moma.org
Moma.org is a website belonging to the Museum of Modern Art (MoMA) in New York City. The site caters primarily to art enthusiasts worldwide, offering comprehensive information on ongoing and past exhibitions, film screenings, educational programs, and events. Additionally, it hosts an online store that sells art-related books, prints, home decor, childrens products, and exclusive merchandise.
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moma.org Annual Revenue and Growth
moma.org's annual sales on its online store amounted to $185.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
moma.org's monthly revenueOVER TIME
Over the past three months, moma.org revenue has experienced growth of 1.4%, compared to the preceding three months.
moma.org competitors
In September 2025, moma.org generated a revenue of $15,408,308 with 52,556 transactions and 2,397,235 sessions, boasting an average order value (AOV) of $275-300 and a conversion rate of 2.00-2.50%. In comparison, philamuseum.org only earned $709,746 in revenue from 5,856 transactions and 234,213 sessions, with an AOV of $100-125 and a similar conversion rate. On the other hand, artsper.com performed better than moma.org in terms of revenue, bringing in $947,556, but with only 782 transactions and 781,913 sessions. However, their AOV is significantly higher at $1200-1225, but their conversion rate is lower at 0.00-0.50%. Overall, moma.org stands out among its competitors with higher revenue, transactions, and sessions, as well as a competitive AOV and conversion rate.
Revenue share by device at moma.org
In September large majority of sales on moma.org, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moma.org channels
Identify top traffic channels that drive growth for moma.organd discover how performance of traffic channels has changed over time.
moma.org Google Ads spend
Evaluate moma.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moma.org devices
Review moma.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
