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Jul 2026
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Home/Insights/Retailers/menfirst.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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52K
Revenue
Jul 26
11.4K
Sessions
Jul 26
6.0-6.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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MenFirst.com is a company offering a range of products catering specifically to men. Their inventory includes various items like clothing, accessories, grooming products, gadgets, and lifestyle goods. The website provides a platform for men to explore and purchase these different items based on their style preferences and needs.

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menfirst.com Annual Revenue and Growth

menfirst.com's annual sales on its online store amounted to $393.8K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$393.8K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
menfirst.com revenue by year

menfirst.com's monthly revenueOVER TIME
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Over the past three months, menfirst.com revenue has experienced growth of 18%, compared to the preceding three months.

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menfirst.com revenue growth for last six months
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OVERVIEW
menfirst.com received 11,400 sessions in July 2026, significantly lower than the typical lottery retailer's 46,800 sessions. Its online sales revenue was $52,000, which trails the typical lottery retailer's $168,000. The site's conversion rate ranged from 6.00-6.50%, placing it within the typical lottery retailer's range of 2.48% to 6.05%. Additionally, menfirst.com's average order value (AOV) of $50-75 is below the typical lottery retailer's AOV of $62 to $201. Overall, the performance metrics indicate that menfirst.com operates below several benchmarks within the lottery category.
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menfirst.com competitors

In July 2026, truesons.com generated $21,000 in revenue with 334 transactions across 6,772 sessions, achieving a conversion rate of 4.50-5.00%. In contrast, menfirst.com outperforms significantly with $52,000 in revenue, 737 transactions, and 11,400 sessions, leading truesons.com by $31,000 in revenue and 403 transactions. menfirst.com also boasts a conversion rate of 6.00-6.50%, surpassing truesons.com’s performance. Other competitors, like joifulbee.com and thebeardbro.com, trail far behind, with revenues of $4,810 and $3,493, respectively, and significantly fewer transactions. Overall, menfirst.com’s metrics clearly establish it as the market leader, setting a high benchmark that competitors struggle to match.

truesons.com screenshot
#1 truesons.com
21K
Revenue
6.8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
joifulbee.com screenshot
#2 joifulbee.com
4.8K
Revenue
5.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
thebeardbro.com screenshot
#3 thebeardbro.com
3.5K
Revenue
1.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
myperfectgoatee.com screenshot
#4 myperfectgoatee.com
14.5K
Revenue
5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
happycurlshappygirls.com screenshot
#5 happycurlshappygirls.com
3.9K
Revenue
1.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
menfirst.com vs top market performers
menfirst.com
top retailers
conversion rate vs average order value for menfirst.com and its competitors
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Revenue share by device at menfirst.com

In July large majority of sales on menfirst.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on menfirst.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries menfirst.com operates in

menfirst.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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menfirst.com channels

Identify top traffic channels that drive growth for menfirst.comand discover how performance of traffic channels has changed over time.

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menfirst.com Google Ads spend

Evaluate menfirst.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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menfirst.com devices

Review menfirst.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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menfirst.com top markets

Explore menfirst.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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menfirst.com country & global rank

Assess the ranking of menfirst.com among other retailers within its primary country and worldwide.

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