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Dec 2025
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Home/Insights/Retailers/missbabs.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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113.2K
Revenue
Dec 25
31.2K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Miss Babs is a website that offers a diverse collection of yarn products. They specialize in hand-dyed yarns made from various fibers, catering to the knitting and crocheting community. Their inventory includes an extensive range of colorways and weights to accommodate different projects, providing options for creative enthusiasts.

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missbabs.com Annual Revenue and Growth

missbabs.com's annual sales on its online store amounted to $1.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
missbabs.com revenue by year

missbabs.com's monthly revenueOVER TIME
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Over the past three months, missbabs.com revenue has experienced growth of 48%, compared to the preceding three months.

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missbabs.com revenue growth for last six months
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OVERVIEW
In December 2025, missbabs.com generated $113,174 in revenue from online sales, slightly below the home and garden median of $114,229, with a strong conversion rate of 4.50-5.00%, surpassing the industry average of 3.32%. The average order value (AOV) ranged from $50-75, considerably lower than the very high AOV of $667. With 31,221 sessions, missbabs.com is slightly below the median sessions of 33,723, while the leading competitor, homedepot.com, boasts significantly higher figures, highlighting the competitive landscape in the home and garden sector.
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missbabs.com competitors

In December 2025, missbabs.com outperformed its competitor alikelyyarn.com in terms of revenue, with missbabs.com generating $113,174 compared to alikelyyarn.com's $2,519. missbabs.com also had significantly more transactions at 1,514, while alikelyyarn.com only had 62 transactions. Additionally, missbabs.com had a much higher number of sessions at 31,221, compared to alikelyyarn.com's 2,857 sessions. The Average Order Value (AOV) for missbabs.com ranged between $50-75, which was higher than alikelyyarn.com's AOV of $25-50. Finally, missbabs.com had a higher conversion rate of 4.50-5.00%, while alikelyyarn.com had a conversion rate of 2.00-2.50%. Overall, missbabs.com showed superior performance in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitor alikelyyarn.com in December 2025.

alikelyyarn.com screenshot
#1 alikelyyarn.com
2.5K
Revenue
2.9K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
missbabs.com vs top market performers
missbabs.com
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conversion rate vs average order value for missbabs.com and its competitors
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Revenue share by device at missbabs.com

In December large majority of sales on missbabs.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on missbabs.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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missbabs.com channels

Identify top traffic channels that drive growth for missbabs.comand discover how performance of traffic channels has changed over time.

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missbabs.com Google Ads spend

Evaluate missbabs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missbabs.com devices

Review missbabs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missbabs.com top markets

Explore missbabs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missbabs.com country & global rank

Assess the ranking of missbabs.com among other retailers within its primary country and worldwide.

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