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Nov 2025
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Home/Insights/Retailers/millsupply.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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209.6K
Revenue
Nov 25
91.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Mill Supply your ultimate source for stepvan parts, mower parts, autobody restoration parts and snow plow parts.

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millsupply.com's monthly revenueOVER TIME
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Over the past three months, millsupply.com revenue has experienced growth of 20%, compared to the preceding three months.

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millsupply.com revenue growth for last six months
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OVERVIEW
In November 2025, millsupply.com reported online sales revenue of $209,582, slightly above the vehicles/automotive industry median of $205,014, while the industry leader, discounttire.com, generated $111,043,236. The site's conversion rate ranged from 1.00-1.50%, below the industry high of 2.91%, with an average order value (AOV) of $200-225, compared to a high of $873 and a low of $163. millsupply.com recorded 91,241 sessions, significantly lower than the leading site autozone.com at 36,267,064 sessions, though above the industry median of 48,106. Overall, the metrics indicate competitive positioning within the industry.
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millsupply.com competitors

In November 2025, millsupply.com generated a revenue of $209,582 with 1,001 transactions and 91,241 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. Compared to its competitors, such as raybuck.com with $155,675 in revenue, c2cfabrication.com with $56,497, oamusa.com with $102,448, classicindustries.com with a significant revenue of $1,665,503, and rondotrailer.com with $109,442, millsupply.com falls in the mid-range in terms of revenue generation. However, it outperforms most competitors in terms of transactions and sessions, with a competitive AOV and conversion rate. While classicindustries.com leads in revenue, millsupply.com remains competitive in its niche market, offering consistent performance in transactions and sessions.

raybuck.com screenshot
#1 raybuck.com
155.7K
Revenue
95.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
c2cfabrication.com screenshot
#2 c2cfabrication.com
56.5K
Revenue
20.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
oamusa.com screenshot
#3 oamusa.com
102.4K
Revenue
18.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
classicindustries.com screenshot
#4 classicindustries.com
1.7M
Revenue
832.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
rondotrailer.com screenshot
#5 rondotrailer.com
109.4K
Revenue
9.8K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
millsupply.com vs top market performers
millsupply.com
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conversion rate vs average order value for millsupply.com and its competitors
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Revenue share by device at millsupply.com

In November large majority of sales on millsupply.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on millsupply.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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millsupply.com channels

Identify top traffic channels that drive growth for millsupply.comand discover how performance of traffic channels has changed over time.

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millsupply.com Google Ads spend

Evaluate millsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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millsupply.com devices

Review millsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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millsupply.com top markets

Explore millsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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millsupply.com country & global rank

Assess the ranking of millsupply.com among other retailers within its primary country and worldwide.

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