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Jan 2026
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Home/Insights/Retailers/menfirst.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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79.5K
Revenue
Jan 26
19K
Sessions
Jan 26
7.0-7.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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MenFirst.com is a company offering a range of products catering specifically to men. Their inventory includes various items like clothing, accessories, grooming products, gadgets, and lifestyle goods. The website provides a platform for men to explore and purchase these different items based on their style preferences and needs.

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menfirst.com Annual Revenue and Growth

menfirst.com's annual sales on its online store amounted to $393.8K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$393.8K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
menfirst.com revenue by year

menfirst.com's monthly revenueOVER TIME
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Over the past three months, menfirst.com revenue has experienced growth of 143%, compared to the preceding three months.

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menfirst.com revenue growth for last six months
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OVERVIEW
In January 2026, menfirst.com generated $79,549 in online sales, significantly below the LOTTERY industry median of $241,087, with a conversion rate between 7.00-7.50%, close to the high end of 8.68%, and an average order value (AOV) ranging from $50-75, well below the industry's high of $226. The site recorded 19,020 sessions, far lower than the median of 40,922 and the highest recorded at 343,746 by livefresh.de, indicating potential growth opportunities in traffic and revenue to compete effectively within the LOTTERY market.
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menfirst.com competitors

In January 2026, menfirst.com outperformed its competitors in terms of revenue, with $79,549 in comparison to truesons.com's $22,172, joifulbee.com's $3,567, thebeardbro.com's $6,829, myperfectgoatee.com's $5,973, and happycurlshappygirls.com's $5,642. The number of transactions for menfirst.com was also significantly higher at 1,404, surpassing truesons.com with 384, joifulbee.com with 85, thebeardbro.com with 99, myperfectgoatee.com with 55, and happycurlshappygirls.com with 52. Additionally, menfirst.com had the highest number of sessions at 19,020, indicating a strong online presence compared to its competitors. Despite having a slightly lower conversion rate range of 7.00-7.50%, menfirst.com continues to lead in revenue generation and customer engagement within the men's grooming industry.

truesons.com screenshot
#1 truesons.com
22.2K
Revenue
6.3K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
joifulbee.com screenshot
#2 joifulbee.com
3.6K
Revenue
3.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
thebeardbro.com screenshot
#3 thebeardbro.com
6.8K
Revenue
2.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
myperfectgoatee.com screenshot
#4 myperfectgoatee.com
6K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
happycurlshappygirls.com screenshot
#5 happycurlshappygirls.com
5.6K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
menfirst.com vs top market performers
menfirst.com
top retailers
conversion rate vs average order value for menfirst.com and its competitors
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Revenue share by device at menfirst.com

In January large majority of sales on menfirst.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on menfirst.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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menfirst.com channels

Identify top traffic channels that drive growth for menfirst.comand discover how performance of traffic channels has changed over time.

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menfirst.com Google Ads spend

Evaluate menfirst.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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menfirst.com devices

Review menfirst.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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menfirst.com top markets

Explore menfirst.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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menfirst.com country & global rank

Assess the ranking of menfirst.com among other retailers within its primary country and worldwide.

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