moma.org
Moma.org is a website belonging to the Museum of Modern Art (MoMA) in New York City. The site caters primarily to art enthusiasts worldwide, offering comprehensive information on ongoing and past exhibitions, film screenings, educational programs, and events. Additionally, it hosts an online store that sells art-related books, prints, home decor, childrens products, and exclusive merchandise.
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moma.org Annual Revenue and Growth
moma.org's annual sales on its online store amounted to $185.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
moma.org's monthly revenueOVER TIME
Over the past three months, moma.org revenue has experienced decline of 18%, compared to the preceding three months.
moma.org competitors
In August 2025, moma.org outperformed its competitors in terms of revenue, transactions, and sessions. moma.org generated $13,379,021 in revenue from 47,736 transactions and 2,158,180 sessions. The average order value (AOV) ranged between $275-$300 with a conversion rate of 2.00-2.50%. In comparison, philamuseum.org generated $752,885 in revenue from 6,945 transactions and 253,818 sessions, with an AOV of $100-$125 and a conversion rate of 2.50-3.00%. On the other hand, artsper.com recorded $688,914 in revenue from 518 transactions and 698,453 sessions, with a significantly higher AOV of $1325-$1350 but a lower conversion rate of 0.00-0.50%. Overall, moma.org demonstrated superior performance in revenue generation and session numbers when compared to its competitors in August 2025.
Revenue share by device at moma.org
In August large majority of sales on moma.org, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moma.org channels
Identify top traffic channels that drive growth for moma.organd discover how performance of traffic channels has changed over time.
moma.org Google Ads spend
Evaluate moma.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moma.org devices
Review moma.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
