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Sep 2025
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Home/Insights/Retailers/millsupply.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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212.4K
Revenue
Sep 25
88.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Mill Supply your ultimate source for stepvan parts, mower parts, autobody restoration parts and snow plow parts.

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millsupply.com's monthly revenueOVER TIME
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Over the past three months, millsupply.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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millsupply.com revenue decline for last six months
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OVERVIEW
In September 2025, millsupply.com achieved online sales revenue of $212,424, surpassing the industry median of $188,211, while its conversion rate ranged between 1.00-1.50%, lower than the industry's high of 2.97%. The average order value (AOV) fell between $200-225, below the industry high of $861, with total sessions at 88,159, exceeding the median of 45,688 but significantly trailing autozone.com’s impressive 32,250,762 sessions, the highest in the automotive sector. Overall, millsupply.com demonstrates solid performance, yet room for improvement exists, especially in conversion rates and AOV relative to top competitors.
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millsupply.com competitors

In September 2025, millsupply.com outperformed its competitors in terms of revenue, with $212,424 compared to raybuck.com's $115,253, c2cfabrication.com's $48,946, oamusa.com's $80,368, classicindustries.com's $1,470,556, and rondotrailer.com's $90,762. millsupply.com also had a higher number of transactions at 999, compared to raybuck.com's 384, c2cfabrication.com's 213, oamusa.com's 150, classicindustries.com's 4,793, and rondotrailer.com's 106. While millsupply.com had fewer sessions at 88,159 compared to classicindustries.com's 828,232, its average order value (AOV) of $200-225 was competitive. Additionally, millsupply.com had a conversion rate of 1.00-1.50, putting it on par with some competitors such as c2cfabrication.com and rondotrailer.com, but falling behind classicindustries.com.

raybuck.com screenshot
#1 raybuck.com
115.3K
Revenue
98.5K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
c2cfabrication.com screenshot
#2 c2cfabrication.com
48.9K
Revenue
20.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
oamusa.com screenshot
#3 oamusa.com
80.4K
Revenue
15.4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
classicindustries.com screenshot
#4 classicindustries.com
1.5M
Revenue
828.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
rondotrailer.com screenshot
#5 rondotrailer.com
90.8K
Revenue
9.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
millsupply.com vs top market performers
millsupply.com
top retailers
conversion rate vs average order value for millsupply.com and its competitors
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Revenue share by device at millsupply.com

In September large majority of sales on millsupply.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on millsupply.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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millsupply.com channels

Identify top traffic channels that drive growth for millsupply.comand discover how performance of traffic channels has changed over time.

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millsupply.com Google Ads spend

Evaluate millsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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millsupply.com devices

Review millsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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millsupply.com top markets

Explore millsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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millsupply.com country & global rank

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