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Dec 2025
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Home/Insights/Retailers/menfirst.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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48.9K
Revenue
Dec 25
10.9K
Sessions
Dec 25
7.0-7.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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MenFirst.com is a company offering a range of products catering specifically to men. Their inventory includes various items like clothing, accessories, grooming products, gadgets, and lifestyle goods. The website provides a platform for men to explore and purchase these different items based on their style preferences and needs.

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menfirst.com Annual Revenue and Growth

menfirst.com's annual sales on its online store amounted to $346.9K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$346.9K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
menfirst.com revenue by year

menfirst.com's monthly revenueOVER TIME
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Over the past three months, menfirst.com revenue has experienced decline of 5.6%, compared to the preceding three months.

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menfirst.com revenue decline for last six months
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OVERVIEW
In December 2025, menfirst.com, operating in the LOTTERY industry, generated $48,864 in online sales, significantly below the median of $231,086, with a conversion rate of 7.00-7.50%, just shy of the high industry benchmark of 8.86%. Its average order value (AOV) ranged between $50-75, falling short of the high AOV of $235, while the site recorded 10,872 sessions, notably lower than the median of 40,501. Despite these challenges, menfirst.com maintains a solid conversion rate within the industry spectrum.
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menfirst.com competitors

When comparing menfirst.com to its competitors in December 2025, it is evident that menfirst.com outperforms most of them in terms of revenue, transactions, sessions, and conversion rate. menfirst.com generated a revenue of $48,864 with 810 transactions and 10,872 sessions, boasting a conversion rate of 7.00-7.50%. In comparison, truesons.com lagged behind with $22,647 in revenue, 383 transactions, and 6,195 sessions, with a conversion rate of 6.00-6.50%. Other competitors like joifulbee.com, thebeardbro.com, myperfectgoatee.com, and happycurlshappygirls.com also fell short in revenue, transactions, and sessions when compared to menfirst.com. menfirst.com's strong performance across these key metrics showcases its dominance in the market, making it a formidable player in the men's grooming industry.

truesons.com screenshot
#1 truesons.com
22.6K
Revenue
6.2K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
joifulbee.com screenshot
#2 joifulbee.com
2.4K
Revenue
2.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
thebeardbro.com screenshot
#3 thebeardbro.com
6.3K
Revenue
2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
myperfectgoatee.com screenshot
#4 myperfectgoatee.com
7.3K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
happycurlshappygirls.com screenshot
#5 happycurlshappygirls.com
4.1K
Revenue
1.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
menfirst.com vs top market performers
menfirst.com
top retailers
conversion rate vs average order value for menfirst.com and its competitors
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Revenue share by device at menfirst.com

In December large majority of sales on menfirst.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on menfirst.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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menfirst.com channels

Identify top traffic channels that drive growth for menfirst.comand discover how performance of traffic channels has changed over time.

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menfirst.com Google Ads spend

Evaluate menfirst.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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menfirst.com devices

Review menfirst.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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menfirst.com top markets

Explore menfirst.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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menfirst.com country & global rank

Assess the ranking of menfirst.com among other retailers within its primary country and worldwide.

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