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Oct 2025
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Home/Insights/Retailers/mothers.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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26.8K
Revenue
Oct 25
28.9K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Mothers.com is an online platform that offers a wide array of products geared towards mothers and their needs. Their offerings range from clothing and accessories to baby care items, maternity essentials, and toys. They provide a convenient and accessible platform for mothers to find relevant products for themselves and their children.

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mothers.com Annual Revenue and Growth

mothers.com's annual sales on its online store amounted to $482.1K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$482.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mothers.com revenue by year

mothers.com's monthly revenueOVER TIME
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Over the past three months, mothers.com revenue has experienced decline of 48%, compared to the preceding three months.

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mothers.com revenue decline for last six months
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OVERVIEW
In October 2025, mothers.com generated $26,782 in online sales, significantly below the automotive industry's median of $191,308, with a conversion rate between 1.00-1.50%, compared to the industry high of 3.05%. Their average order value (AOV) ranged from $75-100, far below the high of $868, and they recorded 28,950 sessions, notably less than the median of 44,540 in the sector. Overall, these metrics indicate that mothers.com lags behind key competitors, such as discounttire.com and autozone.com, which dominate the market with substantially higher revenue and engagement figures.
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mothers.com competitors

mothers.com, with a revenue of $26,782 from 304 transactions and 28,950 sessions in October 2025, faces tough competition from its rivals. autogeek.net leads the pack with a revenue of $340,612 from 3,115 transactions and 111,361 sessions, boasting a higher average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00. zappysautowashes.com follows with $17,775 revenue from 208 transactions and 5,599 sessions, showcasing an impressive conversion rate of 3.50-4.00. turtlewax.com brings in $151,373 revenue with 1,681 transactions and 124,117 sessions, aligning closely with mothers.com in AOV and conversion rate. chemicalguys.com dominates the field with a revenue of $1,831,420, 15,493 transactions, and 855,081 sessions, emphasizing a higher AOV of $100-125. adamspolishes.com also outperforms mothers.com with $637,277 revenue, 3,968 transactions, and 218,801 sessions, featuring a higher AOV of $150-175. mothers.com faces strong competition in the market based on these metrics.

autogeek.net screenshot
#1 autogeek.net
340.6K
Revenue
111.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zappysautowashes.com screenshot
#2 zappysautowashes.com
17.8K
Revenue
5.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
turtlewax.com screenshot
#3 turtlewax.com
151.4K
Revenue
124.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
chemicalguys.com screenshot
#4 chemicalguys.com
1.8M
Revenue
855.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adamspolishes.com screenshot
#5 adamspolishes.com
637.3K
Revenue
218.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
mothers.com vs top market performers
mothers.com
top retailers
conversion rate vs average order value for mothers.com and its competitors
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Revenue share by device at mothers.com

In October large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mothers.com, 98% was finalized on desktop devices, with 2.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mothers.com channels

Identify top traffic channels that drive growth for mothers.comand discover how performance of traffic channels has changed over time.

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mothers.com Google Ads spend

Evaluate mothers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mothers.com devices

Review mothers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mothers.com top markets

Explore mothers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mothers.com country & global rank

Assess the ranking of mothers.com among other retailers within its primary country and worldwide.

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