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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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21.3M
Revenue
Aug 26
3.1M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$300-325
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: LIBRARIES AND MUSEUMS

Moma.org is a website belonging to the Museum of Modern Art (MoMA) in New York City. The site caters primarily to art enthusiasts worldwide, offering comprehensive information on ongoing and past exhibitions, film screenings, educational programs, and events. Additionally, it hosts an online store that sells art-related books, prints, home decor, childrens products, and exclusive merchandise.

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moma.org Annual Revenue and Growth

moma.org's annual sales on its online store amounted to $188.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$188.2M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
moma.org revenue by year

moma.org's monthly revenueOVER TIME
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Over the past three months, moma.org revenue has experienced decline of 18%, compared to the preceding three months.

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moma.org revenue decline for last six months
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OVERVIEW
In August 2026, moma.org, a leader in the libraries and museums category, generated $21.3 million in online sales, significantly exceeding the average store in the libraries and museums category, which generates around $208,000 monthly. With a conversion rate of 2.00-2.50%, moma.org falls within the category's typical range of 1.78% to 5.64%. Its average order value (AOV) of $300-325 also aligns with the typical range of $59 to $387. Furthermore, moma.org recorded 3.1 million sessions, far surpassing the average store in the libraries and museums category, which sees about 25,400 sessions monthly.
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moma.org competitors

In August 2026, philamuseum.org generated revenue of $866,000 with 6,029 transactions across 249,000 sessions, achieving an AOV of $125-150 and a conversion rate of 2.00-2.50%. In contrast, moma.org significantly surpasses these figures, boasting revenue of $21.3 million, with 67,000 transactions from 3.1 million sessions. Its AOV is notably higher at $300-325, while maintaining a conversion rate between 2.00-2.50%. Additionally, artsper.com earned $2.7 million through 2,554 transactions over 705,000 sessions, offering an impressive AOV of $1050-1075 but a much lower conversion rate of 0.00-0.50%. Overall, moma.org leads the competition in all metrics, establishing itself as a clear front-runner in revenue, transactions, and sessions.

philamuseum.org screenshot
#1 philamuseum.org
866.2K
Revenue
248.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
artsper.com screenshot
#2 artsper.com
2.7M
Revenue
705K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
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TOP MARKET PERFORMERSby revenue
moma.org vs top market performers
moma.org
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conversion rate vs average order value for moma.org and its competitors
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Industries moma.org operates in

moma.org is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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moma.org channels

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moma.org Google Ads spend

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moma.org devices

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moma.org top markets

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moma.org country & global rank

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