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Jan 2026
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Home/Insights/Retailers/modarmory.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for modarmory.commodarmory.com

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220.8K
Revenue
Jan 26
28.4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$800-900
AOV
Jan 26
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MOD Armory is a night vision government contractor specializing in night vision goggles, night vision scopes thermal and accessories - (Cage Code 5XW14).

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modarmory.com Annual Revenue and Growth

modarmory.com's annual sales on its online store amounted to $2.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
modarmory.com revenue by year

modarmory.com's monthly revenueOVER TIME
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Over the past three months, modarmory.com revenue has experienced growth of 7.1%, compared to the preceding three months.

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modarmory.com revenue growth for last six months
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OVERVIEW
In January 2026, modarmory.com generated $220,848 in online sales, surpassing the SPORTS median of $109,374, though it remains significantly below gunbroker.com's $331,602,389. The site's conversion rate fluctuated between 0.50-1.00%, trailing the high benchmark of 2.57% for the industry, while its average order value (AOV) ranged from $850-875, exceeding the high AOV of $639. With 28,424 sessions, modarmory.com faces challenges compared to the industry median of 44,742 sessions and gunbroker.com's dominating 14,743,769 sessions, highlighting areas for growth in user engagement and conversion effectiveness.
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modarmory.com competitors

When comparing modarmory.com to its competitors in January 2026, modarmory.com stands out with a revenue of $220,848 from 258 transactions and 28,424 sessions. The average order value (AOV) falls between $850 and $875, with a conversion rate ranging from 0.50% to 1.00%. In contrast, nightopstactical.com has a revenue of $55,701 from 70 transactions and 4,397 sessions, with an AOV of $775 to $800 and a conversion rate of 1.50% to 2.00%. nightvisionguys.com generates $139,566 from 154 transactions and 25,685 sessions, with an AOV of $900 to $925 and a conversion rate of 0.50% to 1.00%. fullmetaljacket.com sees $85,357 in revenue from 293 transactions and 15,154 sessions, with an AOV of $275 to $300 and a conversion rate of 1.50% to 2.00%. Finally, awsin.com achieves a revenue of $125,855 from 637 transactions and 34,437 sessions, with an AOV of $175 to $200 and a conversion rate of 1.50% to 2.00%.

nightopstactical.com screenshot
#1 nightopstactical.com
55.7K
Revenue
4.4K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
nightvisionguys.com screenshot
#2 nightvisionguys.com
139.6K
Revenue
25.7K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
fullmetaljacket.com screenshot
#3 fullmetaljacket.com
85.4K
Revenue
15.2K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
awsin.com screenshot
#4 awsin.com
125.9K
Revenue
34.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
modarmory.com vs top market performers
modarmory.com
top retailers
conversion rate vs average order value for modarmory.com and its competitors
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Revenue share by device at modarmory.com

In January large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In January large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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modarmory.com channels

Identify top traffic channels that drive growth for modarmory.comand discover how performance of traffic channels has changed over time.

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modarmory.com Google Ads spend

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modarmory.com devices

Review modarmory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modarmory.com top markets

Explore modarmory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modarmory.com country & global rank

Assess the ranking of modarmory.com among other retailers within its primary country and worldwide.

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