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Jan 2026
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Home/Insights/Retailers/michiganhumane.org
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for michiganhumane.orgmichiganhumane.org

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399.5K
Revenue
Jan 26
86.6K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Michiganhumane.org is a website operated by Michigan Humane, a non-profit organization based in Michigan. The site provides information about various services offered by the organization including pet adoption, veterinary care, and animal cruelty investigations. It also features resources for volunteering, education programs, and ways to support the organizations mission.

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michiganhumane.org Annual Revenue and Growth

michiganhumane.org's annual sales on its online store amounted to $4.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
michiganhumane.org revenue by year

michiganhumane.org's monthly revenueOVER TIME
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Over the past three months, michiganhumane.org revenue has experienced decline of 2.3%, compared to the preceding three months.

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michiganhumane.org revenue decline for last six months
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OVERVIEW
In January 2026, michiganhumane.org generated $399,547 in online sales, significantly outperforming the PETS industry median of $56,538, though still far behind the top competitor, happytailpuppies.com, at $2,055,614. The website achieved a conversion rate of 2.50-3.00%, below the high of 4.84%, while its average order value (AOV) ranged from $150-175, well below the industry high of $360. With 86,632 sessions, michiganhumane.org's traffic greatly surpassed the median of 11,088, but fell short of the leading site, iheartdogs.com, which attracted 905,890 sessions.
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michiganhumane.org competitors

Compare michiganhumane.org's performance against the competition worldwide. michiganhumane.org has
conversion rate of 2.5-3.0% and average order value of $150-175.

CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
michiganhumane.org vs top market performers
michiganhumane.org
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conversion rate vs average order value for michiganhumane.org and its competitors
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Revenue share by device at michiganhumane.org

In January large majority of sales on michiganhumane.org, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on michiganhumane.org, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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michiganhumane.org channels

Identify top traffic channels that drive growth for michiganhumane.organd discover how performance of traffic channels has changed over time.

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michiganhumane.org Google Ads spend

Evaluate michiganhumane.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michiganhumane.org devices

Review michiganhumane.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michiganhumane.org top markets

Explore michiganhumane.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michiganhumane.org country & global rank

Assess the ranking of michiganhumane.org among other retailers within its primary country and worldwide.

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