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Home/Insights/Retailers/merrillmfg.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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30.8K
Revenue
Jan 26
7.5K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Merrillmfg.com is a website that offers a wide range of products. Their inventory includes items such as water well components, pressure tanks, plumbing tools, irrigation equipment, and more. With a focus on quality and functionality, they provide solutions for various industrial and residential needs.

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merrillmfg.com Annual Revenue and Growth

merrillmfg.com's annual sales on its online store amounted to $361.6K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$361.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
merrillmfg.com revenue by year

merrillmfg.com's monthly revenueOVER TIME
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Over the past three months, merrillmfg.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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merrillmfg.com revenue decline for last six months
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OVERVIEW
In January 2026, merrillmfg.com generated $30,760 in online sales, significantly below the industry median of $117,847, with its conversion rate ranging from 2.00-2.50%, compared to the industry's high of 3.23%. The average order value (AOV) stood between $150-175, lower than the very high AOV of $765, while the website recorded 7,489 sessions, far from the median of 21,595 in the heavy industry and engineering sector. This performance illustrates the need for strategic improvements to compete with top competitors like surplex.com, which dominated the market with $7,530,119 in sales.
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merrillmfg.com competitors

In January 2026, merrillmfg.com generated a revenue of $30,760 with 179 transactions and 7,489 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 2.00-2.50%. In comparison, hdpesupply.com, a competitor, recorded a significantly higher revenue of $181,902 from 326 transactions and 21,103 sessions. hdpesupply.com also had a higher AOV of $550-$575, but a slightly lower conversion rate of 1.50-2.00%. Despite merrillmfg.com's lower revenue, the website had a higher conversion rate, indicating a more effective strategy in turning sessions into transactions. hdpesupply.com, on the other hand, had a higher AOV, suggesting that they may be targeting a different customer segment or selling higher-priced products.

hdpesupply.com screenshot
#1 hdpesupply.com
181.9K
Revenue
21.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
merrillmfg.com vs top market performers
merrillmfg.com
top retailers
conversion rate vs average order value for merrillmfg.com and its competitors
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Revenue share by device at merrillmfg.com

In January large majority of sales on merrillmfg.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on merrillmfg.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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merrillmfg.com channels

Identify top traffic channels that drive growth for merrillmfg.comand discover how performance of traffic channels has changed over time.

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merrillmfg.com Google Ads spend

Evaluate merrillmfg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merrillmfg.com devices

Review merrillmfg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merrillmfg.com top markets

Explore merrillmfg.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merrillmfg.com country & global rank

Assess the ranking of merrillmfg.com among other retailers within its primary country and worldwide.

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