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Apr 2026
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Home/Insights/Retailers/menfirst.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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40.2K
Revenue
Apr 26
8.5K
Sessions
Apr 26
6.5-7.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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MenFirst.com is a company offering a range of products catering specifically to men. Their inventory includes various items like clothing, accessories, grooming products, gadgets, and lifestyle goods. The website provides a platform for men to explore and purchase these different items based on their style preferences and needs.

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menfirst.com Annual Revenue and Growth

menfirst.com's annual sales on its online store amounted to $393.8K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$393.8K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
menfirst.com revenue by year

menfirst.com's monthly revenueOVER TIME
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Over the past three months, menfirst.com revenue has experienced decline of 24%, compared to the preceding three months.

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menfirst.com revenue decline for last six months
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OVERVIEW
In April 2026, menfirst.com generated $40,155 in revenue from online sales, significantly below the industry median of $103,176, with an average order value (AOV) ranging from $50 to $75, also lower than the high end of $206 in the LOTTERY sector. The site achieved a conversion rate of 6.50-7.00%, slightly below the impressive high of 8.12%. With 8,474 sessions, menfirst.com faced substantial competition, especially from the leading store picmondoo.de, which attracted 190,546 sessions, highlighting a need for increased traffic to improve overall performance in this competitive market.
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menfirst.com competitors

As of April 2026, menfirst.com outperforms its competitors significantly across key metrics. With a revenue of $40,155 and 578 transactions from 8,474 sessions, it boasts a strong conversion rate of 6.50-7.00%. In comparison, truesons.com generated $26,392 with 475 transactions from 8,910 sessions and a lower conversion rate of 5.00-5.50%. joifulbee.com reported only $2,003 in revenue with 37 transactions, yielding a mere conversion rate of 2.50-3.00%. thebeardbro.com's performance includes $6,590 in revenue and 108 transactions, equating to a 4.00-4.50% conversion rate. Other competitors, like myperfectgoatee.com and happycurlshappygirls.com, recorded $7,559 and $3,154 respectively, both struggling with low transaction numbers and conversion rates below menfirst.com's. Overall, menfirst.com leads not only in revenue but also in efficiency, as indicated by its superior conversion rates and transaction counts.

truesons.com screenshot
#1 truesons.com
26.4K
Revenue
8.9K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
joifulbee.com screenshot
#2 joifulbee.com
2K
Revenue
1.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thebeardbro.com screenshot
#3 thebeardbro.com
6.6K
Revenue
2.6K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
myperfectgoatee.com screenshot
#4 myperfectgoatee.com
7.6K
Revenue
2.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
happycurlshappygirls.com screenshot
#5 happycurlshappygirls.com
3.2K
Revenue
730.1
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
menfirst.com vs top market performers
menfirst.com
top retailers
conversion rate vs average order value for menfirst.com and its competitors
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Revenue share by device at menfirst.com

In April large majority of sales on menfirst.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on menfirst.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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menfirst.com channels

Identify top traffic channels that drive growth for menfirst.comand discover how performance of traffic channels has changed over time.

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menfirst.com Google Ads spend

Evaluate menfirst.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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menfirst.com devices

Review menfirst.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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menfirst.com top markets

Explore menfirst.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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menfirst.com country & global rank

Assess the ranking of menfirst.com among other retailers within its primary country and worldwide.

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