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Jul 2025
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Home/Insights/Retailers/merrillmfg.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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30.5K
Revenue
8.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Merrillmfg.com is a website that offers a wide range of products. Their inventory includes items such as water well components, pressure tanks, plumbing tools, irrigation equipment, and more. With a focus on quality and functionality, they provide solutions for various industrial and residential needs.

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merrillmfg.com's revenueOVER TIME
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Over the past three months, merrillmfg.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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merrillmfg.com revenue decline for last six months
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OVERVIEW
In July 2025, merrillmfg.com in the HEAVY INDUSTRY AND ENGINEERING industry had a revenue of $30,485 (median: $171,053), a conversion rate of 2.00-2.50% (very high: 3.12%, very low: 0.78%), an AOV of $150-175 (very high: $742, very low: $162), and 8,222 sessions (median: 25,263). The top performer in the category was surplex.com with a revenue of $4,644,678 and the highest sessions were from vortexoptics.com with 774,741.
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merrillmfg.com competitors

In July 2025, merrillmfg.com reported revenue of $30,485 with 195 transactions and 8,222 sessions, boasting an Average Order Value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. In comparison, its competitor hdpesupply.com outperformed with revenue of $172,527, 303 transactions, and 27,965 sessions. hdpesupply.com also had a higher AOV of $550-575 but a lower conversion rate of 1.00-1.50%. While merrillmfg.com has a stronger conversion rate, hdpesupply.com leads in revenue and AOV. Both companies have a similar number of transactions, but hdpesupply.com attracts significantly more sessions, indicating a potentially larger customer base or more effective marketing strategies. Overall, merrillmfg.com may benefit from analyzing hdpesupply.com's success in revenue generation and session acquisition to improve its own performance.

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#1 hdpesupply.com
172.5K
Revenue
28K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
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TOP MARKET PERFORMERSby revenue
merrillmfg.com vs top market performers
merrillmfg.com
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conversion rate vs average order value for merrillmfg.com and its competitors
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Revenue share by device at merrillmfg.com

In July large majority of sales on merrillmfg.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on merrillmfg.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merrillmfg.com channels

Identify top traffic channels that drive growth for merrillmfg.comand discover how performance of traffic channels has changed over time.

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merrillmfg.com Google Ads spend

Evaluate merrillmfg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merrillmfg.com devices

Review merrillmfg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merrillmfg.com top markets

Explore merrillmfg.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merrillmfg.com country & global rank

Assess the ranking of merrillmfg.com among other retailers within its primary country and worldwide.

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