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Dec 2025
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Home/Insights/Retailers/modarmory.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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229.8K
Revenue
Dec 25
25.6K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$900-1000
AOV
Dec 25
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MOD Armory is a night vision government contractor specializing in night vision goggles, night vision scopes thermal and accessories - (Cage Code 5XW14).

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modarmory.com's monthly revenueOVER TIME
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Over the past three months, modarmory.com revenue has experienced growth of 11%, compared to the preceding three months.

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modarmory.com revenue growth for last six months
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OVERVIEW
In December 2025, modarmory.com, operating in the sports and hunting category, generated $229,801 in online sales, significantly outperforming the industry median of $110,843, although it remains far behind the market leader, gunbroker.com, at $333,534,269. The site recorded a conversion rate of 0.50-1.00%, slightly below the industry high of 2.62% and above the low of 0.52%. With an average order value (AOV) between $900 and $925, modarmory.com exceeds the high AOV benchmark of $632 in its sector. The site attracted 25,619 sessions, less than the median of 41,382 in the sports and hunting domain.
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modarmory.com competitors

In December 2025, modarmory.com outperformed its competitors in terms of revenue, with $229,801 compared to nightopstactical.com's $53,665, nightvisionguys.com's $226,481, fullmetaljacket.com's $79,336, and awsin.com's $110,518. modarmory.com also had a higher number of transactions at 251, compared to nightopstactical.com's 70, nightvisionguys.com's 245, fullmetaljacket.com's 254, and awsin.com's 535. However, in terms of sessions, modarmory.com fell behind nightvisionguys.com with 25,619 sessions compared to their 25,994. Additionally, modarmory.com had a higher Average Order Value (AOV) range of $900-925, which was also comparable to nightvisionguys.com's $925-950, while fullmetaljacket.com had the lowest AOV range at $300-325. Conversion rates were similar between modarmory.com, nightvisionguys.com, and nightopstactical.com at 0.50-1.00%, while fullmetaljacket.com and awsin.com had higher conversion rates at 2.00-2.50% and 1.50-2.00%, respectively.

nightopstactical.com screenshot
#1 nightopstactical.com
53.7K
Revenue
4.1K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
nightvisionguys.com screenshot
#2 nightvisionguys.com
226.5K
Revenue
26K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
fullmetaljacket.com screenshot
#3 fullmetaljacket.com
79.3K
Revenue
11.6K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
awsin.com screenshot
#4 awsin.com
110.5K
Revenue
29K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
modarmory.com vs top market performers
modarmory.com
top retailers
conversion rate vs average order value for modarmory.com and its competitors
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Revenue share by device at modarmory.com

In December large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on modarmory.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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modarmory.com channels

Identify top traffic channels that drive growth for modarmory.comand discover how performance of traffic channels has changed over time.

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modarmory.com Google Ads spend

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modarmory.com devices

Review modarmory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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modarmory.com top markets

Explore modarmory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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modarmory.com country & global rank

Assess the ranking of modarmory.com among other retailers within its primary country and worldwide.

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