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Sep 2025
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Home/Insights/Retailers/modarmory.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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224.6K
Revenue
Sep 25
28.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$900-1000
AOV
Sep 25
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MOD Armory is a night vision government contractor specializing in night vision goggles, night vision scopes thermal and accessories - (Cage Code 5XW14).

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modarmory.com's monthly revenueOVER TIME
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Over the past three months, modarmory.com revenue has experienced decline of 12%, compared to the preceding three months.

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modarmory.com revenue decline for last six months
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OVERVIEW
In September 2025, modarmory.com achieved $224,578 in online sales, significantly surpassing the SPORTS median of $97,179, while its conversion rate ranged from 0.50-1.00%, slightly below the high of 2.52% in the industry; with an average order value (AOV) of $950-975, it outperformed the $635 AOV benchmark, and the site attracted 28,424 sessions, notably less than the industry median of 38,020, reflecting its strong revenue amidst competition from market leader gunbroker.com, which generated $284,462,394 and had 12,770,933 sessions.
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modarmory.com competitors

When comparing modarmory.com to its competitors in September 2025, modarmory.com stands out with a revenue of $224,578 from 236 transactions and 28,424 sessions. With an Average Order Value (AOV) ranging from $950 to $975 and a conversion rate between 0.50% and 1.00%, modarmory.com is a strong player in the market. In contrast, nightopstactical.com has lower revenue at $38,354, but a higher conversion rate of 1.50% to 2.00%. nightvisionguys.com surpasses modarmory.com in revenue with $158,241, but has a similar conversion rate. fullmetaljacket.com and awsin.com fall behind in revenue compared to modarmory.com, with AOVs of $275 to $300 and $175 to $200 respectively. However, these competitors have higher conversion rates ranging from 1.50% to 2.50%. Overall, modarmory.com holds its own in terms of revenue, AOV, and conversion rate when compared to its competitors.

nightopstactical.com screenshot
#1 nightopstactical.com
38.4K
Revenue
2.9K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
nightvisionguys.com screenshot
#2 nightvisionguys.com
158.2K
Revenue
18K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
fullmetaljacket.com screenshot
#3 fullmetaljacket.com
76.8K
Revenue
13.3K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
awsin.com screenshot
#4 awsin.com
123.5K
Revenue
31.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
modarmory.com vs top market performers
modarmory.com
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conversion rate vs average order value for modarmory.com and its competitors
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Revenue share by device at modarmory.com

In September large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In September large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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modarmory.com channels

Identify top traffic channels that drive growth for modarmory.comand discover how performance of traffic channels has changed over time.

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modarmory.com Google Ads spend

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modarmory.com devices

Review modarmory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modarmory.com top markets

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modarmory.com country & global rank

Assess the ranking of modarmory.com among other retailers within its primary country and worldwide.

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