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Sep 2025
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Home/Insights/Retailers/missbabs.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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85.5K
Revenue
Sep 25
22.8K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Miss Babs is a website that offers a diverse collection of yarn products. They specialize in hand-dyed yarns made from various fibers, catering to the knitting and crocheting community. Their inventory includes an extensive range of colorways and weights to accommodate different projects, providing options for creative enthusiasts.

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missbabs.com Annual Revenue and Growth

missbabs.com's annual sales on its online store amounted to $1.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
missbabs.com revenue by year

missbabs.com's monthly revenueOVER TIME
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Over the past three months, missbabs.com revenue has experienced growth of 0.17%, compared to the preceding three months.

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missbabs.com revenue growth for last six months
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OVERVIEW
In September 2025, missbabs.com generated $85,482 in online sales with a conversion rate of 4.50-5.00%, surpassing the home and garden median of 3.36%. With an average order value (AOV) between $75-100, it sits below the high benchmark of $677 in the category. The website recorded 22,806 sessions, significantly lower than the median of 32,433 and far behind homedepot.com's dominant 148,597,767 sessions. Overall, while missbabs.com performs well in conversion rates, it faces challenges in revenue and session counts compared to industry leaders.
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missbabs.com competitors

In September 2025, missbabs.com outperformed its competitor alikelyyarn.com in terms of revenue, transactions, sessions, and conversion rate. missbabs.com generated a revenue of $85,482 from 1,046 transactions and 22,806 sessions, with a conversion rate of 4.50-5.00% and an average order value (AOV) of $75-100. In contrast, alikelyyarn.com only generated $1,062 in revenue from 12 transactions and 704 sessions, with a conversion rate of 1.50-2.00% and an AOV of $75-100. missbabs.com's strong performance in all these metrics indicates its competitiveness and appeal to customers compared to alikelyyarn.com. With significantly higher revenue, transactions, and sessions, as well as a higher conversion rate, missbabs.com stands out as a strong player in the online yarn market.

alikelyyarn.com screenshot
#1 alikelyyarn.com
1.1K
Revenue
704
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
missbabs.com vs top market performers
missbabs.com
top retailers
conversion rate vs average order value for missbabs.com and its competitors
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Revenue share by device at missbabs.com

In September large majority of sales on missbabs.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on missbabs.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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missbabs.com channels

Identify top traffic channels that drive growth for missbabs.comand discover how performance of traffic channels has changed over time.

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missbabs.com Google Ads spend

Evaluate missbabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missbabs.com devices

Review missbabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missbabs.com top markets

Explore missbabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missbabs.com country & global rank

Assess the ranking of missbabs.com among other retailers within its primary country and worldwide.

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