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May 2025
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Home/Insights/Retailers/mcmillanusa.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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241.6K
Revenue
45.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
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For over 50 years, McMillan has meticulously crafted rifle stocks to a higher standard. Your McMillan rifle stock will have all the modern features you expect, with a look and feel only hand crafting can produce.

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mcmillanusa.com's revenueOVER TIME
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Over the past three months, mcmillanusa.com revenue has experienced growth of 3%, compared to the preceding three months.

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mcmillanusa.com revenue growth for last six months
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OVERVIEW
In May 2025, mcmillanusa.com in the SPORTS industry generated $241,563 in online sales, with a conversion rate of 1.00-1.50% and an AOV of $500-525. The highest revenue in the category was $308,086,874 from gunbroker.com, with a conversion rate of 2.49% and an AOV of $658. mcmillanusa.com had 45,161 sessions, while the store with the most sessions was gunbroker.com at 13,843,748, and the median sessions were 38,858.
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mcmillanusa.com competitors

In May 2025, mcmillanusa.com generated a revenue of $241,563 with 480 transactions and 45,161 sessions. The Average Order Value (AOV) ranged between $500-$525, and the conversion rate was between 1.00-1.50%. Comparing this to its competitors, mcmillanusa.com falls behind in terms of revenue and sessions. mdttac.com led the pack with a revenue of $1,625,012 and 389,455 sessions, while wooxstore.com followed with $476,548 in revenue and 189,245 sessions. However, mcmillanusa.com performed well in terms of AOV, being on par with wooxstore.com and grovtec.com at $500-$525. In conversion rate, mcmillanusa.com was on par with wooxstore.com, stockysstocks.com, and hogueinc.com at 1.00-1.50%. Despite lower revenue and sessions compared to some competitors, mcmillanusa.com maintained a competitive AOV and conversion rate in the firearms industry.

stockysstocks.com screenshot
#1 stockysstocks.com
48K
Revenue
14.2K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
wooxstore.com screenshot
#2 wooxstore.com
476.5K
Revenue
189.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
mdttac.com screenshot
#3 mdttac.com
1.6M
Revenue
389.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
hogueinc.com screenshot
#4 hogueinc.com
361.7K
Revenue
133.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
grovtec.com screenshot
#5 grovtec.com
49.7K
Revenue
19.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
mcmillanusa.com vs top market performers
mcmillanusa.com
top retailers
conversion rate vs average order value for mcmillanusa.com and its competitors
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Revenue share by device at mcmillanusa.com

In May large majority of sales on mcmillanusa.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

In May large majority of sales on mcmillanusa.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.
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mcmillanusa.com channels

Identify top traffic channels that drive growth for mcmillanusa.comand discover how performance of traffic channels has changed over time.

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mcmillanusa.com Google Ads spend

Evaluate mcmillanusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mcmillanusa.com devices

Review mcmillanusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mcmillanusa.com top markets

Explore mcmillanusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mcmillanusa.com country & global rank

Assess the ranking of mcmillanusa.com among other retailers within its primary country and worldwide.

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