Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
Home/Insights/Retailers/modarmory.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for modarmory.commodarmory.com

Start benchmarking for free
Sign in with GoogleSign up with Google
239.7K
Revenue
Mar 26
28.4K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$800-900
AOV
Mar 26
Loading...

MOD Armory is a night vision government contractor specializing in night vision goggles, night vision scopes thermal and accessories - (Cage Code 5XW14).

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

modarmory.com Annual Revenue and Growth

modarmory.com's annual sales on its online store amounted to $2.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.7M
Annual growth forecast2025/2026
0-5%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
modarmory.com revenue by year

modarmory.com's monthly revenueOVER TIME
View real-time data

Over the past three months, modarmory.com revenue has experienced decline of 6.3%, compared to the preceding three months.

View real-time data
modarmory.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, modarmory.com, a sports/hunting and shooting online retailer, generated $239,732 in revenue, surpassing the median of $109,018 for its industry, yet still falling short of the leading competitor, gunbroker.com, which achieved $344,171,183. The site's conversion rate ranged from 0.50-1.00%, lower than the industry high of 2.74% and just above the low of 0.53%. With an average order value (AOV) between $825-850, modarmory.com exceeded the industry high of $588, while its 28,424 sessions were below the median of 40,251 sessions in the sports/hunting and shooting sector.
Read more

modarmory.com competitors

In March 2026, modarmory.com outperformed its competitors in terms of revenue, with a total of $239,732. The closest competitor in revenue was nightvisionguys.com with $172,373, followed by awsin.com with $126,248. However, modarmory.com had the highest average order value (AOV) range of $825-$850, compared to nightvisionguys.com with $650-$675. In terms of conversion rates, modarmory.com had a range of 0.50%-1.00%, which was on par with nightvisionguys.com and nightopstactical.com. However, fullmetaljacket.com had the highest conversion rate range of 2.00%-2.50%. Despite having fewer sessions compared to some competitors, modarmory.com was able to generate a higher revenue and AOV, showcasing its strong performance in the market.

nightopstactical.com screenshot
#1 nightopstactical.com
33.5K
Revenue
2.6K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
nightvisionguys.com screenshot
#2 nightvisionguys.com
172.4K
Revenue
29.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
fullmetaljacket.com screenshot
#3 fullmetaljacket.com
55.3K
Revenue
10.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
awsin.com screenshot
#4 awsin.com
126.2K
Revenue
30.9K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
modarmory.com vs top market performers
modarmory.com
top retailers
conversion rate vs average order value for modarmory.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at modarmory.com

In March large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In March large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

modarmory.com channels

Identify top traffic channels that drive growth for modarmory.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

modarmory.com Google Ads spend

Evaluate modarmory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

modarmory.com devices

Review modarmory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

modarmory.com top markets

Explore modarmory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

modarmory.com country & global rank

Assess the ranking of modarmory.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard