. rate
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AOV
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#3 turtlewax.com
126.7K
Revenue
98.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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#4 chemicalguys.com
2M
Revenue
868.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adamspolishes.com screenshot
#5 adamspolishes.com
843.3K
Revenue
252.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
mothers.com vs top market performers
mothers.com
top retailers
conversion rate vs average order value for mothers.com and its competitors
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Revenue share by device at mothers.com

In November large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mothers.com channels

Identify top traffic channels that drive growth for mothers.comand discover how performance of traffic channels has changed over time.

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mothers.com Google Ads spend

Evaluate mothers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothers.com devices

Review mothers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothers.com top markets

Explore mothers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothers.com country & global rank

Assess the ranking of mothers.com among other retailers within its primary country and worldwide.

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