moma.org
Moma.org is a website belonging to the Museum of Modern Art (MoMA) in New York City. The site caters primarily to art enthusiasts worldwide, offering comprehensive information on ongoing and past exhibitions, film screenings, educational programs, and events. Additionally, it hosts an online store that sells art-related books, prints, home decor, childrens products, and exclusive merchandise.
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moma.org's revenueOVER TIME
Over the past three months, moma.org revenue has experienced decline of 19%, compared to the preceding three months.
moma.org competitors
In July 2025, moma.org outperformed its competitors in terms of revenue, transactions, and sessions. moma.org generated $11,639,985 in revenue from 41,913 transactions and 1,929,669 sessions. In comparison, philamuseum.org generated $800,565 in revenue from 6,768 transactions and 279,431 sessions, while artsper.com earned $1,085,107 from 817 transactions and 753,370 sessions. However, artsper.com had a significantly higher Average Order Value (AOV) ranging from $1325 to $1350, compared to moma.org's AOV of $275-$300 and philamuseum.org's AOV of $100-$125. Despite these differences, moma.org and philamuseum.org had a similar conversion rate of 2.00-2.50%, while artsper.com lagged behind with a conversion rate of 0.00-0.50%. Overall, moma.org demonstrated strong performance across key metrics when compared to its competitors.
Revenue share by device at moma.org
In July large majority of sales on moma.org, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moma.org channels
Identify top traffic channels that drive growth for moma.organd discover how performance of traffic channels has changed over time.
moma.org Google Ads spend
Evaluate moma.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moma.org devices
Review moma.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
