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Oct 2025
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Home/Insights/Retailers/modarmory.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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231.3K
Revenue
Oct 25
28.4K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$900-1000
AOV
Oct 25
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MOD Armory is a night vision government contractor specializing in night vision goggles, night vision scopes thermal and accessories - (Cage Code 5XW14).

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modarmory.com's monthly revenueOVER TIME
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Over the past three months, modarmory.com revenue has experienced decline of 12%, compared to the preceding three months.

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modarmory.com revenue decline for last six months
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OVERVIEW
In October 2025, modarmory.com generated $231,334 in revenue from online sales, surpassing the SPORTS median of $103,393, yet significantly below the leading competitor gunbroker.com, which earned $307,190,709. The site achieved a conversion rate of 0.50-1.00%, aligning with the lower end of the industry range, while its average order value (AOV) stood at $900-925, exceeding the SPORTS high of $652. modarmory.com attracted 28,424 sessions, falling short of the median of 38,088 and far from gunbroker.com's remarkable 13,734,560 sessions, indicating room for growth in both traffic and conversion rates.
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modarmory.com competitors

In October 2025, modarmory.com outperformed its competitors in terms of revenue, with a total revenue of $231,334 compared to the closest competitor, nightvisionguys.com, with $138,607. modarmory.com also had a higher number of transactions, 251, compared to its competitors such as nightopstactical.com with 42 transactions. However, modarmory.com had a lower number of sessions at 28,424 compared to competitors like awsin.com with 31,189 sessions. The average order value (AOV) for modarmory.com ranged from $900 to $925, similar to nightvisionguys.com, while competitors like fullmetaljacket.com had a lower AOV of $275 to $300. In terms of conversion rate, modarmory.com fell within the 0.50-1.00 range, similar to nightvisionguys.com, but lower than competitors like awsins.com with a 2.00-2.50 conversion rate.

nightopstactical.com screenshot
#1 nightopstactical.com
34K
Revenue
2.7K
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
nightvisionguys.com screenshot
#2 nightvisionguys.com
138.6K
Revenue
16.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
fullmetaljacket.com screenshot
#3 fullmetaljacket.com
74K
Revenue
13.6K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
awsin.com screenshot
#4 awsin.com
125.7K
Revenue
31.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
modarmory.com vs top market performers
modarmory.com
top retailers
conversion rate vs average order value for modarmory.com and its competitors
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Revenue share by device at modarmory.com

In October large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In October large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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modarmory.com channels

Identify top traffic channels that drive growth for modarmory.comand discover how performance of traffic channels has changed over time.

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modarmory.com Google Ads spend

Evaluate modarmory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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modarmory.com devices

Review modarmory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modarmory.com top markets

Explore modarmory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modarmory.com country & global rank

Assess the ranking of modarmory.com among other retailers within its primary country and worldwide.

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