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Oct 2025
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Home/Insights/Retailers/millsupply.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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206.5K
Revenue
Oct 25
65.5K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Mill Supply your ultimate source for stepvan parts, mower parts, autobody restoration parts and snow plow parts.

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millsupply.com's monthly revenueOVER TIME
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Over the past three months, millsupply.com revenue has experienced growth of 17%, compared to the preceding three months.

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millsupply.com revenue growth for last six months
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OVERVIEW
In October 2025, millsupply.com generated $206,490 in online sales, outperforming the industry median of $191,308, while its conversion rate of 1.50-2.00% remains below the high benchmark of 3.05%. With an average order value (AOV) of $200-225, it is also notably lower than the industry's high AOV of $868, though it exceeds the low end of $162. The site recorded 65,457 sessions, surpassing the median of 44,540 in the vehicles/automotive industry but falling short of the top player autozone.com's impressive 36,130,752 sessions.
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millsupply.com competitors

In October 2025, millsupply.com generated $206,490 in revenue from 998 transactions and 65,457 sessions with an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. When compared to its competitors, raybuck.com had lower revenue at $163,812 with 543 transactions and 109,750 sessions, but a higher AOV of $300-325, though with a lower conversion rate of 0.00-0.50%. classicindustries.com outperformed millsupply.com in revenue with $1,690,368 from 5,457 transactions and 890,734 sessions, boasting a similar AOV of $300-325 but a slightly lower conversion rate of 0.50-1.00%. millsupply.com's competitors c2cfabrication.com, oamusa.com, and rondotrailer.com also had varying levels of performance in revenue, transactions, sessions, AOV, and conversion rate, showcasing a competitive landscape within the industry.

raybuck.com screenshot
#1 raybuck.com
163.8K
Revenue
109.8K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
c2cfabrication.com screenshot
#2 c2cfabrication.com
53.3K
Revenue
24.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
oamusa.com screenshot
#3 oamusa.com
83.3K
Revenue
15.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
classicindustries.com screenshot
#4 classicindustries.com
1.7M
Revenue
890.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
rondotrailer.com screenshot
#5 rondotrailer.com
73.5K
Revenue
8.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
millsupply.com vs top market performers
millsupply.com
top retailers
conversion rate vs average order value for millsupply.com and its competitors
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Revenue share by device at millsupply.com

In October large majority of sales on millsupply.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on millsupply.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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millsupply.com channels

Identify top traffic channels that drive growth for millsupply.comand discover how performance of traffic channels has changed over time.

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millsupply.com Google Ads spend

Evaluate millsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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millsupply.com devices

Review millsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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millsupply.com top markets

Explore millsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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millsupply.com country & global rank

Assess the ranking of millsupply.com among other retailers within its primary country and worldwide.

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