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Jul 2026
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Home/Insights/Retailers/modarmory.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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143.2K
Revenue
Jul 26
16K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$900-1000
AOV
Jul 26
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MOD Armory is a night vision government contractor specializing in night vision goggles, night vision scopes thermal and accessories - (Cage Code 5XW14).

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modarmory.com Annual Revenue and Growth

modarmory.com's annual sales on its online store amounted to $2.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
modarmory.com revenue by year

modarmory.com's monthly revenueOVER TIME
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Over the past three months, modarmory.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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modarmory.com revenue decline for last six months
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OVERVIEW
modarmory.com achieved a conversion rate of 0.50-1.00% in July 2026, which is within the typical range of 0.52% to 2.5% for the hunting and shooting category. The site generated $143,000 in revenue from online sales, notably higher than the average store in the hunting and shooting category, which makes around $99,500 monthly. Its average order value (AOV) stands at $900-925, significantly above the category's typical range of $113 to $663. With 16,000 sessions, modarmory.com saw traffic well below the average store in the hunting and shooting category, which averages about 37,900 sessions per month.
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modarmory.com competitors

In July 2026, nightvisionguys.com led in revenue with $267,000, significantly outperforming modarmory.com, which generated $143,000 and ranks second among competitors. modarmory.com trails nightvisionguys.com by $124,000 in revenue. Regarding transactions, awsin.com takes the lead with 316, while modarmory.com falls to fourth place with only 156 transactions, trailing awsin.com by 160. In terms of sessions, nightvisionguys.com again ranks highest with 26,200 sessions, leaving modarmory.com in third place with 16,000 sessions, trailing by 10,200. Looking at average order value (AOV), modarmory.com has a competitive range of $900-925, notably higher than nightopstactical.com's AOV of $725-750 and fullmetaljacket.com's $250-275, although lower than nightvisionguys.com’s AOV of $1150-1175. Lastly, modarmory.com's conversion rate ranges from 0.50-1.00%, similar to nightvisionguys.com but trailing behind the higher rates of nightopstactical.com and awsin.com, both between 1.50-2.00%.

nightopstactical.com screenshot
#1 nightopstactical.com
37.4K
Revenue
2.9K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
nightvisionguys.com screenshot
#2 nightvisionguys.com
266.7K
Revenue
26.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
fullmetaljacket.com screenshot
#3 fullmetaljacket.com
52.4K
Revenue
8.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
awsin.com screenshot
#4 awsin.com
75.7K
Revenue
19K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
modarmory.com vs top market performers
modarmory.com
top retailers
conversion rate vs average order value for modarmory.com and its competitors
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Revenue share by device at modarmory.com

In July large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In July large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

Industries modarmory.com operates in

modarmory.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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modarmory.com channels

Identify top traffic channels that drive growth for modarmory.comand discover how performance of traffic channels has changed over time.

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modarmory.com Google Ads spend

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modarmory.com devices

Review modarmory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modarmory.com top markets

Explore modarmory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modarmory.com country & global rank

Assess the ranking of modarmory.com among other retailers within its primary country and worldwide.

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