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Nov 2025
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Home/Insights/Retailers/modarmory.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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242.7K
Revenue
Nov 25
28.4K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$800-900
AOV
Nov 25
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MOD Armory is a night vision government contractor specializing in night vision goggles, night vision scopes thermal and accessories - (Cage Code 5XW14).

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modarmory.com's monthly revenueOVER TIME
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Over the past three months, modarmory.com revenue has experienced growth of 0.67%, compared to the preceding three months.

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modarmory.com revenue growth for last six months
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OVERVIEW
In November 2025, modarmory.com, a player in the SPORTS industry, generated $242,701 in online sales, significantly above the median of $102,020, but trailing behind market leader gunbroker.com at $315,148,670; its conversion rate ranged between 0.50-1.00%, below the high benchmark of 2.59%, while its average order value (AOV) of $875-900 surpassed the high for the category ($634); with 28,424 sessions, it fell short of the median of 38,956 sessions, highlighting potential areas for growth amidst competitive pressures.
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modarmory.com competitors

In November 2025, modarmory.com outperformed its competitors in terms of revenue, with a total revenue of $242,701. nightvisionguys.com came closest with $198,036 in revenue, while nightopstactical.com had the lowest revenue at $27,946. modarmory.com also had the highest number of transactions at 271, followed by nightopstactical.com at 37. In terms of sessions, modarmory.com had 28,424 sessions, while nightvisionguys.com had 23,521 sessions. modarmory.com's Average Order Value (AOV) ranged between $875-900, which was higher than the AOV of its competitors. Conversion rates for modarmory.com fell between 0.50-1.00, similar to nightvisionguys.com, while nightopstactical.com and fullmetaljacket.com had higher conversion rates ranging between 1.50-2.00. Overall, modarmory.com demonstrated strong performance in revenue, transactions, and AOV compared to its competitors in November 2025.

nightopstactical.com screenshot
#1 nightopstactical.com
27.9K
Revenue
2.3K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
nightvisionguys.com screenshot
#2 nightvisionguys.com
198K
Revenue
23.5K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
fullmetaljacket.com screenshot
#3 fullmetaljacket.com
85.9K
Revenue
15K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
awsin.com screenshot
#4 awsin.com
160.4K
Revenue
39.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
modarmory.com vs top market performers
modarmory.com
top retailers
conversion rate vs average order value for modarmory.com and its competitors
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Revenue share by device at modarmory.com

In November large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In November large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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modarmory.com channels

Identify top traffic channels that drive growth for modarmory.comand discover how performance of traffic channels has changed over time.

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modarmory.com Google Ads spend

Evaluate modarmory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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modarmory.com devices

Review modarmory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modarmory.com top markets

Explore modarmory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modarmory.com country & global rank

Assess the ranking of modarmory.com among other retailers within its primary country and worldwide.

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