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Sep 2025
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Home/Insights/Retailers/merrillmfg.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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51.6K
Revenue
Sep 25
13.7K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Merrillmfg.com is a website that offers a wide range of products. Their inventory includes items such as water well components, pressure tanks, plumbing tools, irrigation equipment, and more. With a focus on quality and functionality, they provide solutions for various industrial and residential needs.

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merrillmfg.com Annual Revenue and Growth

merrillmfg.com's annual sales on its online store amounted to $317.4K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$317.4K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
merrillmfg.com revenue by year

merrillmfg.com's monthly revenueOVER TIME
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Over the past three months, merrillmfg.com revenue has experienced growth of 57%, compared to the preceding three months.

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merrillmfg.com revenue growth for last six months
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OVERVIEW
In September 2025, merrillmfg.com reported online sales revenue of $51,644, significantly below the industry median of $167,066, with a conversion rate between 2.00-2.50%, falling short of the high benchmark of 3.22%. The average order value (AOV) ranged from $150-175, again lower than the industry high of $744, while the site attracted 13,687 sessions, considerably fewer than the median of 24,010 in its category, underscoring challenges in both traffic and sales performance compared to leading competitors like surplex.com and vortexoptics.com.
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merrillmfg.com competitors

In September 2025, merrillmfg.com had a revenue of $51,644 with 315 transactions and 13,687 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. In comparison, hdpesupply.com, a competitor, generated a higher revenue of $104,046 but with fewer transactions at 181 and sessions at 15,222. hdpesupply.com had a significantly higher AOV of $550-575, indicating potential higher-value transactions, but a lower conversion rate of 1.00-1.50%. While merrillmfg.com had a lower overall revenue, their higher conversion rate suggests better efficiency in turning sessions into transactions. However, hdpesupply.com's higher AOV could mean they are targeting a more premium market segment.

hdpesupply.com screenshot
#1 hdpesupply.com
104K
Revenue
15.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
merrillmfg.com vs top market performers
merrillmfg.com
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conversion rate vs average order value for merrillmfg.com and its competitors
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Revenue share by device at merrillmfg.com

In September large majority of sales on merrillmfg.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on merrillmfg.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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merrillmfg.com channels

Identify top traffic channels that drive growth for merrillmfg.comand discover how performance of traffic channels has changed over time.

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merrillmfg.com Google Ads spend

Evaluate merrillmfg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merrillmfg.com devices

Review merrillmfg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merrillmfg.com top markets

Explore merrillmfg.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merrillmfg.com country & global rank

Assess the ranking of merrillmfg.com among other retailers within its primary country and worldwide.

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