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Oct 2025
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Home/Insights/Retailers/michiganhumane.org
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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352.2K
Revenue
Oct 25
84K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Michiganhumane.org is a website operated by Michigan Humane, a non-profit organization based in Michigan. The site provides information about various services offered by the organization including pet adoption, veterinary care, and animal cruelty investigations. It also features resources for volunteering, education programs, and ways to support the organizations mission.

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michiganhumane.org Annual Revenue and Growth

michiganhumane.org's annual sales on its online store amounted to $3.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
michiganhumane.org revenue by year

michiganhumane.org's monthly revenueOVER TIME
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Over the past three months, michiganhumane.org revenue has experienced decline of 14%, compared to the preceding three months.

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michiganhumane.org revenue decline for last six months
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OVERVIEW
In October 2025, michiganhumane.org generated $352,194 in online sales, significantly surpassing the median revenue of $52,431 in the pets and animals category. Its conversion rate ranged from 2.50% to 3.00%, while the industry high is 4.77%. The average order value (AOV) stood between $150 and $175, compared to a high of $350 in the sector. With 83,993 sessions, michiganhumane.org demonstrates strong engagement, although it remains below the top competitor, iheartdogs.com, which attracted 770,954 sessions. Overall, these metrics reflect michiganhumane.org's solid performance within the competitive pet market landscape.
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michiganhumane.org competitors

Compare michiganhumane.org's performance against the competition worldwide. michiganhumane.org has
conversion rate of 2.5-3.0% and average order value of $150-175.

CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
michiganhumane.org vs top market performers
michiganhumane.org
top retailers
conversion rate vs average order value for michiganhumane.org and its competitors
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Revenue share by device at michiganhumane.org

In October large majority of sales on michiganhumane.org, 92% was finalized on desktop devices, with 8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on michiganhumane.org, 92% was finalized on desktop devices, with 8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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michiganhumane.org channels

Identify top traffic channels that drive growth for michiganhumane.organd discover how performance of traffic channels has changed over time.

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michiganhumane.org Google Ads spend

Evaluate michiganhumane.org's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michiganhumane.org devices

Review michiganhumane.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michiganhumane.org top markets

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michiganhumane.org country & global rank

Assess the ranking of michiganhumane.org among other retailers within its primary country and worldwide.

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