moma.org
Moma.org is a website belonging to the Museum of Modern Art (MoMA) in New York City. The site caters primarily to art enthusiasts worldwide, offering comprehensive information on ongoing and past exhibitions, film screenings, educational programs, and events. Additionally, it hosts an online store that sells art-related books, prints, home decor, childrens products, and exclusive merchandise.
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moma.org Annual Revenue and Growth
moma.org's annual sales on its online store amounted to $185.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
moma.org's monthly revenueOVER TIME
Over the past three months, moma.org revenue has experienced growth of 47%, compared to the preceding three months.
moma.org competitors
In November 2025, moma.org outperformed its competitors in various metrics. While moma.org reported a revenue of $21,942,357 with 76,138 transactions and 3,259,968 sessions, its average order value (AOV) ranged from $275 to $300, and its conversion rate was between 2.00% and 2.50%. In comparison, philamuseum.org generated $298,607 in revenue with 2,437 transactions and 115,182 sessions, offering an AOV of $100 to $125 and a similar conversion rate. Another competitor, artsper.com, reported a revenue of $1,380,337 with 1,167 transactions and 823,702 sessions. artsper.com had a higher AOV ranging from $1175 to $1200 but a lower conversion rate between 0.00% and 0.50%. Overall, moma.org demonstrated stronger performance in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to philamuseum.org and artsper.com.
Revenue share by device at moma.org
In November large majority of sales on moma.org, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moma.org channels
Identify top traffic channels that drive growth for moma.organd discover how performance of traffic channels has changed over time.
moma.org Google Ads spend
Evaluate moma.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moma.org devices
Review moma.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
