Mar 2024
All countries

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Conversion rate
Average order value
Online only revenue for, excluding returns, subscriptions and
any app sales. Read more in our knowledge base. is a website operated by Michigan Humane, a non-profit organization based in Michigan. The site provides information about various services offered by the organization including pet adoption, veterinary care, and animal cruelty investigations. It also features resources for volunteering, education programs, and ways to support the organizations mission.’s revenueOVER TIME
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Over the past three months, revenue has experienced growth of 39%, compared to the preceding three months.

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In March 2024, in the PETS industry had a revenue of $462,289, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $125-150. The highest AOV in the category was $418 and the lowest was $61. The website had 118,073 sessions, while had the most sessions at 2,362,148. The median revenue in the category was $100,272, the highest revenue was $2,450,243, the highest conversion rate was 3.59%, and the lowest conversion rate was 0.93%.
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conversion rate of 2.5-3.0% and average order value of $125-150.

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