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Sep 2025
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Home/Insights/Retailers/michiganhumane.org
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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263K
Revenue
Sep 25
65.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Michiganhumane.org is a website operated by Michigan Humane, a non-profit organization based in Michigan. The site provides information about various services offered by the organization including pet adoption, veterinary care, and animal cruelty investigations. It also features resources for volunteering, education programs, and ways to support the organizations mission.

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michiganhumane.org Annual Revenue and Growth

michiganhumane.org's annual sales on its online store amounted to $3.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
michiganhumane.org revenue by year

michiganhumane.org's monthly revenueOVER TIME
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Over the past three months, michiganhumane.org revenue has experienced decline of 5.5%, compared to the preceding three months.

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michiganhumane.org revenue decline for last six months
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OVERVIEW
In September 2025, michiganhumane.org reported online sales revenue of $262,960, significantly above the PETS median of $76,605, though trailing the leading store, happytailpuppies.com, at $1,065,847. The site's conversion rate ranged from 2.50-3.00%, which is competitive yet below the sector high of 4.59%. The average order value (AOV) fell between $150-175, notably lower than the high of $343 in the industry. With 65,950 sessions, michiganhumane.org outperformed the median of 11,910, but remains far behind iheartdogs.com's 689,678 sessions, illustrating potential for growth in traffic and conversion efficiency.
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michiganhumane.org competitors

Compare michiganhumane.org's performance against the competition worldwide. michiganhumane.org has
conversion rate of 2.5-3.0% and average order value of $150-175.

CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
michiganhumane.org vs top market performers
michiganhumane.org
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conversion rate vs average order value for michiganhumane.org and its competitors
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Revenue share by device at michiganhumane.org

In September large majority of sales on michiganhumane.org, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on michiganhumane.org, 91% was finalized on desktop devices, with 8.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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michiganhumane.org channels

Identify top traffic channels that drive growth for michiganhumane.organd discover how performance of traffic channels has changed over time.

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michiganhumane.org Google Ads spend

Evaluate michiganhumane.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michiganhumane.org devices

Review michiganhumane.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michiganhumane.org top markets

Explore michiganhumane.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michiganhumane.org country & global rank

Assess the ranking of michiganhumane.org among other retailers within its primary country and worldwide.

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