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Dec 2025
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Home/Insights/Retailers/millsupply.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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263.3K
Revenue
Dec 25
86.9K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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Mill Supply your ultimate source for stepvan parts, mower parts, autobody restoration parts and snow plow parts.

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millsupply.com's monthly revenueOVER TIME
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Over the past three months, millsupply.com revenue has experienced growth of 18%, compared to the preceding three months.

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millsupply.com revenue growth for last six months
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OVERVIEW
In December 2025, millsupply.com achieved online sales revenue of $263,340, surpassing the industry median of $212,605, but trailing behind the leading competitor, discounttire.com, at $102,026,235. With a conversion rate of 1.00-1.50%, millsupply.com remains below the high industry standard of 2.96%. Its average order value (AOV) ranged from $225-250, compared to the high of $854. The website attracted 86,915 sessions, exceeding the median of 50,255 but far from autozone.com's impressive 36,128,342 sessions, indicating a strong, yet growth-potential presence in the vehicles/automotive industry.
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millsupply.com competitors

In December 2025, millsupply.com generated $263,340 in revenue from 1,066 transactions and 86,915 sessions, with an average order value (AOV) ranging from $225-$250 and a conversion rate of 1.00-1.50%. Compared to its competitors, raybuck.com brought in $133,941 from 432 transactions and 93,811 sessions, with a higher AOV of $300-$325 but a lower conversion rate of 0.00-0.50%. c2cfabrication.com had a revenue of $39,096 from 176 transactions and 21,580 sessions, with a similar AOV of $200-$225 but a slightly higher conversion rate of 0.50-1.00%. oamusa.com generated $59,160 from 107 transactions and 10,853 sessions, with a higher AOV of $550-$575 and a comparable conversion rate of 0.50-1.00%. classicindustries.com had the highest revenue at $1,704,873 from 5,633 transactions and 844,657 sessions, with an AOV of $300-$325 and a conversion rate of 0.50-1.00%. rondotrailer.com brought in $82,331 from 105 transactions and 7,197 sessions, with the highest AOV at $775-$800 and a conversion rate of 1.00-1.50%. Overall, millsupply.com performs well in terms of revenue, transactions, and sessions compared to some competitors but falls behind in AOV and conversion rate.

raybuck.com screenshot
#1 raybuck.com
133.9K
Revenue
93.8K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
c2cfabrication.com screenshot
#2 c2cfabrication.com
39.1K
Revenue
21.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
oamusa.com screenshot
#3 oamusa.com
59.2K
Revenue
10.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
classicindustries.com screenshot
#4 classicindustries.com
1.7M
Revenue
844.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
rondotrailer.com screenshot
#5 rondotrailer.com
82.3K
Revenue
7.2K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
millsupply.com vs top market performers
millsupply.com
top retailers
conversion rate vs average order value for millsupply.com and its competitors
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Revenue share by device at millsupply.com

In December large majority of sales on millsupply.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on millsupply.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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millsupply.com channels

Identify top traffic channels that drive growth for millsupply.comand discover how performance of traffic channels has changed over time.

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millsupply.com Google Ads spend

Evaluate millsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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millsupply.com devices

Review millsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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millsupply.com top markets

Explore millsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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millsupply.com country & global rank

Assess the ranking of millsupply.com among other retailers within its primary country and worldwide.

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