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Nov 2025
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Home/Insights/Retailers/missbabs.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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98.2K
Revenue
Nov 25
17.6K
Sessions
Nov 25
6.5-7.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Miss Babs is a website that offers a diverse collection of yarn products. They specialize in hand-dyed yarns made from various fibers, catering to the knitting and crocheting community. Their inventory includes an extensive range of colorways and weights to accommodate different projects, providing options for creative enthusiasts.

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missbabs.com Annual Revenue and Growth

missbabs.com's annual sales on its online store amounted to $1.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
missbabs.com revenue by year

missbabs.com's monthly revenueOVER TIME
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Over the past three months, missbabs.com revenue has experienced growth of 57%, compared to the preceding three months.

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missbabs.com revenue growth for last six months
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OVERVIEW
In November 2025, missbabs.com, operating in the home and garden sector, generated $98,156 in online sales, below the median of $122,040, while its conversion rate of 6.50-7.00% surpasses the industry average of 3.53%. The site's average order value (AOV) ranges between $75-100, falling short of the high benchmark of $672. With 17,617 sessions, missbabs.com significantly lags behind the sector leader, homedepot.com, which recorded 171,906,089 sessions. Overall, missbabs.com demonstrates strong conversion rates but faces challenges in revenue and traffic compared to larger competitors in the home and garden category.
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missbabs.com competitors

In November 2025, missbabs.com outperforms its competitor alikelyyarn.com in terms of revenue, transactions, sessions, AOV, and conversion rate. missbabs.com generated $98,156 in revenue from 1,222 transactions and 17,617 sessions, with an AOV ranging between $75-100 and a conversion rate of 6.50-7.00%. In contrast, alikelyyarn.com only earned $2,706 from 35 transactions and 1,854 sessions, with a similar AOV and a lower conversion rate of 1.50-2.00%. This data clearly indicates that missbabs.com has a much stronger online presence and is more successful in converting sessions into transactions compared to alikelyyarn.com in the same time period.

alikelyyarn.com screenshot
#1 alikelyyarn.com
2.7K
Revenue
1.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
missbabs.com vs top market performers
missbabs.com
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conversion rate vs average order value for missbabs.com and its competitors
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Revenue share by device at missbabs.com

In November large majority of sales on missbabs.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on missbabs.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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missbabs.com channels

Identify top traffic channels that drive growth for missbabs.comand discover how performance of traffic channels has changed over time.

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missbabs.com Google Ads spend

Evaluate missbabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missbabs.com devices

Review missbabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missbabs.com top markets

Explore missbabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missbabs.com country & global rank

Assess the ranking of missbabs.com among other retailers within its primary country and worldwide.

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